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All Journal Efisiensi : Kajian Ilmu Administrasi Ilmu Administrasi Publik Indonesian Journal of Educational Studies Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Humano: Research Journal PROFIT : Jurnal Administrasi Bisnis Jurnal Office JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) PINISI Discretion Review Pinisi Business Administration Review Milkiyah: Jurnal Hukum Ekonomi Syariah Jurnal Administrasi Bisnis Jurnal Ilmiah Pengabdian dan Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Pallangga Praja Jurnal Akademik Pengabdian Masyarakat Jurnal Sipakatau Business Research and Administration Innovation (BRAIN) Public Resource Innovation Management and Excellence (PRIME)
Aris Baharuddin
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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The Influence of Brand Image on The Purchase Decision of Eiger Products Study of Students of The Faculty Of Social Sciences & Law Universitas Negeri Makassar Asdi Suprianto; Hasnawi Haris; Aris Baharuddin; Haedar Akib; Cudai Nur
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.38

Abstract

This study aims to determine how much influence Brand Image Influence has on Eiger Product Purchase Decisions (Case Study of Students of the Faculty of Social Sciences and Law, State University of Makassar). This study uses a quantitative method with a type of quantitative descriptive research. Data collection techniques used are observation, questionnaires and documentation. The population in this study was 4,160 people. The sampling method used was using the random sampling formula, which was narrowed by 100 people. The data obtained from the research results were processed using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and regression tests.Based on the research results obtained from the descriptive analysis that the Brand Image variable is in the very good category with supporting indicators namely brand identity, brand personality, brand associations, brand attitudes and behavior, and brand benefits and advantages. For the Purchase Decision variable which is in the very high category, most choose to agree on indicators of stability in a product, habits in buying products, providing recommendations to others, and making repeat purchases. Based on the test of the coefficient of determination R2 is at a very high interval, which means that brand image has a very high influence on the Eiger Bag Purchasing Decision for Students of the Faculty of Social Sciences and Law, Makassar State University.
The Effect of Service Features and Ease of Mobile Banking on Customer Loyalty at PT. Regional Development Bank of South Sulawesi and West Sulawesi M. Rezky Fitra Arfiyanto; Aris Baharuddin; Sulmiah; Andi Muhammad Rivai; Jamaluddin
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.39

Abstract

This study aims to determine the influence of service features and convenience of Mobile Banking on customer loyalty of PT. South Sulawesi and West Sulawesi Regional Development Banks. To achieve this goal, researchers use indicators to measure these variables. The service feature variable indicators include feature completeness, feature requirements, feature interest, ease of use. Ease indicators include easy to learn, information systems, clear and easy to understand, so skilled. The indicators of customer loyalty include making repeated transactions, referring others, talking about positive things to others, showing immunity to competitors. This research uses quantitative research methods. Data collection techniques carried out are through observation, questionnaires, and documentation. The population in this study were 23,122 customers using Mobile Banking at Bank Sulselbar. The sampling technique used in this study was to use the slovin formula so that a total sample of 100 respondents was obtained. The data obtained from the research results were processed using data analysis and using the SPSS 25 application which consisted of validity and reliability tests, descriptive statistical data analysis techniques and inferential statistical analysis. The results of this study indicate that the indicators used in each variable of service features and convenience of Mobile Banking have a significant effect on customer loyalty at PT. South Sulawesi and West Sulawesi Regional Development Banks. This is proven based on the results of the t test and F test as well as the coefficient of determination test on the data that has been obtained.
The Influence Price Discount on Impulse Buying Go-Food Customers in Mannuruki Village Makassar City Dian Ayu Aulia Syam; Risma Niswaty; Aris Baharuddin
Business Research and Administration Innovation Vol. 1 No. 1 (2024): BRAIN - April
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i1.1

