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Awanis Linati Haziroh
Universitas Dian Nuswantoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Pengaruh Experiential Marketing (EM) Dan Brand Image (BI) Terhadap Brand Loyalty (BL) Starbucks di Semarang (Study kasus Mahasiswa di Semarang): Indonesia Trianovita, Helena Ade; Haziroh, Awanis Linati; Aqmala, Diana; Mujib, Miftachul
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengeksplorasi penerapan Experiential Marketing (EM) di Starbucks. Berbagai hasil eksperimen dinyatakan bahwa Brand Image (BI) yang positif akan menimbulkan Brand Loyalty (BL). Oleh karena itu penelitian ini bertujuan untuk menilai BI dalam EM dan BL untuk merek paling popular di Indonesia, Starbucks. Penelitian ini menggunakan metode kuantitatif dengan menggunakan software SEM Smart PLS sebagai alat analisisnya. Teknik pengumpulan data melalui Google Form untuk mengisi kuesioner online. Jumlah sampel valid yang diperoleh 159 responden. Metode analisis data yang digunakan adalah Validitas Konvergen, Validitas Diskriminan, AVE (Average Variance Extracted), Reliability, Bootstrap, Path Coefficient, dan Specific Indirect Effect. Hasil penelitian menunjukkan EM dapat memberikan dampak langsung terhadap BL yang seperti diharapkan. BI berperan sebagai mediator penuh dalam hubungan EM dan BL karena nilainya yang paling tinggi dibanding hubungan EM ke BL langsung. BI berperan lebih unggul, artinya jika Starbucks ingin meningkatkan loyalitas konsumen terhadap mereknya maka Starbucks memerlukan BI sebagai mediator EM dan BL. Kata Kunci : Experiential Marketing, Brand Image, Brand Loyalty, Starbucks
Keputusan Pembelian Mahasiswa Manajemen di Kota Semarang Terhadap Produk Perawatan Kulit Skintific Saman, Maulidina Baety Nafiah; Sukono Putra, Febrianur Ibnu Fitroh; Haziroh, Awanis Linati; Kusuma, Pradana Jati
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.7618

Abstract

Skintific merupakan brand skincare yang baru hadir di Indonesia sejak awal 2022 dan langsung naik daun bahkan menjadi salah satu top brand di Indonesia. Brand skintific ini memiliki banyak kelebihan, salah satunya aktif memberikan solusi melalui produknya dapat membantu mengatasi masalah skin barrier. Penelitian ini bermaksud guna mengevaluasi dampak brand image, persepsi dan harga, dan review produc pada keputusan pembelian produk perawatan kulit Skintific di kalangan mahasiswa jurusan manajemen di Kota Semarang. Jenis penelitian ini kuantitatif eksploratif, penelitian dilakukan untuk meneliti dengan hasil berupa angka yang dapat digunakan untuk mendapat pengaruh antar variabel yang diteliti dengan sampel 100 responden. Teknik pengambilan sampel dalam penelitian ini memakai purposive sampling. Analisis data dalam pengkajian ini regresi linear berganda. Hasil riset menjelaskan bahwa brand image, persepsi harga, review product secara positif serta signifikan mempengaruhi keputusan pembelian skincare skintific pada mahasiswa manajemen di Kota Semarang. Kontribusi penelitian ini memberikan peluang perusahaan skintific lebih besar dan memperluas pangsa pasar.
Dampak Pelatihan Dan Pengembangan, Kepuasan Kerja Dan Job Performance Terhadap Retensi Karyawan Pada PT.Kartika Polaswati Mahardika Hanifah, Ulfiyah; Haziroh, Awanis Linati; Oktavia, Vicky; Suryakencana Wibowo, Mochammad Eric
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8063

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan mengevaluasi hubungan antara Pelatihan dan Pengembangan, Kepuasan Kerja, dan Job Performance yang mempengaruhi Retensi Karyawan. Penelitian ini dilakukan pada pekerja PT. Kartika Polaswati Mahardika. Metode analisis pada penelitian ini menggunakan data primer kuantitatif, menggunakan metode penelitian analisis linier berganda, tahap uji yang dilakukan adalah: uji validitas, reliabilitas, normalitas, heteroskedastisitas, multikolinieritas, regresi linear berganda, uji F, uji t dan koefisien determinasi. Data yang digunakan dalam penelitian ini menggunakan kuesioner dengan menyebarkan ke 110 pekerja, dan data valid yang berhasil dikumpulkan sebanyak 110 responden. Metode pengambilan sampel pada penelitian ini adalah sensus sampling. Alat bantu pengujian yang digunakan adalah SPSS. Hasil penelitian ini menunjukan bahwa variabel Pelatihan dan Pengembangan, Kepuasan Kerja, dan Job Performance secara parsial berpengaruh positif terhadap Retensi Karyawan. Sedangkan secara simultan variabel Pelatihan dan Pengembangan, Kepuasan Kerja, dan Job Performance berpengaruh positif dan signifikan terhadap Retensi Karyawan.
Upaya Peningkatan Keputusan Pembelian Sepatu Melalui Gaya Hidup, Kualitas Produk, dan Harga: Bahasa Indonesia Hidayat, Rafli Wahyu; Aqmala, Diana; Haziroh, Awanis Linati; Wismantoro, Yohan
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11844

