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All Journal Jurnal Ekonomi dan Bisnis Jagaditha JUIMA : Jurnal Ilmu Manajemen JAM : Jurnal Aplikasi Manajemen Agrimeta: Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem Jurnal Bakti Saraswati International Research Journal of Management, IT & Social Sciences GANEC SWARA EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Abdi Insani Jurnal Manajemen Pelayanan Hotel Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Journal of Applied Management and Accounting Science (JAMAS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Synergy and Society Service Journal of Applied Management Studies Majalah Ilmiah Widyacakra Relasi : Jurnal Ekonomi Values Journal Research of Management
Luh Kadek Budi Martini
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Pengaruh Harga, Kualitas Produk, dan Promosi Terhadap Keputusan Pembelian Paket Wisata Di PT. Nusa Devata Bali Holiday Nurul Hakiki; Luh Komang Candra Dewi; Luh Kadek Budi Martini
Majalah Ilmiah Widyacakra Vol 5 No 2 (2022): Majalah Ilmiah Widyacakra
Publisher : STIE BIITM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (794.839 KB) | DOI: 10.56915/miw.v5i2.130

Abstract

ABSTRACTThis study aims to analyze the effect of price, product quality, promotion on purchasing decisions of tourist packages at PT. Nusa Devata Bali Holidays. The sampling technique used in this research is purposive sampling research method. The research analysis used multiple regression analysis. The sample in this study were consumers or customers of PT. Nusa Devata Bali Holiday who are 17 years old and over who are considered capable of providing information in accordance with the facts. The results of the analysis show that 1) Price has a significant effect on purchasing decisions, 2) Product quality has a significant effect on purchasing decisions, 3) Promotion has a positive and significant effect on purchasing decisions at PT Nusa Devata Bali Holiday. Suggestions in this study is that the leadership of PT Nusa Devata Bali Holiday is expected to pay attention to price, product quality and promotions to improve purchasing decisions.Keywords: Price, Product Quality, Promotion, Purchase Decision ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas produk, promosi terhadap keputusan pembelian peket wisata di PT. Nusa Devata Bali Holiday. Teknik penentuan sampel yang digunakan dalam penelitian ini adalah metode penelitian purposive sampling. Analisis penelitian menggunakan analisis regresi berganda. Sampel dalam penelitian ini adalah konsumen atau pelanggan dari PT. Nusa Devata Bali Holiday yang sudah berumur 17 tahun ke atas yang dianggap mampu memberikan informasi sesuai dengan fakta yang ada. Hasil analisis menunjukkan bahwa 1) Harga berpengaruh signifikan terhadap keputusan pembelian, 2) Kualitas produk berpengaruh signifikan terhadap terhadap keputusan pembelian, 3) Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian di PT Nusa Devata Bali Holiday. Saran dalam penelitian ini adalah pimpinan PT Nusa Devata Bali Holiday diharapkan memperhatikan harga, kualitas produk dan promosi untuk meningkatkan keputusan pembelian.Kata kunci : Harga, Kualitas Produk, Promosi, Keputusan Pembelian
PENGARUH DIGITAL MARKETING DAN CUSTOMER RELATIONSHIP MARKETING TERHADAP KEPUTUSAN WISATAWAN DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI Luh Komang Candra Dewi; Suwignyo Widagdo; Luh Kadek Budi Martini; Ida Bagus Raka Suardana
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 6 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.677 KB) | DOI: 10.24034/j25485024.y2022.v6.i2.5205

