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All Journal Ekonomi Bisnis Gadjah Mada International Journal of Business MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Komunikasi Jurnal Bisnis dan Akuntansi MBIA Prologia Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Muara Ilmu Ekonomi dan Bisnis Business Management Journal Program Studi Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Akuntansi Jurnal Manajemen Jurnal Bakti Masyarakat Indonesia Jurnal Manajerial Dan Kewirausahaan Jurnal Manajemen dan Pemasaran Jasa
KENI KENI
Faculty Of Economic And Business, Universitas Tarumanagara, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Faktor-faktor yang memengaruhi kepuasan kerja karyawan BPR di Tanjung Pinang Kanto Kanto; Keni Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 5 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i5.26509

Abstract

Emotionally happy feelings for the work done are said to be a form of employee satisfaction with their work. If employees feel satisfied with their work, they will do anything for the company. This study was conducted to analyze the effects of work discipline, incentives, and work environment on the job satisfaction of BPR employees in Tanjung Pinang. This study is included in a descriptive study regarding the relationship (cross-section) with the amount of data as a representative of 298 BPR practitioners in Tanjung Pinang City. The results of these findings are: 1) The effect of work discipline on employee job satisfaction is statistically 1.579 (< 1647), with a p-value of 0.114 (0.05 or more). 2) The statistical value of the effect of motivation on employee job satisfaction is 6.490 (≥1.647), and the p score is 0.000 (<0.05). 3) The effect of the work environment on employee job satisfaction is 4.387 (≥1.647), and the p-value is 0.000 (<0.05). Providing incentives and a work environment have a significant effect on the job satisfaction of BPR Tanjung Pinang employees, but work discipline doesn’t have a significant effect on the job satisfaction of BPR Tanjung Pinang employees. Perasaan senang secara emosional atas pekerjaan yang dilakukan dikatakan sebagai bentuk kepuasan karyawan kepada pekerjaannya. Jika karyawan merasakan kepuasan dengan pekerjaannya, mereka akan melakukan apa pun untuk perusahaan. Studi ini dilaksanakan guna menganalisis efek disiplin kerja, insentif, dan lingkungan kerja kepada kepuasan kerja karyawan BPR di Tanjung Pinang. Kajian ini termasuk dalam studi deskriptif mengenai hubungan (cross-section) dengan jumlah data sebagai representatif 298 praktisi BPR di Kota Tanjung Pinang. Hasil temuan ini, yakni: 1) Efek disiplin kerja terhadap kepuasan kerja karyawan secara statistik sebesar 1,579 (< 1647), dengan p-value 0,114 (0,05 atau lebih); 2) Nilai statistik pengaruh motivasi terhadap kepuasan kerja karyawan sebesar 6,490 (≥ 1,647), dan skor p, yaitu 0,000 (< 0,05); 3) Efek lingkungan kerja terhadap kepuasan kerja karyawan sebesar 4,387 (≥ 1,647), p-value, yaitu 0,000 (< 0,05). Pemberian insentif dan lingkungan kerja berpengaruh signifikan terhadap kepuasan kerja pegawai BPR Tanjung Pinang, tetapi disiplin kerja tidak berpengaruh signifikan terhadap kepuasan kerja pegawai BPR Tanjung Pinang.
Cover Jurnal Manajerial dan Kewirausahaan Vol. 5 No. 4 Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 5 No. 4 (2023): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

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Abstract

Cover Jurnal Manajerial dan Kewirausahaan Vol. 5 No. 4
Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 5 No. 4 Keni Keni
Jurnal Manajerial Dan Kewirausahaan Vol. 5 No. 4 (2023): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

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Abstract

Daftar Isi Jurnal Manajerial dan Kewirausahaan Vol. 5 No. 4
PERSPEKTIF DOSEN, MAHASISWA, TENDIK MENGENAI IMPLEMENTASI MERDEKA BELAJAR KAMPUS MERDEKA DI UNIVERSITAS TARUMANAGARA Sri Tiatri; Keni Keni; Rasji Rasji; Rita Markus Idulfilastri; Nafiah Solikhah; Fransisca I. R. Dewi; Jap Tji Beng
Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Vol. 6 No. 1 (2022): Jurnal Muara Ilmu Sosial, Humaniora, dan Seni
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmishumsen.v6i1.16072.2022