Abstract

Sebuah penelitian telah dilakukan di Kota Semarang untuk menguji upaya peningkatan gaya hidup, kualitas produk, dan harga terhadap keputusan pembelian sepatu Converse. Metode yang digunakan adalah kuantitatif dengan menggunakan data primer yang diperoleh dari 110 responden melalui penyebaran kuesioner, serta data sekunder dari sumber seperti buku, jurnal, dan internet yang relevan dengan penelitian ini. Sampel dipilih secara purposif dengan kriteria tertentu. Hasil analisis menggunakan teknik regresi linear berganda menunjukkan bahwa upaya peningkatan keputusan pembelian sepatu Converse di Kota Semarang dipengaruhi secara positif dan signifikan oleh gaya hidup. Namun, kualitas produk tidak memiliki pengaruh yang signifikan terhadap Upaya peningkatan keputusan pembelian, sementara harga memengaruhi upaya peningkatan keputusan pembelian secara positif dan signifikan. Adjusted R2 sebesar 0,565 atau 56,5% menunjukkan bahwa gaya hidup, kualitas produk, dan harga secara bersama memberikan dampak sebesar 56% terhadap upaya peningkatan keputusan pembelian. Sisanya, yaitu 43,5%, mungkin dipengaruhi oleh variabel independen lain yang belum diselidiki dalam penelitian ini. Kata Kunci: Gaya Hidup, Kualitas Produk, Harga
The effect of leadership style and IT support on lecturer performance during e-learning program with work environment as mediating variable Haziroh, Awanis Linati; Putra, Febrianur Ibnu Fitroh Sukono; Budiantoro, Risanda Alirastra
Asian Management and Business Review Volume 1 Issue 2, 2021
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.712 KB) | DOI: 10.20885/AMBR.vol1.iss2.art4

Abstract

The lecturer performance appraisal system is the work of lecturers within the scope of their responsibilities which refers to a formal and structured system used as an instrument to measure, assess, and influence work-related traits, control lecturer behavior, including absenteeism rates and work results. Lecturer professionalism must, of course, be related and built through mastery of fundamental competencies in carrying out and completing their duties and work as lecturers, such as professional competence, social competence, and personal competence. The low performance of lecturers is suspect of having reasons such as lack of attention and concern from leaders, for example, less effective leadership styles, less communicative work relationships, lack of harmony, lack of welfare, lack of motivation, lack of a comfortable work environment, and lack of satisfaction felt by the lecturers. Based on these reasons, further research is needed on the influence of leadership style and work environment on lecturer performance in carrying out the teaching and learning process at private universities in Semarang. This research is a quantitative study with a sample of 127 permanent lecturers in the management department of private universities in Semarang. The analytical technique used in this study is path analysis with the results. Among others, leadership style, information technology support, and work environment significantly affect lecturer performance. Furthermore, the work environment can mediate the relationship between leadership style and information technology support on lecturer performance.
AMOBA: Innovation barriers of the millennial generation Putra, Febrianur Ibnu Fitroh Sukono; Haziroh, Awanis Linati; Budiantoro, Risanda Alirastra; Lestari, Selvia Puji; Arsanda, Tiara Daffa
Asian Management and Business Review Volume 3 Issue 1, 2023
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol3.iss1.art1

Abstract

The millennial generation is closely related to the Industrial Revolution 4.0, which focuses on digitalization and automation patterns in human life. There are six main barriers: usage perception barriers, perceived value barriers, risk barriers, tradition barriers, image barriers, and perceived cost barriers. Therefore, the role of universities is needed in encouraging the millennial generation to create more contemporary innovations. This study aims to analyze the negative impact of internal and external barriers that affect the low innovation of the millennial generation. The research method is quantitative exploratory, with a total sample of 274 respondents from various private universities in Semarang City. The sampling method used purposive sampling, and the data collection technique used a survey with a questionnaire designed in certain procedure. Analysis of research results using multiple linear regression, which in principle can address the hypothesis statistically and comprehensively. The results of this study are usage perception barriers, perceived value barriers, risk barriers, tradition barriers, image barriers, and perceived cost barriers have a negative significant effect on the low innovation level of the millennial generation. The importance of this research is to encourage university administrators to facilitate students to develop self-competence and create creative innovations.
PERAN KUALITAS PRODUK, HARGA, INFLUENCER MARKETING DAN ONLINE CONSUMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SKINTIFIC Sidauruk, Intan Yohana; Aqmala, E. Diana; Haziroh, Awanis Linati; Ulfa, Adilla Kustya
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024 (Special Issue)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.31102

