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All Journal Efisiensi : Kajian Ilmu Administrasi Indonesian Journal of Educational Studies Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Humano: Research Journal PROFIT : Jurnal Administrasi Bisnis Jurnal Office PINISI Discretion Review Pinisi Business Administration Review Milkiyah: Jurnal Hukum Ekonomi Syariah Jurnal Administrasi Bisnis Jurnal Ilmiah Pengabdian dan Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Pallangga Praja Jurnal Akademik Pengabdian Masyarakat Business Research and Administration Innovation (BRAIN)
Aris Baharuddin
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Menjembatani Eksplorasi dan Eksploitasi: Ambidextrous Leadership dalam Transformasi Pelayanan Publik Indonesia Baharuddin, Aris; Herling, Herling; Sakawati, Herlina; Aina, Asri Nur; Johansyah, Oky Nur Pratiwi
Jurnal Pallangga Praja (JPP) Vol 5 No 2 (2023): Oktober
Publisher : Institut Pemerintahan Dalam Negeri Kampus Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61076/jpp.v5i2.3734

Abstract

This research focuses on the concept of ambidextrous leadership in the context of public service transformation in Indonesia. The background lies in the complexity of challenges faced by the government in enhancing efficiency and innovation in public services. The objective of this study is to investigate the role of ambidextrous leadership in achieving a balance between resource exploration and exploitation efforts to enhance the quality of public services. The research methodology employs a qualitative approach with case study analysis and interviews. The findings indicate that leaders implementing ambidextrous leadership can generate significant innovations in public services while maintaining high efficiency levels, with important implications for the improvement of public services in Indonesia.
Sipakatau Ecopack: Leveraging Rice Straw for Sustainable and Eco-Friendly SME Packaging Solution Faiqa, Nurul; Baharuddin, Aris; Wafirah, Nabila Salma; Jusman, Muhridho Jaya
PINISI Discretion Review Volume 7, Issue 2, March 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i2.63347

Abstract

Indonesia, as an agrarian country, holds significant potential in utilizing agricultural by-products such as rice straw. Sipakatau EcoPack, a Small and Medium-sized Enterprise (SME) in South Sulawesi, applies rice straw as a material to produce environmentally friendly food packaging. By processing rice straw sourced from farmers in South Sulawesi, and utilizing additional materials such as wheat flour, NaOH 10% powder, water, and PVA, Sipakatau EcoPack successfully creates biofoam as an alternative to styrofoam. The production process involves three stages: pulping, dough making, and molding using a specialized pressing machine. This article discusses market potential, production processes, as well as marketing strategies and business legality of Sipakatau EcoPack, including Intellectual Property Rights (IPR) protection. Sipakatau EcoPack demonstrates that environmentally friendly products not only provide ecological benefits but also offer significant economic opportunities.
Embracing the Transformation of Indonesian SMEs in the Era of Creative Destruction Asmar, Asmar; Baharuddin, Aris; Kasmita, Maya
PINISI Discretion Review Volume 8, Issue 1, September 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v8i1.67971

Abstract

Small and Medium Enterprises (SMEs) are the cornerstone of Indonesia’s economy, significantly contributing to national economic output and employment. However, the rapid pace of technological advancement has introduced the phenomenon of creative destruction, where traditional business models are replaced by innovative ones, posing significant challenges for SMEs. This study explores how Indonesian SMEs can adapt to creative destruction by leveraging innovation and strategic planning. Using a qualitative approach, data were collected through interviews with SME owners, policymakers, and industry experts, complemented by secondary data from government and international reports. The findings reveal that while SMEs face barriers such as limited technology access, inadequate digital literacy, and financial constraints, proactive strategies—such as forming partnerships, adopting digital tools, and innovating business models—enable adaptation. Nonetheless, a lack of long-term planning and strategic foresight undermines sustainability. The research underscores the importance of a multi-stakeholder approach involving government, private sector, and educational institutions to provide tailored support, enhance digital literacy, and streamline policy implementation. This study contributes to the theoretical discourse by applying Schumpeter’s theory of creative destruction and Rogers’ Diffusion of Innovation framework to the Indonesian SME context. Practical implications include fostering collaboration, promoting digital adoption, and addressing systemic barriers to ensure SMEs thrive amidst disruption. Future research is recommended to explore longitudinal studies on innovation sustainability, sectoral comparisons, and the role of external stakeholders in supporting SME transformation. By addressing these challenges, SMEs can seize opportunities to drive economic growth and resilience in Indonesia.
The influence of risk perception on mutual fund investment interest in management study program students Baharuddin, Aris; Praditya, Andi Wira; Syarifuddin, Syarifuddin
PINISI Discretion Review Volume 8, Issue 1, September 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v8i1.67970

