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All Journal Efisiensi : Kajian Ilmu Administrasi Ilmu Administrasi Publik Indonesian Journal of Educational Studies Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Humano: Research Journal PROFIT : Jurnal Administrasi Bisnis Jurnal Office JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) PINISI Discretion Review Pinisi Business Administration Review Milkiyah: Jurnal Hukum Ekonomi Syariah Jurnal Administrasi Bisnis Jurnal Ilmiah Pengabdian dan Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Pallangga Praja Jurnal Akademik Pengabdian Masyarakat Jurnal Sipakatau Business Research and Administration Innovation (BRAIN) Public Resource Innovation Management and Excellence (PRIME)
Aris Baharuddin
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The Application Of Marketing Content In Improving Customer Engagement Harlog Studio In The City Makassar Lira, Darmais; Aslinda, Andi; Baharuddin, Aris
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.76223

Abstract

Application of Content Marketing to Increase Customer Engagement at HarlogStudio in Makassar City is one way to find out content marketing that can be used in running a business. The problem that arises is how to apply content marketing in increasing customer engagement and the determinant factors in its application.To achieve this goal, data collection techniques are used through observation, interviews, and documentation. The data is processed using a qualitative approach. This study took 5 (people) with representatives and met the criteria in this study. Source of data in this research is primary data. The interview technique was carried out in a structured manner using interview guidelines. The results of this study indicate that the application of content marketing in increasing customer engagement at Harlog Studio in Makassar City, namely business founders in marketing their product content can reach a wider audience and more consumers so that they are assisted by social media. The social media used are Instagram, Facebook, the YouTube platform and the official website page. Even though the application of content marketing at Harlog Studio has not been maximized, consumers who have used the service have covered the Makassar city area. Second, the supporting factors in the application of content marketing in increasing customer engagement are by utilizing social media to reach more consumers and facilitate promotion. Third, the inhibiting factor is that there is no schedule for posting content so that the available content has not been updated. Keywords: content marketing, digital marketing, customer engagement
From Vision to Practice: Transformational Leadership in Aligning Digital Adaptation with Islamic Values in Indonesian Sharia Hotels Rivai, Andi Muhammad; Suyuti, Muh. Rizal; Baharuddin, Aris; Salam, Rudi; Munna, Afzal Sayed
Milkiyah: Jurnal Hukum Ekonomi Syariah Vol. 4 No. 2 (2025): Milkiyah: Jurnal Hukum Ekonomi Syariah
Publisher : Sekolah Tinggi Agama islam Negeri Majene

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46870/milkiyah.v4i2.1538

Abstract

Sharia-compliant hotels in Indonesia are increasingly challenged to maintain religious integrity while embracing digital transformation. This study investigates how transformational leadership supports the integration of digital technologies in accordance with Islamic principles, recognising that although leadership is not explicitly regulated, the operational guidelines provide a normative framework that leaders are expected to interpret and implement in practice. A qualitative observational approach was employed. Data were collected from nine Sharia hotels in Makassar and Malang. The data were analysed using a six-phase thematic analysis framework, which enabled the systematic identification, coding, and interpretation of patterns across the entire dataset. The findings reveal that transformational leadership, which is characterised by visionary direction, motivational influence, and supportive engagement, is crucial in aligning technological adaptation with Sharia values. Hotels with stronger leadership adherence to Islamic ethics were more adherent in implementing digital tools that uphold modesty, halal standards, and moral conduct. Conversely, hotels lacking in consistent leadership practices showed weaker integration of both digital systems and Sharia compliance. Transformational leadership is essential in harmonising innovation and Islamic values. The findings of this study provide practical implications for Sharia hotel managers and policymakers to integrate transformational leadership with digital strategies so that technological innovation can enhance competitiveness without compromising adherence to Sharia principles.
PENGARUH PELATIHAN, KOMPENSASI DAN DISIPLIN KERJA TERHADAP PRESTASI KERJA KARYAWAN (Studi Pada Kantor PT. PLN (Persero) Area Pelayanan dan Jaringan Malang) Baharuddin, Aris; Alhabsji, Taher; Utami, Hamidah Nayati
Profit: Jurnal Adminsitrasi Bisnis Vol. 6 No. 2 (2012): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (145.408 KB)