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana Kualitas Produk, Harga, Influencer Marketing, Online Consumer Review mempengaruhi keputusan pembelian skincare Skintific di Shopee. Merek ini memiliki berbagai keunggulan, termasuk solusi aktif untuk masalah kulit. Riset ini memakai metode kuantitatif dengan 111 responden sebagai sampelnya dengan teknik purposive sampling. Sampel dalam penelitian ini dihitung dengan menggunakan rumus Malhotra (2006). Analisis data dikerjakan dengan regresi linear berganda, Uji Validitas, Uji Reliabilitas, serta Uji Hipotesis. Hasil penelitian menunjukkan bahwasannya kualitas produk memiliki pengaruh positif signifikan pada keputusan pembelian, Harga memiliki pengaruh signifikan pada keputusan pembelian, Influencer marketing memiliki pengaruh signifikan pada keputusan pembelian, Online Consumer Review tidak mempengaruhi signifikan terhadap keputusan pembelian Skintific di Shopee. Temuan ini memberikan peluang bagi perusahaan Skintific guna memperlebar pangsa pasar mereka.
PENGUATAN DAYA SAING PENGUSAHA MIKRO SURAKARTA : REVOLUSI VISUAL MELALUI PELATIHAN FOTOGRAFI PRODUK Sisca Dian Rahmawati; Febrianur Ibnu Fitroh Sukono Putra; Mahmud Mahmud; Awanis Linati Haziroh; Rina Wulandari
Jurnal Padamu Negeri Vol. 1 No. 3 (2024): Juli : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/d7371t68

Abstract

PCM Laweyan has trained entrepreneurs in various fields, including the service, trade, production/manufacturing, culinary, and consulting sectors. Along with developments in technology, information and communication, businesses under PCM Laweyan must adopt new approaches to their business activities according to market desires. The entrepreneurs assisted by PCM Laweyan must utilize digital marketing in their marketing process. This is useful for increasing turnover and expanding the business market fostered by PCM Laweyan. However, entrepreneurs assisted by PCM Laweyan experience difficulties getting the right information technology solutions and need clarification about finding the right solution from the many different types of technology products. Therefore, this service aims to guide the choice of the right information technology according to the type of business and its needs and optimize the technology used. This program covers three areas: information and technology, marketing management, and HR management. The methods applied are training, mentoring, monitoring, and evaluation. The results of this service program can be seen from the changes on social media and MSMEs' websites after training and mentoring. Their promotional content becomes more attractive and professional, reflecting the impression of professionalism and quality of the products offered. This service program has helped increase the attractiveness of MSME businesses in the wider market through social media and e-commerce platforms.
KING-KU: Driving Customer Loyalty through Customer Satisfaction on KingGarage Kudus Ulfa, Adilla Kustya; Haziroh, Awanis Linati; Rahayuningtyas, Tri Esti; Fatmawati, Elia Resha; Kanaya, Fadia Zulfa; Yulianto, Ahmad Rudi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5640

Abstract

Competition in the automotive service industry has intensified, marked by the growing number of highly rated repair shops in Kudus Regency. As a newly established workshop in 2022, KingGarage Kudus faces challenges in building customer loyalty, as preliminary findings indicate low levels of repeat purchases and customer referrals. This study aims to examine the effects of service quality and brand image on customer loyalty, with customer satisfaction serving as a mediating variable that strengthens relational outcomes. A quantitative research approach was employed, with data collected through a closed-ended questionnaire using a Likert scale to capture customer perceptions accurately. The sample consisted of KingGarage Kudus customers selected through purposive sampling based on predefined criteria related to service experience. Data were analyzed using SmartPLS 4, including outer model evaluation, inner model assessment, coefficient of determination (R²), and hypothesis testing to ensure robust statistical validation. The findings reveal that service quality and brand image have a positive and significant effect on customer loyalty. Furthermore, customer satisfaction significantly mediates the relationship between service quality, brand image, and customer loyalty, indicating its central role in loyalty formation. These results highlight the strategic importance of enhancing service quality and strengthening brand image to foster customer satisfaction and reinforce customer loyalty, thereby enabling automotive service providers to sustain their competitive advantage in a highly dynamic and competitive industry environment.
Peningkatan Kualitas Layanan Driver ShopeeFood di Kota Semarang melalui Personal Value dan Kepuasan Kerja dengan Peran Organizational Citizenship Behavior sebagai Mediasi Satria Afif Naufal Pramudya; Awanis Linati Haziroh; Diana Aqmala; Aries Setiawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11227

