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PELATIHAN PENINGKATAN PERANCANGAN VIDEO KONTEN UNTUK PENGELOLAAN WISATA KAMPUNG CAPING PONTIANAK Afifah, Nur; Giriati, Giriati; Daud, Ilzar; Mustarudin, Mustarudin; Azazi, Anwar
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.34278

Abstract

Kampung Caping sendiri adalah suatu kawasan dengan inovasi yang menarik dengan menggabungkan unsur wisata, edukasi, dan kearifan lokal dalam satu destinasi dengan menciptakan pengalaman unik bagi pengunjung. Kurangnya pengetahuan tentang strategi pemasaran digital yang efektif menjadi kendala yang menyebabkan kurangnya promosi dan informasi terhadap Kampung Caping, sehingga potensi wisata Kampung Caping belum dapat dimaksimalkan menyebabkan terbatasnya jumlah wisatawan yang datang ke desa wisata tersebut. Berdasarkan hal tersebut kegiatan ini dilakukan untuk meningkatkan efisiensi dan akurasi dalam pengelolaan sistem informasi terhadap Kampung Caping. Penyelenggaraan pelatihan ini bertujuan untuk meningkatkan keterampilan teknis pengelola wisata Kampung Caping dalam merancang dan menghasilkan konten video yang menarik dan berkualitas dengan memberikan pemahaman yang mendalam tentang teknik-teknik perancangan video, editing, penggunaan perangkat lunak editing, dan teknologi terkait lainnya kepada para peserta. Metode proyek merupakan metode yang digunakan dalam kegiatan ini. Metode ini penting karena memungkinkan pelatih dan peserta untuk mengikuti proses yang jelas dan terarah, sehingga hasilnya lebih efektif dan efisien. Pelaksanaan proyek ini terbagi menjadi tiga tahapan utama yaitu pra-produksi, pra-produksi, produksi dan pasca-produksi. Pelatihan ini berhasil meningkatkan keterampilan peserta secara signifikan dalam merancang dan menghasilkan konten video. Melalui sesi praktik langsung, peserta mendapatkan pemahaman yang mendalam tentang teknik-teknik perancangan video, editing, serta penggunaan perangkat lunak yang relevan. Hasil evaluasi menunjukkan bahwa setelah mengikuti pelatihan, peserta mampu menghasilkan video dengan kualitas yang jauh lebih baik dibandingkan sebelumnya.
PEMBEKALAN ILMU DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN KERUPUK BERAS PANTI ASUHAN ACHMAD YANI KOTA PONTIANAK Azazi, Anwar; Alaydrus, Hafidz Rifqi; Ariandini, Aulia; Agustin, Dela; Pratama, Agung Hidayat; Bosrin, Adrian
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 3 (2024)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v4i3.2848

Abstract

The Ahmad Yani Orphanage in Pontianak City faces challenges in marketing its rice cracker product due to limited knowledge of digital marketing. This community service aims to provide digital marketing knowledge to increase the orphanage's product sales. The method used includes lectures, discussions, and direct practice over one month with 16 participants. Activities encompass digital marketing training, Canva workshops, video content creation, new product development, and handicraft making. The results show improved participant understanding of digital marketing, ability to create promotional content, and new product development. The orphanage now has a more effective digital marketing strategy, attractive promotional content, and a new product (amplang) to market.
Membangun Jiwa Wirausaha dan Literasi Keuangan melalui Rumah Budaya Perpustakaan Bahagia Mendawai Arbain, Zailani; Azazi, Anwar; Misbahussaniyyah, Alfiyyah; Raudhatusukma, Damia; Damayanti, Syifa Putri; Guntur, Nethlyn Vincyarif
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 6 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i6.9814

