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Kontribusi Variety Seeking Terhadap Brand Switching di Rocky Plaza Hotel Kota Padang Restia Audina; Youmil Abrian; Waryono Waryono
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 3 No 3 (2022): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v3i3.55772

This research originates from the results of pre-research observations of guests at Rocky Plaza Hotel Padang, where problems related to brand switching and variety seeking are still found that easily occur in the hospitality industry. The purpose of this research is to find out how much contribution variety seeking has on brand switching at Rocky Plaza Hotel Padang. This type of research is descriptive quantitative with a causal associative method which aims to measure how much influence variety seeking (X) has on brand switching (Y) at Rocky Plaza Hotel Padang. The population of this research is the guests of Rocky Plaza Hotel Padang, with a sample of 99 respondents using the purposive sampling method and the criteria for the respondent must have stayed more than once at Rocky Plaza Hotel and have stayed at four-star hotels in Padang City other than Rocky Plaza Hotel. Primary data is the data used in this research on these two variables obtained directly from guests using a questionnaire through the Google form as measured by a Likert scale whose validity and reliability tests have been tested. The results of this study: (1) variety seeking is in the unfavorable category (60.61%), (2) brand switching is in the sufficient category (53.54%), (3) the F value is obtained from the results of the regression hypothesis test simple linear is 83,538 with a sig level of 0.00 <0.05, therefore the variety seeking variable influences the brand switching variable by 46.3% and 53.7% is influenced by several other factors. From the results of the study, the proposed hypothesis is accepted, in this case there is a significant contribution between variety seeking and brand switching.

Kepuasan Pengunjung Pada Fasilitas Wisata di Daya Tarik Wisata Safari Lagoi Bintan Kepulauan Riau Mita Aprilia Kartini; Youmil Abrian; Nidia Wulansari
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 4 No 1 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v4i1.50972

This research was purposed to describe level of visitor satisfaction at the Safari Lagoi Bintan from indicators: suitability of expectations, revisit intention, and willingness to recommend. The type of this research is descriptive with quantitative data using survey methods. The research was conducted at the Safari Lagoi Bintan, Riau Islands. The population in this research was 9,297 visitors who visited Safari Lagoi Bintan from November 2021-April 2022. The results of this study indicate that: 1) The level of satisfaction about facilities on the suitability of expectations indicators is categorized as satisfied for domestic and foreign visitors, with a score of 4.13 and 4.08; 2) the level of satisfaction on revisit intention indicator is categorized as satisfied for domestic and foreign visitors with a score of 4.15 and 3.96; 3) the level of satisfaction on willingness to recommend indicator is at very satisfied category for domestic visitors, with a score 4.23 and satisfied for foreign visitors with a score of 4.16.

Analisis Customer Experience Tamu Menginap di Imelda Hotel Waterpark & Convention Padang Annyssa Riva Ayunia; Youmil Abrian
Jurnal Pendidikan Tambusai Vol. 6 No. 2 (2022): Agustus 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Tujuan penelitian ini adalah untuk mengetahui informasi mengenai customer experience tamu menginap di Imelda Hotel Waterpark & Convention Padang yang ditinjau dari indikator sensory experience, emotional experience dan sosial experience. Jenis penelitian yang digunakan pada penelitian ini adalah deskriptif kuantitatif. Populasi penelitian ini adalah tamu yang sudah pernah menginap minimal satu kali di Imelda Hotel Waterpark & Convention Padang. Teknik pengambilan sampel dalam penelitian ini adalah Non probability sampling yang digunakan adalah purposive sampling (92) tamu. Teknik pengumpulan data dalam penelitian ini dengan menyebarkan angket/ kuesioner yang disusun menurut skala likert yang telah diuji validitas dan reliabilitasnya. Data dianalisis melalui analisis deskriptif dengan metode pengkategorian penilaian berdasarkan rata-rata skor dan presentase penilian. Berdasarkan hasil analisis pada penelitian ini menunjukan bahwa customer experience tamu menginap di Imelda Hotel Waterpark & Convention Padang tergolong pada kategori cukup. Sedangkan berdasarkan pada masing-masing indikator yaitu: (1) Sensory experience tergolong pada kategori cukup, (2) Emotional experience tergolong pada kategori baik, (3) Sosial experience tergolong pada kategori baik.