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh digital marketing dan custumer relationship marketing terhadap pembentukan brand image pada sebuah hotel di Bali, mengetahui dan menganalisis pengaruh brand image terhadap keputusan wisatawan di sebuah hotel di Bali, dan pengaruh digital marketing terhadap keputusan wisatawan di hotel ini, melalui mediasi brand image. Peneliti menggunakan tiga jenis variabel. Uji validitas dilakukan dengan menggunakan program SPSS dan suatu instrumen dikatakan valid jika r ≥ 0,30 dan jika nilainya dibawahnya dianggap tidak valid sehingga dapat dilakukan eliminasi variabel yang dimaksud, sambil menghitung nilai reliabilitas menggunakan nilai Cronbach alpha di atas 0,6. Kesimpulan yang diperoleh adalah digital marketing berpengaruh positif dan signifikan terhadap brand image, digital marketing tidak berpengaruh positif terhadap keputusan wisatawan; Brand image berpengaruh positif dan signifikan terhadap keputusan wisatawan, customer reationship marketing berpengaruh terhadap brand image, dan customer relationship berpengaruh terhadap keputusan wisatawan. Secara tidak langsung digital marketing tidak berpengaruh positif terhadap keputusan wisatawan melalui brand image dimana brand image tidak mampu memediasi hubungan antara digital marketing dan keputusan wisatawan.
CUSTOMER ONLINE CUSTOMER RATING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN DI TOKO MODELIAFASHION PADA MARKETPLACE TOKOPEDIA JAKARTA Luh Kadek Budi Martini; Ejasa Sembiring; Frandy Paulus
Journal of Applied Management and Accounting Science Vol. 4 No. 1 (2022): Journal of Applied Management and Accounting Science (JAMAS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamas.v4i1.67

Abstract

This study aims to determine the Online Customer Rating and Online Customer Review on Purchase Decisions at the ModeliaFashion store on the Tokopedia Marketplace. This research is the result of quantitative research. Sampling using the slovin formula with a total of 60 respondents. Data collection in this study used a questionnaire with a Likert scale. The data analysis method used multiple linear regression analysis. The results of the study show that: (1) Online Customer Rating has a positive and significant effect on purchasing decisions, the t-count value is 1.970 and the significance value is 0.037. (2) Online Customer Review has a positive and significant effect on purchasing decisions, the t-count value is 3.838 and the significance value is 0.000. (3) Online Customer Rating and Online Customer Review have a simultaneous (simultaneous) effect on purchasing decisions, this is evidenced by the f-count value of 56,112 and a significance value of 0.000 and a coefficient of determination of 0.651 which means that purchasing decisions can be explained by Online Customer Rating and Online Customer Review variables are 65.1% while the remaining 34.9% is explained by other variables not included in this study.
PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA DI HOTEL THE PATRA BALI RESORT & VILLAS Luh Kadek Budi Martini; Surya Nugraha
Journal of Applied Management Studies Vol. 4 No. 1 (2022): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i1.61

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan dan motivasi terhadap kinerja karyawan melalui kepuasan kerja sebagai media intervening.Penelitian ini dilakukan di hotel The Patra Bali Resort & Villas di wilayah Kuta, Kabupaten Badung. Sampel yang digunakan yaitu pegawai tetap sebanyak 62 responden dengan probability sampling dan menggunakan sampling acak Stratified Random Sampling. Pengumpulan data dilakukan menggunakan kuesioner, wawancara dan arsip. Penelitian ini dilakukan dengan menggunakan analisis jalur (Path Analysis) dengan program SPSS 17.0 for windows. Hasil Penelitian menunjukkan gaya kepemimpinan dan motivasi berpengaruh positif dan signifikan terhadap kepuasan kerja, gaya kepemimpinan dan motivasi berpengaruh positif dan signifikan terhadap kinerja karyawan, kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan serta kepuasan kerja mampu sebagai variabel intervening atau memediasi hubungan antara gaya kepemimpinan dan motivasi terhadap kinerja.
PENGARUH REKRUTMEN, KOMUNIKASI INTERPERSONAL, DAN KREATIVITAS TERHADAP KINERJA KARYAWAN PANAMA BALI STORE Luh Kadek Budi Martini; A.A.I.Ngurah Dyah Prami; Ni Luh Gede Pratiwi Anjeni; Ni Komang Prasiani
JUIMA : JURNAL ILMU MANAJEMEN Vol. 13 No. 1 (2023): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The main objective of this study was to analyze the effect of recruitment, interpersonal communication, and creativity on the performance of Panama Bali Store employees. This research is a descriptive study using a quantitative approach. The sample is determined by the census method of 40 respondents. data collected by interview technique, documentation, and questionnaires. Data were analyzed using a Likert scale and multiple linear regression. The results of the study found that recruitment had a positive and significant effect on employee performance, interpersonal communication had a positive and significant effect on employee performance, creativity had a positive and significant effect on employee performance on interpersonal communication and creativity had a positive and simultaneous effect on employee performance in Panama Bali Store. Recruitment research, interpersonal communication, and creativity are needed to create and improve better employee performance to support company performance.
TANTANGAN DAN PELUANG BISNIS KONTRAK MANAJEMEN HOTEL DI ERA ADAPTASI KEBIASAAN BARU PADA PURI SIGNATURES DI BALI, INDONESIA Ni Wayan Sumariadhi; I Wayan Wijayasa; Luh Kadek Budi Martini; I Wayan Sonder
Journal of Applied Management Studies Vol. 4 No. 2 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i2.75