Abstract

This program aims to foster economic literacy and entrepreneurial spirit from an early age among children in Kampung Wisata Caping, Pontianak. Through a participatory approach, activities were carried out over 13 days, involving children in the creation of e-books, creative workshops, and practical trading exercises. The results demonstrate increased enthusiasm for learning, awareness of local potential, and the optimization of the library as a culturally-based educational space. This program is expected to serve as the first step toward sustainable empowerment for children.
The Influence of Green Intellectual Capital and Green Innovation in Improving Financial Stability Maharani, Puspita; Setiawan, Harry; Syahputri, Anggraini; Malini, Helma; Azazi, Anwar
Krisnadwipayana International Journal of Management Studies Vol 4 No 2 (2024): Krisnadwipayana International Journal of Management Studies
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to understand how Green Innovation and Green Intellectual Capital contribute to the improvement of Financial Stability in consumer goods manufacturing companies listed on the Indonesia Stock Exchange, as well as to explore how Corporate Social Responsibility (CSR) acts as a moderating variable between independent variables and financial stability.The study makes use of SPSS software and the Moderated Regression analysis (MRA) techniques. The 104 companies that made up the research sample received cecondary data from financial and sustainability reports consumer goods industry manufacturing companies during 2021- 2023 period. These findings prove that financial stability is negatively influenced by green innovation, but positively Green Intellectual Capital (GIC). Impact of Green Innovation and Green Intellectual Capital (GIC) on increasing financial stability has not yet been demonstrated to be moderated by Corporate Social Responsibility (CSR).
PENGARUH DESAIN PRODUK TREN FASHION DAN CITRA MEREK TERHADAP NIAT BELI JERSEY TIMNAS INDONESIA MELALUI FOMO – STUDI KASUS MEREK ERSPO Putra, Rafi Risya; Pebrianti, Wenny; Azazi, Anwar; Juniwati; Heriyadi
Al-Idarah Vol 6 No 2 (2025): Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/idarah.2025.v6i2.239-258

Abstract

This study aims to examine how product design, fashion trends, and brand image influence consumers' purchase intention toward the Indonesia National Football Team jersey, with Fear of Missing Out (FOMO) as a mediating variable. Data were collected through an online questionnaire via Google Forms using a purposive sampling method, involving 200 respondents interested in the national team jersey. The respondents consisted of consumers who had seen advertisements or promotions for the jersey and expressed interest in purchasing it. Data analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS 4.0 to evaluate the relationships between research variables. The results show a positive and significant relationship between product design, fashion trends, and brand image on purchase intention, both directly and indirectly through FOMO as a mediating variable.
ESG DISCLOSURE, KEPUTUSAN INVESTASI, DAN KEPUTUSAN PENDANAAN TERHADAP NILAI PERUSAHAAN: PERAN MODERASI CASH HOLDING Sumarno, Tino; Malini, Helma; Syahputri, Anggraini; Mustaruddin, Mustaruddin; Azazi, Anwar
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No specialissue (2026): Vol. 10, Special Issue, 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10ispecialissue.19449

Abstract

This study examines the effect of ESG disclosure, investment decisions, and financing decisions on firm value, with cash holdings acting as a moderating variable in the food and beverage subsector listed on the Indonesia Stock Exchange. Grounded in signaling and agency theory, the research aims to provide empirical evidence on how strategic financial and sustainability-related decisions influence market valuation. The study employs a quantitative approach using panel data regression based on 132 firm-year observations from 33 companies during the 2021–2024 period. Model estimation was conducted using the Fixed Effect Model following specification tests, while moderating effects were analyzed through interaction terms. The findings indicate that ESG disclosure and investment decisions proxied by capital expenditure have a positive and significant impact on firm value, whereas financing decisions measured by long-term debt do not exhibit a significant effect. Furthermore, cash holdings do not moderate the relationship between ESG disclosure and investment decisions with firm value; however, they significantly weaken the effect of financing decisions on firm value, suggesting the presence of financial inefficiency when liquidity is excessive. These results highlight the importance of sustainability transparency and capital allocation strategies in enhancing firm valuation while emphasizing the contextual role of liquidity management in corporate financing outcomes.
Financial Literacy as a Moderator of the Effects of Fintech Payment, Income, and Hedonic Lifestyle on Impulse Buying among Generation Z Panjaitan, Priskila; Azazi, Anwar; Fitriana, Ana; Ristyawan, M. Ridwan; Syahputri, Anggraini
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.2014

