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All Journal Media Ekonomi dan Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal PROSIDING SEMINAR NASIONAL CENDEKIAWAN Jurnal Pengabdian Masyarakat AbdiMas Prosiding Seminar Nasional Pakar Alignment: Journal of Administration and Educational Management Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Logistik Indonesia Majalah Ilmiah Bijak Jurnal Mantik JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Bisnisman : Riset Bisnis dan Manajemen Journal of Economics and Business UBS Ilomata International Journal of Management International Journal of Engineering, Science and Information Technology International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Collaboration Journal of Community Services (ICJCS) Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Neo Journal of economy and social humanities Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Innovative and Creativity Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital J-CEKI Atestasi : Jurnal Ilmiah Akuntansi
Abdul Haeba Ramli
Fakultas Ekonomi Dan Bisnis, Universitas Esa Unggul, Jakarta
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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA MC DONALD’S DI PALMERAH JAKARTA BARAT Deny Rumaidlany; Siti Mariam; Abdul Haeba Ramli
JURNAL LENTERA BISNIS Vol 11, No 2 (2022): JURNAL LENTERA BISNIS, Mei 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i2.567

Abstract

This study aims to examine and analyze the effect of brand image and brand awareness on purchase decisions at Mc Donald's in Palmerah, West Jakarta. This study used a sample of 100 people who were selected using a non-probability sampling technique, namely the accidental sampling method. The dependent variable in this study is the purchase decision, while the independent variables are brand image and brand awareness. The results of this study indicate that brand image (X1) and brand awareness (X2) have a positive effect on purchase decisions (Y). It can be seen from the findings that: (1) brand image has a positive effect on purchase decisions with a value of 0.409 and a significance level of 0.000; (2) brand awareness has a positive effect on purchase decisions with a value of 0.586 and a significance level of 0.000; (3) brand image and brand awareness simultaneously have a positive effect on purchase decisions with an Fcount value of 91.46, greater than Ftable 3.09, and a significance value of 0.000 <0.05; and (4) the effect of brand image and brand awareness on purchase decisions is 65.3%, with the remaining 34.7% being the influence by other variables not examined in this study.Keywords: brand image, brand awareness, purchasing decisions, McDonald's
PENGARUH PENGEMBANGAN KARIR TERHADAP TURNOVER INTENTION MELALUI KINERJA KARYAWAN YANG DIMODERASI OLEH BUDAYA ORGANISASI Netty Situmorang; Abdul Haeba Ramli; Heru Kreshna Reza
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.890

Abstract

Intention to move is an early indicator of someone's possibility of leaving their job. The tendency for employees to leave can lead to a number of negative impacts including company costs to recruit and train new employees, lower productivity, volatility in terms of overall company performance and reduced satisfaction among remaining employees. The purpose of this study is to determine the effect of career development on turnover intention through employee performance which is moderated by organizational culture. Research data was collected using a questionnaire distributed during the survey period in July 2023 to 200 employees. Research data was processed and analyzed using the Structural Equation Model Partial Least Square (SEM-PLS). The results of the study show that career development has no significant effect on turnover intention, in other words the data does not support the hypothesis. Organizational culture does not moderate the relationship between career development and employee performance, in other words the data does not support the hypothesis. Key words: Career Development, Turnover Intention, Employee Performance, Organizational Culture 
LEADER-MEMBER EXCHANGE, COMMUNICATION SATISFACTION, JOB SATISFACTION, EMPLOYEE ENGAGEMENT DAN EMPLOYEE PERFORMANCE Arfian Oktaviandi Rizky; Abdul Haeba Ramli; Siti Mariam
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.891

