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All Journal Efisiensi : Kajian Ilmu Administrasi Ilmu Administrasi Publik Indonesian Journal of Educational Studies Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Jurnal Office JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) PINISI Discretion Review Pinisi Business Administration Review Jurnal Ad'ministrare Jurnal Administrasi Bisnis Teknovokasi : Jurnal Pengabdian Masyarakat Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Pallangga Praja Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Business Research and Administration Innovation (BRAIN)
Aris Baharuddin
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Other

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The Effect of Corporate Social Responsibility Disclosure and Financial Leverage on Processed Food Industry Companies’ Profitability That Listed at BEI Yusran, St. Chairun Annisa; Akib, Haedar; Baharuddin, Aris; Aslinda, Andi
Pinisi Business Administration Review Volume 4, Number 2, September 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v4i2.44345

Abstract

This study aim to determine how Corporate Social Responsibility Disclosure and Financial Leverage which is proxied by Debt to Asset Ratio (DAR) and Debt to Equity Ratio (DER) influence company’s Profitability which is proxied by Return on Equity (ROE) either Partially or Simultaneously where Processed Food Companies that registered at IDX 2017-2020 year period become the object of this research. The type of this research is quantitative research. The technique of data collection uses secondary data documentation in the form of annual report. The sample used is the sample that selected using purposive sampling technique which is 4 companies so the annual report that becomes the object is as many as 16 annual reports. The data obtained from the research results were processed using the SPSS version 25 software program which consisted of the Classical Assumption Test, Multiple Linear Regression Analysis, Hypothesis Testing, Correlation Coefficients, and Determination Coefficients.The result of the research showed that the indicators used for each variable indicated that CSR disclosure variable has a significant effect on ROE, DAR and DER doesn’t have significant effect on ROE of processed food companies listed on the Indonesia Stock Exchange period 2017-2020 year period. This is evidenced by the Correlation Test, T Test and F Test, as well as the Coefficient of Determination Test on the data that has been obtained.
The Role of Digital Archival Governance: Public Service Innovation Based on Smart City Baharuddin, Aris; Munna, Afzal Sayed; Abdullah, Asmilah; Asmar; Salam, Rudi
Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Vol 13 No 1 (2025): June
Publisher : Program Studi Ilmu Perpustakaan UIN Alauddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/v13i1a11

Abstract

This study explores the influence of digital archival governance on service efficiency, transparency, and accessibility in Makassar City. The data were gathered through semi-structured interviews, observations, and document analysis involving government officials, policymakers, and IT personnel. The findings indicated that the effectiveness of digital archival governance was shaped by institutional preparedness, supportive legal frameworks, community engagement, and technological infrastructure. Capacity-building programs and professional training were essential to enhance the digital competencies of public servants, while participatory governance mechanisms contributed to greater public trust and access. Additionally, emerging technologies such as blockchain and artificial intelligence presented significant opportunities for optimizing archival systems, though they also introduce challenges related to cybersecurity and ethical management. This study contributes to the discourse on smart governance by highlighting both best practices and obstacles encountered in implementing digital transformation within public administration. It concludes by emphasizing the importance of collaborative governance models, adaptive institutional strategies, and ongoing technological innovation to ensure inclusive and sustainable urban development. Makassar’s experience offers valuable insights for other cities aiming to strengthen digital archival governance as a foundation for improved public service delivery.
The Effect Of Price Discount On Purchase Decision Of Marketplace Shopee In Business Administration Faculty Of Social And Legal Science State University Of Makassar College Students Subhan, Syamsu; Baharuddin, Aris; Halim, Didin
Jurnal Administrasi Bisnis Vol 4 No 2 (2025) May
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i2.76165

