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The Effect Of Promotion On The Interest Of Visiting Domestic Tourists In Bantimurung Natural Tourist Destination, Maros Regency Indasari, Indasari; Baharuddin, Aris; Siraj, Muhammad Luthfi; Seppa, Yusi Irensi
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69958

Abstract

This study aims to find out how much influence promotion has on the interest of visiting domestic tourists in Bantimurung Natural Tourism Destinations, Maros Regency. This research uses quantitative research methods. To achieve this goal, researchers use data collection techniques in the form of observations, questionnaires, and documentation. The sample used in this study was 99 tourists. Data obtained from research results that were processed using data analysis and using the SPSS 25 application consisting of validity and reliability tests. Descriptive data analysis techniques. The results showed that the promotion variable (X) consisting of advertising, sales personal, sales promotion, and public relations indicators, and on the visiting interest variable (Y) consisting of indicators of interest, preferences, and information search had a positive and significant influence. This is evidenced from the results of a simple linear regression analysis and a correlation coefficient test of 0.865 which means that the relationship between promotion and visiting interest is in a very strong category. And the coefficient of determination test (R2) was obtained by 0.748 which means that the influence of promotion on visiting interest in the Bantimurung Natural tourist destination of Maros Regency obtained a value of 74.8%, while the remaining 25.2% was influenced by other factors. Keywords: Promotion, Visiting Interest
The Effect Of Work Discipline On Employee Performance At The Head Office of PT. Prima Karya Manunggal in Pangkep Regency Saputri, Suci Ramadhani; Haris, Hasnawi; Baharuddin, Aris; Syarifuddin, Syarifuddin
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69951

Abstract

This study aims to find out how the influence of work discipline on employee performance at the Head Office of PT. Prima Karya Manunggal in Pangkep Regency. This research uses quantitative research methods. The data collection technique carried out is through observation, questionnaires and documentation. In this study, the sample technique used was a sampling technique. saturation of 53 respondents of PT Head Office employees. Prima Karya Manunggal in PangkepRegency. The data analysis techniques used are validity and reliability tests to test the feasibility of questionnaires, descriptive analysis, normality tests, simple linear regression tests to test hypotheses and product moment correlation tests to test the presence or absence of significant relationships and how much influence work discipline has on employee performance. The results showed that: (1) Dsiplin works at the Head Office of PT. Prima Karya Manunggal in PangkepRegency is in the good category in terms of attendance frequency, level of vigilance, strictness on work standards, compliance with work regulations, and work ethics. (2) Performance of employees at the Head Office of PT. Prima Karya Manunggal in Pangkep Regency is in the good category in terms of work quality, quantity of work, implementation of duties and responsibilities. (3) 62.4% of the effect of work discipline on performance at the Head Office of PT. Prima Karya Manunggal in Pangkep Regency.  
Edukasi Melalui Kegiatan Penyuluhan Pemanfaatan Digital Marketing Di Lapas Kelas IIB Takalar Seppa, Yusi Irensi; Maya Kasmita; Muhammad Luthfi Siraj; Aris Baharuddin; Siti Syarifah Wafiqah Wardah
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 1: Issue 3 (September 2023)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v1i3.498

Abstract

This community service activity takes the form of socialization, education and counseling targeting inmates at the Class IIB Takalar Prison. This community service aims to provide knowledge and understanding to residents of the Class IIB Takalar Prison regarding the use of digital marketing. The location of this service was carried out at the Class IIB Takalar Prison. The method used is to give a lecture in the first session, then the second session is a discussion with questions and answers, then the last session is an evaluation. The evaluation results obtained were by brain color tests from 20 prison inmates. The evaluation results showed that 7 people met the criteria for the yellow brain type, 2 people met the criteria for the blue brain type, 4 people met the criteria for the green brain type, and 7 people met the criteria for the orange brain type. This test shows the personality type related to entrepreneurial character based on thought patterns and ways of acting. By knowing the multi-faceted nature of personality, it allows people to accept, respect and appreciate others more easily. The result of this service activity is to increase the understanding of the inmates of Class IIB Takalar Prison regarding the use of digital marketing so that they can produce output and master digital marketing.
Redefining the Public as a Thing in the Care Governance Paradigm Ahyar, Muhammad Ahnaf Nadewa Biyangsa; Niswaty, Risma; Baharuddin, Aris; H, Herman
Jurnal Ilmiah Ilmu Administrasi Publik Vol 14, No 2 (2024)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v14i2.69992