Abstract

This study was motivated by the suboptimal quality of ShopeeFood driver services in Semarang, particularly in terms of speed, responsiveness, and consistency of professionalism, amid fierce competition in the food delivery service industry, which indicates internal problems related to driver work behavior. This study aims to analyze the role of personal value and job satisfaction in improving the service quality of ShopeeFood drivers in Semarang City, with Organizational Citizenship Behavior (OCB) as a mediating variable. The study used a quantitative approach with purposive sampling of 120 active ShopeeFood drivers in Semarang City, data collection through a five-point Likert scale questionnaire, and analysis using Partial Least Squares-Structural Equation Modeling (PLS-SEM) through SmartPLS 4, which included outer model testing, inner model testing, and hypothesis testing. The results show that personal value does not have a significant direct effect on service quality but has a significant effect on OCB, while job satisfaction has a significant effect on both service quality and OCB. Furthermore, OCB has a significant effect on service quality and mediates the effect of personal value and job satisfaction on service quality, where OCB mediation makes the effect of personal value on service quality significant. These findings indicate that improving the service quality of ShopeeFood drivers is more effectively achieved by strengthening job satisfaction and OCB behavior, while personal value provides optimal contributions when manifested in voluntary behavior that supports service quality.
Co-Authors Abdul Syukur Adilla Kustya Ulfa aditya aditya Afrillya Margaretha Mangkawa Agista Nurul Defani AGUS PRAYITNO Ahmad Reza Ahmad Rudi Yulianto Ahmad Rudi Yulianto Alicasari, Shalom Olivia Almira Santi Samasta Amanda Dyla Pramadanti Anak Agung Istri Sri Wiadnyani Anggraini Putri Widyastuti Anisa Aulia Fitri Aqmala, E. Diana Ariati Anomsari Ariati Anomsari Ariati Anomsari Aries Setiawan Aris Puji Purwatiningsih Arsanda, Tiara Daffa Artha Febriana Aytekin Demircioglu Buana, Bintang Angkasa Cahyani, Ardhia Pramesty Regita Civi Erikawati Damar, Haunan Dian Ayu Maharani Dian Prawitasari Diana Aqmala Diana Aqmala Diana Aqmala Elia Resha Fatmawati Estefania Azzura Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Firnanda, Muhammad Alul Hadi, Saiful Nur Handy Nur Cahya Hanifah, Ulfiyah Herry Subagyo Hertiana Ikasari Hidayat, Rafli Wahyu Juliana, Laras Kanaya, Fadia Zulfa Kusni Ingsih Kusuma, Pradana Jati Lestari, Selvia Puji M Aripin Maharani, Intan Putri Dwi Maharani, Nabila Shafiya Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Maria Safitri Martha Christi Masitha Fahmi Wardhani Mila Sartika Mochammad Eric Suryakencana Wibowo Monix Alfionita Lestari Muhammad Helga Rizkiawan Mujib, Miftachul Mulyono, Fauzi Nabilla, Habibah Yuhrotun Nadira Rohadatul Aisy Nanda Adhi Purusa Nico Alexander Vizano Nur Amalina Oetari Setyoningrum Oktavia, Vicky Partiwi Dwi Astuti Perdana, Tito Aditya Piji Pakarti Pramadanti, Amanda Dyla Prastiwi, Stefani Firahani Prawitasari, Dian Puji Purwatiningsih, Aris Purusa, Nanda Adhi Qonita Maharani Raden Ayu Aminah Rizkia Puspita Sari Ratna Wardani Rina Wulandari Rindu Intan Pitaloka Ririt Iriani Sri Setiawati Risanda Alirastra Budiantoro Rizki Putri, Raden Ayu Aminah Rosmiyati, Sinta Roymon Panjaitan Salsabila Ayu Oktaviyanto Saman, Maulidina Baety Nafiah Samasta, Almira Santi Sasti Ayu Anggraeni Satria Afif Naufal Pramudya Sidauruk, Intan Yohana Sih Darmi Astuti Sisca Dian Rahmawati Suhita Whini Setyahuni Suryakencana Wibowo, Mochammad Eric Syamsul Arifin Tito Wira Eka Suryawijaya Tri Esti Rahayuningtyas Trianovita, Helena Ade Ulya, Zahrotul Viona Aldina Permatasari Wardani, Nizia Kusuma Wibowo, Mochammad Eric Suryakencana Wijanarko, Danang Yanuar Ferdiansyah Yohan Wismantoro Yudistira Marcelino Pasha Yulianto, Ahmad Rudi