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Journal : Jurnal Ilmiah Edunomika (JIE)

PENGARUH PEMASARAN BERBASIS ISU SOSIAL TERHADAP CITRA PERUSAHAAN DAN PENJUALAN PRODUK: STUDI PADA PELAKU UMKM DI INDONESIA Saehu, Muh. Syaiful; Setianti, Yanti; Wibowo, Teguh Setiawan; Plamularso, Eigis Yani
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11650

Abstract

This study examines the relationship between social issues and brand image, and its impact on customer loyalty. Regression analysis was used to analyze the data collected in this research. The primary finding is that social issues have a significant positive influence on brand image. The results of the regression analysis show that social issue-based marketing can help strengthen a company's brand image. The importance of social issues in marketing is further supported by significant results from the partial T-test. While the direct impact on customer loyalty is not tested directly, improving the brand image through social issues has the potential to influence customer behavior. In conclusion, social issue-based marketing is an effective strategy for enhancing brand image and can contribute to customer loyalty. Companies that implement these practices wisely can achieve their business goals while making a positive impact on society and the environment.
THE INFLUENCE OF TALENT MANAGEMENT ON EMPLOYEE PERFORMANCE WITH EMPLOYEE INVOLVEMENT AS A MODERATING VARIABLE Mooy, Dikky; Wibowo, Teguh Setiawan; Karyono, Karyono; Tawil, Muhammad Risal; Titin, Titin
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13127

Abstract

Abstract This research is quantitative research with an exploratory approach which uses a number of previous studies such as Talent Management, Employee Performance and Employee Involvment. The data used in this research was obtained from 300 Ms-Glow employees spread throughout Indonesia. These data were obtained from distributing a questionnaire containing 5 questions containing strongly agree, disagree, normal/average, disagree and strongly disagree. The result in this research show the Talent Management variable has a positive and significant relationship to Employee Performance because the P-Values value is positive and is below the 0.05 significance level, namely 0.022.. Apart from the above related to the hypothesis, researchers also believe that Employee Engagement is part of good Telelent Management. Therefore, Employee Engagement can influence Talent Management and can also influence Employee Performance. On this basis, the researcher assumes that it is also the second hypothesis in the research that the Employee Engagement variable can moderate the influence of the Talent Management variable on Employee Performance. The results of the second row of the third table of path coefficients show that the Employee Engagement variable can moderate the influence of the Talent Management variable on Employee Performance. This is because the P-Values value is positive and is below the significance level of 0.05, which is 0.000, which is more significant than direct testing. Therefore, the first and second hypotheses in this study can be accepted.
THE INFLUENCE OF EMPOWERING LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE WITH TRAINING AS A MODERATING VARIABLE Mardiani, Eri; Wibowo, Teguh Setiawan; Setiawan, Arief; Fatmawati, Rini; Leonita Sibarani, Magdalena Linda
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13173

Abstract

Abstract This research adds the Training variable as a moderating variable which researchers believe can strengthen the influence of the Empowering Leadership Style variable on Employee Performance and the Training variable is believed to strengthen the influence of the Empowering Leadership Style variable on Employee Performance. This research is quantitative research with an explanatory approach that uses previous research as old records regarding Empowering Leadership Style, Employee Performance, and Training to find newness in this research. The data in this research is included in the primary data group because it was obtained directly from the data source through distributing online questionnaires to 300 motor vehicle sales spread throughout Indonesia. The data is analyzed using the smart PLS 4.0 analysis tool. Keywords: Empowering Leadership Style, Employee Performance ,Training
THE EFFECT OF CAREER DEVELOPMENT ON EMPLOYEE PERFORMANCE WITH INCENTIVES AS A MODERATING VARIABLE Wibowo, Teguh Setiawan; Wulansari. K, RA Retno; Suprayitno, Degdo; Winarti, Thresia; Iswanto, Juni
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13209