Abstract

Kurikulum Merdeka Belajar Kampus Merdeka (MBKM) telah disosialisasikan terutama kepada dosen dan mahasiswa Universitas Tarumanagara, sejak ditetapkan oleh Kemendikbudristek pada bulan Januari 2020.  Kurikulum MBKM ini juga telah diimplementasikan selama lebih dari 1,5 tahun di Universitas Tarumanagara sejak semester ganjil 2020/2021.  Pada akhir tahun 2021, Ditjen Diktiristek menugaskan 110 Perguruan Tinggi Swasta termasuk Universitas Tarumanagara, untuk melaksanakan penelitian mengenai kebijakan MBKM. Satu Tim Peneliti ditugaskan oleh Universitas Tarumanagara melaksanakan tugas dari Ditjen Diktiristek tersebut. Dalam pelaksanaan tugas ini, penelitian juga ditujukan untuk memahami perspektif dosen, mahasiswa, dan tenaga kependidikan (tendik) terhadap kebijakan dan implementasi MBKM tersebut.  Partisipan penelitian adalah dosen, mahasiswa, dan tendik Universitas Tarumanagara. Data dikumpulkan melalui survei elektronik yang dirancang, dan disebarluaskan oleh Ditjen Diktiristek melalui SPADA (Sistem Pembelajaran Daring). Data yang digunakan dalam tulisan ini adalah data pada tanggal 23 Desember 2021 yang diberikan oleh Ditjen Diktiristek kepada LPPM (Lembaga Penelitian dan Pengabdian Kepada Masyarakat) Universitas Tarumanagara, terdiri atas 298 dosen, 3.994 mahasiswa, dan 136 tendik Universitas Tarumanagara. Hasil penelitian menunjukkan bahwa sekitar 50% dosen, mahasiswa, dan tendik mengetahui sebagian besar isi kebijakan MBKM, terutama melalui sosialisasi yang dilaksanakan oleh perguruan tinggi. Lebih dari 50% partisipan memilih Sosialisasi Kemendikbud, Kanal Perguruan Tinggi, dan Sosialisasi Perguruan Tinggi sebagai tiga media informasi yang dapat meningkatkan pemahaman mengenai MBKM. Partisipan menyatakan bahwa kedelapan kegiatan MBKM sudah ada sebelumnya.  Lebih dari 50% partisipan menjawab dua semester untuk melaksanakan kegiatan MBKM di luar perguruan tinggi. Berdasarkan hasil penelitian ini, dapat dinyatakan bahwa sekitar 50% dosen, mahasiswa, dan tendik di Universitas Tarumanagara telah memiliki perspektif yang sejalan dengan Kebijakan MBKM yang telah ditetapkan oleh Kemendikbudristek. Diskusi-diskusi di tingkat dosen merekomendasikan kemandirian dalam menjalankan MBKM bagi perguruan tinggi yang dinilai mampu oleh Kemendikbudristek.The Kampus Merdeka Independent Learning Curriculum (MBKM) has been socialized, specifically to lecturers and students of Universitas Tarumanagara since its stipulation by the Ministry of Education and Culture and Research and Technology in 2020. This curriculum was also implemented for more than 1.5 years at Universitas Tarumanagara, from the beginning of semester 2020/2021.  At the end of 2021, the Directorate General of Higher Education assigned 110 private universities, including Tarumanagara University, to conduct research regarding MBKM policies. One Research Team was assigned by Universitas Tarumanagara to fulfill the task assigned by the Directorate General of Higher Education and Research and Technology, as well as to understand the perspectives of lecturers, students, and education staff on the MBKM policy and implementation. Research participants include lecturers, students, and staff at Tarumanagara University. Data was collected through an electronic survey designed and administered by the Directorate General of Higher Education and Research and Technology through SPADA (Online Learning System). The data used in this paper is from December 23, 2021 which was handed by the Directorate General of Higher Education and Research and Technology to the LPPM (Institute for Research and Community Service) of Universitas Tarumanagara, consisting of 298 lecturers, 3,994 students, and 136 staff of Universitas Tarumanagara. The result shows that about 50% of lecturers, students, and staff knew most of the contents of the MBKM policy, especially through socialization carried out by the university. More than 50% of participants chose Socialization by the Ministry of Education and Culture, University Channel, and Socialization by the University as the three information media that can improve the understanding of MBKM. Participants stated that the eight MBKM activities had existed before. More than 50% of participants chose to dedicate 2 semesters to carry out MBKM activities outside university activities. Based on the results of this study, it can be stated that about 50% of the lecturers, students, and staff at Universitas Tarumanagara already possess a perspective that is in line with the MBKM Policy that has been set by the Ministry of Education and Culture and Research and Technology. Discussions among the lecturers recommended independence in implementing MBKM for universities deemed capable by the Ministry of Education and Culture and Research and Technology.
DAMPAK PSIKOLOGIS MAHASISWA PADA IMPLEMENTASI PEMBELAJARAN KOLABORATIF DAN PARTISIPATIF DI KABUPATEN BELITUNG Rita Markus Idulfilastri; Sri Tiatri; Keni Keni; Nafiah Solikhah; Fransisca I. R. Dewi; Jap Tji Beng
Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Vol. 6 No. 1 (2022): Jurnal Muara Ilmu Sosial, Humaniora, dan Seni
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmishumsen.v6i1.16074.2022

