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All Journal Proceeding Seminar LPPM UMP Tahun 2014 Jurnal Penelitian Humaniora DERIVATIF Indonesian Journal of Guidance and Counseling: Theory and Application Jurnal Ilmiah Ekonomi Islam Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) BALANCE: Economic, Business, Management and Accounting Journal Value: Jurnal Manajemen dan Akuntansi Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Budimas : Jurnal Pengabdian Masyarakat Journal Of English Literature, Linguistic, and Education (JELLE) Journal of Economics and Business UBS ENGLISH FRANCA : Academic Journal of English Language and Education Jurnal Ekonomi East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Media Ekonomi Asian Journal of Management Analytics Prosiding University Research Colloquium Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Business and Applied Economics (IJBAE) Journal of Education for Sustainability and Diversity Paradoks : Jurnal Ilmu Ekonomi Jurnal Abdimas Lamin Jurnal Ekonomi Bisnis Antartika Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Lentera Kesehatan Masyarakat (JLKM) ACCELERATION: Multidisciplinary Research Journal Journal of Ekonomics, Finance, and Management Studies Journal of Language, Literature, and Educational Research
Arini Hidayah, Arini
Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Asian Journal of Management Analytics

 1 
The Influence of Brand Ambassador, Brand Trust and Electronic Word of Mouth on the Purchase Decision of Makeover Cosmetic Products Sofwatunnisa, Novi; Luthfi Zamakhsyari; Purwidianti, Wida; Hidayah, Arini
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14445

Abstract

This study examines the rapid growth of the cosmetic industry, focusing on MakeOver, a leading brand in Indonesia. The objective is to analyze the impact of Brand Ambassadors, Brand Trust, and Electronic Word of Mouth (eWOM) on consumer purchasing decisions related to MakeOver products. A quantitative approach was employed using questionnaires distributed to 100 respondents. The target population consisted of female students from three universities in Purwokerto: University Muhammadiyah Purwokerto, State Islamic University Prof. K.H. Saifuddin Zuhri, and Wijaya Kusuma University. Purposive sampling was applied, selecting female students who had purchased MakeOver products at least once. Slovin’s formula was used to determine the sample size. Data were analyzed using IBM SPSS Statistics 25. The results reveal that (1) Brand Ambassadors significantly influence purchasing decisions, (2) Brand Trust significantly affects purchasing decisions, (3) eWOM significantly impacts purchasing decisions, and (4) Brand Ambassadors, Brand Trust, and eWOM collectively have a significant effect on consumer purchasing decisions.
The Effect of Store Image, Store Atmosphere, Product Variation and Location on Purchasing Decisions Firliyani, Indah; Hidayah, Arini; Miftahuddin, Muchammad Agung; Rahmawati, Ika Yustina
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14658

Abstract

This research seeks to examine the influence of Store Image, Store Atmosphere, Product Variety, and Location on the Purchasing Decisions of consumers at Central Fashion Store Purbalingga. This study uses quantitative methods with data collection through questionnaires. Using simple random sampling involving 120 respondents. The data analysis technique uses SPSS 20. The results showed that store image has a positive but insignificant effect on purchasing decisions. Store atmosphere, product variety, and location have a positive and significant effect on purchasing decisions. The results of this study can help Central Fashion Store Purbalingga to improve its operational strategies, especially in terms of store image, store atmosphere, product variety, and location, in order to maintain consumer purchasing decisions.
The Influence of Ewom, Digital Marketing, Customer Satisfaction and Brand Image on Tiktok Shop Customer Loyalty Student Study in Purwokerto Layli, Alfina Nur; Hidayah, Arini; Miftahudin, Muhammad Agung; Widhiandono, Hengky
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14776

Abstract

This study investigates the influence of Electronic Word of Mouth (EWOM), Digital Marketing, Customer Satisfaction, and Brand Image on customer loyalty within the context of TikTok Shop, a rapidly growing social commerce platform. Using purposive sampling, data were collected from 120 student respondents in Purwokerto via offline questionnaires formatted on a five-point Likert scale. The analysis was conducted using SPSS 26 and comprised descriptive statistics, validity and reliability testing, classical assumption tests (normality, multicollinearity, heteroscedasticity), multiple linear regression, model fit evaluation, and hypothesis testing. The results indicate that EWOM, Digital Marketing, and Brand Image exert a positive and significant effect on customer loyalty, while Customer Satisfaction shows a negative and significant relationship. These findings suggest that TikTok Shop should enhance its EWOM and digital marketing strategies and reassess its approach to customer satisfaction.
The Effect of Work Motivation and Organizational Commitment on Employee Performance with Organizational Citizenship Behavior (Ocb) as an Intervening Variable in PKU Muhammadiyah Purbalingga General Hospital Employees Alfatoni, M Sidiq; Widhiandono, Hengky; Akhmad Darmawan3, Akhmad; Hidayah, Arini
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14933

