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All Journal Jurnal Kajian Manajemen Bisnis Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Dinamika Pendidikan JURNAL EVALUASI PENDIDIKAN Jurnal Ilmu Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Pendidikan Ilmu Sosial Journal of Management and Business Review JRK (Jurnal Riset Komunikasi) Jurnal Taman Vokasi Sumatra Journal of Disaster, Geography and Geography Education Jurnal Penelitian Pendidikan IPA (JPPIPA) Gondang: Jurnal Seni dan Budaya Widya Yuridika JURNAL PENDIDIKAN TAMBUSAI Journal on Education JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Ensiklopedia Social Review JRTI (Jurnal Riset Tindakan Indonesia) Jurnal Pendidikan dan Konseling Jurnal Inovasi Pendidikan Ekonomi Ilomata International Journal of Management Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Journal of Management - Small and Medium Enterprises (SME's) Ilomata International Journal of Management Komitmen : Jurnal Ilmiah Manajemen Indonesian Journal of Tourism and Leisure Operations Management and Information System Studies Marketing Management Studies ProBisnis : Jurnal Manajemen JEBI (Jurnal Ekonomi dan Bisnis Islam) Journal of Business Studies and Management Review e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Law and Economics Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi The Indonesian Journal of Computer Science Manaruko: Jurnal Pengabdian Masyarakat Komunikatif : Jurnal Ilmiah Komunikasi
Susi Evanita
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : Jurnal Kajian Manajemen dan Wirausaha

 1 
Pengaruh Kualitas Produk, Harga dan Kualitas Pelayanan terhadap BrandSwitching Laptop Merek Axioo pada Mahasiswa Universitas Negeri Padang Dwi Fitrian Armazura; Susi Evanita; Abel Tasman
Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw0254390

Abstract

Purpose - This study aims to analyze and prove: (1) the influence of product quality on the brand switching Axioo brand laptop (2) the effect of prices on the brand switching Axioo brand laptop (3) the influence of services on the brand switchingAxioo brand laptop. This type of research is causative research. Methodology -The population in this study were students from Universitas Negeri Padang who used Axioo brand laptops. The total sample of this study was 97 people who were taken using a purposive sampling method because the unknown population used a questionnaire. Finding - The results of this study indicate that (1) Product quality has a negative and significant effect on the brand switching Axioo brand laptop. (2) Price has a positive and significant effect on Axioo Brand Switching laptops (3) Service Quality has a negative and not significant effect on the Switching Brand laptop brand.  Keywords: Product Quality, Price, Service Quality, Brand Switching  
Pengaruh Iklan dan Perceived Security terhadap Minat Transaksi Pebayaran Berbasis e-Payment dengan Sikap sebagai Variabel Intervening pada Masyarakat di Kota Padang Zul Fahmi; Susi Evanita
Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 2 (2019): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw0264000

Abstract

This research aims to determine the influence of advertising and perceived security toward intention to se e-payment system with attitude as intervening variable on societies in Padang City.The sample in this research is 120 respondents who already work andlives in padang and the age between 18 until 50u years old. The sampling technique use was purposive sampling.This research was analyzed with path analysis using SPSS program version 17 . The result of this research are: (1) Advertisingand Perceived security has positive influence and significant effect toward Attitude to use e-payment system on societies in Padang city. (2) Advertising and Perceived security has not Positve and significant effect toward intention to use E-payment system on Socities in Padang city.(3) Attitude has positive and significant affect toward intention to use e-payment system on societies in Padang city. Keywords: e-payment system, advertising, perceived security, attitude, intention to use
Pengaruh Tata Ruang dan Atmosfer Website Toko Online Terhadap Emosional Konsumen Toko Online Blibli.com Pada Mahasiswa Universitas Negeri Padang Irfan Maulana; Susi Evanita
Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw0255300