Abstract

This study examines the redefinition of the public as things in the care governance paradigm. Care governance is an alternative paradigm that can be used to respond to the crisis that occurred in the anthropocene era. The anthropocene era is an era in which human activities have a dominant influence on changes in ecosystems and the order of life on earth, even exceeding the power of nature itself. This era is also marked by rapid and massive changes in the earth's system. This condition demands a change in the way of viewing the public and its relationship with things. This study uses a literature study method by reviewing various relevant sources, such as scientific journals, books, and other publications that discuss the anthropocene, care governance, and the redefinition of the public. The analysis was carried out using an exploratory qualitative approach to deeply understand the concept of the public as things in the context of care governance. The results of the study show that in the care governance paradigm, the public is no longer understood anthropocentrically as a separate and superior entity, but rather as an integral part of the network of life that is interrelated and dependent on things or non-humans. This redefinition requires a collective responsibility to care for and maintain the sustainability of things as part of the sustainability of the public itself
Product Sales Analysis in the Marketing Management Process at PT. Ajinomoto Indonesia Seppa, Yusi Irensi; Baharuddin, Aris; Zainal, Nur Hikmah
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.70587

Abstract

Product sales are one of the indicators in the marketing management process where in a competitive economic era like today, business processes will not succeed if the company is not able to implement the right marketing management process. This research aims to be able to find out more deeply related to product sales analysis in the marketing management process at PT. Ajinomoto Indonesia. The type of research used is a qualitative descriptive approach that can help researchers by explaining the realities in the field. Data collection techniques are in the form of observations, interviews, field notes and documentation. Data analysis techniques are in the form of data collection with interpretation, data condensation, data display (data presentation), and drawing conclusions. The results of the study show that product sales consist of creating, selling, advertising/promotion, distributing and serving in a marketing management process at PT. Ajinomo Indonesia is done in various ways. PT. Ajinomoto Indonesia carries out the stage of creating/designing products in sales analysis, one of which is through planning and scheduling production, also starting with the process of sorting raw materials after which it enters the production stage and after the finished product, the product must go through a process of checking the feasibility of consumption. PT. Ajinomoto Indonesia carries out the stage of selling its products in conventional ways and through e-commerce. PT Ajinomoto Indonesia uses non-personal forms of advertising including advertising in print, television, radio, and digital/social media. Sales promotion at PT. Ajinomoto Indonesia is carried out by providing short-term incentives to encourage consumers to try or buy and sustainability principles. Delivery products carried out by PT. Ajinomoto Indonesia Mojokerto Factory is divided into two, namely domestic and export. PT Ajinomoto Indonesia offers a variety of product sales services that aim to meet consumer needs and increase customer satisfaction. Some aspects of the sales services provided include product support, customer service, marketing/promotion, ease of purchase, training or education, and also product innovation.
Application of Social Media Marketing in Increasing The Competitiveness Of Syrup Business on CV. Nuh Aurora Makassar Citra, Widya; Aslinda, Aslinda; Baharuddin, Aris
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.70994

Abstract

Application of Social Media Marketing in Increasing the Competitiveness of Syrup Businesses at CV. Nuh Aurora Makassar is one way to expand marketing coverage. Social media marketing is very important in increasing sales and competitiveness. The problem that then arises is how to apply social media marketing and the determinant factors in increasing competitiveness. To achieve this goal, data collection techniques are used through observation, interviews, and documentation. Data is processed using a descriptive qualitative approach. This study took 2 (person) respondents who were owners and employees of Aurora Passion Fruit Syrup. Source of data in this research is primary data. The interview technique was carried out in a structured manner using interview guidelines. The results of this study indicate that the application of social media marketing uses a website, namely Google My Business, then uses social media, namely Instagram, and Facebook ads. From this application, auora passion fruit syrup can reach more consumers and markets so that it can increase its competitiveness. The determinant factors that influence the application of social media marketing are supporting factors consisting of product quality and social media used. The inhibiting factors are negative reviews or comments that cannot be controlled, and human resources that are lacking in social media and marketing
CARE GOVERNANCE: ADMINISTRASI PUBLIK DI ERA ANTROPOSEN Ahyar, Muhammad Ahnaf Nadewa Biyangsa; Niswaty, Risma; Baharuddin, Aris
Efisiensi : Kajian Ilmu Administrasi Efisiensi Vol. 22 No. 1 Februari 2025
Publisher : Jurusan Pendidikan Administrasi FE Universitas Negeri Yogyakarta & ASPAPI PUSAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/efisiensi.v22i1.79336

