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A Quantitative Study on the Influence of Authenticity and Employee Helpfulness on Customer Delight at The Balcone Hotel & Resort Safitri Firdaus; Youmil Abrian
Journal of Multidimensional Management Vol. 2 No. 1 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i1.26

Abstract

This study investigates the influence of authenticity and employee helpfulness on customer delight in the context of a luxury hospitality environment. Using a quantitative, causal-associative approach, the research was conducted at The Balcone Hotel & Resort Bukittinggi, with data collected from 90 guests using a structured questionnaire. The variables measured include authenticity (uniqueness, concept consistency, and staff sincerity), employee helpfulness (responsiveness, problem-solving, and attentiveness), and customer delight (satisfaction, exceeded expectations, and willingness to recommend). Multiple linear regression analysis revealed that both authenticity (β = 0.270, p = 0.002) and employee helpfulness (β = 0.670, p = 0.000) have significant positive effects on customer delight. Furthermore, the F-test confirmed a significant simultaneous influence of the two variables. These findings highlight the importance of integrating authentic service design with emotionally responsive staff behavior to create memorable guest experiences. The study provides theoretical insights and practical implications for hotel managers aiming to achieve emotional differentiation and customer loyalty in competitive hospitality markets.
Peran Alternative Job Opportunity dalam Memoderasi Pengaruh Work Engagement dan Job Satisfaction terhadap Turnover Intention di Industri Perhotelan Abrian, Youmil; Lisna, Yuke Permata; Andres, Fran Serano; Afni, Fauza
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 1 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i1.77572

Abstract

This study is motivated by the discovery of several facts about the problem of high turnover rates, in the hotel industry in West Sumatra, and there are a lot of employee movement from one hotel to another. The purpose of this study was to determine the role of Alternative Job Opportunity moderating the effect of Work engagement and Job satisfaction on Turnover Intention in the hospitality industry in West Sumatra Indonesia. This research is a quantitative type of causal associative approach with a survey method. The population of this study is staff who have worked for more than 1 year in the hospitality industry in West Sumatra. The sample technique used is purposive sampling. Collecting data for this study by distributing questionnaires that have been tested for validity and reliability. Data analysis using moderation regression with smart PLS 3.0 software. research results (1) There is a negative and significant influence between work engagement variables and turnover intention. (2) A negative and significant effect of job satisfaction on turnover intention was found (3) Simultaneously, a significant effect was found between the variables of work engagement and job satisfaction on turnover intention (4) Alternative Job Opportunity is able to moderate the effect of work engagement and job satisfaction on turnover intention significantly.
The Influence of Instagram Social Media Promotion and Religiosity on the Decision to Stay Alghifary, M Rasyid; Youmil Abrian
Journal of Multidimensional Management Vol. 2 No. 2 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i2.41

Abstract

The rapid expansion of the global halal tourism sector, projected to reach USD 300 billion by 2026, underscores the growing demand for sharia-compliant hospitality services. This study investigates the influence of Instagram-based promotion and religiosity on guests’ decision to stay at Hotel Syariah Rangkayo Basa Padang, Indonesia. A quantitative causal–associative approach was employed, involving 150 purposively selected respondents who had prior exposure to the hotel’s Instagram promotions and had stayed at least one night. Data were collected via a structured questionnaire, validated through expert judgment and pilot testing, and analyzed using SPSS 25. Classical assumption tests confirmed normality, homoscedasticity, and absence of multicollinearity. Multiple regression analysis revealed that both Instagram-based promotion (β = 0.254, p < 0.05) and religiosity (β = 0.220, p < 0.05) significantly and positively affect guests’ decision to stay, jointly explaining 38% of its variance. These findings highlight the strategic importance of integrating visually engaging digital marketing with strong adherence to Islamic service values to enhance brand trust and meet the experiential and spiritual needs of Muslim travelers. The study contributes to halal tourism literature by bridging digital engagement strategies and religiosity-based brand positioning, offering practical insights for sharia-compliant hotel managers.
The Influence of Soft Skills and Discipline on Employee Work Productivity at Bedrock Hotel Kuta Bali Febri Rahmad Agung; Youmil Abrian
Journal of Multidimensional Management Vol. 2 No. 2 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i2.42