Abstract

This study aims to determine how much influence Price Discounts have on Purchase Decisions on the Shopee Marketplace for Business Administration Students, Faculty of Social Sciences and Law, Makassar State University. This study uses a quantitative descriptive method. Data collection techniques include observation, questionnaires and documentation. The population is 470 people. The sampling method is using proportionate stratified random sampling method, so that the sample obtained is 83 people. The results of the analysis of the data obtained were processed using the SPSS 26 application which consisted of testing the validity and reliability of instruments, descriptive and inferential data analysis techniques.Based on the results of the study, it shows that the Price Discount variable is in a very good category with supporting indicators, namely the amount of the discount, the period of the discount and the type of product that gets the discount. The Purchase Decision Variable is in the very high category, because most of the respondents agree on the indicators of product choice, choice of brand, determination of the time of purchase and the situation at the time of purchase. Based on a simple linear regression test of 0.653 which shows that the direction of the relationship between the Price Discount variable and the Purchase Decision variable is unidirectional, the coefficient of determination test for the R2 value of 0.455 indicates that Price Discounts affect Purchase Decisions on the Shopee Marketplace for Business Administration Students, Faculty of Social Sciences and University Law Makassar State.. Keywords: Price Discount, Purchase Decision, Marketplace, Shopee
The Influence of Brand Image on The Purchase Decision of Eiger Products Study of Students of The Faculty Of Social Sciences & Law Universitas Negeri Makassar Asdi Suprianto; Hasnawi Haris; Aris Baharuddin; Haedar Akib; Cudai Nur
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.38

Abstract

This study aims to determine how much influence Brand Image Influence has on Eiger Product Purchase Decisions (Case Study of Students of the Faculty of Social Sciences and Law, State University of Makassar). This study uses a quantitative method with a type of quantitative descriptive research. Data collection techniques used are observation, questionnaires and documentation. The population in this study was 4,160 people. The sampling method used was using the random sampling formula, which was narrowed by 100 people. The data obtained from the research results were processed using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and regression tests.Based on the research results obtained from the descriptive analysis that the Brand Image variable is in the very good category with supporting indicators namely brand identity, brand personality, brand associations, brand attitudes and behavior, and brand benefits and advantages. For the Purchase Decision variable which is in the very high category, most choose to agree on indicators of stability in a product, habits in buying products, providing recommendations to others, and making repeat purchases. Based on the test of the coefficient of determination R2 is at a very high interval, which means that brand image has a very high influence on the Eiger Bag Purchasing Decision for Students of the Faculty of Social Sciences and Law, Makassar State University.
The Effect of Service Features and Ease of Mobile Banking on Customer Loyalty at PT. Regional Development Bank of South Sulawesi and West Sulawesi M. Rezky Fitra Arfiyanto; Aris Baharuddin; Sulmiah; Andi Muhammad Rivai; Jamaluddin
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.39

Abstract

This study aims to determine the influence of service features and convenience of Mobile Banking on customer loyalty of PT. South Sulawesi and West Sulawesi Regional Development Banks. To achieve this goal, researchers use indicators to measure these variables. The service feature variable indicators include feature completeness, feature requirements, feature interest, ease of use. Ease indicators include easy to learn, information systems, clear and easy to understand, so skilled. The indicators of customer loyalty include making repeated transactions, referring others, talking about positive things to others, showing immunity to competitors. This research uses quantitative research methods. Data collection techniques carried out are through observation, questionnaires, and documentation. The population in this study were 23,122 customers using Mobile Banking at Bank Sulselbar. The sampling technique used in this study was to use the slovin formula so that a total sample of 100 respondents was obtained. The data obtained from the research results were processed using data analysis and using the SPSS 25 application which consisted of validity and reliability tests, descriptive statistical data analysis techniques and inferential statistical analysis. The results of this study indicate that the indicators used in each variable of service features and convenience of Mobile Banking have a significant effect on customer loyalty at PT. South Sulawesi and West Sulawesi Regional Development Banks. This is proven based on the results of the t test and F test as well as the coefficient of determination test on the data that has been obtained.
The Influence Price Discount on Impulse Buying Go-Food Customers in Mannuruki Village Makassar City Dian Ayu Aulia Syam; Risma Niswaty; Aris Baharuddin
Business Research and Administration Innovation Vol. 1 No. 1 (2024): BRAIN - April
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i1.1

