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Kontribusi Variety Seeking Terhadap Brand Switching di Rocky Plaza Hotel Kota Padang Restia Audina; Youmil Abrian; Waryono Waryono
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 3 No 3 (2022): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v3i3.55772

This research originates from the results of pre-research observations of guests at Rocky Plaza Hotel Padang, where problems related to brand switching and variety seeking are still found that easily occur in the hospitality industry. The purpose of this research is to find out how much contribution variety seeking has on brand switching at Rocky Plaza Hotel Padang. This type of research is descriptive quantitative with a causal associative method which aims to measure how much influence variety seeking (X) has on brand switching (Y) at Rocky Plaza Hotel Padang. The population of this research is the guests of Rocky Plaza Hotel Padang, with a sample of 99 respondents using the purposive sampling method and the criteria for the respondent must have stayed more than once at Rocky Plaza Hotel and have stayed at four-star hotels in Padang City other than Rocky Plaza Hotel. Primary data is the data used in this research on these two variables obtained directly from guests using a questionnaire through the Google form as measured by a Likert scale whose validity and reliability tests have been tested. The results of this study: (1) variety seeking is in the unfavorable category (60.61%), (2) brand switching is in the sufficient category (53.54%), (3) the F value is obtained from the results of the regression hypothesis test simple linear is 83,538 with a sig level of 0.00 <0.05, therefore the variety seeking variable influences the brand switching variable by 46.3% and 53.7% is influenced by several other factors. From the results of the study, the proposed hypothesis is accepted, in this case there is a significant contribution between variety seeking and brand switching.

Kepuasan Pengunjung Pada Fasilitas Wisata di Daya Tarik Wisata Safari Lagoi Bintan Kepulauan Riau Mita Aprilia Kartini; Youmil Abrian; Nidia Wulansari
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 4 No 1 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v4i1.50972

This research was purposed to describe level of visitor satisfaction at the Safari Lagoi Bintan from indicators: suitability of expectations, revisit intention, and willingness to recommend. The type of this research is descriptive with quantitative data using survey methods. The research was conducted at the Safari Lagoi Bintan, Riau Islands. The population in this research was 9,297 visitors who visited Safari Lagoi Bintan from November 2021-April 2022. The results of this study indicate that: 1) The level of satisfaction about facilities on the suitability of expectations indicators is categorized as satisfied for domestic and foreign visitors, with a score of 4.13 and 4.08; 2) the level of satisfaction on revisit intention indicator is categorized as satisfied for domestic and foreign visitors with a score of 4.15 and 3.96; 3) the level of satisfaction on willingness to recommend indicator is at very satisfied category for domestic visitors, with a score 4.23 and satisfied for foreign visitors with a score of 4.16.

Analisis Customer Experience Tamu Menginap di Imelda Hotel Waterpark & Convention Padang Annyssa Riva Ayunia; Youmil Abrian
Jurnal Pendidikan Tambusai Vol. 6 No. 2 (2022): Agustus 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Tujuan penelitian ini adalah untuk mengetahui informasi mengenai customer experience tamu menginap di Imelda Hotel Waterpark & Convention Padang yang ditinjau dari indikator sensory experience, emotional experience dan sosial experience. Jenis penelitian yang digunakan pada penelitian ini adalah deskriptif kuantitatif. Populasi penelitian ini adalah tamu yang sudah pernah menginap minimal satu kali di Imelda Hotel Waterpark & Convention Padang. Teknik pengambilan sampel dalam penelitian ini adalah Non probability sampling yang digunakan adalah purposive sampling (92) tamu. Teknik pengumpulan data dalam penelitian ini dengan menyebarkan angket/ kuesioner yang disusun menurut skala likert yang telah diuji validitas dan reliabilitasnya. Data dianalisis melalui analisis deskriptif dengan metode pengkategorian penilaian berdasarkan rata-rata skor dan presentase penilian. Berdasarkan hasil analisis pada penelitian ini menunjukan bahwa customer experience tamu menginap di Imelda Hotel Waterpark & Convention Padang tergolong pada kategori cukup. Sedangkan berdasarkan pada masing-masing indikator yaitu: (1) Sensory experience tergolong pada kategori cukup, (2) Emotional experience tergolong pada kategori baik, (3) Sosial experience tergolong pada kategori baik.