Abstract

This study aims to examine the influence of fintech payment usage, income, and hedonic lifestyle on impulse buying behavior among Generation Z, as well as to analyze the moderating role of financial literacy in these relationships. A quantitative approach was employed using a cross-sectional survey design. The sample consisted of 280 respondents selected using the Slovin formula. Data were collected through questionnaires and analyzed using moderated regression analysis with SmartPLS version 4.1.1.6. The results indicate that fintech payment usage, income, and hedonic lifestyle have positive and significant effects on impulse buying behavior. Financial literacy significantly weakens the relationship between hedonic lifestyle and impulse buying. However, it does not significantly moderate the effects of fintech payment usage and income on impulse buying. These findings imply that improving financial literacy can serve as a strategic mechanism to reduce the negative impact of a hedonic lifestyle on impulsive purchasing decisions. The study contributes to the literature on consumer behavior by highlighting the protective role of financial literacy in the digital financial ecosystem and provides practical insights for policymakers and financial educators in designing interventions to promote responsible consumption among young consumers.
ESG Disclosure, Financial Performance, and Firm Value: The Mediating Role of Competitive Advantage Khaulah, Haya Inayah; Azazi, Anwar; Fitriana, Ana; Ristyawan, Mochammad Ridwan; Mustika, Uray Ndaru
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2017

Abstract

Understanding how sustainability disclosure and financial performance shape firm value remains an important issue in corporate governance and capital market studies. The purpose of this research is to examine the influence of Environmental, Social, and Governance (ESG) disclosure and financial performance on firm value, with competitive advantage acting as a mediating variable. A quantitative approach was employed using panel data from 46 publicly listed companies over the 2021–2024 period. The analysis utilized panel regression combined with path analysis to evaluate both direct and indirect relationships among variables. The findings indicate that financial performance has a positive and significant effect on firm value, confirming its central role in determining market valuation. In contrast, ESG disclosure does not show a significant direct effect on firm value. Furthermore, ESG disclosure demonstrates a negative relationship with competitive advantage, while financial performance positively influences competitive advantage. Mediation analysis reveals that competitive advantage does not mediate the relationship between ESG disclosure and firm value but partially mediates the relationship between financial performance and firm value. These findings imply that companies should strengthen financial performance as a strategic foundation while integrating ESG practices more effectively to enhance long-term competitive positioning and firm value.
Peran Intensitas Persaingan dalam Stuktur Kepemilikan dan Kinerja Pasar Perusahaan: Studi Kasus Perusahaan Perbankan di Indonesia Tahun 2020-2024 Ericko, Ericko; Mustaruddin, Mustaruddin; Azazi, Anwar; Wendy, Wendy; Ndaru Mustika, Uray
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.16145

Abstract

Studi ini bertujuan untuk mengeksplorasi dampak struktur kepemilikan dan return on asset terhadap kinerja pasar, dengan fokus pada bagaimana intensitas persaingan bertindak sebagai faktor moderasi, dan mempertimbangkan dua variabel control berupa NPL, dan BOPO. Analisis ini mencakup bank umum di Bursa Efek Indonesia, dengan menggunakan teknik analisis data panel dan regresi moderasi. Terdiri dari 165 observasi dari 35 perusahaan selama rentang waktu lima tahun dari 2020 hingga 2024. Dengan hasil temuan menunjukkan bahwa peningkatan kepemilikan institutional memiliki hubungan positif terhadap kinerja pasar perusahaan. Disisi sebaliknya peningkatan kepemilikan manajerial justru menghambat peningkatan kinerja pasar perusahaan, sama hal nya dengan ROA yang juga memiliki hubungan negatif terhadap kinerja pasar perusahaan. Intensitas persaingan sebagai pure moderator, dengan berpengaruh negative tidak signifikan terhadap kinerja pasar namun dapat memoderasi kepemilikan institutional dan manajerial terhadap variabel dependen.
The Role of Political Connections in Moderating Profitability, Leverage, and Institutional Ownership on Firm Value: Empirical Evidence from the Indonesian Banking Industry Yuli; Azazi, Anwar; Syahputri, Anggraini; Mustarudin; Wendy
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9832