Abstract

Abstrak: Care Governance: Administrasi Publik di Era AntroposenPenelitian ini bertujuan untuk menjelaskan dan memberikan gambaran konseptual terkait paradigma care governance dan menjelaskan posisi dan peran aktor-aktor non-manusia dalam paradigma care governance. Penelitian ini menggunakan pendekatan kualitatif-eksploratif dengan jenis penelitian studi pustaka. Teknik pengumpulan data yang digunakan dalam penelitian ini ialah systematic literature review. Teknik analisis data yaitu, reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukkan secara konseptual paradigma care governance merupakan paradigma dalam administrasi publik yang berprinsip atau melandaskan praktik-praktik pada kerangka moral berbasis kepedulian dengan tujuan untuk merawat kehidupan manusia dan aktor-aktor lain yang menyebabkan kehidupan manusia menjadi dimungkinkan. Dalam paradigma care governance, publik diberikan pengertian baru sebagai keseluruhan entitas dan bukan hanya sekadar warga negara. Selain itu, care governance juga melihat bahwa aktor-aktor non-manusia dapat berperan secara aktif dalam kegiatan pengadministrasian; baik sebagai focal aktor, aktor mediator, maupun intermediaries aktor. Kontribusi penelitian ini adalah mengenalkan care governance dengan melibatkan aktor non manusia untuk memperluas wacara administrasi publik.Kata kunci: care governance; administrasi publik; aktor non-manusia; era antroposen; paradigma; actor-network theoryAbstract: Care Governance: Public Administration in the Anthropocene EraThis study aims to explain and provide a conceptual overview of the care governance paradigm and explain the position and role of non-human actors in the care governance paradigm. This study uses a qualitative-exploratory approach with a literature study research type. The data collection technique used in this study is a systematic literature review. Data analysis techniques, namely, data reduction, data presentation and drawing conclusions. The results of the study show that conceptually the care governance paradigm is a paradigm in public administration that is based on or summarizes practices in a moral framework based on care with the aim of caring for human life and other actors that make human life possible. In the care governance paradigm, society is given a new understanding as a whole entity and not just citizens. In addition, care governance also sees that non-human actors can play an active role in administrative activities; either as a focal actor, mediator actor, or intermediary actor. This research contributes by introducing care governance involving non-human actors to expand the discourse of public administration.Keyword: care governance; public administration; anthropocene era; paradigm; actor-network theory
Enhancing Public Service Quality through Strategic Management at the Public Service Mall Syah, Syahiruddin; Bastian, Bastian; Baharuddin, Aris
PINISI Discretion Review Volume 8, Issue 2, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v8i2.74006

Abstract

Efforts to improve public service are crucial for enhancing welfare, with one of the main focuses being in the field of public services. The Luwu Regency Government plays an important role in the delivery of these public services. This study aims to analyze the strategies for improving the quality of public services at the Public Service Mall (MPP) of Luwu Regency, with the hope of providing encouragement for the local government to continue improving the quality of services provided. This research uses a descriptive qualitative approach, with data collected through interviews, observations, and documentation. The data obtained are then analyzed and contextualized with applicable standards in accordance with relevant literature studies. This research is located at the Investment and One-Stop Integrated Service Office, which is responsible for the operations of the MPP of Luwu Regency. The research findings indicate that there are five key aspects in the strategy to improve public service quality at the MPP of Luwu Regency. These five aspects are the core strategy, consequence strategy, customer strategy, monitoring strategy, and cultural strategy. The core strategy focuses on improving employee performance and providing adequate facilities and infrastructure. The consequence strategy emphasizes accountability and transparency through the implementation of e-government and community feedback mechanisms. The customer strategy aims to ensure excellent service by guaranteeing quality that meets public expectations. The monitoring strategy uses the Community Satisfaction Index (IKM) as the basis for evaluating and improving services. Finally, the cultural strategy emphasizes the adjustment of values and ethics in public service to align with the community's environmental conditions.
Policy Network in the Development of Micro, Small, and Medium Enterprises Syarifuddin, Syarifuddin; S, Muh. Rizal; Siraj, Muhammad Luthfi; Baharuddin, Aris
PINISI Discretion Review Volume 8, Issue 2, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v8i2.74313

