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Journal : JURNAL LENTERA BISNIS

PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI PADA BAKARA CAFE & KITCHEN DEPOK Anjar Priatama; Ria Arifianti; Raden Ratna Meisa Dai
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1162

Abstract

This research aims to determine and test the influence of product quality on purchasing intention at Bakara Cafe & Kitchen Depok. In this research, sampling used a non-probability sampling method with a purposive technique for Bakara consumers as respondents. The data used in this research uses primary and secondary data, namely questionnaires as primary data and observations as secondary data using quantitative methods. The results in this research obtained a significance value of 0.867 > 0.05 resulting from the correlation analysis test. Then the product quality variable has an influence of 74.9% on the purchase intention variable and the rest is influenced by other factors. Apart from that, the t value is 18,004 and the t table value is 1.982, so t count > t table or (18,004) > 1,982, meaning H0 can be rejected and H1 can be accepted or the hypothesis can be accepted with a significant influence between the product quality variable and the purchase intention variable.
ANALISIS PERAMALAN PERMINTAAN BENSIN PERTAMAX MENGGUNAKAN METODE TIME-SERIES FORECAST PADA PT. ZINDAN UTAMA JAYA PADA TAHUN 2024 Muhammad Zindan Taufikurrahman; Ria Arifianti; Raden Marsha Aulia Hakim
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1214

Abstract

Gas Station PT. Zindan Utama Jaya is a company engaged in the marketing of fuel and gas located in Cirebon City. This study aims to enable the company to see the prediction of the amount of fuel demand in the next period so that the company can prepare fuel stock in this case Pertamax fuel, and the company can also prepare future marketing strategies seen from the forecast results. The research method used is quantitative with a time-series method that uses historical data on gasoline sales at PT. Zindan Utama Jaya for one year as the main data and its implementation with the dimensions of time series, behavior of demand, and causes of demand behavior. In its calculations, this study uses the moving average method, exponential smoothing, and adjusted exponential smoothing with error calculations using MAD, MSE, and MAPE. The results of this study indicate that the most effective calculation method calculated from the smallest error is the exponential smoothing method with α = 0.1.
MOTIVASI HEDONIC SHOPPING PADA GENERASI Z DI KOTA BANDUNG Ria Arifianti; Farah Putri Firsanty
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1324

Abstract

The phenomenon of shopping is an interesting discussion from a social and economic perspective, the development of the era has given rise to various choices of shopping methods with the aim of making it easier for buyers to access the goods and services they will buy, one of which is online shopping which is increasingly popular among young people, especially generation Z. This study aims to explain how hedonic shopping motivation is carried out by Gen Z, how they choose to shop not only to meet their needs but also the choice is based on providing emotional pleasure and satisfaction and following certain trends that are currently popular in society or commonly known as Fear of Missing Out (FOMO). This study uses the theory of hedonic shopping motivation according to Hirschman and Holbrook (1982) who developed the concept of hedonic shopping types which state that a consumer gets satisfaction from the shopping experience regardless of the benefits or uses obtained from purchasing the goods as an analytical tool for evaluating hedonic shopping motivation in generation Z in Bandung City. This descriptive research conducted aims to create a systematic, factual, and accurate description or picture of the implementation of hedonic shopping motivation in the retail industry. Based on the analysis results, it was found that hedonic shopping motivations were driven by adventure shopping, gratification shopping, role shopping, value shopping, social shopping, and idea shopping.
EFEKTIVITAS PEMELIHARAAN ASET DI KOMPLEKS SEKRETARIAT UKM BARAT DAN TIMUR Afifah Rashif; Ria Arifianti
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1330

Abstract

This study aims to evaluate the effectiveness of fixed asset maintenance, particularly buildings, in the UKM West and East Secretariat Complex at Universitas Padjadjaran Jatinangor. The evaluation was conducted using three indicators of effectiveness: timeliness, appropriateness, and efficiency. The findings indicate that asset maintenance has been carried out on schedule, met user needs, and utilized the budget efficiently. However, challenges such as limited funding and insufficient user participation in maintaining the facilities remain. To address these issues, this study recommends the establishment of standard operating procedures (SOPs) for damage reporting, improved coordination among stakeholders, and optimized budget allocation. These improvements are expected to enhance the sustainability and efficiency of asset management. The results of this study serve as a reference for better and more effective asset maintenance practices in the future.
PENGAMANAN ASET PRASARANA JALAN DAN BANGUNAN PT X Sara Rizka Rotua Manurung; Ria Arifianti
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1428