Abstract

The hospitality sector is central to Bali’s tourism industry, where employee productivity directly impacts service quality and competitiveness. This study examines the influence of soft skills and work discipline on employee productivity at Bedrock Hotel Kuta Bali. Using a quantitative causal-associative approach, data were collected from all 55 employees through a validated Likert-scale questionnaire. Soft skills were assessed via communication, teamwork, and initiative indicators, while work discipline included punctuality, adherence to rules, and task consistency. Multiple linear regression analysis, preceded by classical assumption tests, revealed that both soft skills (β = 0.518, p < 0.05) and work discipline (β = 0.577, p < 0.05) significantly and positively affect productivity, jointly explaining 86.6% of its variance. These results highlight that non-technical competencies and behavioral discipline are equally critical for enhancing operational performance in hospitality. Practically, the findings recommend implementing structured training to improve problem-solving, conflict resolution, and teamwork, alongside clear policies that strengthen punctuality and procedural compliance. Theoretically, the study extends human capital perspectives by confirming the complementary role of soft skills and discipline in driving productivity in service-oriented contexts. Future research should incorporate leadership style, organizational culture, and technology adoption to enrich the productivity framework in hospitality operations.
ANALYSIS OF FACTORS AFFECTING GUEST DECISION IN PURCHASE OF ROOM SERVICE IN HOTEL “GRAND INNA PADANG” Abrian, Youmil; Adrian, Arif; Surendra, Rian
Journal of Business on Hospitality and Tourism Vol. 5 No. 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i2.165

Abstract

This paper was conducted to determine what factors encourage consumer decisions in choosing Grand Inna Hotel Padang, as well as the contribution of each of these factors. Researchers used the Grand Inna Hotel Padang because the hotel is owned by the government. Grand Inna Hotel Padang has unstable occupancy then affects to the hotel revenue. The results showed that there are 7 factors considered by consumers in rooms purchasing  Grand Inna hotel Padang, the 7 factors mentioned are price factors,  service factors, motivation and lifestyle factors, reference group factors, hospitality factors, MICE and brand image. Each of these factors contributes substantially to encouraging consumers to choose Grand Inna hotel Padang. The population of the study was consumers who had stayed at the Grand Inna  Hotel Padang. The sampling technique used purposive sampling with a total sample is 100 respondents. The data analysis technique is factor analysis to determine the factors considered by consumers and multiple regression analysis to determine the extent factors considered affect the purchasing decision. From the results of multiple regression analysis found that the 7 factors together have a significant effect on decision in decisions purchase room service at the Grand Inna Hotel Padang.
Pengalaman Wisata dan Citra Destinasi: Sebuah Kajian Pustaka Sistematis Abrian, Youmil; Wardi, Yunia; Abror, Abror; Dwita, Vidyarini; Evanita, Susi
Indonesian Journal of Tourism and Leisure Vol 4, No 2 (2023)
Publisher : Lasigo Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36256/ijtl.v4i2.347

Abstract

The purpose of this study is to identify and analyze several key references regarding tourist experience and destination image. This research is a systematic literature review using the Scopus-based science citation index. Based on several stages of the systematic review method, this study found 41 key references from Scopus indexed journals. This study also examined citation behavior based on quartile and cite score. This study found that the journal sustainability Switzerland is the journal that discusses the most about tourism experience and destination image. However, most of the articles are published in business and management journals and also journals are published in the field of tourism, while for the country of origin of researchers, the United Kingdom is the most dominant country of origin of researchers followed by researchers from China and the United States. Thus, there are opportunities for further research in the context of tourism. This study contributes to further research and makes a significant contribution in answering research questions or addressing issues in the field of tourism.
Hotel management graduates perception of work conditions and the moderating effect of salary on work motivation in the hotel industry during the Covid-19 pandemic Ferdian, Feri; Abrian, Youmil; Suyuthie, Hijriyantomi; Chair, Ira Meirina
Jurnal Pendidikan Teknologi Kejuruan Vol 4 No 2 (2021): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v4i2.21223

