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All Journal Efisiensi : Kajian Ilmu Administrasi Ilmu Administrasi Publik Indonesian Journal of Educational Studies Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Humano: Research Journal PROFIT : Jurnal Administrasi Bisnis Jurnal Office JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) PINISI Discretion Review Pinisi Business Administration Review Milkiyah: Jurnal Hukum Ekonomi Syariah Jurnal Ad'ministrare Jurnal Administrasi Bisnis Teknovokasi : Jurnal Pengabdian Masyarakat Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Pallangga Praja Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Business Research and Administration Innovation (BRAIN)
Aris Baharuddin
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Journal : Pinisi Business Administration Review

 1 
Disiplin Kerja Karyawan Pada PT. Taspen (Persero) KCU Makassar Henni Zainal; Aris baharuddin; Syurwana farwita; Patawari Patawari
Pinisi Business Administration Review Volume 1, Number 2, September 2019
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v1i2.10583

Abstract

Sumberdayamanusia(SDM)yangberperan merencanakanmelaksanakan dan mengendalikan organisasi yang bersangkutan, dengan penerapan sikap disiplin seorang karyawan maka perusahaan akan berhasil dan akan meningkatkan profit perusahaan. Tujuan penelitian ini adalah untuk mengetahui disiplin kerja karyawan di PT. Taspen (Persero) KCU Makassar. Penelitian yang dilakukan dengan pendekatan kuantitatif Teknik pengumpulan data yang digunakan adalah interview dan koesiener. Populasi dan sampel yang digunakan sebanyak 51 responden. Analisisstatistikdigunakanuntukmembantupenelitimengenaimakna hubunganantar variable.Analisis statistic inferensial digunakanuntuk mengujihipotesispenelitian.Adapunanalisisstatistikinferensial yangdigunakanadalah analisis regresibergandadanregresigandamodellinear. Hasil penelitian menunjukkan bahwa disiplin kerja karyawan dapat meningkatkan profit karyawan di PT. Taspen (Persero) KCU Makassar. Dengan hasil yang diproleh maka peruhaan tersebut berhasil membina karyawannya untuk meningkatkan kedisiplinan yang dimiliki.  
The Implementation Effect of Industrial Work Practices on Student Work Readiness Risma Niswaty; Hajrah Lestari AM; Sirajuddin Saleh; Aris Baharuddin; Sitti Hardiyanti Aras
Pinisi Business Administration Review Volume 1, Number 1, March 2019
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v1i1.8836

Abstract

Especially vocational education programs must be oriented to the needs of the labor market. Therefore, educational institutions need to establish cooperation with the industrial world. The aims of this study: to find out the implementation of industrial work practices of students. To find out the work readiness of students of class XI competency in Office Administration skills at SMK Negeri 1 Jeneponto. To determine the effect of the implementation of industrial work practices on the work readiness of students of class XI competency in Office Administration expertise at SMK Negeri 1 Jeneponto. The approach used in this study is a quantitative approach to the type of association research There are 3 data collection techniques used in this study, observation, questionnaires and documentation techniques. The data analysis technique used is descriptive analysis and inferential analysis techniques. The results of this study can be summarized as follows: Implementation of Industrial Work Practices of students Competency in Office Administration Skills at SMK Negeri 1 Jeneponto is included in the excellent category. The work readiness of Class XI Office Administration students at SMK Negeri 1 Jeneponto belongs to the very high category. And there is a strong and significant influence between the implementation of industrial work practices on work readiness of students.
Store Atmosphere on Consumer Satisfaction at Supermarket Surya Indah In Bone District Widya Sari, Andi Indah; Yamin, Muh Nur; Baharuddin, Aris
Pinisi Business Administration Review Volume 5 Nomor 2, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v5i2.51666

Abstract

This study aims to determine the store atmosphere on consumer satisfaction at Surya Indah Swalayan in Bone Regency. This study uses a quantitative approach to the type of descriptive research with a population of 7,512 consumers and the sample in this study as many as 93 consumers. Data collection techniques used through observation, questionnaires (questionnaire), and documentation. The data that has been obtained from the research results are processed using data analysis and using the SPSS.20 software application which consists of descriptive analysis techniques and inferential statistical analysis. The results of the research obtained indicate that the indicators for each of the variables used, where the store atmosphere variable shows that the indicators used in this study are in the good category. As for the indicators on the variable consumer satisfaction shows in the very good category. Based on the results of inferential analysis, Pearson's correlation is 0.420, which means that there is a moderate/sufficient relationship between the two variables. So it can be concluded that there is a significant influence between store atmosphere on consumer satisfaction at Surya Indah Swalayan in Bone Regency.
The Influence of Entrepreneurship Knowledge and The Family Environment on the Interest of Entrepreneurship Students in Business Administration Faculty of Social and Legal Science University Makassar State University Syamsuriani, Syamsuriani; Aslinda, Andi; Baharuddin, Aris
Pinisi Business Administration Review Volume 5 Nomor 2, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v5i2.51668