Abstract

This study aims to determine the partial effect of risk perception on mutual fund investment interest. The research employs a descriptive quantitative approach. The researcher used data collection techniques through questionnaires, observation, and documentation to achieve this objective. The sample consisted of 85 respondents. Data analysis was conducted using SPSS Statistics software version 29, including validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination test. The results indicate that the indicators used for each variable—risk perception and mutual fund investment interest—are categorized as good. The significance test results show that risk perception has a significant effect, with a p-value smaller than the alpha value and the calculated t-value exceeding the critical t-table value. Thus, it can be concluded that risk perception significantly affects mutual fund investment interest among students of the 2022 Management Study Program at Universitas Negeri Makassar.
Sosialisasi Penggunaan Sistem Pendukung Manajemen Kepada Mahasiswa Administrasi Bisnis UNM Di PT.Mirota KSM Yogyakarta Siti Syarifah Wafiqah Wardah; Maya Kasmita; Yusi Irensi Seppa; Aris Baharuddin; Andi Muhammad Rivai
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Volume 02 Nomor 02 (Oktober 2024)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v2i2.2084

Abstract

Pengabdian pada masyarakat ini bertujuan untuk memberikan pengetahuan dan pemahaman mengnai penggunaan sistem pendukung manajemen kepada mahasiswa Administrasi Bisnis UNM di perusahaan PT. Mirota KSM. Keterampilan yang diperlukan untuk memasuki dunia kerja dapat ditingkatkan dengan memahami dan menguasai Sistem Pendukung Manajemen. Banyak perusahaan membutuhkan karyawan yang terampil dalam menggunakan Sistem Pendukung Manajemen untuk mengelola data, menganalisis data, dan membuat keputusan yang cerdas. Metode penyampaian informasi seperti sosialisasi atau penyuluhan berbasis edukasi digunakan. Kegiatan sosialisasi tidak hanya memberikan penjelasan, tetapi juga memberikan penjelasan tentang semua informasi yang ingin disampaikan kepada kelompok atau sasaran yang dimaksud untuk memahami informasi. Hasil dari kegiatan pengabdian ini yaitu meningkatkan meningkatkan pemahaman mahasiswa mengenai pentingnya penggunaan dan pengaplikasian Sistem Pendukung Manajemen dalam sebuah perusahaan, meningkatkan keterampilan yang diperlukan untuk memasuki dunia kerja, memahami cara menggunakan Sistem Pendukung Manajemen, serta dapat mengembangkan ide-ide baru dan inovasi serta Mereka akan memiliki keunggulan bersaing dibandingkan dengan pesaing mereka dalam dunia kerja. Kata Kunci: Sistem Informasi, Pendukung Manajemen
The Effect Of Promotion On The Interest Of Visiting Domestic Tourists In Bantimurung Natural Tourist Destination, Maros Regency Indasari, Indasari; Baharuddin, Aris; Siraj, Muhammad Luthfi; Seppa, Yusi Irensi
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69958

Abstract

This study aims to find out how much influence promotion has on the interest of visiting domestic tourists in Bantimurung Natural Tourism Destinations, Maros Regency. This research uses quantitative research methods. To achieve this goal, researchers use data collection techniques in the form of observations, questionnaires, and documentation. The sample used in this study was 99 tourists. Data obtained from research results that were processed using data analysis and using the SPSS 25 application consisting of validity and reliability tests. Descriptive data analysis techniques. The results showed that the promotion variable (X) consisting of advertising, sales personal, sales promotion, and public relations indicators, and on the visiting interest variable (Y) consisting of indicators of interest, preferences, and information search had a positive and significant influence. This is evidenced from the results of a simple linear regression analysis and a correlation coefficient test of 0.865 which means that the relationship between promotion and visiting interest is in a very strong category. And the coefficient of determination test (R2) was obtained by 0.748 which means that the influence of promotion on visiting interest in the Bantimurung Natural tourist destination of Maros Regency obtained a value of 74.8%, while the remaining 25.2% was influenced by other factors. Keywords: Promotion, Visiting Interest
The Effect Of Work Discipline On Employee Performance At The Head Office of PT. Prima Karya Manunggal in Pangkep Regency Saputri, Suci Ramadhani; Haris, Hasnawi; Baharuddin, Aris; Syarifuddin, Syarifuddin
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69951

