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Journal : JAM : Jurnal Aplikasi Manajemen

Enhancing Growth in Tourism SMEs: A Decision-Making Framework Utilizing the Analytic Hierarchy Process Hermawati, Adya; Sembhodo, Abimanyu Tuwuh; Fatmawati, Endang; Fettry, Sylvia; Wibowo, Teguh Setiawan
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.16

Abstract

The urgency of revitalizing Indonesia's tourism sector post-pandemic is critical as the industry continues to face significant challenges in recovery. This research objective is to identify the key variables and specific regions that should be prioritized to enhance national tourism statistics. Employing a cross-sectional survey methodology, data were collected from 1,320 employees across 440 tourism SMEs in 11 regions of East Java, alongside insights from 33 policymakers. The research utilized the Analytic Hierarchy Process (AHP) to systematically compare and prioritize variables, integrating quantitative and qualitative data. The findings reveal that market orientation is the most crucial factor for the success of tourism SMEs in East Java, with Banyuwangi identified as the region with the highest potential for maximizing tourism performance. The novelty of this research lies in the application of AHP as a methodological framework, which facilitates a structured decision-making process informed by the expertise of diverse stakeholders. The implications of this study suggest that by adopting a market-oriented approach and implementing tailored strategies for specific regions, tourism SMEs can enhance their competitive advantage and significantly contribute to the overall growth of the tourism sector. Prioritizing Banyuwangi could unlock substantial economic benefits, reinforcing the region's tourism potential and driving broader economic prosperity.
THE IMPACT OF CONSUMER DECISIONS IN PURCHASING FOODS BASED ON PRICE, PRODUCT DESIGN, LOCATION, AND STORE ATMOSPHERE Hendarto, Totok; Ermaini, Ermaini; Fatmawati, Endang; Ismanto, Widodo; Wibowo, Teguh Setiawan; Tsai, Chia Han
Jurnal Aplikasi Manajemen Vol. 21 No. 2 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.02.02

Abstract

In the world of business competition, entrepreneurs are demanded to be able to respond and act quickly to face increasingly fierce business competition within the scope of one location. Entrepreneurs are expected to be able to compete healthily and competitively to create the most exciting innovations to maintain their loyalty. Each entrepreneur will make every effort to influence the buyer's decision by consumers so that they are interested in the products they market. This explanatory research uses primary data collected from respondents to be processed through SPSS, data and statistical application. In this study, the objects are the relationship between price, product design, location, store atmosphere, and consumer decisions. The subject of this research is a Culinary Cafe located in Malang City. The sampling technique used is purposive sampling, and the sample obtained is 100 respondents. The data analysis used is descriptive statistics, and multiple regression is used to test the hypothesis in this study. The results show that the variables of price, product design, and location significantly affect purchase decisions, while store atmosphere has no significant effect on purchase decisions. And from the simultaneous test results, the four independent variables together affect purchase decisions at Culinary Cafes in Malang City. Companies can use the implications of this research to make decisions to attract consumers to make purchases.
THE WORK SPIRIT OF MEDIATOR EMPLOYEES: THE INFLUENCE OF COMPENSATION AND WORK ENVIRONMENT ON THE PERFORMANCE OF EMPLOYEES AT NUSANTARA LOGISTICS HIGHER EDUCATION Hermawati, Adya; Rosita, Ratih; Fatmawati, Endang; Nasrul, Herni Widiyah; Wibowo, Teguh Setiawan; Ali, Shujahat
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.06