Abstract

This study aims to determine the effect of entrepreneurial knowledge and family environment on the entrepreneurial interest of students in Business Administration, Makassar State University. This study uses quantitative research methods with data collection techniques through observation and questionnaires. The number of samples used were 80 students of the business administration study program. The results of this study use data analysis consisting of validity test, reality test, descriptive data analysis technique and inferential data analysis using SPSS 25 application.The results of this study show that each indicator of the entrepreneurial knowledge variable is in the very good category, the busty family environment is in the very good category, and interest in entrepreneurship is in the very good category. Then from the results of the partial test (T test) there is a partial effect of entrepreneurial knowledge and family environment on interest in entrepreneurship, then from the results of the simultaneous test (F test) there is a simultaneous influence of entrepreneurial knowledge and family environment on interest in entrepreneurship. Then the results of the multiple correlation test show a strong/high relationship between the three variables. The results of the coefficient of determination show how entrepreneurial knowledge and the family environment have a strong enough contribution in influencing entrepreneurial interest in Business Administration students, Faculty of Social Sciences and Law, Makassar State University.
Product Sales Analysis in the Marketing Management Process at PT. Ajinomoto Indonesia Seppa, Yusi Irensi; Baharuddin, Aris; Zainal, Nur Hikmah
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.70587

Abstract

Product sales are one of the indicators in the marketing management process where in a competitive economic era like today, business processes will not succeed if the company is not able to implement the right marketing management process. This research aims to be able to find out more deeply related to product sales analysis in the marketing management process at PT. Ajinomoto Indonesia. The type of research used is a qualitative descriptive approach that can help researchers by explaining the realities in the field. Data collection techniques are in the form of observations, interviews, field notes and documentation. Data analysis techniques are in the form of data collection with interpretation, data condensation, data display (data presentation), and drawing conclusions. The results of the study show that product sales consist of creating, selling, advertising/promotion, distributing and serving in a marketing management process at PT. Ajinomo Indonesia is done in various ways. PT. Ajinomoto Indonesia carries out the stage of creating/designing products in sales analysis, one of which is through planning and scheduling production, also starting with the process of sorting raw materials after which it enters the production stage and after the finished product, the product must go through a process of checking the feasibility of consumption. PT. Ajinomoto Indonesia carries out the stage of selling its products in conventional ways and through e-commerce. PT Ajinomoto Indonesia uses non-personal forms of advertising including advertising in print, television, radio, and digital/social media. Sales promotion at PT. Ajinomoto Indonesia is carried out by providing short-term incentives to encourage consumers to try or buy and sustainability principles. Delivery products carried out by PT. Ajinomoto Indonesia Mojokerto Factory is divided into two, namely domestic and export. PT Ajinomoto Indonesia offers a variety of product sales services that aim to meet consumer needs and increase customer satisfaction. Some aspects of the sales services provided include product support, customer service, marketing/promotion, ease of purchase, training or education, and also product innovation.
Application of Social Media Marketing in Increasing The Competitiveness Of Syrup Business on CV. Nuh Aurora Makassar Citra, Widya; Aslinda, Aslinda; Baharuddin, Aris
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.70994

Abstract

Application of Social Media Marketing in Increasing the Competitiveness of Syrup Businesses at CV. Nuh Aurora Makassar is one way to expand marketing coverage. Social media marketing is very important in increasing sales and competitiveness. The problem that then arises is how to apply social media marketing and the determinant factors in increasing competitiveness. To achieve this goal, data collection techniques are used through observation, interviews, and documentation. Data is processed using a descriptive qualitative approach. This study took 2 (person) respondents who were owners and employees of Aurora Passion Fruit Syrup. Source of data in this research is primary data. The interview technique was carried out in a structured manner using interview guidelines. The results of this study indicate that the application of social media marketing uses a website, namely Google My Business, then uses social media, namely Instagram, and Facebook ads. From this application, auora passion fruit syrup can reach more consumers and markets so that it can increase its competitiveness. The determinant factors that influence the application of social media marketing are supporting factors consisting of product quality and social media used. The inhibiting factors are negative reviews or comments that cannot be controlled, and human resources that are lacking in social media and marketing
The Effect of Corporate Social Responsibility Disclosure and Financial Leverage on Processed Food Industry Companies’ Profitability That Listed at BEI Yusran, St. Chairun Annisa; Akib, Haedar; Baharuddin, Aris; Aslinda, Andi
Pinisi Business Administration Review Volume 4, Number 2, September 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v4i2.44345