Abstract

This research examines the the effect of price discounts on the impulse buying of Go-Food customers in the Mannuruki sub-district, Makassar City. The purpose of this research is to find out the description of price discounts on Go-Food customers, to determine the level ofimpulse buying to Go-Food customers, and to find out the effect of price discounts on the impulse buying of Go-Food customers. This research approach is quantitative. This research was carried outin the Mannuruki Village of Makassar City. Sources of data in the study are Go-Food customerin december to january 2021. Data collection techniques in the form of observation, questionnaires and documentation. Data analysis techniques in the form of validity test, reliability test, normality test, descriptive analysis, simple linear regression analysis, t test, correlation coefficient analysis, and analysis of the coefficient of determination.The results of the study indicate that the indicators used in each of these variables indicate where the price discount is in the very good category. Indicators on the impulsive buying variable are in the good category. Based on the correlation test, there is a moderate relationship between the two variables. It can be concluded that there is an influence between discounts on impulse purchases of Go-Food customers in Mannuruki Village, Makassar City.
The Effect Entrepreneurship Product Innovation on Business Performance in Industry Micro Food of Brown Sugar in Bonto Bahari District Bulukumba Regency Sasmila; Muhammad Guntur; Aris Baharuddin; Aslinda; Andi Cudai Nur
Business Research and Administration Innovation Vol. 1 No. 1 (2024): BRAIN - April
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i1.2

Abstract

This study aims to determine the effect of entrepreneurial product innovation on business performance in the brown sugar micro food industry in the district of Bonto Bahari, Bulukumba Regency. This study uses a quantitative approach to the type of descriptive research with a population of 30 respondents and the sample in this study as many as 30 respondents. Data collection techniques used through observation, questionnaires (questionnaire), and documentation. The data obtained from the research results were processed using data analysis and using the SPSS software application consisting of descriptive analysis techniques and inferential statistical analysis. The results of the research that can show that the indicators for each of the variables used are in the entrepreneurial product innovation variable showing that the indicators used in this study are in the good category. As for the indicators on the business performance variable, it shows in the very good category. Based on the results of the inferential analysis, it was obtained that the person correlation was 0.939, which means that there is a very strong relationship between the two variables. So it can be concluded that there is a significant influence between Entrepreneurial Product Innovation on Business Performance in the Brown Sugar Food Micro Industry in Bonto Bahari District, Bulukumba Regency.
The Effect of Work Safety and Health (K3) on Production Departement Employee Performance at The Sugar Factory of PT. Nusantara Plantation XIV (Persero) in Takalar District Adelia Ramadani; Muh. Rizal S; Aris Baharuddin
Business Research and Administration Innovation Vol. 1 No. 1 (2024): BRAIN - April
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i1.3

Abstract

This study aims to determine how the influence of Work Safety and Health on the Performance of Production Section Employees either Simultaneously or Partially where the Takalar Sugar Factory PT. Nusantara Plantation XIV (Persero) became the object of his research. This research uses quantitative research. Data collection techniques used are primary data collection (observation, interviews and questionnaires) and secondary data collection (library review and documentation). The sample used is the sample formulated by Slovin as many as 70 respondents. The data obtained from the research results were processed using data analysis and using the help of the SPSS version 25 software program which consisted of validity tests, reliability tests on research instruments as well as descriptive statistical analysis techniques and inferential statistical analysis of the data that had been obtained. The results showed that the indicators used for each variable indicated that the occupational safety and health variables had a significant effect on the Performance of Production Section Employees at the Takalar Sugar Factory PT. Nusantara Plantation XIV (Persero). This is evidenced by the Correlation Test and the t-test and F-test and the Coefficient of Determination Test on the data that has been obtained.
The Effect of Service Quality on Customer Satisfaction at The Kampoeng Nelayan Restaurant Sapolohe Bulukumba Hasni Agustina Halim; Muh. Nasrullah; Didin Halim; Aris Baharuddin; Andi Muhammad Rivai
Business Research and Administration Innovation Vol. 1 No. 1 (2024): BRAIN - April
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i1.6