Abstract

This study aimed to analyze the hotel management graduates' perception of work conditions and the moderating effect of salary on work motivation in the hotel industry during the COVID- 19 pandemic. This research was conducted with a quantitative approach. The total population was 670 hotel management graduates with the sample's determination based on the type of purposive sampling. The sample size of the study is 20% of the total population (134 graduates) who are estimated to work in the hotel industry. A total of 134 respondents were successfully collected. The data analysis technique used is Partial Least Square Structural Equation Modelling (PLS-SEM). The results showed that: There is a significant effect of work condition toward hotel management graduates’ work motivation in the hotel industry during the COVID- 19 pandemic and there is a significant moderating effect of salary toward the relationship between work condition and hotel management graduates’ work motivation in the hotel industry during the COVID- 19 pandemic. What could be said from the result of the study is that the impact of work conditions toward work motivation in the hotel industry during the COVID-19 pandemic would be increased with the presence of salary.
The effect of customer experience on repurchase intention with variety seeking as variable moderation at 4-star hotels Abrian, Youmil; Adrian, Arif
Jurnal Pendidikan Teknologi Kejuruan Vol 4 No 3 (2021): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v4i3.21723

Abstract

This research aims to determine the influence of customer experience on repurchase intention with variable moderation of variety seeking. The statistical analysis used is moderated analysis regression. The selection of 4-star hotels due to the standard of star hotels pays attention to the increasingly varied needs of consumers. The target population in this study was hotel guests who had stayed at a 4-star hotel in Padang. A simple random sampling technique is used with 286 samples, in obtaining the data a questionnaire with a Likert scale. From the results of the study obtained the influence of variable customer experience had a significant positive effect on the repurchase intention, with a significance value of 0,000<0.05 and had an influence contribution of 4.5%, with a regression coefficient of 0.125. While variety-seeking variables have a significant negative effect on repurchase intention with a significance value of 0<0.05, and have an influence contribution of 6%, with a regression coefficient of -0.197. From the results of moderation regression obtained variety seeks to moderate the influence of customer experience on repurchase intention negatively with the significance of 0,000<0.05, and has a regression coefficient of -0.537 with an influence contribution of 8.7%.
The effect of e-service quality on purchase decisions with E-WOM as a moderating variable on 4-star hotels in West Sumatra Surenda, Rian; Adrian, Arif; Abrian, Youmil; Fansurya, Alfi Husni
Jurnal Pendidikan Teknologi Kejuruan Vol 5 No 3 (2022): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v5i3.28723

Abstract

This research is based on changes in consumer behavior in deciding to purchase hotel room services in West Sumatra, post-covid-19 consumer behavior has an impact on hoteliers in determining marketing strategies, this study aims to see the relationship between variables, namely E-Service Quality on purchasing decisions and see the effect of the E-wom variable as a moderator on purchasing decisions. This research was conducted in West Sumatra with a sample of 120 hotel guests, using a purposive sampling technique, where the sample was determined by the criteria of having stayed at a hotel and making hotel room reservations online. This study uses the help of PLS techniques to determine the inner and outer variables, where the variables measured are E-Service quality, Purchase Decision, E-WOM as a moderating variable. The results show that E-Service Quality has a significant positive effect on purchasing decisions and E-WOM moderates E-Service quality significantly positive on purchasing decisions.
PENGARUH KEPEMIMPINAN TERHADAP KEPUASAN KERJA DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MEDIASI DI HOTEL KYRIAD BUMIMINANG Windi Marta Syafutra; Youmil Abrian; Arif Adrian
Bogor Hospitality Journal Vol 6 No 2 (2022): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v6i2.57