ANALYSIS OF FACTORS AFFECTING GUEST DECISION IN PURCHASE OF ROOM SERVICE IN HOTEL “GRAND INNA PADANG” Youmil Abrian; Arif Adrian; Rian Surendra
Journal of Business on Hospitality and Tourism Vol 5, No 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

This paper was conducted to determine what factors encourage consumer decisions in choosing Grand Inna Hotel Padang, as well as the contribution of each of these factors. Researchers used the Grand Inna Hotel Padang because the hotel is owned by the government. Grand Inna Hotel Padang has unstable occupancy then affects to the hotel revenue. The results showed that there are 7 factors considered by consumers in rooms purchasing Grand Inna hotel Padang, the 7 factors mentioned are price factors, service factors, motivation and lifestyle factors, reference group factors, hospitality factors, MICE and brand image. Each of these factors contributes substantially to encouraging consumers to choose Grand Inna hotel Padang. The population of the study was consumers who had stayed at the Grand Inna Hotel Padang. The sampling technique used purposive sampling with a total sample is 100 respondents. The data analysis technique is factor analysis to determine the factors considered by consumers and multiple regression analysis to determine the extent factors considered affect the purchasing decision. From the results of multiple regression analysis found that the 7 factors together have a significant effect on decision in decisions purchase room service at the Grand Inna Hotel Padang.

Pengaruh Adversity Quotient Dan Emotional Intelligence Terhadap Organizational Citizenship Behavior Karyawan Grand Rocky Hotel Bukittinggi Yolinda Ratna Fari; Youmil Abrian; Arif Adrian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2023): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i3.1171

This research is motivated by the importance of organizational citizenship behavior to increase productivity and effectiveness in an organization. High human fighting power will encourage the emergence of OCB behavior, namely someone who is able to survive in the face of difficulties while working will be able to carry out their obligations properly. However, according to the findings of this research conducted on employees of the Grand Rocky Hotel Bukittinggi, some employees with high OCB levels are still not able to do their jobs optimally. Therefore this research was conducted to find out whether adversity quotient and emotional intelligence affect organizational citizenship behavior of Grand Rocky Hotel Bukittinggi employees. The sample in this study were all 113 employees of the Grand Rocky Hotel Bukittinggi. Data analysis used in this study is multiple linear regression analysis. The results showed that there was a positive and significant adversity quotient with organizational citizenship behavior of employees. There is a positive and significant influence of emotional intelligence on organizational citizenship behavior of employees. Then adversity quotient and emotional intelligence both have a significant influence on organizational citizenship behavior of employees

Pengaruh Fasilitas Pendukung Fisik dan Kualitas Pelayanan terhadap Kepuasan Tamu Menginap di Ocean Beach Hotel Padang Raisya Rasheka Ramadhanti; Youmil Abrian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 4 (2023): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i4.1622

This research is motivated by a phenomenon related to guest satisfaction stayed at Ocean Beach Hotel Padang, where the were several complaints regarding the physical evidence and quality of service. This research purpose to reveal the physical evidence and quality of service effect on the satisfaction from guest staying at Ocean Beach Hotel Padang. This research type is associative research using quantitative data. The method used in this research is a survey method by distributing questionnaires. The research population were guests who had stayed at least once with a sample of 240 respondents. The technique for sampling is non probability sampling through purposive sampling technique. Collecting data in this study using a questionnaire with five answer choices. This study was adapted from previous research and has been tested for validity and reliability. Data analysis used linear regression analysis. The research results indicate that physical evidence (X1) effect om guest satisfaction (Y) and quality of service (X2) has an effect on satisfaction from guest (Y). This can be seen with a small sig value of 0.05.

PENGARUH KEPEMIMPINAN TERHADAP KEPUASAN KERJA DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MEDIASI DI HOTEL KYRIAD BUMIMINANG Windi Marta Syafutra; Youmil Abrian; Arif Adrian
Bogor Hospitality Journal Vol 6 No 2 (2022): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v6i2.57

This study aims to determine: 1) the influence of leadership on job satisfaction of hotel employees kyriad bumiminang. 2) the influence of the form of leadership on job satisfaction of kyriad bumiminang employees. 3) the influence of the form taken by the leadership on job satisfaction of kyriad bumiminang employees. This research was conducted with a quantitative approach with causal associative type. The population is all hotel employees with a total of 54 people, the sample is taken by distributing questionnaires or questionnaires with saturated sampling or the entire population is sampled.instrument, valid and reliable were conducted validity and reliability. The analytical test tool used is SmartPLS 3.0 with the SEM (Structural Equation Modeling) analysis method. This data analysis technique consists of testing the validity sample carried out by loading factor and average variance extracted (AVE) tests while reliability test internal consistency has a composite reliability that meets the criteria. This study shows that leadership has a positive effect on job satisfaction. Leadership has a positive effect on work motivation. Work motivation has a positive effect on job satisfaction. Leadership has a positive effect on job satisfaction with work motivation as a mediating variable. These results indicate that work motivation acts as partial mediation.

