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The influence of korean celebrities as brand ambassador and product quality on purchase decision with brand image as the mediating variable on Scarlett Whitening Novelia, Novelia; Azazi, Anwar; Purmono, Bintoro Bagus; Rosnani, Titik; Hendri, M. Irfan
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1746

Abstract

Every corporation employs diverse marketing strategies with the anticipation of significantly impacting the company's advancement. One such strategy involves the engagement of a brand ambassador entrusted by the company to cultivate a brand image for the company. The brand image is deemed influential in persuading consumers to place trust in the company, thereby compelling them to make product purchases. The primary objective of this research is to examine the influence of Korean Celebrities as Brand Ambassadors and Product Quality on Purchase Decisions. In this context, Brand Image assumes the role of a mediating variable for Scarlett Whitening. The study adopts a quantitative approach utilizing purposive sampling techniques. It employs Structural Equation Modeling (SEM) with the assistance of AMOS 24 statistical software to analyze and assess the measurement and structural models of the research construct.
The influence of service quality and perceived risk on repurchase intention with customer satisfaction as mediation Arifin Firdaus; Malini, Helma; Afifah, Nur; Azazi, Anwar; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1747

Abstract

Nowadays, with rapid technological advances, street food is not just ordinary food sold on the side of the road but has also become the identity of a country. Unfortunately, many business actors pay little attention to the services' quality and the risks involved in their products. This paper aims to identify the influence of service quality and perceived risk variables and their impact on repurchase intention, with customer satisfaction as a mediating variable. The survey was conducted online at locations in Indonesia with 200 respondents. The research results show that Service Quality positively affects Repurchase Intention. Perceived has a negative effect on Repurchase Intention. Customer Satisfaction is proven to mediate the Service Quality and Perceived Risk variables on Repurchase Intention. This offers fresh perspectives for marketing plans that highlight the value of service quality while considering customers' perceived risks to draw domestic and foreign customers to food merchants and establish a new culture.
Nurses' demands and resources at work: workload, workplace friendship, positive affect, work engagement on performance Andika, Wahyu; Daud, Ilzar; Azazi, Anwar; Setiawan, Harry; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1755

Abstract

This study delves into how nurses perceive the demands and resources of their jobs, aiming to uncover their impact on job performance and engagement. The focus is on how nurses deal with workload, workplace friendships, and positive affect influencing their engagement and performance. These relationships were tested using Structural Equation Modeling assisted by the AMOS 24 statistical tool. The sample was drawn with purposive sampling from nurses recruited by health centers in West Kalimantan, Indonesia (n=213). The study found that workload was perceived as having a negative impact on performance, while workplace friendship, positive affect, and work engagement had a positive impact. Furthermore, the workload had a negative impact on work engagement, while workplace friendship and positive affect had a positive effect. In addition, work engagement partially mediates the relationship to performance; workload continues to have a negative effect, while workplace friendship and positive affect continue to have a positive effect. The negative relationship of workload to performance and engagement means nurses at health centers in West Kalimantan perceive workload as a job demand that particularly hinders them, while positive relationship of workplace friendship and positive affect act as resources that motivate their work.
Optimalisasi Strategi Edukasi Wisata Kampung Gambut Siantan Hilir Kalimantan Barat: Pengabdian Nur Afifah; Giriati; Mustaruddin; Ilzar Daud; Anwar Azazi; Karsim
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2823

Abstract

This study aims to determine the process of processing Anti-Fouling System (AFS) documents by PT. Multi Jaya Samudera at the Main Harbormaster and Port Authority Office (KSOP) Belawan. The research method used is a qualitative descriptive approach through observation, interviews, and document studies related to the AFS document issuance procedure. The results of the study indicate that the AFS document processing is carried out in accordance with the provisions of the International Convention on the Control of Harmful Anti-Fouling Systems on Ships and applicable national laws and regulations. The administrative process includes submitting an application, verifying ship documents, technical inspections, and issuing an AFS certificate. In its implementation, PT. Multi Jaya Samudera faced obstacles in the form of delays in document verification and a lack of understanding of AFS regulations among ship crews, but these can be overcome through intensive coordination with the KSOP and increased socialization of regulations. This study is expected to provide input for shipping companies and port authorities to improve administrative efficiency and compliance with international regulations in efforts to prevent marine pollution.
Literasi Keuangan, Teknologi Keuangan, Dan Pengelolaan Keuangan Pribadi : Pengujian Efek Interaksi Locus Of Control Sapitri, Elsi Nanda; Wendy, Wendy; Syahputri, Anggraini; Azazi, Anwar; Mustika, Uray Ndaru
Jurnal Multidisiplin Vol. 2 No. 1 (2025): September
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v2i1.278

