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All Journal Jurnal Manajemen Terapan dan Keuangan E-Journal Home Economic and Tourism Jurnal Pendidikan Teknologi dan Kejuruan Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Organisasi Dan Manajemen JURNAL PENDIDIKAN TAMBUSAI Ensiklopedia of Journal Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Pendidikan dan Keluarga Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kajian Pariwisata dan Bisnis Perhotelan Indonesian Journal of Tourism and Leisure ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Nawasena: Jurnal Ilmiah Pariwisata Journal of Business on Hospitality and Tourism Jurnal Manajemen Pariwisata dan Perhotelan Consilium Jurnal Kajian Pariwisata dan Perhotelan Journal of Multidimensional Management Bogor Hospitality Journal
Youmil Abrian
Universitas Negeri Padang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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The effect of e-service quality on purchase decisions with E-WOM as a moderating variable on 4-star hotels in West Sumatra Surenda, Rian; Adrian, Arif; Abrian, Youmil; Fansurya, Alfi Husni
Jurnal Pendidikan Teknologi Kejuruan Vol 5 No 3 (2022): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v5i3.28723

Abstract

This research is based on changes in consumer behavior in deciding to purchase hotel room services in West Sumatra, post-covid-19 consumer behavior has an impact on hoteliers in determining marketing strategies, this study aims to see the relationship between variables, namely E-Service Quality on purchasing decisions and see the effect of the E-wom variable as a moderator on purchasing decisions. This research was conducted in West Sumatra with a sample of 120 hotel guests, using a purposive sampling technique, where the sample was determined by the criteria of having stayed at a hotel and making hotel room reservations online. This study uses the help of PLS techniques to determine the inner and outer variables, where the variables measured are E-Service quality, Purchase Decision, E-WOM as a moderating variable. The results show that E-Service Quality has a significant positive effect on purchasing decisions and E-WOM moderates E-Service quality significantly positive on purchasing decisions.
Pengaruh Beban Kerja dan Kompensasi terhadap Kepuasan Kerja Karyawan di Ocean Beach Hotel Oxta Afriyanti; Youmil Abrian
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 3 (2023): Desember : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i3.1007

Abstract

This study aims to investigate the impact of workload and compensation on employee job satisfaction within Ocean Beach Hotel Padang. The research employs a quantitative approach, specifically a causal associative design, utilizing survey methods. The study's focus group consists of the employees working at Ocean Beach Hotel Padang. The primary data collection methods comprise literature reviews and the distribution of questionnaires among the selected research participants. The findings of this research indicate that, contrary to expectations, workload does not exert a significant influence on employee job satisfaction at Ocean Beach Hotel Padang. However, it was found that compensation does have a positive and substantial impact on employee job satisfaction within the same hotel. Interestingly, the study also uncovers that both compensation and workload indirectly contribute to enhancing employee job satisfaction at Ocean Beach Hotel Padang.
Pengaruh Citra Destinasi Dan Atribut Destinasi Terhadap Minat Berkunjung Ulang Wisatawan Ke Destinasi Wisata Alahan Panjang Anggi Takila Rahmania; Youmil Abrian
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 3 (2023): Desember : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i3.1015

Abstract

This research was motivated by the intention phenomenon to revisit the Alahan Panjang destination. The length is influenced by the tourist destination image and the attributes of the tourist destination in Alahan Panjang. Several tourist reviews state that the tourist destination Alahan Panjang is not Recommended for those who re-visit and haven't experienced the attraction yet impressive for tourists. This research aims to analyze the tourist destination image and attributes of the Alahan Panjang tourist destination. In this research using quantitative methods, the research type used in this research is causal associative or cause-effect relationships. Data was obtained from survey results by distributing questionnaires to respondents which is the object of research. The average for the tourist destination image variable is 4.112 with criteria Good. The tourist destination attribute variable has an average of 3.996 with Good criteria. Then The tourist destination attribute variable has an average of 4.016 with Good criteria. So therefore There is a positive and significant influence between the image of a tourist destination and interest in visiting repeated the tourist. There is also an influence between tourist destination attributes and interest in visiting repeated the tourist. Destination image variables and tourist destination attributes have an impact on variable interest in revisiting, then H1, H2 and H3 are accepted.
Pengaruh Rotasi Kerja dan Beban Kerja terhadap Kinerja Karyawan Hotel Truntum Padang Dini Putri Ayu; Yuke Permata Lisna; Youmil Abrian
Nawasena: Jurnal Ilmiah Pariwisata Vol. 4 No. 2 (2025): Agustus : Nawasena : Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1684

