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Marnisah, Luis
Universitas Indo Global Mandiri
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Journal : Journal of Community Empowerment

 1 
PELATIHAN KEWIRAUSAHAAN MASYARAKAT DESA MELALUI PROGRAM KKN-T DI DESA MUARA DAMAI, SEMBAWA, BANYUASIN, SUMATERA SELATAN Agiska, Bella Putri; Intan, Amelia Nur; Agustina, Eka; Marnisah, Luis; Kurniawan, Mohammad; Veronica, Meilin
Journal of Community Empowerment Vol 4, No 2 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i2.34509

Abstract

ABSTRAKMasyarakat Desa Muara Damai, Kecamatan Sembawa, Banyuasin, masih menghadapi kesulitan dalam memulai usaha kecil. Karena kurangnya pengetahuan tentang kewirausahaan, keahlian manajemen, dan sumber daya pemasaran yang tersedia, Program Kuliah Kerja Nyata Tematik (KKN-T) dirancang untuk meningkatkan semangat wirausaha, meningkatkan kemampuan pengelolaan usaha, dan memanfaatkan potensi lokal desa. Metode deskriptif partisipatif digunakan untuk melaksanakan kegiatan melalui penyuluhan, diskusi, simulasi, dan pendampingan usaha. Lebih dari empat puluh orang tergabung dalam masyarakat desa yang terdiri dari pelaku UMKM, kelompok tani, karang taruna, dan perangkat desa. Hasil kegiatan menunjukkan bahwa peserta lebih memahami konsep kewirausahaan, lebih memahami cara membuat rencana bisnis sederhana, lebih memahami pengelolaan keuangan, lebih memahami strategi pemasaran, dan lebih tertarik untuk memulai bisnis sendiri. Selain itu, sebagai langkah awal menuju kemandirian ekonomi desa yang berkelanjutan, terbentuk jaringan kolaborasi antara masyarakat, usaha kecil dan menengah (UMKM) dan pemerintah desa.Kata kunci: Kewirausahaan, pemberdayaan masyarakat, KKN-T, Desa Muara Damai ABSTRACTThe community of Muara Damai Village, Sembawa District, Banyuasin, still faces difficulties in starting small businesses. Due to a lack of entrepreneurial knowledge, management skills, and available marketing resources, the Thematic Community Service Program (KKN-T) was designed to foster entrepreneurial spirit, improve business management skills, and utilize the village's local potential. Participatory descriptive methods were used to implement the activities through outreach, discussions, simulations, and business mentoring. More than forty people joined the village community, consisting of MSMEs, farmer groups, youth organizations, and village officials. The results of the activity showed that participants gained a better understanding of the concept of entrepreneurship, a better understanding of how to create a simple business plan, a better understanding of financial management, a better understanding of marketing strategies, and a greater interest in starting their own businesses. Furthermore, as a first step toward sustainable village economic independence, a collaborative network was formed between the community, small and medium enterprises (MSMEs), and the village government. Keywords: Entrepreneurship, community empowerment, KKN-T, Muara Damai Village
PELATIHAN GOOGLE MY BUSINESS UNTUK PENINGKATAN PENJUALAN PADA IBU PKK DESA MUARA DAMAI, SEMBAWA, BANYUASIN, SUMATERA SELATAN Aldina, Rizky; Putri, Putri; Saputri, Efrillia Missel; Marnisah, Luis; Kurniawan, Mohammad; Veronica, Meilin
Journal of Community Empowerment Vol 4, No 2 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i2.34433