Abstract

After the pandemic in Indonesia and even the world ended, many industrial companies began to revive by focusing on improving the performance of their companies. Then the company will need high-performing employees in order to help the company return to its previous performance even higher. The purpose of this research is to determine the effect of Communication Satisfaction, Leader-Member Exchange, Job Satisfaction and Employee Engagement on Employee Performance in Industrial Companies. This data collection was carried out by distributing questionnaires to 116 respondents who were employees in industrial companies in the June 2023 period. In this research the method used for data processing and analysis was Structural Equation Model Partial Least Square (SEM-PLS). The results showed that Communication Satisfaction has a positive effect on Employee Engagement, Communication Satisfaction has a positive effect on Job Satisfaction, Communication Satisfaction has a positive effect on Employee Performance, Leader-Member Exchange (LMX) has no positive effect on Employee Engagement, Employee Engagement has a positive effect on Employee Performance, Job Satisfaction has a positive effect on Employee Engagement, Job Satisfaction has no positive effect on Employee Performance. The industry is expected to increase Job Satisfaction by increasing employee safety while working, for example by adding security services and working hours that are not exceeding the provisions, but it can also be increased through the provision of adequate compensation.Keywords: Communication Satisfaction, Leader-Member Exchange, Job Satisfaction, Employee Engagement, Employee performance
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI RETENSI KARYAWAN PADA KANTOR CABANG BANK CENTRAL ASIA Surya Hardi Lukita; Ahmad Hidayat Sutawijaya; Siti Mariam; Abdul Haeba Ramli
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1477

Abstract

In this era of globalization and intense competition in the business world, retaining qualified and potential employees is an important challenge for many companies, especially banks. However, a high employee turnover rate is one of the main problems that companies often face. BCA as one of the banks that is able to maintain employee retention well, therefore, analyzing factors such as Job Satisfaction, Compensation, Company Culture and Career Development Opportunities which are thought to influence Employee Retention at BCA bank branch offices is important. The research approach used in this research is quantitative research using SPSS software. The population in this study were employees at BCA bank branch offices with the criteria of having permanent employee status, working for more than or equal to three years and domiciled at BCA bank branch offices in JABODETABEK. Determining respondents used a non-probability sampling method with a total of 130 respondents. The results of this research showed that the variables Job Satisfaction, Compensation, Company Culture and Career Development Opportunities simultaneously had a positive effect on Employee Retention at BCA bank branch offices in JABODETABEK. Then it was also found that the results of this research partially showed that Job Satisfaction and Company Culture did not have a positive effect on Employee Retention at BCA bank branch offices in JABODETABEK. Compensation and Career Development Opportunities have a positive effect on Employee Retention at BCA bank branch offices in JABODETABEK.
ANALISA KEPUASAN PELANGGAN DALAM KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PADA PENGGEMAR GRUP MUSIK Dohan Faqih Ibrahim; Siti Mariam; Ahmad Hidayat Sutawijaya; Abdul Haeba Ramli
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1486

