Article Per Year (5 Year)
p-Index From 2021 - 2026
5.255
P-Index
This Author published in this journals
All Journal Efisiensi : Kajian Ilmu Administrasi Indonesian Journal of Educational Studies Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Humano: Research Journal PROFIT : Jurnal Administrasi Bisnis Jurnal Office PINISI Discretion Review Pinisi Business Administration Review Milkiyah: Jurnal Hukum Ekonomi Syariah Jurnal Administrasi Bisnis Jurnal Ilmiah Pengabdian dan Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Pallangga Praja Jurnal Akademik Pengabdian Masyarakat Business Research and Administration Innovation (BRAIN)
Aris Baharuddin
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

Published : 48 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 48 Documents
Search

 1   2   3   4   5 
The Effect Entrepreneurship Product Innovation on Business Performance in Industry Micro Food of Brown Sugar in Bonto Bahari District Bulukumba Regency Sasmila; Muhammad Guntur; Aris Baharuddin; Aslinda; Andi Cudai Nur
Business Research and Administration Innovation Vol. 1 No. 1 (2024): BRAIN - April
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i1.2

Abstract

This study aims to determine the effect of entrepreneurial product innovation on business performance in the brown sugar micro food industry in the district of Bonto Bahari, Bulukumba Regency. This study uses a quantitative approach to the type of descriptive research with a population of 30 respondents and the sample in this study as many as 30 respondents. Data collection techniques used through observation, questionnaires (questionnaire), and documentation. The data obtained from the research results were processed using data analysis and using the SPSS software application consisting of descriptive analysis techniques and inferential statistical analysis. The results of the research that can show that the indicators for each of the variables used are in the entrepreneurial product innovation variable showing that the indicators used in this study are in the good category. As for the indicators on the business performance variable, it shows in the very good category. Based on the results of the inferential analysis, it was obtained that the person correlation was 0.939, which means that there is a very strong relationship between the two variables. So it can be concluded that there is a significant influence between Entrepreneurial Product Innovation on Business Performance in the Brown Sugar Food Micro Industry in Bonto Bahari District, Bulukumba Regency.
The Effect of Work Safety and Health (K3) on Production Departement Employee Performance at The Sugar Factory of PT. Nusantara Plantation XIV (Persero) in Takalar District Adelia Ramadani; Muh. Rizal S; Aris Baharuddin
Business Research and Administration Innovation Vol. 1 No. 1 (2024): BRAIN - April
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i1.3

Abstract

This study aims to determine how the influence of Work Safety and Health on the Performance of Production Section Employees either Simultaneously or Partially where the Takalar Sugar Factory PT. Nusantara Plantation XIV (Persero) became the object of his research. This research uses quantitative research. Data collection techniques used are primary data collection (observation, interviews and questionnaires) and secondary data collection (library review and documentation). The sample used is the sample formulated by Slovin as many as 70 respondents. The data obtained from the research results were processed using data analysis and using the help of the SPSS version 25 software program which consisted of validity tests, reliability tests on research instruments as well as descriptive statistical analysis techniques and inferential statistical analysis of the data that had been obtained. The results showed that the indicators used for each variable indicated that the occupational safety and health variables had a significant effect on the Performance of Production Section Employees at the Takalar Sugar Factory PT. Nusantara Plantation XIV (Persero). This is evidenced by the Correlation Test and the t-test and F-test and the Coefficient of Determination Test on the data that has been obtained.
The Effect of Service Quality on Customer Satisfaction at The Kampoeng Nelayan Restaurant Sapolohe Bulukumba Hasni Agustina Halim; Muh. Nasrullah; Didin Halim; Aris Baharuddin; Andi Muhammad Rivai
Business Research and Administration Innovation Vol. 1 No. 1 (2024): BRAIN - April
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i1.6

