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All Journal Hayula: Indonesian Journal of Multidisciplinary Islamic Studies Jurnal PGSD: Jurnal Ilmiah Pendidikan Guru Sekolah Dasar Jurnal MEBIS (Manajemen dan Bisnis) IJOEP : International Journal of Ecophysiology Electoral Governance : Jurnal Tata Kelola Pemilu Indonesia Jurnal Setia Pancasila Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Mimbar Agama Budaya Al-MIKRAJ: Jurnal studi Islam dan Humaniora Journal of Artificial Intelligence and Engineering Applications (JAIEA) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Kartika: Jurnal Studi Keislaman International Journal Linguistics of Sumatra and Malay (IJLSM) Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) JURNAL PENDIDIKAN BAHASA Jurnal Cendekia Islam Indonesia Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jounal of Contemporary Indonesian Islam (JCII) Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory
Nurainun
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THE INFLUENCE OF MOBILE MARKETING, E-SERVICE QUALITY, AND COST ON CUSTOMER SATISFACTION AMONG DANA APPLICATION USERS Ikramuddin; Aini Liza; Sapna Biby; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.937

Abstract

This study aims to analyze the influence of mobile marketing, e-service quality, and cost on customer satisfaction among DANA application users, specifically students of the Faculty of Economics and Business at Malikussaleh University. A quantitative method was used through a survey of 114 respondents. Multiple linear regression analysis revealed that all three independent variables have a positive and significant effect on customer satisfaction. Mobile marketing and cost have the strongest influence, followed by e-service quality. These findings suggest that enhancing mobile marketing strategies, service quality, and cost efficiency can improve customer satisfaction with the DANA application. The results provide valuable insights for DANA managers to improve digital service quality.
THE INFLUENCE OF TASTE, PRICE AND BRAND IMAGE ON PURCHASE DECISIONS AT THREATENED AYAM RESTAURANTS IN MEDAN Rilza Yusifa Wanda; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 8 (2023): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i8.181

Abstract

The purpose of the study was to determine the partial and simultaneous effect of taste, price and brand image on purchasing decisions at threatened chicken restaurants in Medan. The associative method is used in this study. 114 respondents were the sample in this study. Questionnaires are used as a collection tool as a data collection tool, and the data analysis technique uses multiple linear regression. The results showed that taste proved to have a positive and significant effect on purchasing decisions. Price is proven to have a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Simultaneously there is a positive and significant influence of taste, price and brand image on purchasing decisions with a value of Fcount 69.111> Ftable 2.68.
THE INFLUENCE OF LIFESTYLE ON PURCHASING DECISIONS FOR SKINTIFIC SKIN CARE Khairun Nisa; T. Edyansyah; Nurainun; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.318

Abstract

Lifestyle is a pattern or way individuals express, ideals, habits, opinions, with their environment in a unique way, which symbolizes the status and role of individuals for their environment. The development of the skin care industry in recent years has increased significantly. The demand for skin care products is increasing in Aceh, especially among students of the Faculty of Economics and Business, Malikussaleh University, one of the popular skin care brands today is skintific. With the existence of a lifestyle, female students' activities to buy skintific skin care because interest and interest are the main factors in the opinion of using skin care for skin care to increase self-confidence. This study aims to determine the relationship between lifestyle dimensions, Activity, Interest and Opinion. The approach used was quantitative by distributing questionnaires to 155 female students at the Faculty of Economics and Business, Malikussaleh University. Primary data collection and analysis were carried out through multiple linear regression using SPSS 25. Which shows that the variables Activity, Interst and Opinion have a positive effect on purchasing decisions.
THE INFLUENCE OF DIGITAL MARKETING, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISION AT THE RURI CONVECTION HOUSE INDUSTRY IN PUNTEUT LHOKSEUMAWE CITY Azmiatun; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.352

Abstract

This study examined the effect of digital marketing, product quality, and price on purchase decisions in the Ruri convection home industry in Punteut, Lhokseumawe City. This study used primary data obtained by distributing questionnaires to 108 respondents selected using the purposive sampling method. The data analysis methods used were multiple linear regression and simple regression methods with the help of SPSS. The results of the study partially showed that digital marketing had a positive and significant effect on purchase decisions at the Ruri convection home industry in Punteut, Lhokseumawe City, product quality had a positive and significant effect on purchase decisions at the Ruri home convection industry in Punteut, Lhokseumawe City, and the price had a positive and significant effect on purchase decisions in the Ruri convection home industry in Punteut, Lhokseumawe City. Simultaneously, digital marketing, product quality, and price had a positive and significant effect on purchase decisions at the Ruri convection home industry in Punteut, Lhokseumawe City.
THE EFFECT OF ATTITUDE, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIOR CONTROL ON THE INTENTION OF BUYING HANNOCHS LED LIGHTING PRODUCTS Najlir Rahmat; Halida; Khairina; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.424