Abstract

This study aims to analyze the effect of political connections, profitability, and leverage on firm value in banking companies listed on the Indonesia Stock Exchange for the period 2019–2024, with institutional ownership acting as a moderating variable. The research sample consisted of 39 companies with a total of 234 observations selected through purposive sampling, using secondary data sourced from financial reports and share ownership information. The analysis was conducted using Moderated Regression Analysis (MRA) based on panel data. The results show that internal company determinants have an impact on firm value with varying intensity, while political connections are proven to play a selective role in moderating this relationship. These findings contribute to enriching the literature on firm value determinants in the banking sector and governance implications in a highly regulated industry.
Co-Authors Adelia, Alfina Adiananta, Bayu Fahmi Agustin, Dela Ahmad Shalahuddin, Ahmad Alaydrus, Hafidz Rifqi Ana Fitriana Andika, Wahyu Angelina, Deva Anggraini Syahputri Anggriani, Yeni Anura, Dhea Arbain, Zailani Arestha, Rully Ariandini, Aulia Arifin Firdaus Bosrin, Adrian Chafsoh, Zannuba Arifah Damayanti, Syifa Putri Daud, Ilzar Deva, salsabilla Dio, Louisio Dody Pratama Marumpe Efa Irdhayanti Eka, Yuliana Yuspita Elvi Yuli Machmudah Endah Mayasari Ericko, Ericko Erna Listiana Fahruna, Yulyanti Fajar Fajar Fauzan, Rizky Febriana Louw Fransisca, Linda Giriati Giriati, Giriati Guntur, Nethlyn Vincyarif Gusti Hardiansyah Hafizi, Mohamad Harry Setiawan Helma Malini Helma Malini, Helma Hendri, M. Irfan Heriyadi Heriyadi, Heriyadi I. K, Maria Christiana Ikram Yakin Ilzar Daud Iman Ahmad Syahbandi Irdhayanti, Efa Isfahan, Saif Raafi'in Izza Haniyah Juniwati Juniwati Juniwati Karsim Khaulah, Haya Inayah M. Irfani Hendri Maharani, Puspita Manurung, Jesaya Herlangga Maria Christiana Iman Kalis Maria Christiana Iman Kalis, Maria Christiana Maria Magdalena Marisca, Tirza Eudia Misbahussaniyyah, Alfiyyah Muhammad Afif Muhammad Nurwahyudi Mustaruddin Mustarudin Mustarudin, Mustarudin Mustika, Uray Ndaru Ndaru Mustika, Uray Novelia Novelia, Novelia Nur Afifah Panjaitan, Priskila Perawati Perawati, Perawati Pratama, Agung Hidayat Purmono, Bintoro Bagus Putra, Rafi Risya Putri, Yuliani Alfiani Villye Adriani Ramadania Ramadania, Ramadania Raudhatusukma, Damia Ristyawan, M. Ridwan Ristyawan, Mochammad Ridwan Salomo, Oloan Sapitri, Elsi Nanda Sartika, Lili Sumarno, Tino Syahbandi Syahputri, Anggraini Theliya, Theliya Titik Rosnani Uray Ndaru Mustika utari, Della Vemas, Vinsensius Violita Indah Permani Wendy Wendy Wenny Pebrianti Yankhi, Yankhi Yubileus, Fransisco Yuli