Abstract

The purpose of this research is to determine how the analysis of customer satisfaction in service quality and price affects loyalty among music group fans. This research method uses a descriptive method with a quantitative approach. The sampling technique used was purposive sampling technique, and the data collection method in this research used observation and questionnaires. Data obtained from the questionnaire with a total of 120 respondents. The testing of the questionnaire data used SPSS version 26 for the calculations, with a significance level of a = 5% for this test. The results of this study indicate that customer satisfaction, service quality, and price significantly affect fan loyalty, with a coefficient of determination test of 0.567. This means that 56.7% of the customer loyalty variable can be explained by the variables of customer satisfaction, service quality, product quality, and price. The remaining 43.3% can be described by other variables that were not examined in this study. Customer satisfaction with loyalty through the t-test hypothesis with a calculated t-value of 5.016, so that H1 is accepted. The quality of service towards loyalty obtained a t-test hypothesis value of 9.172, thus H2 is accepted. Product quality towards customer loyalty through the t-test hypothesis yielded a value of 2.265, thus H3 is accepted. Price towards customer loyalty has a t-statistic value of 8.466, thus H4 is accepted. For future research, the sample studied can be expanded, such as extending the research to all of Indonesia to represent every fan.
Co-Authors Abadi, Ferryal Adelia, Marsach Aderisma Nafisa Salma Aditya Halim Perdana Kusuma Putra Putra Adrifa, Zacky Putra Ahmad Hidayat Sutawijaya Ahmad Hidayat Sutawijaya Al Kausar, Al Kausar Almaitsya Gianis Andi Hafidah Andriyanti Asianto Anggraeni, Abellia Septri Annisa Rahmawati Arbol, Dolfina Martila Ardhana, Nugroho Aji Arfian Oktaviandi Rizky Arifah, Muhammad Syahroni Aristawidya, Annisa Nur Ariztian, Rian Aulia Sari Pratiwi Awibowo, Yogo Ayu Larasati Beny Witjaksono Budiman Imran Cherie Anne S. Banca Dahliana, Nur Apriani de Araujo, Lizio Marcel Deny Rumaidlany Dewi, Ni Putu Karunia Dhinda Siti Mustikasari Diatmika, Anak Agung Ketut Dihin Septyanto Dohan Faqih Ibrahim Edi Hamdi eki, eki Erny Amriani Asmin Esther Trivena Maniagasi Fachridian, Agung Fahrosa, Salsa Meisita Fatiani, Kurunul Febriani, Fika Aurelia Fika Aryani Gecolea, Zianneil T. Gecolea, Zianneil T. Gecolea Gunawan, Tipanirah Hendriadi, Hendriadi Hermaya, Anissa Indriani, Sintiati Joni Hartono Kalim, Muchamad Nur Kanaya, Aida Suni Kastyaningrum, Tiara Putri Kurniawati, Erna Kusnadi Lia Amalia Lucky Samuel Maharani, Alfiana Citra Maratis, Jerry Marisa Zahra Megawaty Meidiyanty, Elvira Mesina, James Ronald O. Miaty, Indah Juneta Muhammad Asrar Ameido Muhmin, Andi Hidayat Muslim Muslim Netty Situmorang Novianti, Intan Erlita Nurcahyani, Widy Panji Kresna, Egi Prasetyo, Wishnu Budi Prasetyo, Wisnu Budi Prastiyo Diatmono Pratama, Mario Putra Pratama, Rekha Agustiyanto Purbasari, U.K. Purnomo, Suseno Hadi Rahayu, Astrid Rahmadhini Dwi Hadiyanti Rahmawati, Amanda Reza, Heru Kreshna Rezki Nurdiansyah Ridswan, Muhammad Rinaldi, Guntur Ringo, Rejhi Yunus Siringo Riza Olivia Harahap Rizka Diah Agustia Rizki Yudhistira Rizky, Amelia Rojuaniah Rojuaniah Roza Aulia Abidin Safuan Safuan Samudro Seto Samuel, Lucky Saputra, Radiansyah Harry Sari, Pascalia Indah Permata Satria, Fajar Siti Mariam SITI MARIAM Siti Mariam Siti Mariam Siti Mariam Siti Mariam Siti Mariam Siti Rafika Arman Sofia Apriliani Penu Sukalumba Steven, Jacob Supiati Supiati Surya Hardi Lukita Suseno Hadi Purnomo Sutawidjaya, Ahmad Hidayat Sutawijaya, Ahmad Hidayat Sutriani Sutriani Syafta Sulistyo Puteri Syahroni Syahroni Sylvia, Sylvia Sylvyani, Novi Rohma Tablante, Dennish Tablante, Dennish H. Takrim, Muhammad Thamanda, Dhea Rusli Toaha, Muhammad Trianingrum, Cendy Fauziah Unggul Kustiawan Vabilla, Tanti Vina Sandriana Ulfa Wahyudi, Ickhsanto Wahyudi, Triyono Arief Wicaksana, Harits Hijrah Yudistria, Yuyus