Abstract

This research aims to analyze the influence of attitude, subjective norms and perceived behavior control on purchase intentions for Hannochs LED lighting products. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents in this research were 140 respondents in the form of lecturers and employees at Malikussaleh University. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that partially Attitude has a positive and significant effect on Intention to Purchase Hannochs LED Lighting Products. Partially Subjective Norms have a positive and significant effect on Intention to Purchase Hannochs LED Lighting Products. Partially Perceived Behavior Control has a positive and significant effect on Intention to Purchase Hannochs LED Lighting Products. Simultaneously shows that Attitude, Subjective Norms, and Perceived Behavior Control Influence Intention to Purchase Hannochs LED Lighting Products
THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE, PRODUCT KNOWLEDGE AND PRODUCT INVOLVEMENT ON PURCHASING DECISIONS FOR NONGSHIN BRAND INSTANT NOODLES. Mulia Sari; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.460

Abstract

The study aims to examine the effect of country of origin image, product knowledge and involvement on purchasing decisions for instant noodles Purchase. This study uses primary data obtained by distributing questionnaires to 105 respondents selected using the Hair et al. formula (2019). The data analysis method used is multiple linear regression method with the help of SPSS. The results of the study are that the image of the country of origin and product knowledge have no effect on purchasing decisions for Nongshin brand instant noodles, and product involvement has a positive and significant effect on decisions. The suggestion of this study is that if the company that contributes to the food industry, especially the Nongshin brand instant noodles, to be able to continue to innovate the product into the best product according to consumer needs.
THE INFLUENCE OF PERCEPTION OF EASE OF USE, PERCEPTION BENEFITS, SECURITY PERCEPTION AND RISK PERCEPTION ON INTEREST IN USING SEABANK DIGITAL BANK Dedi Supoyo; Mohd Heikal; Sapna Biby; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.560

Abstract

This study aims to analyze the influence of Perception of Ease of Use, Perception of Benefits, Perception of Security, and Perception of Risk on Interest in Using Seabank Digital Bank in Medan City. The type of research used was quantitative with purposive sampling techniques, involving 125 respondents obtained through an online questionnaire. Primary data is collected through Google Forms, while secondary data comes from journals and internet media. The analysis techniques used include descriptive analysis, multiple linear regression, classical assumption test, validity test with Confirmatory Factor Analysis (CFA), and reliability using Cronbach Alpha. Hypothesis testing and determination coefficient were carried out using the SPSS version 26.0 program. The results of the study show that partially, the Perception of Ease of Use, Perception of Benefits, Perception of Security, and Risk Perception have a significant influence on the Interest in Using Seabank Digital Bank. The Ease of Use Perception variable is the most dominant in influencing user interest. The Adjusted R Square value of 0.460 showed that 46.0% of the variation in interest in use could be explained by the independent variable studied, while the remaining 54.0% was explained by other variables that were not included in this study.
THE EFFECT OF HOSPITAL SERVICE QUALITY, PATIENT TRUST AND LOYALTY FROM THE PERSPECTIVE OF SERVICE ENCOUNTER ON JKN PARTICIPANTS AT LANGSA REGIONAL HOSPITAL Ayu Sahara; Mohd Heikal; Ikramuddin; Sapna Biby; Nurainun; Naufal Bachri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.572

Abstract

This study aims to test the effect of service quality on patient loyalty with service encounter and patient trust as intervening variables in JKN participant patients at Langsa Regional Hospital. The number of respondents in this study was 203 JKN participant patients at Langsa Regional Hospital. The data analysis method used was Structural Equation Modeling with AMOS Software. The results of this study found that service quality directly had a positive and significant effect on service encounter and patient trust, but did not have a significant effect on patient loyalty, while service encounter had a positive and significant effect on patient trust and patient loyalty, and patient trust had a positive and significant effect on patient loyalty. The results of the mediation test found that service encounter was able to partially mediate the effect of service quality on patient trust, but was unable to significantly mediate the effect of service quality on patient loyalty, while patient trust was able to fully mediate the effect of service encounter on patient loyalty, but was unable to significantly mediate the effect of service quality on patient loyalty.
THE INFLUENCE OF BRAND PLACEMENT PRODUCT HAND BODY SCARLETT WHITENING IN KOREA TODAY'S WEBTOON ON BRAND AWARENESS AND PURCHASE INTENTION PRODUCT HAND BODY SCARLETT WHITENING Balqis Aurora Ariani; Nurainun; Muchsin; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.588