Abstract

This study aims to determine the Effect of Service Quality on Customer Satisfaction at the Kampoeng Nelayan Restaurant Sapolohe Bulukumba. Data collection techniques through, observation, questionnaires, and documentation. The data obtained are processed using quantitative methods of associative descriptive research type. The samples used in this study were 100 customers who had visited Kampoeng Nelayan Restaurant Sapolohe Bulukumba. Data processing uses the SPSS 24 application which consists of validity and reliability tests, descriptive data analysis techniques and inferential analysis. The results showed that the Quality of Service and Customer Satisfaction of Kampoeng Nelayan Restaurant Sapolohe Bulukumba had a significant influence. This is evidenced based on the results of data analysis obtained a linear regression equation of Y = 7.440 + 0.772X with a constant value of 7.440 and a regression coefficient value of 0.772 which is a positive value, meaning that the quality of service has a positive effect on customer satisfaction at the Kampoeng Nelayan Restaurant Sapolohe Bulukumba.
The Influences of Sales Agents Personal Selling on The Nissan Serena Car Brand Image Indra Yustika; Baharuddin, Aris; Sulmiah; Yusi Irensi Seppa
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.11

Abstract

This study aims to determine how much influence the Personal Selling Sales Agent has on the Brand Image of Nissan Serena PT. Wahana Megahputra Makassar, Lamojong Branch. This study uses a quantitative method of descriptive analysis research with data collection techniques through observation, questionnaires, and documentation. The sample used in this study was the entire population, namely 73 respondents. The data of this study were obtained from the results of data processing using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and inferential analysis. The results of this study indicate that the Personal Selling Sales Agent variable on the Nissan Serena Car Brand Image PT. Wahana Megahputra Makassar Lamojong Branch has a significant influence. This is evidenced by the results of a simple linear regression test and a correlation coefficient test of 0.919, which means that the relationship between Personal Selling and Brand Image is very high. The coefficient of determination is obtained at 0.813 which means that the influence of Personal Selling Sales Agents on the Brand Image of Nissan Serena PT. Wahana Megahputra Makassar, Lamojong Branch, got a score of 81.3% which was included in the very high category interval.
The Influence of Market Orientation and Product Innovation on Marketing Performance in Micro Trade Business at South Sulawesi Wahyuni Sulviana Oudina; Aris Baharuddin; Muh. Rizal S; Faizah Khaeruddin
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.15

Abstract

This study aims to find out how the influence of Market Orientation and Product Innovation on Marketing Performance in Micro Trade Business in South Sulawesi. The type of research is quantitative with data collection techniques were carried out by document and questionnaires. The population in this research are micro business actors in the trade who registered at Dinas Koperasi dan UKM Provinsi Sulawesi Selatan, amounting to 244.592. The sampling method used is Slovin with an error rate of 10%, which is obtained 100 respondents. The data obtained from the research results were processed using the SPSS version 25 application which consisted of validity and reliabilition tests to test the research instrumen as well as descriptive data analysis tests and inferential statistical analysis to test existing hypotheses. The results showed that market orientation was in the very good category, product innovation was in the good category, and marketing performance was in the very good category. The results of inferential analysis show that there is a significant influence between market orientation and product innovation on the marketing performance of micro trade business in South Sulawesi
The Effect Of The Utilization Of Digital Marketing On The Competitiveness Of Micro, Small, and Medium Enterprises (MSMEs) In Bone District Wisudawan, Edwin; Hanawi Haris; Aris Baharuddin; Syarifuddin
Business Research and Administration Innovation Vol. 1 No. 3 (2024): BRAIN - DESEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i3.23

Abstract

This study aims to determine how much influence the use of Digital Marketing has on the competitiveness of SMEs in Bone Regency. This study uses a quantitative descriptive type of research with data collection techniques through observation and questionnaires. The sample used in this study was 100 respondents. The data of this study were obtained from the results of data processing using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and inferential analysis. The results of this study indicate that the variables of Digital Marketing Utilization and MSME Competitiveness in Bone Regency have a significant influence. This is evidenced by the results of a simple linear regression test and a correlation coefficient test of 0.600, which means that the relationship between Digital Marketing Utilization and MSME Competitiveness is good/strong. And the Coefficient of Determination Test R^2 was obtained at 0.360, which means that the influence of Digital Marketing Utilization on MSME Competitiveness in Bone Regency obtained a value of 36.0%, while the remaining 64.0% was influenced by other factors.
The Influence of Fashion Trends on Purchasing Decisions at Rani Collection Boutiques in Makassar M, Fedrian; Baharuddin, Aris; Rivai, Andi Muhammad
Jurnal Administrasi Bisnis Vol 4, No 3 (2025) September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i3.76173