Abstract

Asset security encompasses control and regulation activities in asset management to ensure proper utilization.. The security of road infrastructure and building assets at PT X is crucial for maintaining sustainable public transportation operations in DKI Jakarta Province. This research aims to understand asset security based on theory by (Agus Puji & Riyanto, 2012) using three main indicators: administrative security, physical security, and legal security. The research employs a descriptive qualitative method with data collected through observation, interviews, and document analysis. The results show that PT X has implemented administrative security through comprehensive asset recording and ownership documentation. However, challenges exist in asset utilization that is still under discussion for utilization schemes to ensure benefits for both parties. Physical security has been implemented with advanced technology security systems and regular guarding. Legal security shows that local government regulations and internal regulations are already running side by side. PT X needs to highlight improvements in administrative systems and physical security standards, as well as strengthening legal policies in PT X asset management. With an integrated security strategy, PT X infrastructure assets are expected to continue benefiting the public and supporting Jakarta's development as a global city with modern and sustainable transportation systems.
KEGIATAN IMPULSE BUYING PADA GEN Y DI KABUPATEN SUMEDANG Ria Arifianti; Farah Putri Firsanty
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1519

Abstract

The phenomenon of shopping is an interesting discussion reviewed from a social and economic perspective, the development of the era gives rise to perceptions and purposes of shopping. One of them is impulse buying. This article aims to explain how impulse buying is done by Gen Y. This writing also aims to describe examples and concrete forms of Generation Y shopping behavior. This study uses the theory of Rook and Fisher (2007) which states that spontaneous buying (Impulse Buying) is a purchasing decision made by customers or consumers that is done spontaneously or immediately after seeing the merchandise offered. This means that spontaneous buying is an activity that is carried out unplanned to make a previous purchase. Purchases in impulse buying are not based on needs but purchases made based on interest in an item. Emotional considerations are dominant in this type. This behavior is uncontrolled behavior (out-of-control). The method used is descriptive. The descriptive research conducted aims to create a systematic, factual, and accurate description or picture of impulse buying in Generation Y. Based on the results of the analysis, it was found that spontaneous, reflexive, sudden, and automatic decisions occurred in shopping activities. There are factors and impacts caused by impulse buying on generation Y in Sumedang Regency.
Co-Authors Adika Fauzi Akbar Imran Adjie Ahmad Darajat Afifah Rashif Agus Taryana Agus Taryana Ahmad Hadi Fauzi Al Farisi, Hasan Amalia Saniy Soeprapti, Rizki Anindita Nurjihan Dwi T Anjar Priatama Arbi Abdul Kahfi Arbi Abdul Kahfi Arianis Chan Asmaul Husna Aulia, Muhammad Dzaki Barkah, Cecep Safa’atul Candra Sopiana Candradewini Candradewini Dian Fordian Dian Rosa Sunaryo Dinda Tiara Sani Dudi Ahmad Wardiana Erick Darmadjaya Erna Maulina Farah Putri Firsanty Farah Putri Firsanty Farhan Maulana Fasya Dita Sabira Fasya, Siti Nadhira Fatahurrazak Fauzan, Tribowo Rachmat Fauziah, Sabila Nurul Ferdy Syari Hidayat Firmansyah, Putra Imam Hasan Al Farisi Healthy Nirmalasari, Healthy Imam Suwandi Indiani, Dini Jajang Ginanjar Juliana, Meyli Permata Kahfi, Arbi Abdul Khirana, Tertya Laksono Trisnantoro Lazuardi, Muhammad Lutfi Lina Auliana M. Rizal Mahira, Siti Alyqha Marga Anjar Distyarini Marsha Aulia Hakim Mas Halimah Mas Rasmini Maulana, Farhan Meisa Dai, Ratna Mochammad Benny Alexandri Mochammad Rifky Pamungkas Moh. Benny Alexandri Mohammad Benny Alexandri Muhamad Rizal Muhamad Rizal Muhamad Rizal Muhamad Rizal Muhammad Ainul Fahmi Muhammad Lutfi Lazuardi Muhammad Rizal Muhammad Rizal MUHAMMAD RIZAL Muhammad Rizal Muhammad Zindan Taufikurrahman Mukhti, Wahyu Krisna Nenden Kostini Novie Indrawati Sagita Nugraeni, Wijayanti Nugraha, Candra Nurdin Nur Jamilah Nuraini, Hanifah Nurdin, Tubagus Asep Nurjamilah Nurjamilah Nurjamilah, Nurjamilah Ogi Maulana Firli Pratami Wulan Tresna, Pratami Wulan Purba, Rivan R. Anang Muftiadi R. Arief Helmi R. Ratna Meisa Dai, R. Ratna Meisa Rachmat Fauzan, Tribowo Raden Marsha Aulia Hakim Raden Ratna Meisa Dai Restu Ramadhan Restu Ramadhan Richa Nahdalaily Fathara Riswanda Riswanda Riswanda Riswanda Rivani - Rivani . Rivani Rivani Rivani, Rivani Rizki Ananda Ramadhan Ruslan, Budiana Sam'un Jaja Raharja Sandjaya, Teguh Sara Rizka Rotua Manurung Selvi Centia Shafiyatuzzahra, Qotrunnada Sukarno, Husein Faryuki Sumadinata, Widya Syahwanda, Adisty Putri Tetty Herawaty Tradiga Nur Aziz Tribowo Rachmat Fauzan Vidi Paramestri, Nabila WAHJU GUNAWAN Wijayanti Nugraeni Wisnumulya, Dicky Yayan Nuryanto Yogi Mochamad Nurul Hikmah