Abstract

Tujuan dari penelitian ini adalah mendeskripsikan variabel pelatihan, dan mengetahui pengaruh variabel pelatihan, kompensasi dan disiplin kerja secara simultan dan parsial terhadap prestasi kerja karyawan pada kantor PT. PLN (Persero) Area Pelayanan dan Jaringan Malang. Penelitian ini bersifat explanatory, jumlah sampel dalam penelitian ini sebanyak 44 responden. Metode statistik menggunakan analisis regresi linier berganda. Berdasarkan hasil penelitian dapat disimpulkan bahwa dari hasil analisis deskriptif, pelatihan yang diikuti karyawan dinilai tepat sasaran terutama kandungan materi dan durasi waktu yang optimal. Kompensasi juga telah dinilai baik terutama pada unsur gaji dan kompensasi pelengkap, sedangkan pada unsur fasilitas yang melingkupi kendaraan dan tempat tinggal cenderung dinilai perlu ditingkatkan. Disiplin kerja karyawan dinilai sangat tinggi, terutama pada ketaatan terhadap peraturan, ketaatan pada standard kerja dan etika kerja. Prestasi kerja karyawan juga direspon sangat positif hampir diketiga unsur yaitu ketepatan waktu, kualitas kerja dan kuantitas kerja. Pelatihan, kompensasi dan disiplin kerja secara simultan dan parsial berpengaruh signifikan terhadap prestasi kerja karyawan pada kantor PT. PLN (Persero) APJ Malang. Seluruh variabel bebas memiliki pengaruh dengan arah positif dan kontribusi terbesar bersumber dari pelatihan. Kata Kunci: Pelatihan, Kompensasi, Disiplin Kerja dan Prestasi Kerja
PENGARUH CITRA MEREK DAN NILAI HEDONIS TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Mahasiswa Ilmu Administrasi Bisnis Fakultas Ilmu Sosial Universitas Negeri Makassar Yang Menggunakan iPhone) Tappy, Selviana; Aslinda, Andi; Baharuddin, Aris; Nur, Andi Cudai; Jamaluddin, Jamaluddin
Humano: Jurnal Penelitian Vol 14, No 2 (2023): PERIODE NOVEMBER
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/humano.v14i2.6109

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan nilai hedonis terhadap keputusan pembelian pada mahasiswa ilmu administrasi bisnis univeritas negeri makassar. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik pengumpulan data melalui observasi, kuisioner, wawancara dan dokumentasi. Jumlah sampel yang digunakan dalam penelitian ini adalah mahasiswa ilmu administrasi bisnis angkatan 2017-2020 yang menggunakan iPhone. Hasil dari penelitian ini menggunakan analisis data yang tediri dari teknik analisis data deskriptif dan analisis statistik inferensial dengan menggunakan aplikasi SPSS 25. Hasil penelitian menunjukkan bahwa tidak terdapat pengaruh citra merek secara signifikan dan parsial terhadap keputusan pembelian, kemudian terdapat pengaruh nilai hedonis secara signifikan dan parsial terhadap keputusan pembelian dan terdapat pengaruh citra merek dan nilai hedonis secara signifikan dan simultan terhadap keputusan pembelian. Berdasarkan uji korelasi hubungan antar variabel berada pada kategori sangat kuat. Sehingga dapat disimpulkan bahwa terdapat pengaruh yang signifikan dan simultan terhadap keputusan pembelian iPhone pada mahasiswa Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Hukum Univeritas Negeri Makassar.
PENGARUH WORK-LIFE BALANCE TERHADAP KEPUASAN KERJA KARYAWAN PT. SANG HYANG SERI KANTOR REGIONAL III KABUPATEN SIDRAP Pratiwi, Nur Azizah; Aslinda, Andi; Baharuddin, Aris; Sakawati, Herlina; Rivai, Andi Muh.
Humano: Jurnal Penelitian Vol 14, No 2 (2023): PERIODE NOVEMBER
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/humano.v14i2.6110

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh work-life balance terhadap kepuasan kerja karyawan PT. Sang Hyang Seri kantor Regional III. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey. Teknik pengumpulan data dilakukan melalui observasi, kuesioner, dan wawancara. Sampel yang digunakan dalam penelitian ini adalah seluruh jumlah populasi sebanyak 39 karyawan. Hasil penelitian yang didapat menunjukkan bahwa indikator pada setiap variabel tersebut menunjukkan dimana variabel work-life balance dan variabel kepuasan kerja keduanya berada pada kategori baik. Berdasarkan uji korelasi diperoleh sebesar 0,825 yang artinya terjadi hubungan yang sangat/tinggi diantara kedua variabel. Sehingga dapat disimpulkan bahwa terdapat pengaruh yang signifikan antara work-life balance terhadap kepuasan kerja karyawan PT. Sang Hyang Seri kantor Regional III.
The Influence of Education and Training Program on Employee Performance At PT. Julia Multimedia Nusantara Makassar Febrianti, Kirei; Aris Baharuddin; Nurhasni Muis
Business Research and Administration Innovation Vol. 2 No. 1 (2025): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i1.28

