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All Journal Jurnal Manajemen Terapan dan Keuangan E-Journal Home Economic and Tourism Jurnal Pendidikan Teknologi dan Kejuruan Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Organisasi Dan Manajemen JURNAL PENDIDIKAN TAMBUSAI Ensiklopedia of Journal Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Pendidikan dan Keluarga Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kajian Pariwisata dan Bisnis Perhotelan Indonesian Journal of Tourism and Leisure ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Nawasena: Jurnal Ilmiah Pariwisata Journal of Business on Hospitality and Tourism Jurnal Manajemen Pariwisata dan Perhotelan Consilium Jurnal Kajian Pariwisata dan Perhotelan Journal of Multidimensional Management Bogor Hospitality Journal
Youmil Abrian
Universitas Negeri Padang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Pengaruh Customer Experience Dan Trust Terhadap Repurchase Intention Di Daima Hotel Padang Nadia Vega; Youmil Abrian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.2838

Abstract

This research is motivated by guests who do not recommend Daima Hotel Padang due to their less satisfactory experience during their stay. The research aims to determine the influence of customer experience and trust on repurchase intention at Daima Hotel Padang. The research type is quantitative descriptive. using purposive sampling technique, a sample 0f 98 respondents who met the criteria of having stayed at least once at Daima Hotel Padang. Data collection was conducted using a questionnaire based on a Likert scale, which has been tested for validity and reliability. The data were analyzed using multiple linear regression and met the classical assumptions. After hypothesis testing, a coefficient of determination (R Square) value 0,051 was obtained, indicating that the variable of customer experience and trust influence repurchase intention by 51% with the remaining 49% influenced by others factors.
Pengaruh Lingkungan Kerja dan Kompensasi terhadap Loyalitas Karyawan Hotel BW Luxury Jambi Sonia Oktavianis; Youmil Abrian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.3015

Abstract

Based on the results of interviews with HRD BW Luxury Hotel Jambi, it is stated that there are still employees who are often late for work every month. As many as 27% of employees have less than 1 year of service, indicating a high employee turnover rate. In addition, there is no compensation system provided to employees. The employee turnover rate also reached 13%, this became the focus of my research on the influence of work environment and compensation on employee loyalty at BW Luxury Hotel Jambi. Information collection was carried out through distributing questionnaires that had proven their validity and reliability to 90 respondents selected using the total sampling technique. This research is a quantitative descriptive study that uses the clausal associative method. Data analysis was carried out using multiple linear regression tests with the help of SPSS software. The results showed that: work environment variables were in the sufficient category with a percentage of 34.4%, compensation variables were categorised as sufficient with a percentage of 36.6%, and work environment variables were categorised as good with a percentage of 42.2%. The R Square value obtained is 0.325 with a sig level. 0.00 <0.05, then the effect of work environment variables and compensation variables on loyalty is 32.5% and the rest is influenced by other factors.
The Moderating Role of Place Attachment in The Influence of Destination Image on Revisit Intention at Lawang Tourist Destination in Agam District Febrian Ananda; Youmil Abrian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.3360

Abstract

This research is motivated because the tourist destination Lawang Agam Regency has a very high tourism potential due to natural factors that are very supportive for tourism. The purpose of this study is to analyze destination image, place attachment, and revisit intention in Lawang tourist destinations in Agam Regency. This study uses a type of causal associative research or cause-and-effect relationship because it uses quantitative methods. Data is obtained by dividing the survey results to research respondents. The destination image variable gets an average value of 4.19 with good criteria, a sample mean value of 0.848, a t-statistic value of 15.639 greater than 1.96 and a p-value of 0.000 less than 0.05. The place attachment variable obtained an average value of 3.81 with good criteria, a sample mean value of 0.196, a t-statistic value of 2.696 greater than 1.96 and a p-value of 0.007 smaller than 0.05. The average revisit intention variable was 4.13 with good criteria, Therefore, H1, H2, and H3 were accepted because of the positive and significant effects of destination image with revisit intention, place attachment with revisit intention, and place attachment variables moderating the relationship between destination image and revisit intention.
Pengaruh Customer Experiences Terhadap Customer Loyalty: (Studi Pada Tamu Meeting di Hotel Pangeran City Padang) Ryegi Anandia; Youmil Abrian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.3791

