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All Journal Jurnal Kajian Manajemen Bisnis Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Dinamika Pendidikan JURNAL EVALUASI PENDIDIKAN Jurnal Ilmu Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Pendidikan Ilmu Sosial Journal of Management and Business Review JRK (Jurnal Riset Komunikasi) Jurnal Taman Vokasi Sumatra Journal of Disaster, Geography and Geography Education Jurnal Penelitian Pendidikan IPA (JPPIPA) Gondang: Jurnal Seni dan Budaya Widya Yuridika JURNAL PENDIDIKAN TAMBUSAI Journal on Education JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Ensiklopedia Social Review JRTI (Jurnal Riset Tindakan Indonesia) Jurnal Pendidikan dan Konseling Jurnal Inovasi Pendidikan Ekonomi Ilomata International Journal of Management Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Journal of Management - Small and Medium Enterprises (SME's) Ilomata International Journal of Management Komitmen : Jurnal Ilmiah Manajemen Indonesian Journal of Tourism and Leisure Operations Management and Information System Studies Marketing Management Studies ProBisnis : Jurnal Manajemen JEBI (Jurnal Ekonomi dan Bisnis Islam) Journal of Business Studies and Management Review e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Law and Economics Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi The Indonesian Journal of Computer Science Manaruko: Jurnal Pengabdian Masyarakat Komunikatif : Jurnal Ilmiah Komunikasi
Susi Evanita
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : Jurnal Ecogen

 1 
PENGARUH KUALITAS PRODUK, PROMOSI DAN KEBUTUHAN MENCARI VARIASI TERHADAP PERILAKU PERALIHAN MEREK (BRAND SWITCHING) PRODUK KOSMETIK SARIAYU DI KOTA PADANG Atika Zahari; Susi Evanita
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5669

Abstract

This study aims to examine the effect of quality of products, promotion and variety seeking towardbrand switchingSariayu cosmetic products in Padang. This research isdescriptive and qualitative research.. The population in this study was Padang city women who had used Sariayu cosmetic products. The sampling technique used is Purposive sampling with a total sample of 100 respondents.The type of data used is primary and secondary data. Thedata analysis technique used is multiple regression by using t test and F test. The analytical method used is path analysis using the SPSS version 21 program.The result of the research shows thatthere is a positive and insignificant influence between quality of products variables on brand switching behavior ofSariayu cosmetic products in Padang.Promotionvariableshas a positive and insignificant  effect to brand switching behavior ofSariayu cosmetic products in Padang. Then Variety Seeking variableshas a positive and insignificant  effect to brand switching behavior ofSariayu cosmetic products in Padang. Keyword: Quality of products, Promotion, Variety Seeking, Brand Switching
THE INFLUENCE OF STUDENT PERCEPTION OF ENTREPRENEURSHIP AND FAMILY ENVIRONMENT TOWARD ENTREPRENEURIAL INTENTION (STUDY OF SMK STUDENTS IN PADANG) Fadli Muzdalifah; Susi Evanita
Jurnal Ecogen Vol 2, No 1 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i1.6137

Abstract

The purposes of this research are to analyze: The effect of student perception of entrepreneurship on entrepreneurial intention of SMK Students in Padang and The effect of family environment on entrepreneurial intention of SMK Students in Padang. The type of this research is causative research. The population for this research is all students of SMK in Padang. The total sample of this research was 200 people by using a questionnaire. The result of this research shows that student perception of entrepreneurship has significant effect on entrepreneurial intention of SMK students in Padang and family environment has no significant effect on entrepreneurial intention of SMK students in Padang. The conclusion from this research is student perception of entrepreneurship show a significant effect on an entrepreneurial intention of SMK Students in Padang and Family environment there is no significant effect on an entrepreneurial intention of SMK Students in Padang. For the future research, it is better to increase the support of parents to their children to entrepreneurship and improve entrepreneurship activities that can influence entrepreneurial intention.Keyword: Student Perception of Entrepreneurship, Family Environment, Entrepreneurial Intention
Pengembangan Karakter Wirausaha Dalam Pelajaran Ekonomi Bagi Guru Ekonomi Di Kota Padang Sri Arita; Susi Evanita; Rita Syofyan
Jurnal Ecogen Vol 3, No 2 (2020): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v3i2.8941

Abstract

In the industry 4.0 era, it requires individual skills and abilities to continue to exist and be able to keep up with developments in the economy which will be dominated by technology. Humans are no longer required to become workers but are required to create a jobs, therefore it takes the character of entrepreneurship in individuals so as not to position themselves as job seekers who will be defeated by technology, but are expected to become job creators who will be supported by technological developments. The character of the entrepreneur can be instilled through learning or education. The teacher as a facilitator in learning can incorporate elements of entrepreneurial character into economic subjects. The character of the entrepreneur is the locus of control, willing to take risks, creativity and the ability to build good social relationships. To achieve this, learning in high school must be planned in several stages, first, implemented and controlled to achieve the objectives, namely; produce graduates who have an entrepreneurial mind, secondly, habituating the application of entrepreneurship through teaching and learning activities, applying characteristic values and integrating entrepreneurship into learning, third, teaching and learning activities are carried out through planning to open entrepreneurial insights, instill entrepreneurial attitudes, provide practical knowledge and provide knowledge the initial experience of trying, by involving students in learning, is expected to instill concepts, instill attitudes, technical understanding and provide entrepreneurial experience. Keywords : character, entrepreneurial character, education, economy
PENGARUH ENDORSER, HARGA DAN KUALIATAS PRODUK TERHADAP PERILAKU PERALIHAN MEREK (BRAND SWITCHING) BEDAK PADAT MAYBELLINE DI KOTA PADANG Reni Anggraeni; Susi Evanita; Rani Sofya
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5682