Abstract

This research was conducted because there is a phenomenon that causes employee performance to decline at the Truntum Padang Hotel. The aim of this research is to explain how job rotation and workload affect employee performance. This research was conducted using quantitative descriptive methods with associative causal relationships. The research location is the Truntum Padang Hotel. The non-probability sampling type is used for purposive sampling. The data used in this research is primary data. The questionnaire created based on the Likert scale has been processed before passing the validity and reliability test process using SPSS 26.00. This research found that job rotation is an important factor in improving employee performance at the Truntum Padang Hotel. and workload have a significant influence on employee performance at the Truntum Padang Hotel. The research results show that the work rotation (X1) and workload (X2) variables are both rated very well based on statistical calculations, with average TCR values ​​of 4.36% and 4.26% respectively. employee performance (Y) is also considered very good with an average TCR value of 4.34%.
Pengaruh Social Media Marketing terhadap Brand Trust Hotel Pangeran City Padang Rukmana, Vira Hardiyanti; Abrian, Youmil
ARZUSIN Vol 3 No 4 (2023): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v3i4.1202

Abstract

This study aims to determine the effect of social media marketing on the brand trust of the Prince City Padang Hotel. In this study, researchers used quantitative research methods by conducting an online survey of Instagram followers at the Prince City Padang Hotel, totaling 184 samples. The method used in sampling is non probability sampling with purposive sampling technique. The analysis technique used in this research is validity test, reliability test, quantitative descriptive analysis, assumption test (normality test, linearity test, and coefficient of determination test). The results of this study indicate that social media marketing has a positive and significant effect on brand trust. By looking at the beta value in the unstandardized coefficients column which is 0.874 and the t test it is known that the calculated t value is 6,282 which is greater than the t table with 1.658. The R square value is 0.615, meaning that 61.5% of brand trust that occurs can be explained by social media marketing variables.
Importance Performance Analysis (IPA) Halal Attributes (Studi pada Hotel Shafirah Syariah dan Al-Madinah Kota Pariaman) Safitri, Tania Permatalia; Abrian, Youmil
ARZUSIN Vol 3 No 4 (2023): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v3i4.1203

Abstract

The general objective of this research was to determine the level of importance and need for halal attributes in Kota Pariaman hotels. This type of research is quantitative research using descriptive methods. This research was conducted on halal attributes with the IPA method at the Shafira Syariah hotel and the Al-Madinah hotel, Pariaman City. The time of this research was March - April 2023. Based on the description and results of the level of importance and halal requirements for the attributes of the Shafira and Al-Madinah hotels, Pariaman City, using the IPA (Importance Performance Analysis) method which has been stated above, it can be concluded in general, as many 52% of guests stated that the halal attribute was very important at the Shafrira Syariah and Al-Madinah Hotels, Pariaman City.
Peran Kualitas Pelayanan Dalam Memediasi Pengaruh Harga Terhadap Kepuasan Tamu Menginap Di Hotel Mersi Bukittinggi Fajarwati, Khafifah; Abrian, Youmil; Andres, Fran Serano
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 2 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v5i2.48972

Abstract

This research is based on the background based on the response of visitors to the Mersi Bukittinggi hotel which can be seen from the slow response to guests at check-in and chek out, getting complaints from guests because the room booked is not as desired, high room prices during high season. The purpose of this study was to determine the effect of price on guest satisfaction with service quality as a mediating variable at Hotel Mersi Bukittinggi. The population in this study amounted to 698 people and the research sample amounted to 88 people. The data collection technique used a questionnaire with a Likert scale. The data analysis technique consists of descriptive data, path analysis and hypothesis testing. The results of the study describe that price has a direct effect on guest satisfaction, descriptively that the price is in the good category with an achievement rate of 45.4%. Price has a direct effect on service quality seen from the value of t count> t table (2.627> 1.67).
Pengaruh Kualitas Pelayanan Kualitas Produk dan Persepsi Harga Terhadap Kepuasan Pelanggan di Marawa Beach Club Winazora, Andira Nova; Abrian, Youmil; Lisna, Yuke Permata
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 3 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v5i3.72472

Abstract

This research purposes is to analyze the influence of service quality, price, and product quality on customer satisfaction at Marawa Beach Club, Padang, utilizing the SmartPLS method. The research employed a survey with an associative causal approach and quantitative data collection. Data were gathered through a questionnaire distributed to 278 respondents. The data analysis utilized SmartPLS 4, employing the technique of Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicated that service quality has a positive but influence in not significant on satisfaction of customer. Conversely, price and quality of product significantly impact customer satisfaction positively. The implications of these findings suggest that Marawa Beach Club's management can enhance service quality, adjust pricing, and improve product quality to maximize customer satisfaction. This research contributes to understanding the factors affecting customer satisfaction in the tourism industry and serves as a guideline for future research in this field.
Pengaruh Electronic Word of Mouth (E-Wom) dan Fasilitas Terhadap Keputusan Berkunjung di Panorama Tabek Patah Wira Tri Annisa; Youmil Abrian
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 3 (2024): Desember : Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i3.1756