Abstract

The purposes of this research are to analyze (1) the influence of Design Layout on Emotional Consumer (2) Influence atmosphere of Online Store on emotional Consumer. The population in this research is the students of Padang State University. The samples were selected using Non Probability Purposive Sampling where the total of the samples are 100 employees. The data were collected by using a survey with a questionnaire. The data were analyzed by using multiple regression analysis. The result of this research show (1) Design Layout has a negative and significant relationship on Emotional Consumer (2) Atmosphere of Online Store has a positive and significant relationship on Emotional Consumer. Keywords: Design Layout , Atmosphere of Online Store, Emotional Consument.
Pengaruh Kepuasan Pelanggan, Hambatan Beralih dan Kepercayaan Pelanggan Terhadap Retensi Pelanggan Pengguna Kartu Simpati Pada Mahasiswa Universitas Negeri Padang Rizki Rizki Nanda; Susi Evanita; Whyosi Septrizola
Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw0255130

Abstract

The purpose of this research is to analyze: (1) Effect of customer satisfaction on customer trust ofsimpati card users at Padang State University students, (2) Effect of switching barriers oncustomer trust of simpati card users at Padang State University students, and (3) Effect ofcustomer trust on customer retention of simpati card users at Padang State University students.A type of the research is causative. The study population was all students at Padang StateUniversity. The sampling technique used was purposive sampling. Total sample size of 100people. The data used are primary and secondary obtained by distributing questionnaires toselected students. The analytical methode used is descriptive and inductive through path analysis.The result showed that: (1) Customer satisfaction significant impact on customer trust of simpaticard users at Padang State University students, (2) Switching Barriers significant impact oncustomer trust of simpati card users at Padang State University students, (3) Customer trustsignificant impact on customer retention of simpati card users at Padang State University student,(4) Customer Satisfaction significant impact on customer retention of simpati card users atPadang State University student, and (5) Switching Barriers significant impact on customerretention of simpati card users at Padang State University student.Keywords: Customer Retention, Customer Satisfaction, Switching Barriers, and Customer Trust
Pengaruh Service Qualitydan Brand Trustterhadap Repurchase Intention melalui Customer Satisfaction sebagai Mediasi pada Produk Smartphone Samsung di Kalangan Mahasiswa Kota Padang Nauffal Navarone; Susi Evanita
Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 2 (2019): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw0263970

Abstract

AbstractThe purposes of this study are to analyze: (1) The effect of Service quality on Customer Satisfaction in customer Samsung, (2) The effect of Brand Trust on Customer Satisfaction in customer Samsung, (3) The effect of Service quality on Repurchase Intention in customer Samsung, (4) The effect of Brand Trust on Repurchase Intention in customer Samsung, (5) The effect of Customer satisfaction on Repurchase intention in customer Samsung, (6) The effect of Service quality on Brand trust in customer Samsung. This type of research is causative research. The population in this study is the college student of Padang who have use Samsung smartphone. The sample used was 100 respondent using purposive sampling technique. Data was collected through questionnaires distributed offline and analyzed using the SmartPLS version 3.2.7 program. The results of this study indicate that: (1) Service quality has a positive and significant effect on Customer Satisfaction (2) Brand trust has a positive and significant effect on Customer satisfaction (3) Service quality has a positive and significant effect on Repurchase intention (4) Brand trust has a positive and significant effect on Repurchase intention (5) Customer satisfaction has a positive and significant effect on Repurchase intention (6) Service quality has a positive and significant effect on Brand trust. Conclusion this analysis higlights of this study there is the effect of service quality on customer satisfaction, there is the effect of brand trust on customer satisfaction, there is the effect of service quality on repurchase intention, there is the effect of brand trust on repurchase intention, there is the effect of customer satisfaction on repurchase intention, there is the effect of service quality on brand trust. Limitation this research only limit with the some variable. Keywords:           Service Quality, Brand Trust, Repurchase Intention, and Customer Satisfaction
Pengaruh Daya Tarik Iklan, Harga dan Electronic Word of Mouth (eWOM) Terhadap Minat Pengguna Jasa Transportasi Online Grab di Kota Padang Muhammad Zufaldi; Susi Evanita; Whyosi Septrizola
Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw0255310

