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All Journal Jurnal Manajemen Terapan dan Keuangan E-Journal Home Economic and Tourism Jurnal Pendidikan Teknologi dan Kejuruan Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Organisasi Dan Manajemen JURNAL PENDIDIKAN TAMBUSAI Ensiklopedia of Journal Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Pendidikan dan Keluarga Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kajian Pariwisata dan Bisnis Perhotelan Indonesian Journal of Tourism and Leisure ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Nawasena: Jurnal Ilmiah Pariwisata Journal of Business on Hospitality and Tourism Jurnal Manajemen Pariwisata dan Perhotelan Consilium Jurnal Kajian Pariwisata dan Perhotelan Journal of Multidimensional Management JRTI (Jurnal Riset Tindakan Indonesia) Bogor Hospitality Journal
Youmil Abrian
Universitas Negeri Padang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan Kualitas Produk dan Persepsi Harga Terhadap Kepuasan Pelanggan di Marawa Beach Club Andira Nova Winazora; Youmil Abrian; Yuke Permata Lisna
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 3 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v5i3.72472

Abstract

This research purposes is to analyze the influence of service quality, price, and product quality on customer satisfaction at Marawa Beach Club, Padang, utilizing the SmartPLS method. The research employed a survey with an associative causal approach and quantitative data collection. Data were gathered through a questionnaire distributed to 278 respondents. The data analysis utilized SmartPLS 4, employing the technique of Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicated that service quality has a positive but influence in not significant on satisfaction of customer. Conversely, price and quality of product significantly impact customer satisfaction positively. The implications of these findings suggest that Marawa Beach Club's management can enhance service quality, adjust pricing, and improve product quality to maximize customer satisfaction. This research contributes to understanding the factors affecting customer satisfaction in the tourism industry and serves as a guideline for future research in this field.
Pengaruh Lokasi dan Physical Evidence Terhadap Keputusan Tamu Menginap di Imelda Hotel Padang: Peran Moderasi Online Review Alif Akbar Alhamdi; Youmil Abrian
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 2 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i2.81972

Abstract

Penelitian ini menganalisis pengaruh lokasi dan bukti fisik terhadap keputusan tamu untuk menginap di Hotel Imelda Padang, dengan memperhatikan peran ulasan daring sebagai variabel yang memoderasi. Latar belakang penelitian didasarkan pada penurunan tingkat hunian kamar hotel yang diduga disebabkan oleh lokasi yang kurang strategis serta fasilitas fisik yang belum memenuhi harapan tamu. Penelitian ini menggunakan pendekatan asosiatif dengan data kuantitatif dan metode survei. Hasil penelitian menunjukkan bahwa lokasi dan bukti fisik mempunyai pengaruh positif terhadap keputusan tamu menginap. Ulasan daring juga memberikan dampak yang signifikan, tetapi tidak berfungsi sebagai variabel pemoderasi yang kuat dalam hubungan antara lokasi dan bukti fisik dengan keputusan tamu untuk menginap. Temuan ini memberikan implikasi praktis bagi manajemen hotel untuk meningkatkan kualitas fasilitas fisik, membenahi lokasi, serta mengelola reputasi digital melalui respons terhadap ulasan tamu. Penelitian ini juga menambahkan wawasan dalam literatur pemasaran jasa dengan menekankan pentingnya faktor fisik dan digital dalam industri perhotelan. Kata Kunci: Lokasi, Bukti Fisik, Keputusan Tamu Menginap, Ulasan daring
Pengaruh Budaya Organisasi dan Komunikasi Terhadap Kinerja Karyawan Di Hotel Four Points By Sheraton Batam Utami Tri Kinasih; Youmil Abrian; Yunus Supriharto
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 7 No 2 (2026): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v7i2.93272

Abstract

This study investigates the impact of organisational culture and communication on employee performance at Four Points by Sheraton Batam. A quantitative methodology was adopted, utilising a causal-associative research design. Primary data were collected through a “Likert-scale questionnaire administered to a sample of 50 employees, selected via a saturation sampling technique. Subsequent data analysis was conducted using SPSS version 27, encompassing validity and reliability assessments, multiple linear regression, t-tests, F-tests, and the evaluation of the coefficient of determination. The empirical findings reveal that organisational culture and communication exert a positive and statistically significant influence on employee performance, both independently and simultaneously. Furthermore, the coefficient of determination demonstrates that these two independent variables explain 72,6% of the variance in employee performance, while the remaining 27,4% is attributable to exogenous factors beyond the scope of this investigation”. The results show that improving organisational culture and implementing effective communication can boost staff productivity. It is hoped that this research will assist hotel management in developing more efficient human resource management strategies to enhance organisational productivity and service quality.
Pengaruh Functional Value, Emotional Value & Social Value Promosi Media Sosial Terhadap Keputusan Pembelian Tamu di Grand Rocky Hotel Bukittinggi Gyvel Melvani Putri; Youmil Abrian; Witra Neldi
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 7 No 2 (2026): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v7i2.94872