Abstract

This study aims to determine the Effect of Service Quality on Customer Satisfaction at the Kampoeng Nelayan Restaurant Sapolohe Bulukumba. Data collection techniques through, observation, questionnaires, and documentation. The data obtained are processed using quantitative methods of associative descriptive research type. The samples used in this study were 100 customers who had visited Kampoeng Nelayan Restaurant Sapolohe Bulukumba. Data processing uses the SPSS 24 application which consists of validity and reliability tests, descriptive data analysis techniques and inferential analysis. The results showed that the Quality of Service and Customer Satisfaction of Kampoeng Nelayan Restaurant Sapolohe Bulukumba had a significant influence. This is evidenced based on the results of data analysis obtained a linear regression equation of Y = 7.440 + 0.772X with a constant value of 7.440 and a regression coefficient value of 0.772 which is a positive value, meaning that the quality of service has a positive effect on customer satisfaction at the Kampoeng Nelayan Restaurant Sapolohe Bulukumba.
The Influences of Sales Agents Personal Selling on The Nissan Serena Car Brand Image Indra Yustika; Baharuddin, Aris; Sulmiah; Yusi Irensi Seppa
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.11

Abstract

This study aims to determine how much influence the Personal Selling Sales Agent has on the Brand Image of Nissan Serena PT. Wahana Megahputra Makassar, Lamojong Branch. This study uses a quantitative method of descriptive analysis research with data collection techniques through observation, questionnaires, and documentation. The sample used in this study was the entire population, namely 73 respondents. The data of this study were obtained from the results of data processing using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and inferential analysis. The results of this study indicate that the Personal Selling Sales Agent variable on the Nissan Serena Car Brand Image PT. Wahana Megahputra Makassar Lamojong Branch has a significant influence. This is evidenced by the results of a simple linear regression test and a correlation coefficient test of 0.919, which means that the relationship between Personal Selling and Brand Image is very high. The coefficient of determination is obtained at 0.813 which means that the influence of Personal Selling Sales Agents on the Brand Image of Nissan Serena PT. Wahana Megahputra Makassar, Lamojong Branch, got a score of 81.3% which was included in the very high category interval.
The Influence of Market Orientation and Product Innovation on Marketing Performance in Micro Trade Business at South Sulawesi Wahyuni Sulviana Oudina; Aris Baharuddin; Muh. Rizal S; Faizah Khaeruddin
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.15

Abstract

This study aims to find out how the influence of Market Orientation and Product Innovation on Marketing Performance in Micro Trade Business in South Sulawesi. The type of research is quantitative with data collection techniques were carried out by document and questionnaires. The population in this research are micro business actors in the trade who registered at Dinas Koperasi dan UKM Provinsi Sulawesi Selatan, amounting to 244.592. The sampling method used is Slovin with an error rate of 10%, which is obtained 100 respondents. The data obtained from the research results were processed using the SPSS version 25 application which consisted of validity and reliabilition tests to test the research instrumen as well as descriptive data analysis tests and inferential statistical analysis to test existing hypotheses. The results showed that market orientation was in the very good category, product innovation was in the good category, and marketing performance was in the very good category. The results of inferential analysis show that there is a significant influence between market orientation and product innovation on the marketing performance of micro trade business in South Sulawesi
The Effect Of The Utilization Of Digital Marketing On The Competitiveness Of Micro, Small, and Medium Enterprises (MSMEs) In Bone District Wisudawan, Edwin; Hanawi Haris; Aris Baharuddin; Syarifuddin
Business Research and Administration Innovation Vol. 1 No. 3 (2024): BRAIN - DESEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i3.23

Abstract

This study aims to determine how much influence the use of Digital Marketing has on the competitiveness of SMEs in Bone Regency. This study uses a quantitative descriptive type of research with data collection techniques through observation and questionnaires. The sample used in this study was 100 respondents. The data of this study were obtained from the results of data processing using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and inferential analysis. The results of this study indicate that the variables of Digital Marketing Utilization and MSME Competitiveness in Bone Regency have a significant influence. This is evidenced by the results of a simple linear regression test and a correlation coefficient test of 0.600, which means that the relationship between Digital Marketing Utilization and MSME Competitiveness is good/strong. And the Coefficient of Determination Test R^2 was obtained at 0.360, which means that the influence of Digital Marketing Utilization on MSME Competitiveness in Bone Regency obtained a value of 36.0%, while the remaining 64.0% was influenced by other factors.
The Influence of Fashion Trends on Purchasing Decisions at Rani Collection Boutiques in Makassar M, Fedrian; Baharuddin, Aris; Rivai, Andi Muhammad
Jurnal Administrasi Bisnis Vol 4, No 3 (2025) September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i3.76173