Abstract

Knowledge and expertise are some of the factors that affect employee performance, to achieve company goals, employees must be able to meet these performance standards. Every company has a different way so that its employees can have the knowledge and skills needed to support the process of achieving company goals. This research was conducted to find out how the influence of education and training on employee performance at PT. Julia Multimedia Nusantara Makassar, partially or simultaneously.. This research is quantitative using multiple linear regression method, with the help of SPSS 25 software. This study uses a questionnaire as a data collection instrument. Data retrieval using a saturated sample technique because the population is less than 100, then all members of the population are used as samples, totaling 35 employees. The results showed that partially the education variable had no effect on employee performance, on the contrary the test results for the training variable showed that partially there was a significant effect on performance. While the education and training variables simultaneously have a significant effect on employee performance with a strong correlation level.
The Influence of Frontliner Employee Performance on Customer Satisfaction at Bank Sulselbar Major Branch of Palopo City Munawarah, Nurhalisa; Aslinda, Andi; Baharuddin, Aris; Akib, Haedar; Niswaty, Risma
Public Resource Innovation Management and Excellence February 2024 , Volume 1 Number 1
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the influence of Frontliner employee performance on customer satisfaction at Bank Sulselbar, the main branch of Palopo City. The purpose of this study was to determine the performance of employees at the bank of sulselbar the main branch of the city of palopo, to find out customer satisfaction at the bank of sulselbar the main branch of the city of palopo, and to determine the effect of Frontliner employee performance on customer satisfaction at Bank Sulselbar, the main branch of Palopo City. This research approach is quantitative. This research was carried outat the bank of sulselbar the main branch of the city of palopo. Sources of data in the study are customers at the main branch of the sulselbar bank in the city of palopoin december to january 2021. Data collection techniques in the form of observation, questionnaires (questionnaire), and documentation. Data analysis techniques in the form of validity test, reliability test, normality test, descriptive analysis, simple linear regression analysis, t test, correlation coefficient analysis, and analysis of the coefficient of determination. The results of the study indicate that the indicators used in each of these variables indicate where the employee's performance is in the very good category. Indicators on the customer satisfaction variable are in the very good category. Based on the correlation test, there is a strong/high relationship between the two variables. It can be concluded that there is an influence between Frontliner employee performance on customer satisfaction at Bank Sulselbar, the main branch of Palopo City
Analysis of The Marketing Mix “Our” Rice Sales On Purchase Satisfaction at The Makassar Branch Of Bulog Fatmawati, Fatmawati; Darwis, Muhammad; Baharuddin, Aris
Public Resource Innovation Management and Excellence June 2024 , Volume 1 Number 2
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine how the Marketing Mix Analysis of Rice Sales "KITA" Against Purchase Satisfaction at Bulog Branch Makassar became the object of research. This research uses quantitative research. Data collection techniques used are primary data collection documentation and questionnaires. The sample used is the sample formulated by Slovin as many as 80 respondents. The data obtained from the research results were processed using data analysis and using the SPSS version 25 software program which consisted of validity tests, reliability tests on research instruments as well as descriptive statistical analysis techniques and inferential statistical analysis of the data that had been obtained. This is evidenced by the Correlation Test of 0.700 which means that the relationship between the Marketing Mix and Purchase Satisfaction is strong. The Coefficient of Determination Test was obtained at 0.722, which means that the Marketing Mix Analysis of Rice Sales "KITA" on Purchase Satisfaction obtained a value of 72.2% which was included in the high category interval.
The Effect of Easy and Security Perceptions On Interest In Using E-Money On Ovo Users In Somba Opu Sub-District Nurul Insani, Gadis; Akib, Haedar; Baharuddin, Aris
Public Resource Innovation Management and Excellence November 2024, Volume 1 Number 3
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the description and influence of Easy and Security Perceptions either partially or simultaneously On Interest In Using E-Money On OVO Users In Somba Opu Sub-District, Gowa District. The population of the research is OVO users in Somba Opu Sub-District, Gowa District. Determination the sample use is the sample formulated by Slovin with an error rate of ten percent, the number of sample obtained is as many as one hundred respondents. Data collection technique is questionnaires are tested for validity and reliability. The data obtained were processed using data analysis and the help of SPSS version twenty five program which of data normality test, multiple linear regression analysis, t test, F test and coefficient of determination. The results showed that the variables of Easy, Security Perceptions and Interest Using E-money in the good category. Variables of Easy and Security Perceptions had a significant effect partially or simultaneously On Interest In Using E-Money On OVO Users In Somba Opu Sub-District, Gowa District. This is based on the results of the t test and F test on the data obtained.
The Effect Of Online Shop The Level Of Product Sales In The Sengkang City Central Market, Tempe District, Wajo Regency Hidayat, Nurul; Akib, Haedar; Baharuddin, Aris; Zainal, Henni
Public Resource Innovation Management and Excellence November 2024, Volume 1 Number 3
Publisher : Public Resource Innovation Management and Excellence