Abstract

This study aims to identify the influence of brand placement (independent) consisting of visual placement, auditory placement, and plot connection on the intention to buy Scarlett brand hand body lotion products. In addition, this study also identified brand awareness (mediation) variables consisting of brand recognition and brand recall as variables that mediate the relationship between brand placement and purchase intention (dependent). The design used in this study is a quantitative design using an online data collection method using a google form. However, before filling out the questionnaire, respondents will be directed to watch snippets of Korean dramas contained in the google form. Sampling was carried out in a convinience & purposive manner. The number of samples used was 120 respondents. Data analysis using PLS-SEM with the WARP PLS application version 7.0. From the results of the study that tested the influence of brand placement on purchase intention with brand reconation and brand recall as mediation variables, it can be concluded that even though the medasi variable is used, only a few variables have an effect when the mediation variable is used, these variables are visual placement and plot connection.
THE INFLUENCE OF BRAND LOVE, BRAND IDENTITY, AND BRAND IMAGE ON BRAND LOYALTY TO MAKE OVER PRODUCTS Cindy Fatia Suhelen; Nurainun; Siti Maimunah; Rusydi Abubakar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.594

Abstract

This research aims to analyze the influence of brand love, brand identity, and brand image on brand loyalty in Make Over cosmetic products. This researchuses a quantitative method by collecting data from surveys distributed to Make Over product users, using primary data obtained by distributing questionnaires to 150 respondents selected using the Non Purposive Sampling method. The data analysis method used is the multiple linear regression method with the help of SPSS version 26.0. In testing the validity of the data, researchers used multiple confirmatory factor analysis. The results of this research show that brand love influences brand loyalty in make over products, brand identity influences brand loyalty in make over products and brand image influences brand loyalty in make over products.
Co-Authors Abd. Rasyid Syamsuri Agustinawati Aini Liza Akhsan Ardilla Sulvina Arpani, Putri Arwin Ayu Sahara Azmiatun Bahri, Halida Balqis Aurora Ariani Cindy Fatia Suhelen Damanik, Sofi Junita Rispauli Darmawati Dedi Supoyo Dian Lolyna Elisabet Sagala Dwi Agus Pranata Eva Ayuzar Fazli Rachman Fazli Rachman Fitrah Rahmadhani Halida Harma Hunaini Harpizon, Nadia Adillah Harun Al Rasyid Heriyana Hidayatulloh, Rahmawan Ikramuddin, Ikramuddin Iqramullah, Niki Ismail Marzuki Khairawati Khairina Khairina AR Khairul Saleh Khairun Nisa Liber Siagian Liber Siagian Lili Tanti Lina Yuswarni M. Fahri M. Solih Batubara M. Subhan MAHMUDI Mariyudi Martua Rahmat Marzuki Maya Rahayu Melly Wahyundari Minhaji Mochammad Imron Awalludin Mohd Heikal MUCHSIN Muhamad Ridwan Effendi Muhammad Hayani Muhammad Luthfi Mulia Sari MULYADI Mutia Rahmi Najlir Rahmat Naufal Bachri, Naufal Nazila Firza Nisa Andriani Regar Nisa Nurhasanah Purba Nita Agustina Nur Amna Febriyani Nurhadijah Nurul Febriyani Harahap Oksari Anatasya Sihaloho Pinem, Windawati Prishandani, Arini Rahma Ashari Hamzah Rahmaniar Rakinten, Abdillah Ramadhany, Dean Tiara Rico Nur Ilham Rif’ah Rilza Yusifa Wanda Riomas Meliana Lumban Siantar Risa Novia Ristati Rosdelima Rangkuti Rusydi Abubakar Safrizal Saleha Hannum Samsul Bahri Sania Ulpah Sapna Biby Siti Maimunah Siti Nurhaliza Sofwatun Nabilah Sri Hadiningrum Suci Mulyana Suci Rahayu Supriadi Surbakti, Dio Febrian Surya Dharma T. Edyansyah, T. Edyansyah Tamba, Relly Triana Wulandari Wahyu Fuadi Yana, Lisa Dwi Zahrani, Efi Zubaidah Amir, Zubaidah