Abstract

This study aims to determine how much influence Fashion Trend has on Purchasing Decisions at Rani Collection Boutiques in Makassar. This research is a quantitative research with a total of 97 respondents using a descriptive approach. Data collection was carried out using observation techniques, questionnaires and documentation. The population in this study was 3,734 people. The sampling method used was using the Slovin formula, which was narrowed by 97 people. The data obtained from the research results were processed using the SPSS application with data analysis techniques used, namely validity and reliability tests, normality tests, simple regression analysis and the coefficient of determination. Based on the results of the study, it shows that: (1) The influence of fashion trends is in the very high category with a total percentage of 87.60%. (2) The Purchase Decision Level is also in the very high category with a percentage of 89.45%. (3). The Influence of Fashion Trends on Purchasing Decisions at Rani Collecion Boutiques in Makassar is in the strong category with a percentage of 0.728 or 72.8%.  
The Application Of Marketing Content In Improving Customer Engagement Harlog Studio In The City Makassar Lira, Darmais; Aslinda, Andi; Baharuddin, Aris
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.76223

Abstract

Application of Content Marketing to Increase Customer Engagement at HarlogStudio in Makassar City is one way to find out content marketing that can be used in running a business. The problem that arises is how to apply content marketing in increasing customer engagement and the determinant factors in its application.To achieve this goal, data collection techniques are used through observation, interviews, and documentation. The data is processed using a qualitative approach. This study took 5 (people) with representatives and met the criteria in this study. Source of data in this research is primary data. The interview technique was carried out in a structured manner using interview guidelines. The results of this study indicate that the application of content marketing in increasing customer engagement at Harlog Studio in Makassar City, namely business founders in marketing their product content can reach a wider audience and more consumers so that they are assisted by social media. The social media used are Instagram, Facebook, the YouTube platform and the official website page. Even though the application of content marketing at Harlog Studio has not been maximized, consumers who have used the service have covered the Makassar city area. Second, the supporting factors in the application of content marketing in increasing customer engagement are by utilizing social media to reach more consumers and facilitate promotion. Third, the inhibiting factor is that there is no schedule for posting content so that the available content has not been updated. Keywords: content marketing, digital marketing, customer engagement
From Vision to Practice: Transformational Leadership in Aligning Digital Adaptation with Islamic Values in Indonesian Sharia Hotels Rivai, Andi Muhammad; Suyuti, Muh. Rizal; Baharuddin, Aris; Salam, Rudi; Munna, Afzal Sayed
Milkiyah: Jurnal Hukum Ekonomi Syariah Vol. 4 No. 2 (2025): Milkiyah: Jurnal Hukum Ekonomi Syariah
Publisher : Sekolah Tinggi Agama islam Negeri Majene

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46870/milkiyah.v4i2.1538

Abstract

Sharia-compliant hotels in Indonesia are increasingly challenged to maintain religious integrity while embracing digital transformation. This study investigates how transformational leadership supports the integration of digital technologies in accordance with Islamic principles, recognising that although leadership is not explicitly regulated, the operational guidelines provide a normative framework that leaders are expected to interpret and implement in practice. A qualitative observational approach was employed. Data were collected from nine Sharia hotels in Makassar and Malang. The data were analysed using a six-phase thematic analysis framework, which enabled the systematic identification, coding, and interpretation of patterns across the entire dataset. The findings reveal that transformational leadership, which is characterised by visionary direction, motivational influence, and supportive engagement, is crucial in aligning technological adaptation with Sharia values. Hotels with stronger leadership adherence to Islamic ethics were more adherent in implementing digital tools that uphold modesty, halal standards, and moral conduct. Conversely, hotels lacking in consistent leadership practices showed weaker integration of both digital systems and Sharia compliance. Transformational leadership is essential in harmonising innovation and Islamic values. The findings of this study provide practical implications for Sharia hotel managers and policymakers to integrate transformational leadership with digital strategies so that technological innovation can enhance competitiveness without compromising adherence to Sharia principles.
PENGARUH PELATIHAN, KOMPENSASI DAN DISIPLIN KERJA TERHADAP PRESTASI KERJA KARYAWAN (Studi Pada Kantor PT. PLN (Persero) Area Pelayanan dan Jaringan Malang) Baharuddin, Aris; Alhabsji, Taher; Utami, Hamidah Nayati
Profit: Jurnal Adminsitrasi Bisnis Vol. 6 No. 2 (2012): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (145.408 KB)