ANALYSIS OF FACTORS AFFECTING GUEST DECISION IN PURCHASE OF ROOM SERVICE IN HOTEL “GRAND INNA PADANG” Youmil Abrian; Arif Adrian; Rian Surendra
Journal of Business on Hospitality and Tourism Vol 5, No 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

This paper was conducted to determine what factors encourage consumer decisions in choosing Grand Inna Hotel Padang, as well as the contribution of each of these factors. Researchers used the Grand Inna Hotel Padang because the hotel is owned by the government. Grand Inna Hotel Padang has unstable occupancy then affects to the hotel revenue. The results showed that there are 7 factors considered by consumers in rooms purchasing Grand Inna hotel Padang, the 7 factors mentioned are price factors, service factors, motivation and lifestyle factors, reference group factors, hospitality factors, MICE and brand image. Each of these factors contributes substantially to encouraging consumers to choose Grand Inna hotel Padang. The population of the study was consumers who had stayed at the Grand Inna Hotel Padang. The sampling technique used purposive sampling with a total sample is 100 respondents. The data analysis technique is factor analysis to determine the factors considered by consumers and multiple regression analysis to determine the extent factors considered affect the purchasing decision. From the results of multiple regression analysis found that the 7 factors together have a significant effect on decision in decisions purchase room service at the Grand Inna Hotel Padang.

Pengaruh Adversity Quotient Dan Emotional Intelligence Terhadap Organizational Citizenship Behavior Karyawan Grand Rocky Hotel Bukittinggi Yolinda Ratna Fari; Youmil Abrian; Arif Adrian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2023): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i3.1171

This research is motivated by the importance of organizational citizenship behavior to increase productivity and effectiveness in an organization. High human fighting power will encourage the emergence of OCB behavior, namely someone who is able to survive in the face of difficulties while working will be able to carry out their obligations properly. However, according to the findings of this research conducted on employees of the Grand Rocky Hotel Bukittinggi, some employees with high OCB levels are still not able to do their jobs optimally. Therefore this research was conducted to find out whether adversity quotient and emotional intelligence affect organizational citizenship behavior of Grand Rocky Hotel Bukittinggi employees. The sample in this study were all 113 employees of the Grand Rocky Hotel Bukittinggi. Data analysis used in this study is multiple linear regression analysis. The results showed that there was a positive and significant adversity quotient with organizational citizenship behavior of employees. There is a positive and significant influence of emotional intelligence on organizational citizenship behavior of employees. Then adversity quotient and emotional intelligence both have a significant influence on organizational citizenship behavior of employees

Pengaruh Fasilitas Pendukung Fisik dan Kualitas Pelayanan terhadap Kepuasan Tamu Menginap di Ocean Beach Hotel Padang Raisya Rasheka Ramadhanti; Youmil Abrian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 4 (2023): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i4.1622

This research is motivated by a phenomenon related to guest satisfaction stayed at Ocean Beach Hotel Padang, where the were several complaints regarding the physical evidence and quality of service. This research purpose to reveal the physical evidence and quality of service effect on the satisfaction from guest staying at Ocean Beach Hotel Padang. This research type is associative research using quantitative data. The method used in this research is a survey method by distributing questionnaires. The research population were guests who had stayed at least once with a sample of 240 respondents. The technique for sampling is non probability sampling through purposive sampling technique. Collecting data in this study using a questionnaire with five answer choices. This study was adapted from previous research and has been tested for validity and reliability. Data analysis used linear regression analysis. The research results indicate that physical evidence (X1) effect om guest satisfaction (Y) and quality of service (X2) has an effect on satisfaction from guest (Y). This can be seen with a small sig value of 0.05.

Pengaruh Adversity Quotient Dan Emotional Intelligence Terhadap Organizational Citizenship Behavior Karyawan Grand Rocky Hotel Bukittinggi Yolinda Ratna Fari; Youmil Abrian; Arif Adrian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2023): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i3.1171