Abstract

This article is the result of a case study research regarding the impact of the Covid-19 pandemic on the Hotel Management Contract business (hotel operator business) at Puri Signatures located in Bali, Indonesia. Research finds that the Covid-19 pandemic has affected companies from management to operational levels. At the management level, the Covid-19 pandemic has affected the ownership structure, organizational structure, and the change of brand from Puri Villas Indonesia to Puri Signatures. At the operational level, there have been major changes in terms of the cooperative relationship between management and clients, employment, marketing, partnership, and finance. However, the Covid-19 pandemic has provided an opportunity for companies to explore the performance of companies that are experiencing downsizing through new partnerships with a profit sharing system, and improve strategies towards digital marketing.
DIGITAL MARKETING DAN PERANAN ELECTRONIC WORD OF MOUTH SERTA INOVASI PRODUK PARIWISATA PENGARUHNYA TERHADAP LOYALITAS WISATAWAN DI MUSEUM GEOPARK BATUR KINTAMANI Luh Kadek Budi Martini; Ni Putu Widiastuti; Komang Sri Wahyuni Prabawathi
Journal of Applied Management Studies Vol. 4 No. 2 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i2.77

Abstract

Batur Geopark is a geological tourism area located in Bangli Regency, Bali. This area is famous for its natural beauty, including Mount Batur which is the icon of the area. Another thing that attracts destinations in this area is the Batur Geopark Museum. Batur Geopark has long been a popular tourist destination. With this popularity, the visits to this destination area are quite high. Likewise, with the Batur Geopark Museum. With the high intention of tourists to visit, it is necessary to make efforts to maintain tourist loyalty. The purpose of this study was to analyze the effect of digital marketing, e-word of mouth, product innovation on the loyalty of Batur Geopark museum tourists. The location of this research is the Batur Kintamani Geopark Museum located on Jalan Raya Penelokan, Kintamani, Bangli, Bali Province. The method of determining the sample using random sampling with the slovin formula, with a total sample of 100 respondents. The data collection method in this study used a questionnaire with a scale likert (5 scale). The data analysis technique used is multiple linear regression analysis. The results showed that digital marketing has a positive and significant effect on tourist loyalty. The role of e-WOM has a positive and significant effect on tourist loyalty. Tourism product innovation has a positive and significant effect on tourist loyalty. Digital marketing, the role of e-WOM and tourism product innovation have a positive and significant effect on tourist loyalty.
Pemberdayaan Perempuan Pengerajin Industri Minyak Kelapa Tandusan Di Desa Bebandem Karangasem Dian Tariningsih; Luh Kadek Budi Martiningsih; Ni Wayan Arni Sardi; I Wayan Wesna Astara
Jurnal Aplikasi dan Inovasi Iptek Vol 2 No 2 (2021): Jurnal Aplikasi dan Inovasi Iptek No. 2 Vol. 2 April, 2021
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/jasintek.v2i2.60

Abstract

Bebandem village has a vision as a trade and service center supported by the potential of agriculture and community industry, facing the problem of low income, so that efforts are needed to empower the community. The purpose of writing this paper is to determine the impact of empowering women craftsmen on the productivity of the coconut oil industry Bebandem Village, Karangasem. The methods used are training and mentoring. The empowerment results found an increase in knowledge, infrastructure and facilities such as a coconut grater machine, a coconut squeezer and an increase in the productivity of women craftsmen in the coconut oil industry
Pemberdayaan Pelaku Pasar Bebandem Melalui Pemasangan Sekat Plastik Dan Pembuatan Protokol Kesehatan Dalam Mencegah Pandemi Covid 19 Dian Tariningsih; Luh Kadek Budi Martini; Ni Wayan Arni Sardi; I Wayan Wesna Astara
Jurnal Aplikasi dan Inovasi Iptek Vol 3 No 1 (2021): Jurnal Aplikasi dan Inovasi Iptek Vol. 3 No. 1 Oktober, 2021
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/jasintek.v3i1.69