Abstract

This research is motivated by one of the substitute hotels of the Pangeran Group, namely the Pangeran City Padang Hotel, which is still considered good among 3 star hotels. The aim of this research is to analyze the extent to which customer experience influences customer loyalty at the Pangeran City Padang Hotel. This research uses an Associative Causal type with a cause and effect approach or relationship because it uses quantitative methods. Data was obtained from distributing surveys to research respondents. The Customer experience variable obtained an average result of 66.33 with a range of 63 - 75 categorized as very good, the Customer loyalty variable obtained an average result of 38.16 with a range of 37.8 - 45 categorized as very good. with a sample mean value of 0.581, the t-statistic value of 4.213 is greater than 1.96 and the p value of 0.000 is less than 0.05, so it can be said that the Customer experience variable has a significant positive effect on the Customer loyalty variable. So the hypothesis accepted in this research is Ha while the hypothesis Ho is rejected, it can be concluded that where there is an increase in good customers it will increase customer loyalty to return to the Pangeran City Padang Hotel.
PENGARUH PERSEPSI HARGA, CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN TAMU MENGINAP DI GRAND BASKO HOTEL PADANG Nurhaliza, Afdilla; Abrian, Youmil
Ensiklopedia of Journal Vol 6, No 1 (2023): Vol. 6 No. 1 Edisi 3 Oktober 2023
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v6i1.1973

Abstract

Abstract: This research is motivated by the rise and fall of guest occupancy rates at Grand Basko Hotel Padang every month and aims to see the effect of perceived price, brand image, service quality on guest satisfaction. The method in this study is a causal associative quantitative approach with survey mode. The population used in this study were individual guests who had stayed at the Grand Basko Hotel Padang, totaling 337 respondents. The sampling technique used is non-probability sampling, namely a purposive sampling technique that uses a sample determination with certain considerations or special selection. Sources of research data were obtained from primary data by distributing questionnaires via Google from to respondents, namely individual guests who had stayed overnight. Instrument trials were carried out by means of validity tests and reliability tests. To test requirements analysis using normality, multicollinearity, and heteroscedasticity tests in hypothesis testing using multiple linear analysis. The results of this study are that the price perception variable shows a pretty good category with a significant value of 0.481 > 0.05, the brand image variable shows a pretty good category, the service quality variable shows a pretty good category with a significant value of 0.00 > 0.05, then on the variable guest satisfaction shows a pretty good category. Keywords: Perceived Price, Brand Image, Service Quality, Guest Satisfaction
PENGARUH BRAND IMAGE DAN PHYSICAL EVIDENCE TERHADAP KEPUTUSAN MENGINAP DI HOTEL AMARIS MUARO BUNGO Dwi Ningsih, Silpia; Abrian, Youmil
Ensiklopedia of Journal Vol 6, No 1 (2023): Vol. 6 No. 1 Edisi 3 Oktober 2023
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v6i1.1972

Abstract

Abstract: This research is motivated by what factors influence a person in making a purchasing decision, including brand image and physical evidence. The decision to buy a product or service is largely determined by the assessment of the quality of the product and service. So because of that this study aims to examine how the influence of Brand Image and Physical Evidence on Residents' Decisions at the Amaris Muaro Bungo Hotel. This study used a quantitative approach, with a sampling technique using purposive sampling. The population and sample in this study are guests who have stayed or are currently staying at the Amaris Muaro Bungo Hotel. Data collection techniques using data collection methods using questionnaires and adapted questionnaires in the validity and reliability tests. Data analysis techniques include data description, analysis requirements test through normality test, heteroscedasticity test, and multicollinearity test. In addition, hypothesis testing is carried out by applying multiple linear regression tests. The results of this study indicate that the Brand Image and Physical Evidence variables have a positive and significant influence on management decisions at Amaris Muaro Bungo Hotel. More specifically, the contribution of the Brand Image (X1) and Physical Evidence (X2) variables to the residential decision (Y) is 64.1%, while 33.9% is influenced by other variables.Keywords: Brand Image, Physical Evidence, Stay Decision.
Pengaruh Social Media Marketing Activities dan Brand Image Terhadap Purchase Intention di Hotel ZHM Premiere Padang Florensia, Wiva Audi; Abrian, Youmil; Fansurya, Alfi Husni
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 2 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i2.1389