Abstract

Pembelajaran kolaboratif dan partisipatif merupakan salah satu indikator keberhasilan utama (IKU) yang dipersyaratkan untuk menilai ketercapaian pelaksanaan MBKM. Kegiatan penelitian ini berbasis projek (team-based project) yaitu kegiatan proyek lapangan yang dilakukan sesuai setting sebenarnya, bukan kegiatan di dalam kelas. Tujuan penelitian untuk melihat dampak psikologis pembelajaran kolaboratif dan partisipatif berpengaruh sebelum dan setelah melaksanakan proyek. Konsep teori yaitu kesiapan berubah (readiess to change) dan passion. Dimensi kesiapan berubah terdiri change of efficacy, ketepatan berubah, dukungan manajemen, manfaat pribadi dan dimensi passion terdiri dari harmony passion dan obsessive passion. Metode penelitian menggunakan kuasi eksperimen dengan jumlah sampel 6 mahasiswa UNTAR dan diambil data pre-test, post-test dan wawancara. Pengolahan data menggunakan korelasi dan compare mean t-test. Hasil penelitian menunjukkan terjadi hubungan kuat dan signifikan antara pre-test, post-test pada kesiapan berubah dan passion. khususnya pada dimensi-dimensi ketepatan melakukan perubahan, change of efficacy dan harmony passion. Namun hasil perbedaan rata-rata menunjukkan signifikan hanya pada change of efficacy. Kesimpulan penelitian memperlihatkan dampak psikologis change of efficacy terjadi pada mahasiswa yang melakukan implementasi pembelajaran kolaboratif dan partisipatif di kabupaten Belitung. Mahasiswa meyakini proyek yang dilakukannya memberikan dampak perubahan pada masyarakat. Keyakinan diri mahasiswa yang relatif kuat sebelum dilaksanakan proyek dan menjadi semakin bertambah kuat setelah selesai proyek dilaksanakan. Saran penelitian selanjutnya dilakukan beberapa kali proyek kegiatan untuk mempertahankan konsistensi data.Collaborative and participatory learning is one of the main success indicators (IKU) required to assess the achievement of MBKM implementation. This research activity is project-based (team-based project), namely field project activities carried out according to the actual setting, not activities in the classroom. The aim of the research is to see the psychological impact of collaborative and participatory learning before and after implementing the project. The theoretical concepts used are readiness to change and passion. The changing dimension consists of changes in efficacy, changes in accuracy, management support, personal benefits and the passion dimension consists of harmony passion and obsessive passion. The research method used a quasi-experimental with a sample of 6 UNTAR students and pre-test, post-test and interview data were taken. Processing of data using correlation and comparing the mean t-test. The results showed that there was a strong and significant relationship between pre-test, post-test on readiness to change and passion. especially on the dimensions of accuracy in making changes, changes in efficacy and passion for harmony. However, the results of the mean difference showed significant only in the change in success. The conclusion of this research is the impact of psychological impact on efficacy changes that occur in students who implement collaborative and participatory learning in Belitung district. Students believe in projects that have a changing impact on society. Students' self-confidence is relatively strong before the project is implemented and becomes stronger after the project is completed. Subsequent research suggests several project activities to maintain data.
DAMPAK IMPLEMENTASI MBKM PADA KOGNITIF MAHASISWA UNIVERSITAS X: REKOMENDASI PENINGKATAN MBKM DI PTS Jap Tji Beng; Keni Keni; Nafiah Solikhah; Rita Markus Idulfilastri; Fransisca Iriani Roesmala Dewi; Mira Bella; Nina Perlita; Sri Tiatri
Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Vol. 6 No. 1 (2022): Jurnal Muara Ilmu Sosial, Humaniora, dan Seni
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmishumsen.v6i1.16077.2022