Abstract

This study aims to determine how much influence Fashion Trend has on Purchasing Decisions at Rani Collection Boutiques in Makassar. This research is a quantitative research with a total of 97 respondents using a descriptive approach. Data collection was carried out using observation techniques, questionnaires and documentation. The population in this study was 3,734 people. The sampling method used was using the Slovin formula, which was narrowed by 97 people. The data obtained from the research results were processed using the SPSS application with data analysis techniques used, namely validity and reliability tests, normality tests, simple regression analysis and the coefficient of determination. Based on the results of the study, it shows that: (1) The influence of fashion trends is in the very high category with a total percentage of 87.60%. (2) The Purchase Decision Level is also in the very high category with a percentage of 89.45%. (3). The Influence of Fashion Trends on Purchasing Decisions at Rani Collecion Boutiques in Makassar is in the strong category with a percentage of 0.728 or 72.8%.  
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Asmilah Adelia Ramadani Ahyar, Muhammad Ahnaf Nadewa Biyangsa Aina, Asri Nur Akbal, Fatimah Andhi Febisatria Andi Cudai Nur Anggraeni Damayanti Salam Arwin Sanjaya Aryan Agus Pratama Asdi Suprianto Aslinda Aslinda, Andi Aslinda, Aslinda Asmar Astuti, Asti Bakhtiar Bakhtiar Bakhtiar BASTIAN BASTIAN, BASTIAN Citra, Widya Cudai Nur Cudai Nur, Andi Dian Ayu Aulia Syam Didin Halim Dilfasari Yasin, Ayu Fadillah, Dewi Faiqa, Nurul Faizah Khaeruddin Fatimah Akbal Fatmawati, Fatmawati Febrianti, Kirei Fitriana Haedar Akib Haerul, Haerul Hajrah Lestari AM Halim, Didin Hamidah Nayati Utami Hanawi Haris HASNAWI HARIS HASNAWI HARIS, HASNAWI Hasni Agustina Halim Henni Zainal Herling, Herling Herman H, Herman Indasari, Indasari Indra Yustika Jamaluddin Jamaluddin Jamaluddin Jusman, Muhridho Jaya Lira, Darmais M, Fedrian M. Rezky Fitra Arfiyanto Maya Kasmita Mochtar Luthfi M Muh. Darwis Muh. Nasrullah Muh. Nur Yamin Muhammad Guntur Muhammad Kahfi, Muhammad Muhammad Luthfi Muhammad Luthfi Siraj Muhammad Rivai, Andi Muharram, Ade Munawarah, Nurhalisa Munna, Afzal Sayed Novayanti Sopia Rukmana, Novayanti Sopia Nur Astaman Putra Nur, Andi Cudai Nurhasni Muis Nurul Hidayat Nurul Insani, Gadis Oky Nur Pratiwi Johansyah Patawari Patawari Praditya, Andi Wira Prasetyawati, Erry Pratiwi, Nur Azizah Putri Nur Sabrina Natasya Rahmawati, Rahmawati Risma Niswaty Rivai, Andi Muh. Rivai, Andi Muhammad Rizal S, Muh. RR. Ella Evrita Hestiandari Rudi Salam S, Muh. Rizal S, Muh. Rizal Sakawati, Herlina Saputri, Suci Ramadhani Sasmila Seppa, Yusi Irensi Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Sitti Hardiyanti Arhas Subhan, Syamsu Sulmiah Sulmiah, Sulmiah Suyuti, Muh. Rizal Syah, Syahiruddin Syamsuriani, Syamsuriani Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syurwana farwita Taher Alhabsji Tappy, Selviana Triana Putri Herianto, Triana Putri Herianto Ulfa Dwi Batari Wader, Noris Wafirah, Nabila Salma Wahyuni Sulviana Oudina Widya Sari, Andi Indah Wisudawan, Edwin Yamin, Muh Nur Yusi Irensi Seppa Yusran, St. Chairun Annisa Zainal, Henni Zainal, Nur Hikmah