Abstract

This study aims to evaluate how financial literacy, financial technology utilization, and financial management are influenced by personal control center as an interaction factor. Participants in this study were active students of the Economics and Business study program at Tanjungpura University, Pontianak City. The sampling technique used purposive sampling technique through questionnaires. The analysis technique used in this research is regression analysis with moderator effects with the help of the Smart-PLS version 4.0 statistical tool. The amount of data analyzed came from 273 respondents. The findings of this study indicate that financial literacy and technology play a positive and significant role in the ability of individuals in individual financial management. Personal control center was found to strengthen the relationship between financial literacy and personal budgeting ability.
The influence of psychological factors on investment decision making Utari, Della; Wendy, Wendy; Azazi, Anwar; Giriati, Giriati; Irdhayanti, Efa
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.379

Abstract

Income from investments is an issue of great interest for investors; consequently, there are a great number of individuals who are interested in investing, and it is critical to investigate factors that can influence investment decision-making to maximize profits. The investment decision-making process determines how steadfast, focused, and persistent a person is in achieving their goals. It encourages individuals to communicate their decisions by presenting various information through social media, thus influencing investor psychology in making diverse analytical decisions. This research analyses investment decisions influenced by demographic potential and psychological factors such as Social Influence, Fear of Missing Out (FOMO), Herding Behavior, and Overconfidence in investment decision-making to individuals or groups. Population data was collected in the research using a sampling method using a non-probability sampling approach to several individuals based on investment experience and a tendency to use social media related to investment through an online survey involving 200 respondents scattered across Indonesia, analysis of the research data using SPSS software. The study reveals that psychological factors, specifically Social Influence, Fear of Missing Out (FOMO), Herding Behavior, and Overconfidence, have a significantly and positively impact on investment decision-making. These findings underscore the crucial role of psychological aspects in investment decisions, providing a deeper understanding of investor behavior in an investment environment increasingly digitized by social media.
The influence of profitability, business risk, corporate governance on dividend policy with growth opportunity as a moderation variable (lq45 companies listed on the bei) Theliya, Theliya; Azazi, Anwar; Malini, Helma; Daud, Ilzar; Wendy, Wendy
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.380

Abstract

LQ45 is a stock index company listed on the Indonesian Stock Exchange with high liquidity which is selected based on certain criteria or choices. Companies that are included in the criteria include having financial condition, transaction value and a high growth rate. These criteria can be seen through the company's dividend policy. Factors that influence dividend policy are profitability, business risk, corporate governance, apart from that, the existence of growth opportunities can provide opportunities for companies to grow and develop in the future. This research will examine how much influence profitability, business risk, corporate governance have on dividend policy, with growth opportunity as a moderating variable. The financial data for this study came from a number of financial reports that are filed on the Indonesia Stock Exchange (BEI). The LQ45 firm index category, which is listed on the BEI for the 2018–2022 period, serves as the population of interest for this study, and the sample size is limited to 20 companies. Descriptive statistical analysis, multiple linear regression analysis, coefficient of determination analysis, simultaneous test (F), partial test (T), and the classical assumption test are the data analysis methods employed in this study. Based on moderator regression analysis (MRA), a method of data processing. It is proven that profitability influences dividend policy with positive and significant results, while business risk and corporate governance do not have a significant influence on dividend policy. Profitability, business risk, corporate governance, after being moderated by growth opportunity, do not have a significant effect on dividend policy.
Exploring turnover intentions in Indonesian generation z: Emotional exhaustion, employee engagement, and job satisfaction Adelia, Alfina; Daud, Ilzar; Azazi, Anwar; Iman Kalis, Maria Christiana; Hendri, Muhammad Irfani
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.385

Abstract

This study investigates individuals from Generation Z working in the banking sector in Indonesia, observing the factors influencing Turnover Intention. The study incorporates Emotional Exhaustion, Employee Engagement, Turnover Intention, and Job Satisfaction as mediating variables. The main objective is identifying the determinants of turnover intention among Generation Z employees in Indonesia. 257 participants were involved in this study through purposive sampling techniques, including Generation Z workers from the banking sector—the data obtained from the surveyed participants utilizing the AMOS 24 software. This research proves that Emotional Exhaustion significantly negatively influences job satisfaction. On the other hand, Employee Engagement significantly positively affects job satisfaction. Additionally, the level of employee engagement, job satisfaction, and status of emotional exhaustion positively impact employees' desire to switch jobs.
The influence of live streaming shopping tiktok and product quality on purchase decisions with e-trust as mediataion (study on skintific moisturizer products) Deva, salsabilla; Azazi, Anwar; Pebrianti, Wenny; I. K, Maria Christiana; Fahruna, Yulyanti
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.387