Abstract

Merdeka Belajar Kampus Merdeka (MBKM) adalah suatu program yang ditetapkan oleh Kementerian Pendidikan, Kebudayaan, Riset dan Teknologi Republik Indonesia (Kemendikbudristek RI) sejak tahun 2020. Universitas Tarumanagara telah berkomitmen dalam menerapkan program Merdeka Belajar Kampus Merdeka (MBKM) sebagai bagian dari kurikulum sejak tahun 2020. Sejalan dengan kebijakan MBKM, upaya Kemendikbudristek menjaga mutu Perguruan Tinggi adalah dengan menggunakan Indikator Kinerja Utama (IKU). Salah satu sub indikator yang keberhasilan terdapat pada IKU-7, yaitu mahasiswa terlibat dalam kelas yang kolaboratif dan partisipatif. Penelitian ini bertujuan melihat dampak implementasi kelas kolaboratif dan partisipatif pada mahasiswa yang teribat dalam MBKM, khususnya dalam bentuk Pengabdian Kepada Masyarakat (PKM) di Kabupaten Belitung. Penelitian ini menggunakan metode kualitatif yaitu qualitative descriptive dengan pendekatan participatory ethnography. Peneliti terdiri atas 7 dosen dan 6 mahasiswa pelaksana 3 PKM di Kabupaten Belitung. Partisipan yang menjadi sasaran  penelitian ini adalah  6 Mahasiswa MBKM yang terlibat dalam Pengabdian Kepada Masyarakat (PKM) tersebut. Pengumpulan data dilakukan melalui metode observasi dan wawancara sebelum, selama, dan sesudah pelaksanaan acara PKM di Kabupaten Belitung. Penelitian menghasilkan tiga temuan dalam aspek kognitif yaitu: (a) kegiatan pembelajaran kolaboratif dan partisipatif meningkatkan pengetahuan mahasiswa MKBM mengenai pelaksanaan kegiatan pengabdian kepada masyarakat; (b) meningkatkan kemampuan analisis pada mahasiswa; dan (c) meningkatkan kemampuan dalam hal problem solving pada mahasiswa. Hasil penelitian dapat digunakan sebagai gambaran dampak pelaksanaan MBKM, dan selanjutnya dapat menjadi rekomendasi untuk peningkatan MBKM di perguruan tinggi swasta.
Pengaruh Health Concsiousness, Perceived Risk Of Covid-19 dan E-Wom terhadap Intensi Membeli Suplemen Vitamin C Michael Finley; Keni Keni
MBIA Vol 21 No 1 (2022): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v21i1.1790