Abstract

This research examines the the effect of price discounts on the impulse buying of Go-Food customers in the Mannuruki sub-district, Makassar City. The purpose of this research is to find out the description of price discounts on Go-Food customers, to determine the level ofimpulse buying to Go-Food customers, and to find out the effect of price discounts on the impulse buying of Go-Food customers. This research approach is quantitative. This research was carried outin the Mannuruki Village of Makassar City. Sources of data in the study are Go-Food customerin december to january 2021. Data collection techniques in the form of observation, questionnaires and documentation. Data analysis techniques in the form of validity test, reliability test, normality test, descriptive analysis, simple linear regression analysis, t test, correlation coefficient analysis, and analysis of the coefficient of determination.The results of the study indicate that the indicators used in each of these variables indicate where the price discount is in the very good category. Indicators on the impulsive buying variable are in the good category. Based on the correlation test, there is a moderate relationship between the two variables. It can be concluded that there is an influence between discounts on impulse purchases of Go-Food customers in Mannuruki Village, Makassar City.
The Effect Entrepreneurship Product Innovation on Business Performance in Industry Micro Food of Brown Sugar in Bonto Bahari District Bulukumba Regency Sasmila; Muhammad Guntur; Aris Baharuddin; Aslinda; Andi Cudai Nur
Business Research and Administration Innovation Vol. 1 No. 1 (2024): BRAIN - April
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i1.2

Abstract

This study aims to determine the effect of entrepreneurial product innovation on business performance in the brown sugar micro food industry in the district of Bonto Bahari, Bulukumba Regency. This study uses a quantitative approach to the type of descriptive research with a population of 30 respondents and the sample in this study as many as 30 respondents. Data collection techniques used through observation, questionnaires (questionnaire), and documentation. The data obtained from the research results were processed using data analysis and using the SPSS software application consisting of descriptive analysis techniques and inferential statistical analysis. The results of the research that can show that the indicators for each of the variables used are in the entrepreneurial product innovation variable showing that the indicators used in this study are in the good category. As for the indicators on the business performance variable, it shows in the very good category. Based on the results of the inferential analysis, it was obtained that the person correlation was 0.939, which means that there is a very strong relationship between the two variables. So it can be concluded that there is a significant influence between Entrepreneurial Product Innovation on Business Performance in the Brown Sugar Food Micro Industry in Bonto Bahari District, Bulukumba Regency.
The Effect of Work Safety and Health (K3) on Production Departement Employee Performance at The Sugar Factory of PT. Nusantara Plantation XIV (Persero) in Takalar District Adelia Ramadani; Muh. Rizal S; Aris Baharuddin
Business Research and Administration Innovation Vol. 1 No. 1 (2024): BRAIN - April
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i1.3

Abstract

This study aims to determine how the influence of Work Safety and Health on the Performance of Production Section Employees either Simultaneously or Partially where the Takalar Sugar Factory PT. Nusantara Plantation XIV (Persero) became the object of his research. This research uses quantitative research. Data collection techniques used are primary data collection (observation, interviews and questionnaires) and secondary data collection (library review and documentation). The sample used is the sample formulated by Slovin as many as 70 respondents. The data obtained from the research results were processed using data analysis and using the help of the SPSS version 25 software program which consisted of validity tests, reliability tests on research instruments as well as descriptive statistical analysis techniques and inferential statistical analysis of the data that had been obtained. The results showed that the indicators used for each variable indicated that the occupational safety and health variables had a significant effect on the Performance of Production Section Employees at the Takalar Sugar Factory PT. Nusantara Plantation XIV (Persero). This is evidenced by the Correlation Test and the t-test and F-test and the Coefficient of Determination Test on the data that has been obtained.
The Effect of Service Quality on Customer Satisfaction at The Kampoeng Nelayan Restaurant Sapolohe Bulukumba Hasni Agustina Halim; Muh. Nasrullah; Didin Halim; Aris Baharuddin; Andi Muhammad Rivai
Business Research and Administration Innovation Vol. 1 No. 1 (2024): BRAIN - April
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i1.6