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Abstract

This study aims to find out how the influence of the Central Market of Sengkang City, Tempe District, Wajo Regency. This research uses quantitative research methods. Data collection techniques use are through observation, questionnaires and documentation. The research is a many as 77 traders at the Central Market of Sengkang City who have used an online shop to market product. The data obtained from research results were processed using data analysis and using the SPSS 25 application consisting of validity and reliability. Tebuk descriptive data analysisi and inferential statistical analysis. The results show that the indicators used in each of these variabels show that the online shop variabel and the level of sales at the Central Sengkang Market, Wajo Regency have a significant influence. Online shop with a strong sales level. And the coefitient of determination R test was obtained at 0,345 which means that the influence of the online shop on the level of product sales at the Sengkang Central Market, Wajo Regency, obtained value of 34,5%, while the remaining 65,5% was influenced by other factors.
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Asmilah Adelia Ramadani Ahyar, Muhammad Ahnaf Nadewa Biyangsa Aina, Asri Nur Akbal, Fatimah Andhi Febisatria Andi Cudai Nur Anggraeni Damayanti Salam Arwin Sanjaya Aryan Agus Pratama Asdi Suprianto Aslinda Aslinda, Andi Aslinda, Aslinda Asmar Astuti, Asti Bakhtiar Bakhtiar Bakhtiar BASTIAN BASTIAN, BASTIAN Citra, Widya Cudai Nur Cudai Nur, Andi Dian Ayu Aulia Syam Didin Halim Dilfasari Yasin, Ayu Fadillah, Dewi Faiqa, Nurul Faizah Khaeruddin Fatimah Akbal Fatmawati, Fatmawati Febrianti, Kirei Fitriana Haedar Akib Haerul, Haerul Hajrah Lestari AM Halim, Didin Hamidah Nayati Utami Hanawi Haris HASNAWI HARIS HASNAWI HARIS, HASNAWI Hasni Agustina Halim Henni Zainal Herling, Herling Herman H, Herman Indasari, Indasari Indra Yustika Jamaluddin Jamaluddin Jamaluddin Jusman, Muhridho Jaya Lira, Darmais M, Fedrian M. Rezky Fitra Arfiyanto Maya Kasmita Mochtar Luthfi M Muh. Darwis Muh. Nasrullah Muh. Nur Yamin Muhammad Guntur Muhammad Kahfi, Muhammad Muhammad Luthfi Muhammad Luthfi Siraj Muhammad Rivai, Andi Muharram, Ade Munawarah, Nurhalisa Munna, Afzal Sayed Novayanti Sopia Rukmana, Novayanti Sopia Nur Astaman Putra Nur, Andi Cudai Nurhasni Muis Nurul Hidayat Nurul Insani, Gadis Oky Nur Pratiwi Johansyah Patawari Patawari Praditya, Andi Wira Prasetyawati, Erry Pratiwi, Nur Azizah Putri Nur Sabrina Natasya Rahmawati, Rahmawati Risma Niswaty Rivai, Andi Muh. Rivai, Andi Muhammad Rizal S, Muh. RR. Ella Evrita Hestiandari Rudi Salam S, Muh. Rizal S, Muh. Rizal Sakawati, Herlina Saputri, Suci Ramadhani Sasmila Seppa, Yusi Irensi Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Sitti Hardiyanti Arhas Subhan, Syamsu Sulmiah Sulmiah, Sulmiah Suyuti, Muh. Rizal Syah, Syahiruddin Syamsuriani, Syamsuriani Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syurwana farwita Taher Alhabsji Tappy, Selviana Triana Putri Herianto, Triana Putri Herianto Ulfa Dwi Batari Wader, Noris Wafirah, Nabila Salma Wahyuni Sulviana Oudina Widya Sari, Andi Indah Wisudawan, Edwin Yamin, Muh Nur Yusi Irensi Seppa Yusran, St. Chairun Annisa Zainal, Henni Zainal, Nur Hikmah