Abstract

Since March 2020, Indonesia has been disrupted by the Covid-19 pandemic that has impacted people's lives in every province, one of which is Jakarta, which has a large population and is the center of the economy and the capital city. This pandemic has forced people to live new and healthier habits, such as purchasing health products to start a healthy lifestyle to protect themselves from Covid-19. This study aims to empirically examine the effect of health consciousness, perceived risk of Covid-19, and e-WOM on the purchase intention of Vitamin C supplements. The research design used is descriptive and conclusive. The population in this study is consumers of vitamin C supplement products in Jakarta. This study used non-probability sampling by using convenience sampling. The number of samples obtained by using Google Form is 200 samples. The measurement of each indicator uses a 5-point-Likert-scale, and the collected data were analyzed using Partial Least Square-Structural Equation Modeling. This study concluded that health consciousness and e-WOM could predict consumers' intention to purchase Vitamin C supplements. Still, the perceived risk of Covid-19 cannot indicate the intent to acquire Vitamin C supplements consumers positively. Keywords: Purchase intention, health consciousness, perceived risk of Covid-19, e-WOM Abstrak Sejak Maret 2020, masyarakat Indonesia telah dilanda oleh pandemi Covid-19 yang sangat berdampak pada kehidupan masyarakat di setiap provinsi, salah satunya di Jakarta, yang memiliki banyak penduduk, merupakan pusat perekonomian dan ibu kota. Pandemi telah memakasa masyarakat untuk memulai kebiasaan yang baru dan lebih sehat, seperti membeli produk kesehatan untuk memulai pola hidup yang sehat dalam rangka melindungi diri dari paparan Covid-19. Tujuan penelitian ini adalah untuk menguji secara empiris pengaruh health consciousness, perceived risk of Covid-19, dan e-WOM terhadap intensi membeli suplemen Vitamin C. Desain penelitian yang digunakan merupakan deskriptif konklusif. Populasi penelitian ini merupakan konsumen produk suplemen Vitamin C di Jakarta. Penelitian ini menggunakan non-probability sampling berupa convenience sampling. Jumlah sampel yang diperoleh dengan menggunakan Google Form sebanyak 200 sampel. Setiap indikator menggunakan skala likert 5 poin dan data yang diperoleh kemudian dianalisis dengan menggunakan metode Partial Least Square-Structural Equation Modeling. Penelitian ini menyimpulkan bahwa health consciousness dan e-WOM dapat memprediksi intensi membeli konsumen suplemen Vitamin C tetapi perceived risk of Covid-19 tidak dapat memprediksi intensi membeli konsumen suplemen Vitamin C secara positif. Kata kunci: Intensi membeli, health consciousness, perceived risk of Covid-19, e-WOM
Pengaruh Celebrity Endorser dan E-WOM terhadap Purchase Intention Produk Skincare di Jakarta dengan Brand Trust sebagai Variabel Mediasi Rian Tanjung; Keni Keni
MBIA Vol 22 No 1 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i1.2144

Abstract

This research is aimed to examine whether celebrity endorsers and electronic word of mouth (e-WOM) can partially influence purchase intention and the role of brand trust in mediating those influences. The population of this research is skincare consumers. At the same time, the sample is 150 skincare consumers in Jakarta, which were obtained by using online questionnaires and selected by using the nonprobability sampling technique in the form of convenience sampling. The data were analyzed by using the PLS-SEM method in SmartPLS 4 program. This research is expected to support skincare companies in developing marketing strategies and to be a reference for companies and researchers regarding the purchase intention of skincare products. The results showed that celebrity endorsers had a positive effect on brand trust, while e-WOM did not have a positive effect on brand trust. In addition, celebrity endorsers and brand trusts have a positive effect on purchase intention, while e-WOM does not have a positive effect on purchase intention. Finally, celebrity endorsers positively affect purchase intention mediated by brand trust, while e-WOM has no effect. Keywords: Celebrity endorser, e-WOM, purchase intention, brand trust, skincare product Abstrak Penelitian ini bertujuan untuk menguji apakah celebrity endorser dan e-WOM secara parsial dapat mempengaruhi purchase intention, serta peran brand trust dalam memediasi pengaruh tersebut. Populasi penelitian ini adalah konsumen skincare, sedangkan sampelnya adalah 104 konsumen skincare di Jakarta yang diperoleh dengan menggunakan kuesioner online dan dipilih dengan teknik nonprobability sampling berupa convenience sampling. Data dianalisis dengan metode PLS-SEM pada program SmartPLS 4. Penelitian ini diharapkan dapat mendukung perusahaan perawatan kulit dalam mengembangkan strategi pemasaran, dan menjadi referensi bagi perusahaan dan penelitian mengenai minat beli produk perawatan kulit. Hasil penelitian menunjukkan bahwa celebrity endorser berpengaruh positif terhadap brand trust, sedangkan e-WOM tidak berpengaruh positif terhadap brand trust. Selain itu celebrity endorser dan Brand trust berpengaruh positif terhadap purchase intention, sedangkan e-WOM tidak berpengaruh positif terhadap purchase intention. Akhirnya celebrity endorser berpengaruh positif terhadap purchase intention yang dimediasi oleh brand trust, sedangkan e-WOM tidak berpengaruh. Kata kunci: Dukungan selebriti, e-WOM, niat beli, kepercayaan merek, produk skincare
BRAND EXPERIENCE UNTUK MEMPREDIKSI BRAND ATTITUDE PADA KONSUMEN SPORTING BRAND JONATHAN WILSON CHANDRA; KENI KENI
Jurnal Bisnis dan Akuntansi Vol. 23 No. 1 (2021): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v23i1.902