Abstract

The purpose of this study is to determine the effect of endorser, price and quality of products toward  Brand Switching Maybelline Solid Powder in Padang. The type of research is descriptive and qualitative research.  The sampling technique used is Purposive sampling.  The type of data used is primary  and secondary data. The data analysis technique used is multiple regression by using t test and F test.  The result of the research shows that there is a positive and insignificant influence between endorser variables on brand switching behavior of Maybelline solid powder in Padang. Then for price variable has no effect on brand switching, but there is significant influence between product quality variable to brand switching of Maybelline solid powder in Padang. Keywords : endorser,  price,  product quality,  brand switching
Understanding Generation Z: A Decade of Psychological Well-Being Research Trinanda, Okki; Wardi, Yunia; Evanita, Susi
Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i2.17323

Abstract

In the past decade, the psychological well-being of Generation Z has gained remarkable attention in Human Resource Management studies. However, the research remains fragmented, leaving significant knowledge gaps. This article aims to consolidate and critically analyze existing literature, providing a systematic review of key themes, methodologies, and findings to guide future research. This study systematically reviewed 332 peer-reviewed publications spanning 2017–2023. The analysis employed referencing network metrics, identified research trends and evaluated methodological strengths and limitations to present a cohesive narrative on Gen Z's psychological well-being. The review reveals a substantial surge in publications, emphasizing Gen Z's mental health challenges and coping mechanisms. However, current studies often focus on favorable variables, lack advanced methodological rigor, and over-rely on cross-sectional designs. This article highlights the need for diversified frameworks, longitudinal approaches, and interdisciplinary collaborations to deepen understanding. As one of the first comprehensive literature reviews on Gen Z's psychological well-being, this article bridges research gaps and offers actionable insights for scholars and practitioners in Human Resource Management and beyond.
Co-Authors Abel Tasman Abror Abror Ainil Mardiah Aisyah, Nabila Alvi Syukriman Andini Khairunnisa Anggi Putri Kurniadi anggraini, Syafrida Anwar, Kendis Arfan Zaky Wiadri Armiati Armiati Armiati Astuti, Kristiana Atika Zahari Awwali Fitri, Sururi Ayang Marsnely Batubara, Hani Maisyarah Bimbo Novriandri Candra, Yuni Chairil, Arsala Bilhuda Chichi Andriani, Chichi Citra Ramayani Delvia Safitri Delvia Safitri Delvia Dilla Alstra Dilla Engla Sari Dwi Fitrian Armazura Dwita, Vidya Rini Dwita, Vidyarini Elfadhli Elfadhli Eliya Pebriyeni Eliza Eliza Elza Seprina Engla Desnim Silvia Fadhilah Fauzi, Nailatul Fadilla Yessa Fadli Muzdalifah Fadliyah, Chairati Fandora, Karmila Fataras Larasti Fazri, Indah Lailatul Febrina, Suci Fri Yatmi Friyatmi Friyatmi Friyatmi Gesit Thabrani Hagi Arfilindo Hamdi Nur Hani Maisyarah Batubara Haryati, Resti Indrayuda Indrayuda Irfan Maulana Irvan, Puji Ananda Israndy, Israndy Ivan Afandi Jessica Aulia Putri Kafyanti Nurmeli Kafyanti Nurmeli Kendis Anwar Kristiana Astuti Larisya Syawalki Lismen, Susi M Topit Hidayat M. Yasrin Syahputra Monica Ihsan Almauiza Mufida Tullaili Muhammad Hanif Muhammad Zufaldi Murni Jaya, Syams NABILLAH, SALSA Nadhilla Sari Nauffal Navarone Nora Susanti Norazizah, Siti Novia Indriani Nur Wahid, Reza Nurmeli, Kafyanti Okta Shafira, Adhe Putri, Atika Dwi Putri, Jessica Aulia Rahayu, Silvia Rahmat Hidayat Rahmi, Yuri Rahmona, Fitria Reni Anggraeni Reza Nur Wahid Ria Wijayanty Rina Susanti Rio Nardo RIO NARDO Riska Abdilah Nasution Rita Syofyan Rizki Nanda Rizky Aulya, Vivi Rosalina Rosalina Safitri, Delvia Safitri, Windy Sandi, Hendrik Heri Saputra, Febry Elbi Sari, Nadhila Sari, Sefni Novita Siregar, Eva Anzani Sirli Melinda Sofya, Rani Sri Arita SRI RAHAYU Susi Lismen Susi Lismen Susi Novita Syahrizal Syahrizal Syahrizal Syahrizal Syams Murni Jaya Syams Murni Jaya Syofyan, Rita Syukirman, Alvi Telsi Divya Tora, Topit Trinanda, Okki Trinanda, Okki Try Wahyu Purnomo Tuti Kamila Sukma Tuti Kamila Sukma Wahid, Reza Nur Wanda Putra, Riki Whyosi Septrizola Wulandari, Riri Yelnita Yelnita Yelnita Yelnita Yendi, Meizi Syafri Yessa, Fadilla Youmil Abrian Yulhendri Yulhendri Yuli Sandra, Reza yulihendri, cici Yuni Candra Yunia Wardi Zul Asri Zul Fahmi Zul Fahmi Zul Fahmi