Abstract

ABSTRAKKegiatan pengabdian masyarakat ini mengusung tema “Pelatihan Google My Business untuk Meningkatkan Penjualan bagi Ibu PKK Desa Muara Damai Kecamatan Sembawa, Provinsi Sumatera Selatan”. Proses kegiatan dimulai dengan koordinasi antara tim pelaksana dan pihak mitra, yaitu Pemerintah Desa Muara Damai serta kelompok Ibu-Ibu PKK. Setelah itu, dilakukan analisis awal untuk mengetahui kebutuhan peserta, diikuti dengan sosialisasi mengenai pentingnya pemasaran digital, pelatihan praktis pembuatan akun Google My Business, pengisian profil usaha, dan pengunggahan foto produk. Selanjutnya, ada pendampingan langsung dalam pengelolaan akun, termasuk pembaruan informasi usaha dan memberikan respons pada ulasan pelanggan. Tahap terakhir adalah evaluasi lisan untuk mengevaluasi pemahaman peserta atas materi yang telah disampaikan. Partisipan kegiatan terdiri dari 30 orang ibu PKK dari dua dusun di Desa Muara Damai, Kecamatan Sembawa, Kabupaten Banyuasin, Provinsi Sumatera Selatan. Hasil dari pelatihan ini menunjukkan bahwa peserta mampu membuat dan mengelola akun Google My Business secara mandiri, meningkatkan visibilitas produk di Google Search dan Google Maps, serta merasa percaya diri dalam menggunakan teknologi digital. Melalui program ini, diharapkan ibu-ibu PKK bisa memperluas jangkauan pemasaran, meningkatkan penjualan, serta memberikan kontribusi pada pertumbuhan ekonomi keluarga dan desa secara berkelanjutan. Kata kunci: Pelatihan; Google My Business; Penjualan  ABSTRACTThis community service activity carries the theme "Google My Business Training to Increase Sales for the PKK Mothers of Muara Damai Village, Sembawa District, South Sumatra Province." The process began with coordination between the implementing team and the partner, namely the Muara Damai Village Government and the PKK women's group. After that, an initial analysis was conducted to understand the participants' needs, followed by socialization on the importance of digital marketing, practical training on creating a Google My Business account, filling out business profiles, and uploading product photos. Next, there was direct assistance in managing the accounts, including updating business information and responding to customer reviews. The final stage is a verbal evaluation to assess the participants' understanding of the material presented. The participants in the activity consisted of 30 PKK mothers from two hamlets in Muara Damai Village, Sembawa District, Banyuasin Regency, South Sumatra Province. The results of this training indicate that participants are able to create and manage Google My Business accounts independently, enhance product visibility on Google Search and Google Maps, and feel confident in using digital technology. Through this program, it is expected that the PKK mothers can expand their marketing reach, increase sales, and contribute to sustainable economic growth for families and villages. Keywords: Training; Google My Business; Sales
Co-Authors Agiska, Bella Putri Agustian, Endy Agustin, Nency Ahmad Sanmorino Ahmad Tohir Aisyah Akbar, M. Gilang Tri Aldina, Rizky Alie, Marzuki Apridiani, Tiara Aravik, Havis Arzeti, Fiore Putri Astuti, Kartini Herma Azrai’e K.Rosni Azra’ie K Rosni Barik Barik Choiriyah Choiriyah Daniel Ginting Daniel Ortega Situmorang Darmaputera, Mohammad Kurniawan Denny Saputra Desta Agustina Dewi, Pitri Rosmala Dian Mellany Dwi Irawan Effendi, Elliya Eka Agustina, Eka Eko Surya Dinata Endah Dewi Purnamasari Endi Rekarti, Endi Fadilla, Fadilla Fakhry Zamzam Fauzan, M Ammar Fellyanus Habaora Fellyanus Habaora Fellyanus Habaora Fenilom Muday Frastuti, Melia Ghina, Aliah Habaora, Fellyanus Halin, Hamid Hamid Halin Harsi Romli Harya, M Zaniko Helmaviana, Silviana Hikmah Fitriani Imamah, Fathonah Nur Ina Aprillia Intan, Amelia Nur Jacobus Jermias JAYA, IRFAN Jefirstson Richset Riwukore Jefirstson Richset Riwukore Jefirstson Richset Riwukore Jefirstson Richset Riwukore Juhaini Alie Juhaini Alie Kore, Jefirstson Richset Riwu Kurniawan DP, Mohammad Kurniawan, Mohammad Lamella Nintha Pinem Laviena Octora Lesmono, Nanda Kurnia Andi Lucky Keta Ritanti Lusiana, Sindi Ayu M Kurniawan DP M Reza Vahlevi M. Kurniawan DP Manafe, Elbert Manafe, Graendy Zimrat Margaretha Harti Ariandini Martin, Irene Verza Meita Istianda Melianus Imanuel Manalor Mellynda Adelia Mikko Mohd. Kurniawan Muhammad Aldaman Nasution, Surya Andita NI Wayan Priscila Yuni Praditya Nubila, Heti Oktarini, Rahmi Dwi Ora, Fellyanus Haba Oscar, Jimmi Perimansyah Perimansyah Perimansyah, Perimansyah Putri Putri, Putri Ramadhani, Anaya Okta Richo Mahendra Ridwan Effendi Riwu Kore, Firda R Riwu Kore, Jefirstson R Riwukore, Jefirstson Richset Riyansah, Muhammad Romli, Harsi Rosa, Arshellia Rosina Ravenska Mbuik Roswaty, Roswaty Saputri, Efrillia Missel Sari, Mayang Alya Sari, Pita Sari, Retty Purnama Satyawan, Robby Septiadi, Muhammad Dede Shinta Puspasari Shofyan Muharsyah Siti Fatimah J Siti Komariah Hildayanti Sulastri Sulastri Sulistiono, Donny Sunardi, Hastha Susi Handayani Syech Idrus Tabrani Tabrani Tabroni Terttiaavini, Terttiaavini Tien Yustini Tien Yustini, Tien Tirta Jaya Jenahar Travolta, Jovanka Feryan Utami, Alia Utami, Nadia Vania, Dera Tita Veronica, Meilin Wadud, Muhammad Wicaksana, Bagus Jiwangga Wulandar, Rika Yolanda Mareta Yuliana Yuliana Yulianti, Nyayu Apni Yulius, Yosef Yurdianto, Ardian Zamzam, Fazakkir