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ANALISIS PENGARUH TINGKATAN PROSES REBRANDING TERHADAP BRAND EQUITY BANK SULTENG KANTOR CABANG UTAMA Aprianto, Aprianto
Katalogis Vol 3, No 4 (2015)
Publisher : Katalogis

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Abstract

The objectives of this research are: 1) to determine and analyze the simultaneous impact of rebranding process levels, which includes corporate rebranding, business unit rebranding, and individual products rebranding toward brand equity at Bank Sulteng Branch Office; 2) to determine and analyze the impact of corporate rebranding toward brand equity at Bank Sulteng Branch Office; 3) to determine and analyze the impact of business unit rebranding toward brand equity at Bank Sulteng Branch Office; 4) to determine and analyze the impact of individual products rebranding toward brand equity at Bank Sulteng Branch Office. This research is descriptive, which involves 100 respondents that are selected through proportional random sampling; the sample is selected by with accidental sampling method. The results imply that: 1) rebranding process levels, which includes corporate rebranding, business unit rebranding, and individual products rebranding simultaneously have significant impacts toward brand equity at Bank Sulteng Branch Office; 2) corporate rebranding significantly impacts brand equity at Bank Sulteng Branch Office; 3) business unit rebranding impacts brand equity at Bank Sulteng Branch Office; 4) individual products rebranding significantly impacts brand equity at Bank Sulteng Branch Office.
Co-Authors Aan Hendry Abimelekh Aditya Tri Wardana Advenska Afrida, Anggrelia Aghna Mafruha Zahrah, Aghna Mafruha Agung Rahmadanu Ahmad Faisal Aisyah Aisyah Alam, Hafidz Al Alfan, Alfan Anggorowati, M.Sc, Ir. Dini Anrizal, Anrizal Ardhana, Praditya Aryanti Baehaqi Bagus Pratama Baharuddin, Ifdal Berliani, Teti Chairil, Muhammad Dell, Natan Dewi, Novi Ayu Kristiana Dita Pratiwi Kusuma Wardani Dwi Septiani Eduard Asna Padagi, Eduard Asna Eka Priadi Eka, Priadi Ernawatie, Ernawatie Esdarwati, Susila Eshariyani, Eshariyani Fazril Aditya Wardana Febrianti, Mariska Ferdi Prima Nurhasan Firayanti, Yuni Ghazi Mauer Idroes Grossbia, Danny Harlen Sutandra, Harlen Helmi ., Helmi Hendrawan Hetty Nursawemi, Hetty Hikmah Hikmah Hud, Ibnu muhammad yusuf I Ketut Suada Ibnuwati, Sri Indra Kanedi Irvanizam, Irvanizam Istiqomah Nur Rahmawati Jamaluddin Jamaluddin Karolina, Puspa Erika Kelvin Kiki Rezvianti Ladewi , Yuhanis Ladewi, Yuhanis Lala, Andi Lapasau, Ronald Lilik Warsito Limin, Dagai L Lutfi Chabib, Lutfi M. Ervan Dwi Setiaji M. Imamuddin M. Rezky Septiyadi M. Septianto Magati, Hefinto Mahrani Arfah Maithy, Sifera Patricia Marhamah Marhamah Marsudi . Marwan Marwan Maryono Maulana, Aga Muhammad Ikhwan Rizki Muhammad Yusuf Musram Abadi Nasution, Awal Kurnia Putra Nizamuddin Nizamuddin Novita Sari, Muthiah Nusril Nusril Perdana, Aryadika Putra Piter Joko Nugroho Prahasti, Prahasti Purnomo, Widiharto putri, nilam sry Qisti Algifari Qo’imah, Alamanda Nurul R M Rustamaji Radiafilsan, Christian Rahaju, Minto Rahim, Abd Rahmadona, Cahaya Raldo Andika Mandasia Ramadhan Putra Pratama Rata, Fildayanti Razief Perucha Fauzie Afidh Rifaldi, Muhammad Arif Riski, Moh Rohit Rustamaji, R.M. Sami’an, S. Sarah, Muthia Sari, Yona Sarwono Hardjomuljadi Satrio, Yoga Sedek, Melky Shofia Nurun Alanur S Simamora, Roberton Siregar, Novita Januarti Siregar Siregar, Yustika Handayani Siti Haryani Slamet Winaryo Sriyoto Sriyoto, Sriyoto Sudarkam R Mertosono Sudarsono, Tantri Analisawati Sukmawati Sukmawati Sumarnie, Sumarnie Sunardi Suri, Atika Surya Kusuma Wardana Susana M.Sc, Ir. Rini Syarif Razhik Ghazali TAKDIR SAILI Tarsono, Edi Teuku Rizky Noviandy Tiara Fatrin Tongenge, Miranda Utami?, Bernadhita Herindri Samodera Vivi Bachtiar Wahyu Adi Tama A Wahyudin Wahyudin Wingki Sapta Dewa Wirda Novarika AK Yuningtyastuti Yuningtyastuti Zulkipli ., Zulkipli