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Susi Evanita
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : e-Jurnal Apresiasi Ekonomi

 1 
EFFECT OF GREEN MARKETING MIX ON PURCHASE INTENTION: MODERATING ROLE OF ENVIRONMENTAL KNOWLEDGE Astuti, Kristiana; Batubara, Hani Maisyarah; Rosalina, Rosalina; Evanita, Susi; Friyatmi, Friyatmi
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.682

Abstract

This study investigates the moderating effect of environmental knowledge on the relationship between green marketing mix and purchase intentions. As consumer environmental awareness rises, so does the trend towards green consumption. However, a purchase intention, or willingness to buy green products, must precede actual green purchasing behavior. This research employs a quantitative survey design. Participants are randomly selected from a database of Instagram visitors and followers. A sample of 100 respondents is gathered using incidental sampling methods. Data is collected through a survey link. SEM analysis is used to analyze the data. The green marketing mix significantly impacts purchase intention, with environmental knowledge acting as a moderator. A T-test reveals a significant difference between the original sample's -0.112 and 0.000 significance values of 1.963 and 1.963, respectively. This suggests that the green marketing mix has a stronger influence on purchase intention than environmental knowledge. Keywords: Environmental Knowledge; Green Marketing Mix; Purchase Intention.
THE EFFECT OF KNOWLEDGE SHARING, INNOVATIVE BEHAVIOR AND ENTREPRENEURIAL ORIENTATION ON THE PERFORMANCE OF CULINARY INDUSTRY Andriani, Chichi; Wardi, Yunia; Evanita, Susi
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.900

Abstract

This study aims to analyze the effect of knowledge sharing, innovative behavior and entrepreneurial orientation on the performance of culinary industry SMEs in Padang city. The population in this study were all culinary industry SMEs in Padang city with a target sample of culinary SMEs with a total of 155 samples. Data analysis techniques using multiple linear regression analysis. From the results obtained that 1) knowledge sharing has a significant influence on the performance of SMEs culinary industry in Padang city, 2) innovative behavior has a significant influence on the performance of SMEs culinary industry in Padang city and 3) entrepreneurial orientation does not have a significant influence on the performance of SMEs culinary industry in Padang city.
THE INFLUENCE OF SOCIAL CAPITAL AND PSYCHOLOGY CAPITAL ON ENTREPRENEURIAL INTENTION WITH ENTREPRENEURIAL ORIENTATION AS A MEDIATING VARIABLE IN VOCATIONAL EDUCATION STUDENTS AT MAN 1 BUKITTINGGI Anwar, Kendis; Sari, Nadhila; Friyatmi, Friyatmi; Evanita, Susi
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.684

Abstract

New business growth is significantly influenced by entrepreneurial intention. Although numerous research have demonstrated that attitudes have an impact on how intentions are formed, little has been done to dynamically engage social and psychological capital in this interaction. An essential part of developing trustworthy and competent human resources in this industry is vocational education. The purpose of this study is to ascertain the relationship between social capital and psychological capital on entrepreneurial intention and to investigate the mediation function of entrepreneurial orientation in that relationship. This research uses quantitative research methods. Data was collected through an online questionnaire which was filled in by vocational education students at MAN 1 Bukittinggi. The number of samples in this study were 101 students. The data collection technique used in this study was a questionnaire which was analyzed using Structural Equation Modeling (SEM) with the Smart PLS analysis tool. The results showed that social capital and psychological capital had no significant effect on entrepreneurial intentions, but had a significant effect on entrepreneurial orientation, which in turn had a significant effect on entrepreneurial intentions. Finally, social capital and psychological capital have a significant effect on entrepreneurial intentions through the mediation of entrepreneurial orientation.
Co-Authors Abel Tasman Abror Abror Ainil Mardiah Aisyah, Nabila Alvi Syukriman Andini Khairunnisa Anggi Putri Kurniadi anggraini, Syafrida Anwar, Kendis Arfan Zaky Wiadri Armiati Armiati Armiati Astuti, Kristiana Atika Zahari Awwali Fitri, Sururi Ayang Marsnely Batubara, Hani Maisyarah Bimbo Novriandri Candra, Yuni Chairil, Arsala Bilhuda Chichi Andriani, Chichi Citra Ramayani Delvia Safitri Delvia Safitri Delvia Dilla Alstra Dilla Engla Sari Dwi Fitrian Armazura Dwita, Vidya Rini Dwita, Vidyarini Elfadhli Elfadhli Eliya Pebriyeni Eliza Eliza Elza Seprina Engla Desnim Silvia Fadhilah Fauzi, Nailatul Fadilla Yessa Fadli Muzdalifah Fadliyah, Chairati Fandora, Karmila Fataras Larasti Fazri, Indah Lailatul Febrina, Suci Fri Yatmi Friyatmi Friyatmi Friyatmi Gesit Thabrani Hagi Arfilindo Hamdi Nur Hani Maisyarah Batubara Haryati, Resti Indrayuda Indrayuda Irfan Maulana Irvan, Puji Ananda Israndy, Israndy Ivan Afandi Jessica Aulia Putri Kafyanti Nurmeli Kafyanti Nurmeli Kendis Anwar Kristiana Astuti Larisya Syawalki Lismen, Susi M Topit Hidayat M. Yasrin Syahputra Monica Ihsan Almauiza Mufida Tullaili Muhammad Hanif Muhammad Zufaldi Murni Jaya, Syams NABILLAH, SALSA Nadhilla Sari Nauffal Navarone Nora Susanti Norazizah, Siti Novia Indriani Nur Wahid, Reza Nurmeli, Kafyanti Okta Shafira, Adhe Putri, Atika Dwi Putri, Jessica Aulia Rahayu, Silvia Rahmat Hidayat Rahmi, Yuri Rahmona, Fitria Reni Anggraeni Reza Nur Wahid Ria Wijayanty Rina Susanti Rio Nardo RIO NARDO Riska Abdilah Nasution Rita Syofyan Rizki Nanda Rizky Aulya, Vivi Rosalina Rosalina Safitri, Delvia Safitri, Windy Sandi, Hendrik Heri Saputra, Febry Elbi Sari, Nadhila Sari, Sefni Novita Siregar, Eva Anzani Sirli Melinda Sofya, Rani Sri Arita SRI RAHAYU Susi Lismen Susi Lismen Susi Novita Syahrizal Syahrizal Syahrizal Syahrizal Syams Murni Jaya Syams Murni Jaya Syofyan, Rita Syukirman, Alvi Telsi Divya Tora, Topit Trinanda, Okki Trinanda, Okki Try Wahyu Purnomo Tuti Kamila Sukma Tuti Kamila Sukma Wahid, Reza Nur Wanda Putra, Riki Whyosi Septrizola Wulandari, Riri Yelnita Yelnita Yelnita Yelnita Yendi, Meizi Syafri Yessa, Fadilla Youmil Abrian Yulhendri Yulhendri Yuli Sandra, Reza yulihendri, cici Yuni Candra Yunia Wardi Zul Asri Zul Fahmi Zul Fahmi Zul Fahmi