Abstract

The prospect of developing digital marketing-based tourist attractions is a serious effort to promote regional tourism potential through digital platforms such as social media, websites, applications, and search engines. In this digital era, the use of internet-based marketing strategies allows for the dissemination of information quickly, efficiently, and more widely to diverse target markets. This method includes online campaigns, internet marketing, and the use of data to adjust promotional content according to the interests and needs of tourists. This research article explains the prospects for developing digital marketing-based tourist attractions through Songko Recca as digital content. Data were obtained through observation, interviews and documentation to be analyzed using an interactive model that includes data collection, data condensation, data presentation, and verification/drawing conclusions. The results of the study indicate that the development of digital marketing-based tourist attractions through Songko Recca is very prospective because Songko Recca is an Icon of Bone Regency. Songko` Recca or Songko To Bone also known as Songkok Bugis is one of the cultural works of the Bone community. Songko` Recca has officially become an intangible cultural heritage of Indonesia based on the determination of the Indonesian Ministry of Education and Culture in 2018.
Pemberdayaan Bumdes dalam Mendukung Kewirausahaan di Desa Patongko Kecamatan Tellu Limpoe Kabupaten Sinjai S, Muh. Rizal; Baharuddin, Aris; Siti Syarifah Wafiqah Wardah; Syarifuddin, Syarifuddin; Seppa, Yusi Irensi
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 3: Issue 1 (January 2025)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v3i1.7429

Abstract

This community service activity aims to empower Village-Owned Enterprises (BUMDes) in supporting the development of local entrepreneurship in Pattongko Village, Tellu Limpoe District, Sinjai Regency. The main problems faced include the BUMDes manager's low understanding of business management, lack of entrepreneurial skills, and lack of community knowledge regarding local product marketing strategies. To address these issues, this activity was implemented through seminars, training, and intensive mentoring. Seminars presented resource persons from practitioners and academics to provide an understanding of the role of BUMDes in village economic development. Training focused on business planning, financial management, and marketing strategies. Meanwhile, mentoring was conducted to assist participants in developing and implementing the business plan. Evaluation results showed a significant improvement in participants' understanding of entrepreneurial and managerial aspects. This activity also succeeded in generating an entrepreneurial spirit among the village community. It is expected that this activity will be the beginning of the establishment of an independent and sustainable village entrepreneurship ecosystem. Strengthening the capacity of BUMDes through this participatory approach has proven to be effective in encouraging local economic growth based on village potential. Keywords: BUMDes, Pattongko Village, Entrepreneurship, Training, Business Development
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Asmilah Adelia Ramadani Ahyar, Muhammad Ahnaf Nadewa Biyangsa Aina, Asri Nur Andi Cudai Nur Anggraeni Damayanti Salam Arwin Sanjaya Asdi Suprianto Aslinda Aslinda, Andi Aslinda, Aslinda Asmar Astuti, Asti Bakhtiar Bakhtiar BASTIAN BASTIAN, BASTIAN Citra, Widya Cudai Nur Dian Ayu Aulia Syam Didin Halim Faiqa, Nurul Faizah Khaeruddin Haedar Akib Haerul, Haerul Hajrah Lestari AM Halim, Didin Hanawi Haris HASNAWI HARIS HASNAWI HARIS, HASNAWI Hasni Agustina Halim Henni Zainal Herling, Herling Herman H, Herman Indasari, Indasari Indra Yustika Jamaluddin Johansyah, Oky Nur Pratiwi Jusman, Muhridho Jaya Lira, Darmais M, Fedrian M. Rezky Fitra Arfiyanto Maya Kasmita Muh. Darwis Muh. Nasrullah Muhammad Guntur Muhammad Luthfi Siraj Munna, Afzal Sayed Nur Astaman Putra Patawari Patawari Praditya, Andi Wira Prasetyawati, Erry Rahmawati, Rahmawati Risma Niswaty Rivai, Andi Muhammad RR. Ella Evrita Hestiandari Rudi Salam S, Muh. Rizal S, Muh. Rizal Sakawati, Herlina Saputri, Suci Ramadhani Sasmila Seppa, Yusi Irensi Siraj, Muhammad Luthfi Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Siti Syarifah Wafiqah Wardah Sitti Hardiyanti Arhas Subhan, Syamsu Sulmiah Syah, Syahiruddin Syamsuriani, Syamsuriani Syarifuddin Syarifuddin Syarifuddin Syurwana farwita Ulfa Dwi Batari Wader, Noris Wafirah, Nabila Salma Wahyuni Sulviana Oudina Widya Sari, Andi Indah Wisudawan, Edwin Yamin, Muh Nur Yusi Irensi Seppa Yusran, St. Chairun Annisa Zainal, Nur Hikmah