Abstract

Several issues with the title serve as the impetus for this study. The purpose of this study is to examine the impact of amenities and Electronic Word of Mouth (E-Wom) on the choice to visit Panorama Tabek Patah. In this study, a descriptive, quantitative research design was adopted. Primary data is the kind of data used in this study. Visitors to Panorama Tabek Patah are the study's participants. Using a non-probability sampling technique, 110 customers comprised the research sample. A Likert scale questionnaire that had undergone validity and reliability testing was used in the data collection process. SPSS 25.00 was used to process the data from this study. The facilities fall within the sufficient category, according to the research's findings. With a value of 3.21, the electronic word-of-mouth (E-WOM) variable displays the sufficient category. The facility variable, which equals 3.26, displays the sufficient category. With a value of 3.26, the visiting decision variable displays the sufficient category. Facilities and electronic word-of-mouth (E-WOM) have a 20% impact on travel decisions, while a number of other elements, including location, image/brand, price/tariff, and service, have an 80% influence.
Pengaruh E-Service Quality dan Online Customer Review Terhadap Keputusan Pembelian Jasa Kamar Menggunakan Online Travel Agent di Hotel Pangeran Beach:Peran Customer Trust Sebagai Mediasi Kheir, Zuhra Riadatul; Abrian, Youmil
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 2 (2024): September-Desember 2024
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i2.1691

Abstract

This study examines how e-service quality and online customer reviews influence the decision to purchase rooms at Pangeran Beach Hotel through online travel agents, with customer trust serving as a mediating variable. The objective of this study is to empirically assess the direct and indirect impacts of both independent factors on the dependent variable at Hotel Pangeran Beach. This study employs a quantitative method utilizing structural equation modeling (SEM) and a selective sampling strategy to examine data from 180 hotel guest respondents. The investigation results revealed that both e-service quality and online customer reviews have a significant impact on the decision to purchase rooms at Pangeran Beach Hotel, both directly and indirectly, or partially through Customer Trust. These findings have practical implications, including the need for better service quality and effectiveness.
Co-Authors Abror Abror Afni, Fauza Akvaro, Habibullah Aldiman, Aldiman Alfajar, Mhd Alfi Husni Fansurya Alghifary, M Rasyid Algi Joni Putra Alhamdi, Alif Akbar Ananda, Prima Rizki Andre Awal Anggi Takila Rahmania Annyssa Riva Ayunia Arafat, Lathif Arif Adrian Ayu Wirdawati Azwar, Hendri Bamy Emely Bancin, Martalina Cindy Dameza Hendrix Dhaifina, Dhaifina Dini Putri Ayu Dwi Ningsih, Silpia Dwita, Vidyarini elida elida Fachri, M fadly fadly Fajar Sidik Fajarwati, Khafifah Febri Rahmad Agung Febrian Ananda Febryanda Arifin Feri Ferdian Feriantano Sundang Pranata Florensia, Wiva Audi Fran Serano Andres Hasan, Siti Fatimah Hidayat, Riski Hijriyantomi Suyuthie Ira Meirina Chair jihan nur fahira Juli Andra Junaidi, Novrial Kamal, Farid Kasmita Kasmita Kasmita Kasmita Kheir, Zuhra Riadatul koko pristiadi Mariana Sinurat Martalena Martalena Martin Karim Mefri, Happy Mirna Yolanda Missil Indrawati Mita Aprilia Kartini Muhammad Abdillah Muhammad Fajrio Adha Mulia, Putri Rahma Nadia Vega Nazlla Puteri Afifah Nidia Wulansari Nurhaliza, Afdilla Nurul Fajri Ocvi Puan Medina Adinda Oktavianti, Mega Oxta Afriyanti Pratama, Randy Pratamy, Rahayu Putra, Bayu Permana PUTRA, MARDA YOGI Putri Sari Dame N , Novita Putri, Junita Sartika Putri, Rahmi Hariyani Putri, Yuzia Eka Rahima, Witri Rahma Risa Asri Rahman, Hidayatur Raisya Rasheka Ramadhanti Raisya Rasheka Ramadhanti Ramadeni, Ramadeni Renato, Valdo Renu Fara Dea Restia Audina Rezvianny Dianty Rian Surendra Riva Ayunia, Annyssa Rizki Amelia Sinensis Rukmana, Vira Hardiyanti Ryegi Anandia Safitri Firdaus Safitri, Tania Permatalia Safli, Asrofil Anas Saputra, Jeri Sari, Putri Yulia Sari, Resti Yunita Sastia, Ziana Silfeni Silfeni Sintia, Nelvi Sonia Oktavianis Surenda, Rian Surendra, Rian Susi Evanita Syahputra, Robby Tanjung, Nora Cetisia Tito Setya Sugiarto Ulfa Ulfa ummah, kuntum khaira Vanica Serly Vebbi Ilfian Vischa Mansyera Pratama Wanara, Anangga Dewang Waryono . Wasisto, Fapenta Winazora, Andira Nova Windi Marta Syafutra Wira Tri Annisa Wiranto, William Oscar Witrin, Rosy Wulandari, Dwi Pratiwi Yolinda Ratna Fari Yolinda Ratna Fari Yosi Hana Fibri Yovi Dani Septian Yuke Permata Lisna Yuke Permata Lisna Yuliana Yuliana Yulita Sari Yunia Wardi Zelmiati, Zelmiati Zengga Zengga