Abstract

Tujuan dari penelitian ini adalah mendeskripsikan variabel pelatihan, dan mengetahui pengaruh variabel pelatihan, kompensasi dan disiplin kerja secara simultan dan parsial terhadap prestasi kerja karyawan pada kantor PT. PLN (Persero) Area Pelayanan dan Jaringan Malang. Penelitian ini bersifat explanatory, jumlah sampel dalam penelitian ini sebanyak 44 responden. Metode statistik menggunakan analisis regresi linier berganda. Berdasarkan hasil penelitian dapat disimpulkan bahwa dari hasil analisis deskriptif, pelatihan yang diikuti karyawan dinilai tepat sasaran terutama kandungan materi dan durasi waktu yang optimal. Kompensasi juga telah dinilai baik terutama pada unsur gaji dan kompensasi pelengkap, sedangkan pada unsur fasilitas yang melingkupi kendaraan dan tempat tinggal cenderung dinilai perlu ditingkatkan. Disiplin kerja karyawan dinilai sangat tinggi, terutama pada ketaatan terhadap peraturan, ketaatan pada standard kerja dan etika kerja. Prestasi kerja karyawan juga direspon sangat positif hampir diketiga unsur yaitu ketepatan waktu, kualitas kerja dan kuantitas kerja. Pelatihan, kompensasi dan disiplin kerja secara simultan dan parsial berpengaruh signifikan terhadap prestasi kerja karyawan pada kantor PT. PLN (Persero) APJ Malang. Seluruh variabel bebas memiliki pengaruh dengan arah positif dan kontribusi terbesar bersumber dari pelatihan. Kata Kunci: Pelatihan, Kompensasi, Disiplin Kerja dan Prestasi Kerja
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Asmilah Adelia Ramadani Ahyar, Muhammad Ahnaf Nadewa Biyangsa Aina, Asri Nur Akbal, Fatimah Andhi Febisatria Andi Cudai Nur Anggraeni Damayanti Salam Arwin Sanjaya Aryan Agus Pratama Asdi Suprianto Aslinda Aslinda, Andi Aslinda, Aslinda Asmar Astuti, Asti Bakhtiar Bakhtiar Bakhtiar BASTIAN BASTIAN, BASTIAN Citra, Widya Cudai Nur Dian Ayu Aulia Syam Didin Halim Faiqa, Nurul Faizah Khaeruddin Fatimah Akbal Febrianti, Kirei Fitriana Haedar Akib Haerul, Haerul Hajrah Lestari AM Halim, Didin Hamidah Nayati Utami Hanawi Haris HASNAWI HARIS HASNAWI HARIS, HASNAWI Hasni Agustina Halim Henni Zainal Herling, Herling Indasari, Indasari Indra Yustika Jamaluddin Jamaluddin Jamaluddin Jusman, Muhridho Jaya Lira, Darmais Luthfi M, Mochtar M, Fedrian M. Rezky Fitra Arfiyanto Maya Kasmita Muh. Darwis Muh. Nasrullah Muh. Nur Yamin Muhammad Guntur Muhammad Kahfi, Muhammad Muhammad Luthfi Muhammad Luthfi Siraj Munna, Afzal Sayed Nur Astaman Putra Nur, Andi Cudai Nurhasni Muis Oky Nur Pratiwi Johansyah Patawari Patawari Praditya, Andi Wira Prasetyawati, Erry Pratiwi, Nur Azizah Putri Nur Sabrina Natasya Rahmawati, Rahmawati Risma Niswaty Rivai, Andi Muh. Rivai, Andi Muhammad Rizal S, Muh. RR. Ella Evrita Hestiandari Rudi Salam S, Muh. Rizal S, Muh. Rizal Sakawati, Herlina Saputri, Suci Ramadhani Sasmila Seppa, Yusi Irensi Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Sitti Hardiyanti Arhas Subhan, Syamsu Sulmiah Suyuti, Muh. Rizal Syah, Syahiruddin Syamsuriani, Syamsuriani Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syurwana farwita Taher Alhabsji Tappy, Selviana Triana Putri Herianto, Triana Putri Herianto Ulfa Dwi Batari Wader, Noris Wafirah, Nabila Salma Wahyuni Sulviana Oudina Widya Sari, Andi Indah Wisudawan, Edwin Yamin, Muh Nur Yusi Irensi Seppa Yusran, St. Chairun Annisa Zainal, Nur Hikmah