Abstract

This study was conducted to examine the impact of work motivation and organizational commitment on employee performance with OCB as an intermediate variable, at PKU Muhammadiyah Purbalingga Hospital. Using a quantitative approach, the data in this study was obtained from the results of a questionnaire on 121 employees from a total population of 223 people who were selected by aksinally using the Slovin formula. The data was analyzed using SEM-based Partial Least Square (PLS) through Smart PLS 4.00 software. The results revealed: (1) work motivation significantly had a positive effect on OCB and employee performance; (2) organizational commitment significantly has a positive effect on OCB and performance; (3) OCB is able to effectively mediate between work motivation and organizational commitment and performance; and (4) OCB itself has been proven to improve employee performance.
The Effect of Online Customer Rating, Online Customer Review, Free Shipping and Live Streaming on Purchasing Decisions at TikTok Shop Salvati, Adelia; Rachmawati, Erny; Tubastuvi, Naelati; Hidayah, Arini
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15046

Abstract

This study aims to examine the effect of Online Customer Rating, Online Customer Review, Free Shipping and Live Streaming on purchasing decisions at TikTok Shop. This type of research uses a quantitative approach with non-probability sampling methods and purposive sampling techniques and by collecting data through questionnaires distributed online. The population in this study were students in Purwokerto. The sample obtained was 130 respondents using SPSS 25 analysis. The results showed that online customer reviews, free shipping and live streaming had a positive and significant effect on purchasing decisions. Meanwhile, online customer rating does not have a significant effect on purchasing decisions. This research contributes to business actors to optimize marketing strategies through the use of review features, free shipping and live streaming.
Factors Determining Purchasing Decisions: A Review of Social Media, E-WOM, and Product Quality Wahyuningsih, Septia Tri; Hidayah, Arini; Miftahuddin, Muchammad Agung; Rahmawati, Ika Yustina
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15110

Abstract

This study aims to analyse the influence of social media, e-WOM, and product quality on purchasing decisions among consumers of Donlight Donut Shop. This study uses a quantitative method with data collection through questionnaires distributed directly. Non-probability sampling was used with the accidental sampling method, involving 110 respondents. Data analysis was assisted by SPSS 20. The results of the study indicate that social media, e-WOM, and product quality have a significant positive influence on purchasing decisions. The findings of this study can assist Donlight in improving its operational strategies, particularly in social media, e-WOM, and product quality, to maintain consumer purchasing decisions and enhance competitiveness in the food business.
Co-Authors Abid Yanuar Abid Yanuar Badharudin Ade Rusman Akhmad Darmawan Akhmad Darmawan Akhmad Darmawan Akhmad Darmawan3, Akhmad Akram, An Nafi Yassar Atha Al Alfalisyado Alfalisyado, Alfalisyado Alfato Yusnar Kharismasyah Alfatoni, M Sidiq Amalia, Nabila Ayu Aniuranti, Asfi Ariyanti, Ayu Rizki Aryoko, Yudhistira Pradhipta Aryoko, Yudhistira Pradipta Ayu Aradhea, Nissa Bagis, Fatmah Basalamah, Laila Harun Basith Ahnaf Jaler M Bernika Nindya Siwi Bima Cinintya Pratama Diastuti Yuliawati Dymas Rhimba Prastita Erna Handayani Erny Rachmawati Erny Rachmawati Evanthi, Olivia Dea Fathin, Karina Hardiyani Fatmah Bagis Febrilianty, Arfannisa Firliyani, Indah Fitriati, Azmi Florida Mandiriani Suwaji Halda Nurohmah Hartika, Aliza Dwi Haryanto, Totok Hendrokumoro Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Herni Justiana Astuti I Dewa Putu Wijana I Dewa Putu Wijana Ikhsani, Mastur Mujib Justiana Astuti, Herni Kharismasyah, Alfato Kinanti, Dwianggi Puspa Layli, Alfina Nur Luthfi Zamakhsyari Margareta, Febriana Mastur Mujib Ikhsani Mastur Mujib Ikhsani Maulida Nurul Innayah Meydy Fauziridwan Miftahuddin, Muchammad Agung Muchammad Agung Miftahudin Mudjiyanti, Rina Mudjiyanti, Rina Muhammad Agung Miftahudin, Muhammad Agung Muhammad Arfani Zaidan Muhammad Fadil Laela Arbi Naelati Tubastuvi Naelati Tubastuvi Nazah, Nawalin Ninik Setyowani P. Cuelo, Randdie Pandabandjal, Asmarani Purnadi Purnadi Purnadi Qory Diana Lita Rachmawati, Septi Nur Rahmawati, Ika Yustina Rahmawati, Putri Galuh Ramadani, Nuzula Nurusyifa Randikaparsa, Irawan Restu Frida Utami Roni Caniago Rosi, Si Salvati, Adelia Selamet Eko Budi Santoso Setyadi, Edi Joko Sofwatunnisa, Novi Sulistiyani Susanti, Riska Dwi Susanti, Vina Suyoto syafa’at, Faizal Totok Haryanto Tri Septin MR Tri Septin Muji Tri Septin Muji Rahayu, Tri Septin Utami, Rifka Frida Utomo Indra Kusumo Wahyuningsih, Septia Tri Wida Purwidianti Wida Purwidiyanti, Wida Widayaningtyas, Dian Wismawati yahya Sawek, Radna Yudhistira Aryoko Yudhistira Pradhipta Aryoko Zamakhsyari, Luthfi