Abstract

This study aims to determine: 1) the influence of leadership on job satisfaction of hotel employees kyriad bumiminang. 2) the influence of the form of leadership on job satisfaction of kyriad bumiminang employees. 3) the influence of the form taken by the leadership on job satisfaction of kyriad bumiminang employees. This research was conducted with a quantitative approach with causal associative type. The population is all hotel employees with a total of 54 people, the sample is taken by distributing questionnaires or questionnaires with saturated sampling or the entire population is sampled.instrument, valid and reliable were conducted validity and reliability. The analytical test tool used is SmartPLS 3.0 with the SEM (Structural Equation Modeling) analysis method. This data analysis technique consists of testing the validity sample carried out by loading factor and average variance extracted (AVE) tests while reliability test internal consistency has a composite reliability that meets the criteria. This study shows that leadership has a positive effect on job satisfaction. Leadership has a positive effect on work motivation. Work motivation has a positive effect on job satisfaction. Leadership has a positive effect on job satisfaction with work motivation as a mediating variable. These results indicate that work motivation acts as partial mediation.
Co-Authors Abror Abror Afni, Fauza Akvaro, Habibullah Aldiman, Aldiman Alfajar, Mhd Alfi Husni Fansurya Alghifary, M Rasyid Algi Joni Putra Alif Akbar Alhamdi Ananda, Prima Rizki Andira Nova Winazora Andre Awal Anggi Takila Rahmania Annyssa Riva Ayunia Arafat, Lathif Arif Adrian Ayu Wirdawati Azwar, Hendri Bamy Emely Bancin, Martalina Cindy Dameza Hendrix Dhaifina, Dhaifina Dini Putri Ayu Dwi Ningsih, Silpia Dwita, Vidyarini elida elida fadly fadly Fajar Sidik Febri Rahmad Agung Febrian Ananda Febryanda Arifin Feri Ferdian Feriantano Sundang Pranata Florensia, Wiva Audi Fran Serano Andres Fran Serano Andres Gyvel Melvani Putri Hasan, Siti Fatimah Hidayat, Riski Hijriyantomi Suyuthie Ira Meirina Chair jihan nur fahira Juli Andra Junaidi, Novrial Kamal, Farid Kasmita Kasmita Kasmita Kasmita Kevin Oktrianda Muda Khafifah Fajarwati Kheir, Zuhra Riadatul koko pristiadi Mariana Sinurat Martalena Martalena Martin Karim Mefri, Happy Mirna Yolanda Missil Indrawati Mita Aprilia Kartini Muhammad Abdillah Muhammad Fajrio Adha Mulia, Putri Rahma Nadia Vega Nazlla Puteri Afifah Nidia Wulansari Nurhaliza, Afdilla Nurul Fajri Ocvi Puan Medina Adinda Oktavianti, Mega Oxta Afriyanti Pratama, Randy Pratamy, Rahayu Putra, Bayu Permana PUTRA, MARDA YOGI Putri Sari Dame N , Novita Putri, Junita Sartika Putri, Rahmi Hariyani Putri, Yuzia Eka Rahima, Witri Rahma Risa Asri Rahman, Hidayatur Raisya Rasheka Ramadhanti Raisya Rasheka Ramadhanti Ramadeni, Ramadeni Renato, Valdo Renu Fara Dea Restia Audina Rezvianny Dianty Rian Surendra Riva Ayunia, Annyssa Rizki Amelia Sinensis Rukmana, Vira Hardiyanti Ryegi Anandia Safitri Firdaus Safitri, Tania Permatalia Safli, Asrofil Anas Saputra, Jeri Sari, Putri Yulia Sari, Resti Yunita Sasgia Febby Yolla Silfeni Silfeni Sintia, Nelvi Sonia Oktavianis Surenda, Rian Surendra, Rian Susi Evanita Susi Evanita Syahputra, Robby Tanjung, Nora Cetisia Tito Setya Sugiarto Ulfa Ulfa ummah, kuntum khaira Utami Tri Kinasih Vanica Serly Vebbi Ilfian Vischa Mansyera Pratama Wanara, Anangga Dewang Waryono . Wasisto, Fapenta William Oscar Wiranto Windi Marta Syafutra Wira Tri Annisa Witra Neldi Witrin, Rosy Wulandari, Dwi Pratiwi Yolinda Ratna Fari Yolinda Ratna Fari Yosi Hana Fibri Yovi Dani Septian Yuke Permata Lisna Yuke Permata Lisna Yuliana Yuliana Yulita Sari Yunia Wardi Yunia Wardi Yunus Supriharto Zelmiati, Zelmiati Zengga Zengga Ziana Sastia