Abstract

This study aims to find out how the influence of work discipline on employee performance at the Head Office of PT. Prima Karya Manunggal in Pangkep Regency. This research uses quantitative research methods. The data collection technique carried out is through observation, questionnaires and documentation. In this study, the sample technique used was a sampling technique. saturation of 53 respondents of PT Head Office employees. Prima Karya Manunggal in PangkepRegency. The data analysis techniques used are validity and reliability tests to test the feasibility of questionnaires, descriptive analysis, normality tests, simple linear regression tests to test hypotheses and product moment correlation tests to test the presence or absence of significant relationships and how much influence work discipline has on employee performance. The results showed that: (1) Dsiplin works at the Head Office of PT. Prima Karya Manunggal in PangkepRegency is in the good category in terms of attendance frequency, level of vigilance, strictness on work standards, compliance with work regulations, and work ethics. (2) Performance of employees at the Head Office of PT. Prima Karya Manunggal in Pangkep Regency is in the good category in terms of work quality, quantity of work, implementation of duties and responsibilities. (3) 62.4% of the effect of work discipline on performance at the Head Office of PT. Prima Karya Manunggal in Pangkep Regency.  
Edukasi Melalui Kegiatan Penyuluhan Pemanfaatan Digital Marketing Di Lapas Kelas IIB Takalar Seppa, Yusi Irensi; Maya Kasmita; Muhammad Luthfi Siraj; Aris Baharuddin; Siti Syarifah Wafiqah Wardah
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 1: Issue 3 (September 2023)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v1i3.498

Abstract

This community service activity takes the form of socialization, education and counseling targeting inmates at the Class IIB Takalar Prison. This community service aims to provide knowledge and understanding to residents of the Class IIB Takalar Prison regarding the use of digital marketing. The location of this service was carried out at the Class IIB Takalar Prison. The method used is to give a lecture in the first session, then the second session is a discussion with questions and answers, then the last session is an evaluation. The evaluation results obtained were by brain color tests from 20 prison inmates. The evaluation results showed that 7 people met the criteria for the yellow brain type, 2 people met the criteria for the blue brain type, 4 people met the criteria for the green brain type, and 7 people met the criteria for the orange brain type. This test shows the personality type related to entrepreneurial character based on thought patterns and ways of acting. By knowing the multi-faceted nature of personality, it allows people to accept, respect and appreciate others more easily. The result of this service activity is to increase the understanding of the inmates of Class IIB Takalar Prison regarding the use of digital marketing so that they can produce output and master digital marketing.
Product Sales Analysis in the Marketing Management Process at PT. Ajinomoto Indonesia Seppa, Yusi Irensi; Baharuddin, Aris; Zainal, Nur Hikmah
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.70587

Abstract

Product sales are one of the indicators in the marketing management process where in a competitive economic era like today, business processes will not succeed if the company is not able to implement the right marketing management process. This research aims to be able to find out more deeply related to product sales analysis in the marketing management process at PT. Ajinomoto Indonesia. The type of research used is a qualitative descriptive approach that can help researchers by explaining the realities in the field. Data collection techniques are in the form of observations, interviews, field notes and documentation. Data analysis techniques are in the form of data collection with interpretation, data condensation, data display (data presentation), and drawing conclusions. The results of the study show that product sales consist of creating, selling, advertising/promotion, distributing and serving in a marketing management process at PT. Ajinomo Indonesia is done in various ways. PT. Ajinomoto Indonesia carries out the stage of creating/designing products in sales analysis, one of which is through planning and scheduling production, also starting with the process of sorting raw materials after which it enters the production stage and after the finished product, the product must go through a process of checking the feasibility of consumption. PT. Ajinomoto Indonesia carries out the stage of selling its products in conventional ways and through e-commerce. PT Ajinomoto Indonesia uses non-personal forms of advertising including advertising in print, television, radio, and digital/social media. Sales promotion at PT. Ajinomoto Indonesia is carried out by providing short-term incentives to encourage consumers to try or buy and sustainability principles. Delivery products carried out by PT. Ajinomoto Indonesia Mojokerto Factory is divided into two, namely domestic and export. PT Ajinomoto Indonesia offers a variety of product sales services that aim to meet consumer needs and increase customer satisfaction. Some aspects of the sales services provided include product support, customer service, marketing/promotion, ease of purchase, training or education, and also product innovation.
Application of Social Media Marketing in Increasing The Competitiveness Of Syrup Business on CV. Nuh Aurora Makassar Citra, Widya; Aslinda, Aslinda; Baharuddin, Aris
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.70994