Abstract

Pasar merupakan suatu tempat pertemuan antara penjual dengan pembeli untuk melakukan transaksi. Pandemi Covid-19 telah berdampak terhadap menurunnya transaksi penjualan dan omzet penjualan mencapai 30%. Tujuan utama pemberdayaan Pasar Bebandem adalah untuk menghindari mayarakat terpapar covid 19 pada saat melakukan transaksi, meningkatkan kunjungan dan transaksi serta meningkatkan omzet penjualan pedagang di pasar Bebandem. Metode yang digunakan adalah penyuluhan dan pendampingan, pembuatan sekat plastik dan rekaman protokol kesehatan yang diperdengarkan dengan speaker setiap pukul 07.00 dan 10.00. Pembuatan sekat plastik dan rekaman suara untuk menerapkan protokol kesehatan dapat memberikan rasa nyaman, penerapan protokol kesehatan dapat dilaksanakan dengan baik, tidak ada baik pembeli dan pedagang terpapar covid 19, serta dapat meningkatkan pengunjung dan omzet penjulan mencapai 15 %
The Influence of Job Satisfaction, Job Conflict and Work Stress on Employee Performance in The Council of Representative Office Ratnawita Ratnawita; Zulkifli; Luh Kadek Budi Martini; Fitri Nur Mahmudah; Syahribulan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1487

Abstract

This study intends to examine the relationship between workplace conflict, stress, and employee performance. The Slovin technique was employed to determine the sample size for this study, and a margin of error of 10% was used, resulting in the usage of 60 individuals as the research sample. Multiple linear regression is the data analysis method used, and the SPSS program is used. According to the study's findings, employee performance is impacted by work conflict, stress, and job satisfaction all at once. Work conflict, stress, and job satisfaction are all shown to have an impact on employee performance.
Co-Authors A. A. Dwi Widyani Adnyani, Ida Ayu Widi Anak Agung Ngurah Oka Suryadinatha Gorda Ari Astana, I Made Bura, Yustinus Victor Rianus Dewi , Luh Komang Candra Dian Tariningsih Dian Tariningsih Dwiyanti Rahmaputri Eri Pranata Fahaeni, Mutria Farhaeni, Mutria Fitri Nur Mahmudah Frandy Paulus Hendra Hadi Kesuma I Dewa Nyoman Raka I Gede Putu Kawiana I Gede Yogi Pramadita I Gusti Ayu Manuati Dewi I Ketut Arnawa I MADE SUKERTA I Made Suryana I Nengah Dasi Astawa I Nengah Suardhika I Nyoman Dama I Nyoman Mustika I Putu Arya Artha Negara i Wayan Astawa I Wayan Runa I Wayan Sonder I Wayan Wesna Astara Ida Bagus Raka Suardana Indrya, Dewa Ayu Giovany Angga Kadek Ayu Surya Dewi Komang Sri Wahyuni Prabawathi Lestari, Putu Astri Luh Komang Candra Luh Komang Candra Dewi Lusia Vreyda Adveni Ni Kadek Windi Randiani Ni Km. Lolita Sri Widiarni Ni Komang Prasiani Ni Komang Prasiani Ni Komang Prasiani Ni Luh Gede Pratiwi Anjeni Ni Wayan Arni Sardi Ni Wayan Sumariadhi Nurul Hakiki Nuryani, Ni Nyoman Juli Prami, Anak Agung Istri Ngurah Dyah Prastyandhari, I Gusti Ayu Ika Monika Putu Ade Wijana Putu Sri Astuti, Putu Sri Satrawan, Dewa Putu Rida Sembiring, M.Si, Dr. Ejasa Sembiring, Rinawati Suarjana, Wayan Sudiadnyani, Ida Ayu Manuaba Surya Nugraha Suwignyo Widagdo Syahribulan UDAYANA, PUTU SUWECA NATA warmana, oka Wiarawan, I Ketut Yongki Widiarni, Ni Km. Lolita Sri Widiastuti, Ni Putu Wijana, Putu Ade Wijayasa, I Wayan Yenny Verawati Zulkifli Zulkifli