TINJAUAN PENGALAMAN WISATAWAN TENTANG PENERAPAN PROTOKOL KESEHATAN PADA MASA PANDEMI COVID-19 DI PANTAI PASIA TIKU KABUPATEN AGAM Algi Joni Putra; Youmil Abrian
Bogor Hospitality Journal Vol 6 No 2 (2022): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v6i2.72

The title of this study is a review of tourist experiences regarding the implementation of health protocols during the Covid-19 period at Pasia Tiku Beach, Agam Regency. The research aims to find out how the implementation of Covid-19 health at Pasia Tiku Beach, Agam Regency. This research was motivated by comments from tourists/visitors who came to Pasia Tiku beach, Agam district. The research population consisted of visitors who visited Pasia Tiku Beach, Agam Regency during the Covid-19 period, with a sample of 100 people using a purposive sampling technique. From the results of the study, the experience of tourists regarding the implementation of health protocols during the Covid-19 period at Pasia Tiku Beach, Agam Regency was quite good with an average score of 60.02 which was in the range of scores 53.34 – 66.66, while based on each The indicators are: (1) Update info regarding Covid-19 is categorized as quite good with an average score of 12.24 which is in the score range 10.67 - <13.33 and a frequency of 54 people with a percentage of 54%, (2) Provision of hand washing facilities is categorized as not good with the average value is 15.13 which is in the score range 10.01 - <13.66 and the frequency is 32 people with a percentage of 32%, (3) The use of protective equipment is categorized as quite good with an average value of 15.25 which is in the range score 13.33 - <16.66 and the frequency is 49 people with a percentage of 49%, (4) Maintaining a minimum distance of 1 meter is in a pretty good category with an average score of 17.40 which is in the range of scores 16 - <20 and a frequency of 54 people with a percentage of 54%.

Pengaruh Adversity Quotient Dan Emotional Intelligence Terhadap Organizational Citizenship Behavior Karyawan Grand Rocky Hotel Bukittinggi Yolinda Ratna Fari; Youmil Abrian; Arif Adrian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2023): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i3.1171

This research is motivated by the importance of organizational citizenship behavior to increase productivity and effectiveness in an organization. High human fighting power will encourage the emergence of OCB behavior, namely someone who is able to survive in the face of difficulties while working will be able to carry out their obligations properly. However, according to the findings of this research conducted on employees of the Grand Rocky Hotel Bukittinggi, some employees with high OCB levels are still not able to do their jobs optimally. Therefore this research was conducted to find out whether adversity quotient and emotional intelligence affect organizational citizenship behavior of Grand Rocky Hotel Bukittinggi employees. The sample in this study were all 113 employees of the Grand Rocky Hotel Bukittinggi. Data analysis used in this study is multiple linear regression analysis. The results showed that there was a positive and significant adversity quotient with organizational citizenship behavior of employees. There is a positive and significant influence of emotional intelligence on organizational citizenship behavior of employees. Then adversity quotient and emotional intelligence both have a significant influence on organizational citizenship behavior of employees

Pengaruh Fasilitas Pendukung Fisik dan Kualitas Pelayanan terhadap Kepuasan Tamu Menginap di Ocean Beach Hotel Padang Raisya Rasheka Ramadhanti; Youmil Abrian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 4 (2023): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i4.1622

This research is motivated by a phenomenon related to guest satisfaction stayed at Ocean Beach Hotel Padang, where the were several complaints regarding the physical evidence and quality of service. This research purpose to reveal the physical evidence and quality of service effect on the satisfaction from guest staying at Ocean Beach Hotel Padang. This research type is associative research using quantitative data. The method used in this research is a survey method by distributing questionnaires. The research population were guests who had stayed at least once with a sample of 240 respondents. The technique for sampling is non probability sampling through purposive sampling technique. Collecting data in this study using a questionnaire with five answer choices. This study was adapted from previous research and has been tested for validity and reliability. Data analysis used linear regression analysis. The research results indicate that physical evidence (X1) effect om guest satisfaction (Y) and quality of service (X2) has an effect on satisfaction from guest (Y). This can be seen with a small sig value of 0.05.

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