Abstract

This research was conducted to find out whether sales via Live Streaming TikTok Shop, as well as the product quality of Skintific moisturizer products, are able to increase consumer e-trust in purchasing decisions for Skintific moisturizer products. This research is quantitative research, with data obtained from 215 respondents in Indonesia who were selected using purposive sampling techniques. The sample respondents in this study were people aged at least 17 years who used the TikTok application, had watched TikTok Live Shopping conducted by Skintific, and had purchased Skintific moisturizer products in the last six months. The data processing tool that will be used is the AMOS version 24 application with data analysis using Structural Equation Modeling. From the research that has been carried out, it was found that Live Streaming Shopping and Product quality have a positive and significant effect on e-Trust. The indirect relationship between Live Streaming Shopping on TikTok and e-trust is effective in increasing purchasing decisions. Likewise, the indirect relationship between product quality and e-trust is also effective in improving purchasing decisions. These findings contribute to the literature by showing that Live Streaming Shopping and Product quality have a positive influence on Indonesian people's purchasing decisions regarding Skintific moisturizer products. Apart from that, there is a significant influence of e-trust on purchasing decisions, which illustrates how consumer trust in Skintific moisturizer products is able to encourage consumers to buy these moisturizer products.
ARE SOEs IMPROVED AFTER PRIVATIZATION? : A STUDY ON FINANCIAL PERFORMANCE OF PRIVITIZED ENTERPRISES IN INDONESIA, 1994-2003 Azazi, Anwar
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 2, No 1 (2011): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1411.999 KB) | DOI: 10.26418/jebik.v2i1.703

Abstract

Di kebanyakan negara berkembang privatisasi merupakan metode untuk mengembangkan sektor swasta, karena privatisasi dianggap mampu meningkatkan kinerja ekonomi secara efisien dan seringkali dipandang sebagai alat yang efektif dalam mendorong persaingan pasar, tak terkecuali dengan Indonesia. Di Indonesia, privatisasi bertujuan untuk meningkatkan kinerja dan nilai tambah perusahaan serta meningkatkan peran serta masyarakat dalam pemilikan saham. Tujuan dari penelitian ini adalah untuk mengetahui perbedaan kinerja keuangan BUMN sebelum dan sesudah diprivatisasi. Metode penelitian yang digunakan adalah desktiptif dengan sampel berjumlah 8 BUMN yang diprivatisasi dari kurun waktu 1994-2003 berdasarkan metode IPO. Perbedaan kinerja keuangan diukur dengan rasio keuangan berdasarkan Kep-100/MBU/2002 tentang penilaian tingkat kinerja BUMN. Alat analisis yang digunakan adalah uji beda rata-rata.Hasil penelitian menunjukkan bahwa, selama periode 1994-2993, tidak terdapat perbedaan kinerja keuangan yang siginifikan sebelum dan sesudah privatisasi.
Co-Authors Adelia, Alfina Adiananta, Bayu Fahmi Agustin, Dela Ahmad Shalahuddin, Ahmad Alaydrus, Hafidz Rifqi Ana Fitriana Andika, Wahyu Angelina, Deva Anggraini Syahputri Anggriani, Yeni Anura, Dhea Arbain, Zailani Arestha, Rully Ariandini, Aulia Arifin Firdaus Bosrin, Adrian Chafsoh, Zannuba Arifah Damayanti, Syifa Putri Daud, Ilzar Deva, salsabilla Dio, Louisio Dody Pratama Marumpe Efa Irdhayanti Eka, Yuliana Yuspita Elvi Yuli Machmudah Endah Mayasari Erna Listiana Fahruna, Yulyanti Fajar Fajar Fauzan, Rizky Febriana Louw Fransisca, Linda Giriati Giriati, Giriati Guntur, Nethlyn Vincyarif Gusti Hardiansyah Hafizi, Mohamad Harry Setiawan Helma Malini Helma Malini, Helma Hendri, M. Irfan Heriyadi, Heriyadi I. K, Maria Christiana Ikram Yakin Ilzar Daud Iman Ahmad Syahbandi Irdhayanti, Efa Isfahan, Saif Raafi'in Izza Haniyah Juniwati Juniwati Karsim M. Irfani Hendri Manurung, Jesaya Herlangga Maria Christiana Iman Kalis Maria Christiana Iman Kalis, Maria Christiana Maria Magdalena Marisca, Tirza Eudia Misbahussaniyyah, Alfiyyah Muhammad Afif Muhammad Nurwahyudi Mustaruddin Mustarudin, Mustarudin Mustika, Uray Ndaru Ndaru Mustika, Uray Novelia Novelia, Novelia Nur Afifah Perawati Perawati, Perawati Pratama, Agung Hidayat Purmono, Bintoro Bagus Putri, Yuliani Alfiani Villye Adriani Ramadania Ramadania, Ramadania Raudhatusukma, Damia Salomo, Oloan Sapitri, Elsi Nanda Sartika, Lili Syahbandi Syahputri, Anggraini Theliya, Theliya Titik Rosnani Uray Ndaru Mustika utari, Della Vemas, Vinsensius Violita Indah Permani Wendy Wendy Wenny Pebrianti Yankhi, Yankhi Yubileus, Fransisco