Abstract

The aim of this study is to examine the influence of compensation and work environment on employee performance through employee work spirit. The sampling technique used in this research is purposive sampling, with 46 respondents from the Head of Department (Kabag) along with the Head of Subdivision (Kasubbag) and their staff, based on the employees' minimum educational level of grade II. This research was conducted at Nusantara Logistics Higher Education located at Jl. Sari Asih No.54, Sarijadi, Sukasari District, Kudus City, Central Java. The analytical tool used is path analysis. The results of this study indicate that compensation and work environment contribute to the improvement of employee work spirit and performance, and work spirit contributes to the improvement of employee performance. Work spirit is able to mediate the influence of compensation and work environment on the improvement of employee performance. Based on the research findings, it is recommended for the leaders of Nusantara Logistics Higher Education to provide fair compensation to employees, and employees should maintain a comfortable and conducive work environment to stimulate work spirit and impact on performance improvement.
Co-Authors Aat Ruchiat Nugraha Abdul Kholiq Adi Febrianti, Ayu Putri Adi Febrianty, Ayu Putri Adya Hermawati Af’idah, Bannan Muthi’atul Aguswina, Melany Eka Ahmad Salabi Ahmadun, Ahmadun Aini, Sakinah Qurrotul Alfa Santoso Budiwidjojo Putra Ali, Shujahat Alma, Fatika Al Yasmin Ambar Kusuma Astuti Aprilia, Jeanis Pretty Apriyanto, Apriyanto Ardiansyah, M. Yusuf Arief Setiawan Arif Hidayat Arif, Fahrudin Arifin , Zainal Arum, Azzahroh Aswitami, Ni Gusti Ayu Pramita Bahtiar Efendi Degdo Suprayitno Desri, Syuryatman Dikky Mooy Djakaria, Hanifah Dwi Shara, Wahyu Mega Eka Putri, Radya Rahma Desy Elshifa, Aria Endang Fatmawati Erwanto Ferdiani, Amelia Firdiansyah, Moh. Rofiqi Fitria Fitria GALIH KURNIAWAN Halimah, Siti Nur Hariyanto, Ahmad Haryati, Endri Hilwah, Putri Raniyatul Himawan Sutanto, Himawan Ikram Yakin Imam Nawawi, Imam Irawan, Richard Jimmy Iriantini, Dwi Bhakti Irmanelly, Irmanelly Ismanto, Widodo Iswadi, Udi Iswanto, Juni Jaka Seprianto Lepangkari Joko Pramono Judijanto, Loso Jumiati Jumiati Juwono, Edhi Karyono Karyono KHUSNUL HOTIMAH khusnul khotimah Kune, Debiyanti Kusuma Negara, Sri Bintang Sahara Mahaputra Kusuma, Muhammad Eko Abrian Larasaty, Hartaty Latief, Sandy Muchjidin Lazuardi Ramadhan, Moh Risqy Leonita Sibarani, Magdalena Linda Lestari, Leni Angga Mardiana Mardiana Mardiani, Eri Martini, Ni Made Dwi Ayu Mubarokah, Fitroh Annisaul Muhamad Risal Tawil Muhammad Syukur Musthofa, Mochamad Charis Mustofa, Mochamad Charis Najib, Sarah Zielda Nanda Widodo, Tesar Syahnariri Nasrul, Herni Widiyah Negara, Sri Bintang Sahara Mahaputra Kusuma Ngete, Ani Florida Ni Putu Mirah Yunita Udayani Nikmah, Rika Yatun Noraini, Zulfa Nur Hidayati Nurul Hidayati Oktavianis, Heni Plamularso, Eigis Yani Priyono, Khairul Bahri Purwantoro, Guntur Putri Susanti, Dina Eka Rahman, Alief Putriana Rahmawati, Riana Putri Ratih Rosita Rini Fatmawati Robiatul Adawiyah Rofiki, Ach. Saehu, Muh. Syaiful Saimun, Saimun Salampessy, Maryam Sandy Wendikasari, Luh Ade Calista Sari, Diah Indah Kumala Sembhodo, Abimanyu Tuwuh Sepdianti, Erika Putri sholihah, maratush Sirait, Evi Solihah, Siti Sulistyowati, Ririk Catur Suryani, Ni Kadek Sutomo Sutomo Sylvia Fettry E.M Titin Titin Totok Hendarto Tsai, Chia Han Ulfa, Indah Fadila Usmany, Paul Utami, Ndari Sri Wardani, Susilo Ari Widodo, Agus Purbo Winarti Winarti Winarti, Thresia Wulandari, Ninuk Wulansari, Christina Wulansari. K, RA Retno Yani, David Ahmad Yanti Setianti Yulis, Sari Zakaria, Musliadi