Abstract

Application of Social Media Marketing in Increasing the Competitiveness of Syrup Businesses at CV. Nuh Aurora Makassar is one way to expand marketing coverage. Social media marketing is very important in increasing sales and competitiveness. The problem that then arises is how to apply social media marketing and the determinant factors in increasing competitiveness. To achieve this goal, data collection techniques are used through observation, interviews, and documentation. Data is processed using a descriptive qualitative approach. This study took 2 (person) respondents who were owners and employees of Aurora Passion Fruit Syrup. Source of data in this research is primary data. The interview technique was carried out in a structured manner using interview guidelines. The results of this study indicate that the application of social media marketing uses a website, namely Google My Business, then uses social media, namely Instagram, and Facebook ads. From this application, auora passion fruit syrup can reach more consumers and markets so that it can increase its competitiveness. The determinant factors that influence the application of social media marketing are supporting factors consisting of product quality and social media used. The inhibiting factors are negative reviews or comments that cannot be controlled, and human resources that are lacking in social media and marketing
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Asmilah Adelia Ramadani Ahyar, Muhammad Ahnaf Nadewa Biyangsa Aina, Asri Nur Akbal, Fatimah Andhi Febisatria Andi Cudai Nur Anggraeni Damayanti Salam Arwin Sanjaya Aryan Agus Pratama Asdi Suprianto Aslinda Aslinda, Andi Aslinda, Aslinda Asmar Astuti, Asti Bakhtiar Bakhtiar Bakhtiar BASTIAN BASTIAN, BASTIAN Citra, Widya Cudai Nur Dian Ayu Aulia Syam Didin Halim Faiqa, Nurul Faizah Khaeruddin Fatimah Akbal Febrianti, Kirei Fitriana Haedar Akib Haerul, Haerul Hajrah Lestari AM Halim, Didin Hamidah Nayati Utami Hanawi Haris HASNAWI HARIS HASNAWI HARIS, HASNAWI Hasni Agustina Halim Henni Zainal Herling, Herling Indasari, Indasari Indra Yustika Jamaluddin Jamaluddin Jamaluddin Jusman, Muhridho Jaya Lira, Darmais Luthfi M, Mochtar M, Fedrian M. Rezky Fitra Arfiyanto Maya Kasmita Muh. Darwis Muh. Nasrullah Muh. Nur Yamin Muhammad Guntur Muhammad Kahfi, Muhammad Muhammad Luthfi Muhammad Luthfi Siraj Munna, Afzal Sayed Nur Astaman Putra Nur, Andi Cudai Nurhasni Muis Oky Nur Pratiwi Johansyah Patawari Patawari Praditya, Andi Wira Prasetyawati, Erry Pratiwi, Nur Azizah Putri Nur Sabrina Natasya Rahmawati, Rahmawati Risma Niswaty Rivai, Andi Muh. Rivai, Andi Muhammad Rizal S, Muh. RR. Ella Evrita Hestiandari Rudi Salam S, Muh. Rizal S, Muh. Rizal Sakawati, Herlina Saputri, Suci Ramadhani Sasmila Seppa, Yusi Irensi Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Sitti Hardiyanti Arhas Subhan, Syamsu Sulmiah Suyuti, Muh. Rizal Syah, Syahiruddin Syamsuriani, Syamsuriani Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syurwana farwita Taher Alhabsji Tappy, Selviana Triana Putri Herianto, Triana Putri Herianto Ulfa Dwi Batari Wader, Noris Wafirah, Nabila Salma Wahyuni Sulviana Oudina Widya Sari, Andi Indah Wisudawan, Edwin Yamin, Muh Nur Yusi Irensi Seppa Yusran, St. Chairun Annisa Zainal, Nur Hikmah