Abstract

The use of social media as a promotional tool in the hospitality industry is expected to create functional value, emotional value, and social value that influence guests’ purchasing decisions. Fluctuations in occupancy rates and cancellations at the Grand Rocky Hotel Bukittinggi indicate that guests’ purchasing decisions are not yet stable. This study aims to analyze the influence of functional value, emotional value, and social value on guests’ purchasing decisions at the Grand Rocky Hotel Bukittinggi. This study employs a quantitative approach with a causal-associative research design. The research sample consisted of 180 respondents selected using the [specify sampling technique] method. Data were collected through the distribution of questionnaires. Descriptive analysis was used to describe the levels of functional value, emotional value, social value, and purchasing decisions, while multiple linear regression analysis was used to test the influence of the three independent variables on purchasing decisions. The results show that Functional Value (X1) achieved a TCR value of 81.4% in the “good” category, Emotional Value (X2) achieved 82.5% in the “good” category, Social Value (X3) achieved 81.2% in the “good” category, and Purchase Decision (Y) achieved 84.7% in the “very good” category. Partially, functional value has a positive and significant effect on purchase decision (β = 0.344; p = 0.003), emotional value has a positive and significant effect (β = 0.302; p = 0.004), and social value has a positive and significant effect (β = 0.449; p < 0.001). Simultaneously, all three variables had a significant effect on purchasing decisions (p < 0.001). The adjusted R-squared value of 0.683 indicates that functional value, emotional value, and social value account for 68.3% of the variation in purchasing decisions, while the remainder is influenced by other variables outside the research model. The results of this study are expected to serve as a basis for the management of the Grand Rocky Hotel Bukittinggi in developing more effective digital promotion strategies to increase guests’ purchasing decisions.
Co-Authors Abror Abror Afni, Fauza Akvaro, Habibullah Aldiman, Aldiman Alfajar, Mhd Alfi Husni Fansurya Alghifary, M Rasyid Algi Joni Putra Alif Akbar Alhamdi Ananda, Prima Rizki Andira Nova Winazora Andre Awal Anggi Takila Rahmania Annyssa Riva Ayunia Arafat, Lathif Arif Adrian Ayu Wirdawati Azwar, Hendri Bamy Emely Bancin, Martalina Cindy Dameza Hendrix Dhaifina, Dhaifina Dini Putri Ayu Dwi Ningsih, Silpia Dwita, Vidyarini elida elida fadly fadly Fajar Sidik Febri Rahmad Agung Febrian Ananda Febryanda Arifin Feri Ferdian Feriantano Sundang Pranata Florensia, Wiva Audi Fran Serano Andres Fran Serano Andres Gyvel Melvani Putri Hasan, Siti Fatimah Hidayat, Riski Hijriyantomi Suyuthie Ira Meirina Chair jihan nur fahira Juli Andra Junaidi, Novrial Kamal, Farid Kasmita Kasmita Kasmita Kasmita Kevin Oktrianda Muda Khafifah Fajarwati Kheir, Zuhra Riadatul koko pristiadi Mariana Sinurat Martalena Martalena Martin Karim Mefri, Happy Mirna Yolanda Missil Indrawati Mita Aprilia Kartini Muhammad Abdillah Muhammad Fajrio Adha Mulia, Putri Rahma Nadia Vega Nazlla Puteri Afifah Nidia Wulansari Nurhaliza, Afdilla Nurul Fajri Ocvi Puan Medina Adinda Oktavianti, Mega Oxta Afriyanti Pratama, Randy Pratamy, Rahayu Putra, Bayu Permana PUTRA, MARDA YOGI Putri Sari Dame N , Novita Putri, Junita Sartika Putri, Rahmi Hariyani Putri, Yuzia Eka Rahima, Witri Rahma Risa Asri Rahman, Hidayatur Raisya Rasheka Ramadhanti Raisya Rasheka Ramadhanti Ramadeni, Ramadeni Renato, Valdo Renu Fara Dea Restia Audina Rezvianny Dianty Rian Surendra Riva Ayunia, Annyssa Rizki Amelia Sinensis Rukmana, Vira Hardiyanti Ryegi Anandia Safitri Firdaus Safitri, Tania Permatalia Safli, Asrofil Anas Saputra, Jeri Sari, Putri Yulia Sari, Resti Yunita Sasgia Febby Yolla Silfeni Silfeni Sintia, Nelvi Sonia Oktavianis Surenda, Rian Surendra, Rian Susi Evanita Susi Evanita Syahputra, Robby Tanjung, Nora Cetisia Tito Setya Sugiarto Ulfa Ulfa ummah, kuntum khaira Utami Tri Kinasih Vanica Serly Vebbi Ilfian Vischa Mansyera Pratama Wanara, Anangga Dewang Waryono . Wasisto, Fapenta William Oscar Wiranto Windi Marta Syafutra Wira Tri Annisa Witra Neldi Witrin, Rosy Wulandari, Dwi Pratiwi Yolinda Ratna Fari Yolinda Ratna Fari Yosi Hana Fibri Yovi Dani Septian Yuke Permata Lisna Yuke Permata Lisna Yuliana Yuliana Yulita Sari Yunia Wardi Yunia Wardi Yunus Supriharto Zelmiati, Zelmiati Zengga Zengga Ziana Sastia