Abstract

In the historical of digitalization and technological advancements, hotel industry Using social networking as their main advertising medium services to potential customers. In response to the increasingly competitive marketing landscape on social media, particularly in terms of hotel promotions in Padang City, this study was conducted by ZHM Premiere Padang Hotel. The aim of this study was to explore the impacts of the most recent trends in hotel marketing in Padang City on capturing customer attention, enhancing hotel visibility, and influencing customer purchase intentions. The research population consisted of social media users who follow and have engaged with the social media activities of Hotel ZHM Premiere Padang, with a total of 120 sample. Multiple linear regression was employed for hypothesis testing, and the conclusions demonstrated that the use of social media for marketing (X1) have a noteworthy enhancement of purchase intention (Y). Additionally, brand image (X2) was discovered to significantly positively impact purchasing intention (Y). Furthermore, the study demonstrated that both and purchase intention intention was significantly influenced by brand image and social media marketing activities. Abstark Dalam era digital dan kemajuan teknologi, industri perhotelan memanfaatkan media sosial media menjadi salah satu cara utama memperkenalkan produk atau jasa mereka kepada calon konsumen, platform tersebut menjadi sangat penting. Sebagai respon penelitian ini dilakukan di Hotel ZHM Premiere Padang terhadap fenomena persaingan pemasaran yang semakin ketat di media social, khususnya dalam hal promosi hotel di Kota Padang. Penelitian ini dilakukan untuk melihat pengaruh tren terbaru dalam pemasaran hotel di Kota Padang untuk menarik perhatian pelanggan, meningkatkan visibilitas hotel, dan memengaruhi niat pembelian pelanggan. Jumlah sampel dalam populasi penelitian ini adalah 120 pengguna media sosial yang mengikuti dan pernah melihat aktivitas Hotel ZHM Premiere Padang. Pengujian hipotesis menggunakan regresi linear berganda dan didapatkan hasil social media marketing activities(X1) Memberikan dampak positif yang signifikan atas purchase intention (Y), brand image (X2) memberikan dampak positif yang signifikan atas purchase intention (Y) dan social media marketing activities dan brand image memiliki dampak bersama-sama atas purchase intention.
Pengaruh Bauran Promosi Terhadap Keputusan Menginap Tamu di Horison Hotel Siantar Putri Sari Dame N , Novita; Abrian, Youmil
Jurnal Pendidikan Tambusai Vol. 5 No. 3 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v5i3.2219

Abstract

Penelitian ini bertujuan untuk mengetahui signifikansi pengaruh bauran promosi terhadap keputusan menginap tamu di Horison Hotel Siantar. Jenis penelitian yaitu penelitian kuantitatif dengan metode asosiatif kausal. Populasi dalam penelitian ini adalah tamu Horison Hotel Siantar yang sedang menginap dan yang akan check-out saat peneliti sedang melaksanakan penelitian. Jumlah sampel yang diambil adalah sebanyak 99 orang. Teknik pengambilan sampel adalah Non probability sampling. Jenis data yang digunakan adalah data primer yang dari penyebaran kuesioner dan data sekunder yang dari data jumlah tamu. Penelitian ini dilakukan dengan cara memberikan angket yang berisi 31 butir pernyataan yang telah di uji validitas dan realibelitasnya yang disebarkan kepada tamu Horison Hotel Siantar. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi logistik biner. Regresi Logistik Biner digunakan untuk menggambarkan dua variabel respon yang berskala dikotomik/biner yaitu menginap dan tidak menginap terhadap variabel bebas. Data di analisis menggunakan SKALO dan SPSS 20.00. Hasil penelitian: Hasil pengujian omnibus test of Model Coefficients menyatakan bahwa sig = 0.043 lebih kecil dari 0,05, ini mengindikasikan bahwa model adalah signifikan 0,043 dan keputusan Ho diterima yang artinya terdapat pengaruh antara bauran promosi terhadap keputusan tamu menginap di Horison Hotel Siantar. Begitu juga dengan Nilai Chi Square tabel untuk DF 5 (Jumlah variabel independen – 1) pada taraf signifikansi 0,05 adalah sebesar 3,841. Karena nilai Chi Square Hosmer and Lemeshow hitung 17,933 > Chi Square table 3,841 atau nilai signifikansi sebesar 0,003 (< 0,05) sehingga H0 diterima, yang menunjukkan bahwa model DAPAT diterima dan pengujian hipotesis DAPAT dilakukan hasil signifikansi 0,003 antara model lebih kecil dengan nilai observasinya
Influence of Motivation and Confidence on Employee Performance at Mercure Hotel Kota Padang Akvaro, Habibullah; Abrian, Youmil
Jurnal Pendidikan Tambusai Vol. 5 No. 3 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v5i3.2224

Abstract

This research is motivated by several problems found by the author. The purpose of this study is to find out the Influence of Motivation and Confidence on Employee Performance at Mercure Padang Hotel. This type of research is classified as quantitative descriptive research with causal associative methods. The types of data used in this study are primary and secondary data. The results of this study showed that the motivation variable in mercure padang hotel was in the good category of 88.68%. As for the confidence variable lies in the unfavorable category of 49.05% and for the employee performance variable is in the good category which is 53.77%. Based on the results of hypothesis testing using multiple linear regression analysis, adjusted R Square value of 0.109, meaning the influence of motivation variables (X1) and confidence (X2) on employee performance variables (Y) by 10.9% while 89.1% is determined by other factors. Furthermore, the results of the double linear regression analysis obtained the value F calculated 7.422 with sig. 0.001 < 0.05, meaning that the motivation variable and confidence in employee performance variables significantly affect.
The Influence of Work Environment and Motivation on Work Discipline of Grand Rocky Hotel Bukittinggi Employees Alfajar, Mhd; Abrian, Youmil
Jurnal Pendidikan Tambusai Vol. 5 No. 3 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v5i3.2225