Abstract

This study aim to determine how Corporate Social Responsibility Disclosure and Financial Leverage which is proxied by Debt to Asset Ratio (DAR) and Debt to Equity Ratio (DER) influence company’s Profitability which is proxied by Return on Equity (ROE) either Partially or Simultaneously where Processed Food Companies that registered at IDX 2017-2020 year period become the object of this research. The type of this research is quantitative research. The technique of data collection uses secondary data documentation in the form of annual report. The sample used is the sample that selected using purposive sampling technique which is 4 companies so the annual report that becomes the object is as many as 16 annual reports. The data obtained from the research results were processed using the SPSS version 25 software program which consisted of the Classical Assumption Test, Multiple Linear Regression Analysis, Hypothesis Testing, Correlation Coefficients, and Determination Coefficients.The result of the research showed that the indicators used for each variable indicated that CSR disclosure variable has a significant effect on ROE, DAR and DER doesn’t have significant effect on ROE of processed food companies listed on the Indonesia Stock Exchange period 2017-2020 year period. This is evidenced by the Correlation Test, T Test and F Test, as well as the Coefficient of Determination Test on the data that has been obtained.
The Application Of Marketing Content In Improving Customer Engagement Harlog Studio In The City Makassar Lira, Darmais; Aslinda, Andi; Baharuddin, Aris
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.76223

Abstract

Application of Content Marketing to Increase Customer Engagement at HarlogStudio in Makassar City is one way to find out content marketing that can be used in running a business. The problem that arises is how to apply content marketing in increasing customer engagement and the determinant factors in its application.To achieve this goal, data collection techniques are used through observation, interviews, and documentation. The data is processed using a qualitative approach. This study took 5 (people) with representatives and met the criteria in this study. Source of data in this research is primary data. The interview technique was carried out in a structured manner using interview guidelines. The results of this study indicate that the application of content marketing in increasing customer engagement at Harlog Studio in Makassar City, namely business founders in marketing their product content can reach a wider audience and more consumers so that they are assisted by social media. The social media used are Instagram, Facebook, the YouTube platform and the official website page. Even though the application of content marketing at Harlog Studio has not been maximized, consumers who have used the service have covered the Makassar city area. Second, the supporting factors in the application of content marketing in increasing customer engagement are by utilizing social media to reach more consumers and facilitate promotion. Third, the inhibiting factor is that there is no schedule for posting content so that the available content has not been updated. Keywords: content marketing, digital marketing, customer engagement
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Asmilah Adelia Ramadani Ahyar, Muhammad Ahnaf Nadewa Biyangsa Aina, Asri Nur Andi Cudai Nur Anggraeni Damayanti Salam Arwin Sanjaya Asdi Suprianto Aslinda Aslinda, Andi Aslinda, Aslinda Asmar Astuti, Asti Bakhtiar Bakhtiar BASTIAN BASTIAN, BASTIAN Citra, Widya Cudai Nur Dian Ayu Aulia Syam Didin Halim Faiqa, Nurul Faizah Khaeruddin Febrianti, Kirei Haedar Akib Haerul, Haerul Hajrah Lestari AM Halim, Didin Hamidah Nayati Utami Hanawi Haris HASNAWI HARIS HASNAWI HARIS, HASNAWI Hasni Agustina Halim Henni Zainal Herling, Herling Herman H, Herman Indasari, Indasari Indra Yustika Jamaluddin Jamaluddin Jamaluddin Johansyah, Oky Nur Pratiwi Jusman, Muhridho Jaya Lira, Darmais M, Fedrian M. Rezky Fitra Arfiyanto Maya Kasmita Muh. Darwis Muh. Nasrullah Muhammad Guntur Muhammad Luthfi Siraj Munna, Afzal Sayed Nur Astaman Putra Nur, Andi Cudai Nurhasni Muis Patawari Patawari Praditya, Andi Wira Prasetyawati, Erry Pratiwi, Nur Azizah Rahmawati, Rahmawati Risma Niswaty Rivai, Andi Muh. Rivai, Andi Muhammad RR. Ella Evrita Hestiandari Rudi Salam S, Muh. Rizal S, Muh. Rizal Sakawati, Herlina Saputri, Suci Ramadhani Sasmila Seppa, Yusi Irensi Siraj, Muhammad Luthfi Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Sitti Hardiyanti Arhas Subhan, Syamsu Sulmiah Suyuti, Muh. Rizal Syah, Syahiruddin Syamsuriani, Syamsuriani Syarifuddin Syarifuddin Syarifuddin Syurwana farwita Taher Alhabsji Tappy, Selviana Ulfa Dwi Batari Wader, Noris Wafirah, Nabila Salma Wahyuni Sulviana Oudina Widya Sari, Andi Indah Wisudawan, Edwin Yamin, Muh Nur Yusi Irensi Seppa Yusran, St. Chairun Annisa Zainal, Nur Hikmah