Abstract

This study aims to determine the effect of the attractiveness of advertising, prices, and electronic word of mouth on the interest of users of Grab online transportation services in the city of Padang. The type of research used in this study is descriptive causative research. The population in this study is the people of Padang City who have seen Grab advertisements and know information about Grab, but never used Grab's online transportation services in Padang City. The sample used was 100 respondents using purposive sampling technique. The type of data used in this study are primary data and secondary data. Data collection techniques in this study were using questionnaires, and sources of literature. Descriptive analysis tool using multiple linear regression analysis. The results of this study indicate that the variable attractiveness of advertising and electronic word of mouth has a significant and positive effect on user interest, while the price variable does not significantly and positively affect the interest of Grab online transportation service users in Padang City.  Keywords: User Interests/Consumer Buying Interests, Advertising Attractiveness, Price, and Electronic Word of Mouth  
Co-Authors Abel Tasman Abror Abror Ainil Mardiah Aisyah, Nabila Alvi Syukriman Andini Khairunnisa Anggi Putri Kurniadi anggraini, Syafrida Anwar, Kendis Arfan Zaky Wiadri Armiati Armiati Armiati Astuti, Kristiana Atika Zahari Awwali Fitri, Sururi Ayang Marsnely Batubara, Hani Maisyarah Bimbo Novriandri Candra, Yuni Chairil, Arsala Bilhuda Chichi Andriani, Chichi Citra Ramayani Delvia Safitri Delvia Safitri Delvia Dilla Alstra Dilla Engla Sari Dwi Fitrian Armazura Dwita, Vidya Rini Dwita, Vidyarini Elfadhli Elfadhli Eliya Pebriyeni Eliza Eliza Elza Seprina Engla Desnim Silvia Fadhilah Fauzi, Nailatul Fadilla Yessa Fadli Muzdalifah Fadliyah, Chairati Fandora, Karmila Fataras Larasti Fazri, Indah Lailatul Febrina, Suci Fri Yatmi Friyatmi Friyatmi Friyatmi Gesit Thabrani Hagi Arfilindo Hamdi Nur Hani Maisyarah Batubara Haryati, Resti Indrayuda Indrayuda Irfan Maulana Irvan, Puji Ananda Israndy, Israndy Ivan Afandi Jessica Aulia Putri Kafyanti Nurmeli Kafyanti Nurmeli Kendis Anwar Kristiana Astuti Larisya Syawalki Lismen, Susi M Topit Hidayat M. Yasrin Syahputra Monica Ihsan Almauiza Mufida Tullaili Muhammad Hanif Muhammad Zufaldi Murni Jaya, Syams NABILLAH, SALSA Nadhilla Sari Nauffal Navarone Nora Susanti Norazizah, Siti Novia Indriani Nur Wahid, Reza Nurmeli, Kafyanti Okta Shafira, Adhe Putri, Atika Dwi Putri, Jessica Aulia Rahayu, Silvia Rahmat Hidayat Rahmi, Yuri Rahmona, Fitria Reni Anggraeni Reza Nur Wahid Ria Wijayanty Rina Susanti Rio Nardo RIO NARDO Riska Abdilah Nasution Rita Syofyan Rizki Nanda Rizky Aulya, Vivi Rosalina Rosalina Safitri, Delvia Safitri, Windy Sandi, Hendrik Heri Saputra, Febry Elbi Sari, Nadhila Sari, Sefni Novita Siregar, Eva Anzani Sirli Melinda Sofya, Rani Sri Arita SRI RAHAYU Susi Lismen Susi Lismen Susi Novita Syahrizal Syahrizal Syahrizal Syahrizal Syams Murni Jaya Syams Murni Jaya Syofyan, Rita Syukirman, Alvi Telsi Divya Tora, Topit Trinanda, Okki Trinanda, Okki Try Wahyu Purnomo Tuti Kamila Sukma Tuti Kamila Sukma Wahid, Reza Nur Wanda Putra, Riki Whyosi Septrizola Wulandari, Riri Yelnita Yelnita Yelnita Yelnita Yendi, Meizi Syafri Yessa, Fadilla Youmil Abrian Yulhendri Yulhendri Yuli Sandra, Reza yulihendri, cici Yuni Candra Yunia Wardi Zul Asri Zul Fahmi Zul Fahmi Zul Fahmi