Abstract

The purpose of this study was to see and measure how much influence the work environment (X1) and motivation (X2) had on the work discipline (Y) of employees at Grand Rocky Hotel Bukittinggi. The author uses a quantitative descriptive research method and the approach is causal associative. The technique for collecting data from the sample using a questionnaire has been tested for validity and reliability, distributed to employees of Grand Rocky Hotel Bukittinggi. In this study, the determination of the sample used proportional random sampling technique with a total of 82 samples. The data collected was processed using the SPSS application on a computer. To determine the assessment of the data by conducting normality testing, heteroscedasticity testing, multicollinearity testing. To find out the relationship between variables by doing multiple linear regression testing. After processing the data, this study states that the work environment has no influence on employee work discipline with the acquisition of the number of sig. 0.176 > 0.05, while motivation has a significant effect on work discipline with a sig. 0.000 < 0.05. But together the work environment and motivation affect work discipline with the acquisition of sig. 0.000 < 0.05. But together the work environment and motivation affect work discipline with the acquisition of sig. 0.000 < 0.05. But together the work environment and motivation affect work discipline with the acquisition of sig. 0.000 < 0.05.
Co-Authors Abror Abror Afni, Fauza Akvaro, Habibullah Aldiman, Aldiman Alfajar, Mhd Alfi Husni Fansurya Alghifary, M Rasyid Algi Joni Putra Alhamdi, Alif Akbar Ananda, Prima Rizki Andre Awal Anggi Takila Rahmania Annyssa Riva Ayunia Arafat, Lathif Arif Adrian Ayu Wirdawati Azwar, Hendri Bamy Emely Bancin, Martalina Cindy Dameza Hendrix Dhaifina, Dhaifina Dini Putri Ayu Dwi Ningsih, Silpia Dwita, Vidyarini elida elida Fachri, M fadly fadly Fajar Sidik Fajarwati, Khafifah Febri Rahmad Agung Febrian Ananda Febryanda Arifin Feri Ferdian Feriantano Sundang Pranata Florensia, Wiva Audi Fran Serano Andres Hasan, Siti Fatimah Hidayat, Riski Hijriyantomi Suyuthie Ira Meirina Chair jihan nur fahira Juli Andra Junaidi, Novrial Kamal, Farid Kasmita Kasmita Kasmita Kasmita Kheir, Zuhra Riadatul koko pristiadi Mariana Sinurat Martalena Martalena Martin Karim Mefri, Happy Mirna Yolanda Missil Indrawati Mita Aprilia Kartini Muhammad Abdillah Muhammad Fajrio Adha Mulia, Putri Rahma Nadia Vega Nazlla Puteri Afifah Nidia Wulansari Nurhaliza, Afdilla Nurul Fajri Ocvi Puan Medina Adinda Oktavianti, Mega Oxta Afriyanti Pratama, Randy Pratamy, Rahayu Putra, Bayu Permana PUTRA, MARDA YOGI Putri Sari Dame N , Novita Putri, Junita Sartika Putri, Rahmi Hariyani Putri, Yuzia Eka Rahima, Witri Rahma Risa Asri Rahman, Hidayatur Raisya Rasheka Ramadhanti Raisya Rasheka Ramadhanti Ramadeni, Ramadeni Renato, Valdo Renu Fara Dea Restia Audina Rezvianny Dianty Rian Surendra Riva Ayunia, Annyssa Rizki Amelia Sinensis Rukmana, Vira Hardiyanti Ryegi Anandia Safitri Firdaus Safitri, Tania Permatalia Safli, Asrofil Anas Saputra, Jeri Sari, Putri Yulia Sari, Resti Yunita Sastia, Ziana Silfeni Silfeni Sintia, Nelvi Sonia Oktavianis Surenda, Rian Surendra, Rian Susi Evanita Syahputra, Robby Tanjung, Nora Cetisia Tito Setya Sugiarto Ulfa Ulfa ummah, kuntum khaira Vanica Serly Vebbi Ilfian Vischa Mansyera Pratama Wanara, Anangga Dewang Waryono . Wasisto, Fapenta Winazora, Andira Nova Windi Marta Syafutra Wira Tri Annisa Wiranto, William Oscar Witrin, Rosy Wulandari, Dwi Pratiwi Yolinda Ratna Fari Yolinda Ratna Fari Yosi Hana Fibri Yovi Dani Septian Yuke Permata Lisna Yuke Permata Lisna Yuliana Yuliana Yulita Sari Yunia Wardi Zelmiati, Zelmiati Zengga Zengga