This research is motivated by the importance of organizational citizenship behavior to increase productivity and effectiveness in an organization. High human fighting power will encourage the emergence of OCB behavior, namely someone who is able to survive in the face of difficulties while working will be able to carry out their obligations properly. However, according to the findings of this research conducted on employees of the Grand Rocky Hotel Bukittinggi, some employees with high OCB levels are still not able to do their jobs optimally. Therefore this research was conducted to find out whether adversity quotient and emotional intelligence affect organizational citizenship behavior of Grand Rocky Hotel Bukittinggi employees. The sample in this study were all 113 employees of the Grand Rocky Hotel Bukittinggi. Data analysis used in this study is multiple linear regression analysis. The results showed that there was a positive and significant adversity quotient with organizational citizenship behavior of employees. There is a positive and significant influence of emotional intelligence on organizational citizenship behavior of employees. Then adversity quotient and emotional intelligence both have a significant influence on organizational citizenship behavior of employees

Pengaruh Fasilitas Pendukung Fisik dan Kualitas Pelayanan terhadap Kepuasan Tamu Menginap di Ocean Beach Hotel Padang Raisya Rasheka Ramadhanti; Youmil Abrian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 4 (2023): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i4.1622

This research is motivated by a phenomenon related to guest satisfaction stayed at Ocean Beach Hotel Padang, where the were several complaints regarding the physical evidence and quality of service. This research purpose to reveal the physical evidence and quality of service effect on the satisfaction from guest staying at Ocean Beach Hotel Padang. This research type is associative research using quantitative data. The method used in this research is a survey method by distributing questionnaires. The research population were guests who had stayed at least once with a sample of 240 respondents. The technique for sampling is non probability sampling through purposive sampling technique. Collecting data in this study using a questionnaire with five answer choices. This study was adapted from previous research and has been tested for validity and reliability. Data analysis used linear regression analysis. The research results indicate that physical evidence (X1) effect om guest satisfaction (Y) and quality of service (X2) has an effect on satisfaction from guest (Y). This can be seen with a small sig value of 0.05.

Pengaruh Lingkungan Kerja Dan Pengembangan Karir Terhadap Employee Engagement Karyawan Di Fave Hotel Olo Padang Martin Karim; Youmil Abrian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.2797

Based on KPI data at Fave Hotel Olo Padang regarding employees, problems were found with employee performance levels that occurred from June 2023 to August 2023. These performance problems consisted of problems in the work environment, career development and employee engagement. This causes a lack of work effectiveness of employees. The objective of this study is to examine the impact of the working environment and career development on employee engagement at Fave Hotel Olo Padang. The category of research that author conducted was quantitative using a causal associative approach with a survey method, this was used to determine the influence of the Work Environment (X1), Career Development (X2), on Employee Engagement (Y). The population of this research is employees at Fave Hotel Olo Padang. The sample for this research consisted of 45 respondents and used a sampling technique in the form of closed questions which were given to respondents directly. The independent variables examined in this research are Work Environment and Career Development with respect to the dependent variable, namely Employee Engagement, using PLS-SEM analysis techniques and data description. The results of this research show that the Work Environment and Career Development variables have a positive effect on Employee Engagement.

Pengaruh Presepsi Harga Dan Restoran Atmosphere Terhadap Keputusan Pembelian Konsumen Pada Restoran 360 Warung Makan Missil Indrawati; Youmil Abrian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.2826

This research was motivated by several problems, the fluctuating number of visits to the 360 food stalls, the many consumer complaints about the restaurant but it was still crowded with visitors, inadequate lighting inside the restaurant, and inadequate parking. The research purpose is to examine how restaurant ambiance and price perceptions affect consumer choices. This study used a descriptive research design utilizing quantitative data. This study employed both primary and secondary data sources. The participants in this study are guests of the 360 Warung Makan Restaurant. 110 customers made up the research sample, which was selected using a non-probability sampling technique. A Likert scale questionnaire that had undergone validity and reliability testing was used as the data-gathering tool. SPSS 25.00 was used to process the research's data. The research results show that price perception is in the sufficient category, namely 3.07%, then restaurant atmosphere is in the 3.02% category and purchasing decisions are in the 3.06% category. The price perception value (X1) has a Beta or Standardized Coefficient of 0.501 with T count (6.468) with a significance of 0.000 <0.05, thus the restaurant atmosphere variable (X1) has a positive and significant effect on purchasing decisions (Y), hence the hypothesis in restaurant atmosphere research (X2) has a Beta or Standardized Coefficient of 0.352 with T count (4.542) with a significance of 0.000 <0.05, thus the restaurant atmosphere variable (X2) has a positive and significant effect on purchasing decisions (Y).

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