Abstract

Abstract This research is quantitative research with an exploratory approach, namely research that uses previous research as the main source for finding novelty in the research carried out. Of course, these studies are closely related to Career Development, Employee Performance and Incentives. This research uses primary data or data obtained from objects directly using a digital questionnaire instrument to obtain them. The digital questionnaire contains 5 choices of strongly agree, agree, neutral/average, strongly disagree, disagree, and so on for 300 CFC employees spread throughout Indonesia. Researchers analyzed these data using the smart PLS 4.0 analysis tool. The result in this research show the Career Development variable has a positive relationship and a significant influence on the Employee Performance variable because the P-Values results are positive and are below the 0.05 significance level, namely 0.008. The researcher's assumption, as stated in the questionnaire, is that employee career development that continues to improve can make the vision and targets given by the company easier to achieve. In the end, research on employee performance also increased. Apart from that, in the second row of the third table the path coefficient also shows that the second hypothesis in the research can also be proven if the Incentive variable can strengthen the influence of the Career Development variable on Employee Performance. This is due to the more incentives the company gives to employees, the more enthusiastic the employees will be at work, the more focused they will be at work, and in the end it can increase career development and improve employee performance. Based on these results, the first and second hypotheses in this research can be proven. Keywords: Career Development, Employee Performance ,Incentives
Co-Authors Aat Ruchiat Nugraha Abdul Kholiq Adi Febrianti, Ayu Putri Adi Febrianty, Ayu Putri Adya Hermawati Af’idah, Bannan Muthi’atul Aguswina, Melany Eka Ahmad Salabi Ahmadun, Ahmadun Aini, Sakinah Qurrotul Alfa Santoso Budiwidjojo Putra Ali, Shujahat Alma, Fatika Al Yasmin Ambar Kusuma Astuti Aprilia, Jeanis Pretty Apriyanto, Apriyanto Ardiansyah, M. Yusuf Arief Setiawan Arif Hidayat Arif, Fahrudin Arifin , Zainal Arum, Azzahroh Aswitami, Ni Gusti Ayu Pramita Bahtiar Efendi Degdo Suprayitno Desri, Syuryatman Dikky Mooy Djakaria, Hanifah Dwi Shara, Wahyu Mega Eka Putri, Radya Rahma Desy Elshifa, Aria Endang Fatmawati Erwanto Ferdiani, Amelia Firdiansyah, Moh. Rofiqi Fitria Fitria GALIH KURNIAWAN Halimah, Siti Nur Hariyanto, Ahmad Haryati, Endri Hilwah, Putri Raniyatul Himawan Sutanto, Himawan Ikram Yakin Imam Nawawi, Imam Irawan, Richard Jimmy Iriantini, Dwi Bhakti Irmanelly, Irmanelly Ismanto, Widodo Iswadi, Udi Iswanto, Juni Jaka Seprianto Lepangkari Joko Pramono Judijanto, Loso Jumiati Jumiati Juwono, Edhi Karyono Karyono KHUSNUL HOTIMAH khusnul khotimah Kune, Debiyanti Kusuma Negara, Sri Bintang Sahara Mahaputra Kusuma, Muhammad Eko Abrian Larasaty, Hartaty Latief, Sandy Muchjidin Lazuardi Ramadhan, Moh Risqy Leonita Sibarani, Magdalena Linda Lestari, Leni Angga Mardiana Mardiana Mardiani, Eri Martini, Ni Made Dwi Ayu Mubarokah, Fitroh Annisaul Muhamad Risal Tawil Muhammad Syukur Musthofa, Mochamad Charis Mustofa, Mochamad Charis Najib, Sarah Zielda Nanda Widodo, Tesar Syahnariri Nasrul, Herni Widiyah Negara, Sri Bintang Sahara Mahaputra Kusuma Ngete, Ani Florida Ni Putu Mirah Yunita Udayani Nikmah, Rika Yatun Noraini, Zulfa Nur Hidayati Nurul Hidayati Oktavianis, Heni Plamularso, Eigis Yani Priyono, Khairul Bahri Purwantoro, Guntur Putri Susanti, Dina Eka Rahman, Alief Putriana Rahmawati, Riana Putri Ratih Rosita Rini Fatmawati Robiatul Adawiyah Rofiki, Ach. Saehu, Muh. Syaiful Saimun, Saimun Salampessy, Maryam Sandy Wendikasari, Luh Ade Calista Sari, Diah Indah Kumala Sembhodo, Abimanyu Tuwuh Sepdianti, Erika Putri sholihah, maratush Sirait, Evi Solihah, Siti Sulistyowati, Ririk Catur Suryani, Ni Kadek Sutomo Sutomo Sylvia Fettry E.M Titin Titin Totok Hendarto Tsai, Chia Han Ulfa, Indah Fadila Usmany, Paul Utami, Ndari Sri Wardani, Susilo Ari Widodo, Agus Purbo Winarti Winarti Winarti, Thresia Wulandari, Ninuk Wulansari, Christina Wulansari. K, RA Retno Yani, David Ahmad Yanti Setianti Yulis, Sari Zakaria, Musliadi