Abstract

The purpose of this research is to examine whether 1a) sensory brand experience, 1b) affective brand experience, and 1c) behavioral brand experience can predict behavioral brand attitude. 2a) sensory brand experience, 2b) affective brand experience, and 2c) behavioral brand experience can predict cognitive brand attitude. 3a) sensory brand experience, 3b) affective brand experience, and 3c) behavioral brand experience can predict affective brand attitude. Sample was selected using convenience sampling method and data were collected using online questionnaire. In total 260 participants responded the survey. The result of this study indicate that sensory brand experience can’t predict positively behavioral brand attitude. Affective brand experience can predict positively behavioral brand attitude. Behavioral brand experience can predict positively behavioral brand attitude. Sensory brand experience can predict positively cognitive brand attitude. Affective brand experience can predict positively cognitive brand attitude. Behavioral brand experience can predict positively cognitive brand attitude. Sensory brand experience can’t predict positively affective brand attitude. Affective brand experience can predict positively affective brand attitude. Behavioral brand experience can predict positively affective brand attitude.
System Quality, Perceived Value, Brand Personality, dan User Engagement untuk memprediksi Behavioral to Subscribe Pelanggan Layanan Online Streaming Yohanes Nuhadriel; Keni Keni
Jurnal Bisnis dan Akuntansi Vol. 24 No. 1 (2022): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v24i1.1143

Abstract

Technology has become the industry that has the most influence on the national and global economy. Along with the increasing growth of internet users due to the Covid-19 pandemic, has increased the level of competition in the online streaming service industry is getting higher, Furthermore to increase competitive advantage and business continuity, online streaming services need to increase the level of loyalty to subscribe. This study aims to empirically test 1) system quality, perceived value, and brand personality on subscription behavior. 2) system quality and perceived value of user interaction. 3) user interaction on behavior to subscribe. 4) system quality and perceived value towards subscriber behavior through user interaction. The research hypothesis was tested using PLS-SEM to 163 respondents, namely online streaming service customers. The results showed that only system quality could not predict behavior to subscribe directly, while all other variables were able to predict behavioral to subscribe.
Co-Authors Ai Ping Teoh Alex Santana Alexandra Fenetta Alvin Putra Winata Anastasia Kristinawati Anastasia Silvi Andrea Anthony Halim Bella Sutanto Burmansah Burmansah Caecelia Cynthia Limanan Callista Callista Calvin Johari Chandra Yudha Cahyadi Christian Halim Christopher Edbert Ang Clarence Clarence Clarissa Cynthia Cynthia Delvin Valentino Agustinus Edi Surya Negara Evelina Larisa Sidharta Fidelius Marlfel Fidelius Marlfel Fincent Sutanto Fransisca I. R. Dewi Fransisca Iriani Roesmala Dewi Gaus Gunawan Halbert Kurniadi Helen Veronica Hendra Wijaya Hendro Hendro I Made Genta Wedangga Ika Nurul Febrianti Ivan Adrian Jacky Sona Putra Jap Tji Beng Jimmy Jap JONATHAN WILSON CHANDRA Jorken Jorken Juliana Juliana Kanto Kanto Kristian Wibisono Leonardo Lantang Leonardo Tan Marlyn Marlyn Martono Martono Meilia Japiana Meilia Japiana Michael Finley Mira Bella Mirtsa Zahara Hadi Nicco Dhitya Arya Winata Nicholas Wilson Nico Michael Bryan Nina Perlita Paulina Kristiani Purnama Dharmawan Rafaela Winata Rasji Rasji Rian Tanjung Rita Markus Idulfilastri Rita Markus Idulfilastri Sherly Sherly Sherly Sherly Silvia Agustina SOFIA PRIMA DEWI Solikhah, Nafiah Sri Tiatri Sri Tiatri Sri Wulandari Stanly Hidajat Sudarman Kosasih Tan, Pauline H. Pattyranie Theophilus Alpha Kristiawan Valentino Wijaya Valentino Wijaya Vanya Dwi Nanda Vellisa Yolanda Verena Sandra Esmeralda Vincent Vincent Vinka Vanlia Sianata VITA BRILIANA Wei Kiong Wendy Olivia Suherli Willi Nathanael Febrian Winnie Winnie Wulan Purnama Sari Yohanes Nuhadriel