Abstract

This study aims to determine the Effect of Service Quality on Customer Satisfaction at the Kampoeng Nelayan Restaurant Sapolohe Bulukumba. Data collection techniques through, observation, questionnaires, and documentation. The data obtained are processed using quantitative methods of associative descriptive research type. The samples used in this study were 100 customers who had visited Kampoeng Nelayan Restaurant Sapolohe Bulukumba. Data processing uses the SPSS 24 application which consists of validity and reliability tests, descriptive data analysis techniques and inferential analysis. The results showed that the Quality of Service and Customer Satisfaction of Kampoeng Nelayan Restaurant Sapolohe Bulukumba had a significant influence. This is evidenced based on the results of data analysis obtained a linear regression equation of Y = 7.440 + 0.772X with a constant value of 7.440 and a regression coefficient value of 0.772 which is a positive value, meaning that the quality of service has a positive effect on customer satisfaction at the Kampoeng Nelayan Restaurant Sapolohe Bulukumba.
The Influences of Sales Agents Personal Selling on The Nissan Serena Car Brand Image Indra Yustika; Baharuddin, Aris; Sulmiah; Yusi Irensi Seppa
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.11

Abstract

This study aims to determine how much influence the Personal Selling Sales Agent has on the Brand Image of Nissan Serena PT. Wahana Megahputra Makassar, Lamojong Branch. This study uses a quantitative method of descriptive analysis research with data collection techniques through observation, questionnaires, and documentation. The sample used in this study was the entire population, namely 73 respondents. The data of this study were obtained from the results of data processing using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and inferential analysis. The results of this study indicate that the Personal Selling Sales Agent variable on the Nissan Serena Car Brand Image PT. Wahana Megahputra Makassar Lamojong Branch has a significant influence. This is evidenced by the results of a simple linear regression test and a correlation coefficient test of 0.919, which means that the relationship between Personal Selling and Brand Image is very high. The coefficient of determination is obtained at 0.813 which means that the influence of Personal Selling Sales Agents on the Brand Image of Nissan Serena PT. Wahana Megahputra Makassar, Lamojong Branch, got a score of 81.3% which was included in the very high category interval.
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Asmilah Adelia Ramadani Ahyar, Muhammad Ahnaf Nadewa Biyangsa Aina, Asri Nur Andi Cudai Nur Anggraeni Damayanti Salam Arwin Sanjaya Asdi Suprianto Aslinda Aslinda, Andi Aslinda, Aslinda Asmar Astuti, Asti Bakhtiar Bakhtiar BASTIAN BASTIAN, BASTIAN Citra, Widya Cudai Nur Dian Ayu Aulia Syam Didin Halim Faiqa, Nurul Faizah Khaeruddin Haedar Akib Haerul, Haerul Hajrah Lestari AM Halim, Didin Hanawi Haris HASNAWI HARIS HASNAWI HARIS, HASNAWI Hasni Agustina Halim Henni Zainal Herling, Herling Herman H, Herman Indasari, Indasari Indra Yustika Jamaluddin Johansyah, Oky Nur Pratiwi Jusman, Muhridho Jaya Lira, Darmais M, Fedrian M. Rezky Fitra Arfiyanto Maya Kasmita Muh. Darwis Muh. Nasrullah Muhammad Guntur Muhammad Luthfi Siraj Munna, Afzal Sayed Nur Astaman Putra Patawari Patawari Praditya, Andi Wira Prasetyawati, Erry Rahmawati, Rahmawati Risma Niswaty Rivai, Andi Muhammad RR. Ella Evrita Hestiandari Rudi Salam S, Muh. Rizal S, Muh. Rizal Sakawati, Herlina Saputri, Suci Ramadhani Sasmila Seppa, Yusi Irensi Siraj, Muhammad Luthfi Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Siti Syarifah Wafiqah Wardah Sitti Hardiyanti Arhas Subhan, Syamsu Sulmiah Syah, Syahiruddin Syamsuriani, Syamsuriani Syarifuddin Syarifuddin Syarifuddin Syurwana farwita Ulfa Dwi Batari Wader, Noris Wafirah, Nabila Salma Wahyuni Sulviana Oudina Widya Sari, Andi Indah Wisudawan, Edwin Yamin, Muh Nur Yusi Irensi Seppa Yusran, St. Chairun Annisa Zainal, Nur Hikmah