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All Journal Jurnal Administrasi Bisnis JDM (Jurnal Dinamika Manajemen) Journal of Indonesian Tourism and Development Studies Jurnal Penelitian Ekonomi dan Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis JSSH (Jurnal Sains Sosial dan Humaniora) Indonesian Journal of Sustainability Accounting and Management Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ekonomi & Keuangan Islam International Journal of Applied Sciences in Tourism and Events PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Economics and Digital Business Review Ilomata International Journal of Management Journal of Management and Entrepreneurship Research Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Asian Management and Business Review Jurnal Bina Bangsa Ekonomika Abdi Psikonomi Proceeding ISETH (International Summit on Science, Technology, and Humanity) JAPI: Jurnal Akses Pengabdian Indonesia Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Pengabdian Masyarakat Medika Indonesian Journal of Sustainability Accounting and Management IIJSE Jurnal Pengabdian Kepada Masyarakat Radisi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Business Innovation and Research Journal of Community Services and Engagement: Voice of Community (VOC) Jurnal Kebijakan Pembangunan Daerah (JKPD) Journal of Ekonomics, Finance, and Management Studies Ecoducation Benefit: Jurnal Manajemen dan Bisnis
Aflit Nuryulia Praswati
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Organizational Capabilities Driving Business Performance: Resource Based View Theory Syamsudin Syamsudin; Aflit Nuryulia Praswati; Nelly Purnama Sari; Sri Murwanti
Urecol Journal. Part B: Economics and Business Vol. 1 No. 1 (2021): January - June
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujeb.29

Abstract

The performance of MSMEs has become the center of attention in almost every government. This is based on the high contribution of MSMEs to the economy of a region. However, it cannot be denied that MSMEs still have weaknesses that need to be improved so that they can sustain their business in a sustainable manner. Organizational capability as a company resource is a driving factor for the performance of MSMEs. This study uses the theoretical basis of Resource Based View to examine the performance of MSMEs through market communication capability, pricing capability and product innovation capability. Methods of data collection using a questionnaire using google form media. The number of respondents' answers that can be analyzed is 85 respondents. The results of data analysis using SmartPLS, namely product innovation capability and pricing capability, have a significant positive effect on performance and also have a significant positive effect when mediating the effect of market communication capability on performance, but the results of this study also show that market communication capability does not have a significant positive effect on performance.
SALURAN DISTRIBUSI DAN MARJIN PEMASARAN KUBIS TOMAT WORTEL Aflit Nuryulia Praswati; Tulus Prijanto; Bayu Dian Aji
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 9 No 1 (2018): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v9i1.150

Abstract

Vegetables are an important commodity, whose prices contribute to the inflation rate in some regions of Indonesia. Inflation and deflation are inseparable from the type of food and vegetable groups because the majority of the population have jobs as vegetable farmers. Selo Boyolali is a vegetable-producing region, but currently can not meet the needs of its own region. Supply of vegetables began to decrease due to pest and vegetable turnover into tobacco. If the delivery of vegetables is hampered there will be a scarcity of vegetables that lead to price increases. The length of the distribution channel has a negative impact, namely the price of commodities set by the middlemen or traders who distribute vegetables from the producers. So sometimes local farmers do not have bargaining power on vegetable pricing. This study aims to analyze the pattern of price formation and vegetable distribution in Boyolali. The analytical framework used in this research is supply chain management framework. The method used in this research is quantitative and qualitative indepth interview.
Penerapan Desain Repacking dan Digital Marketing Rengginang Singkong Kelompok Wanita Tani Rukun Makaryo Desa Kedungdowo Krisdiyanto Pujoningrum; Eka Risky Widyawati; Muhammad Edward Putra Armiawan; Aflit Nuryulia Praswati
Jurnal Pengabdian kepada Masyarakat Radisi Vol 2 No 3 (2022): Desember
Publisher : Yayasan Kajian Riset dan Pengembangan RADISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55266/pkmradisi.v2i3.218

Abstract

Rengginang cassava MSMEs still have many weaknesses in carrying out business activities. Weaknesses that are owned raise problems that need to be resolved. The problem being faced is a lack of knowledge about the importance of packaging design and product marketing. Food products that are traded do not use packaging designs. In addition, they only use relatively thin white plastic for product packaging. Meanwhile, good packaging with an attractive design is important to protect the product and introduce the brand to consumers. In carrying out business activities, MSMEs sell their products only in traditional markets and on the stalls of local residents. Therefore, the general public does not know of the existence of these products. The method in this service is through in-depth interviews with MSMEs actors to identify problems and solutions needed. The purpose of this activity is to provide understanding to MSMEs about the important role of packaging design and product marketing. The result of this dedication is a packaging design that can be used for MSMEs' products. MSMEs' products and locations are listed on Google Maps so that they can be accessed by the wider community. In addition, the formation of a potential map could provide information on the existence of MSMEs for road users and village migrants. It is hoped that this activity will provide material for the village government to develop community business activities.
PENGARUH KEPEDULIAN LINGKUNGAN DAN PENGETAHUAN LINGKUNGAN TERHADAP PERILAKU PRO LINGKUNGAN YANG DIMEDIASI OLEH SIKAP Muhammad Affan Ardana; Aflit Nuryulia Praswati
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.501

Abstract

The purpose of this study is to analyze the influence of environmental concern and environmental knowledge on pro-environmental behavior mediated by attitudes. This research method is quantitative. This study used primary data. Data collection methods used with the dissemination of questionnaires. The questionnaire was created using Likert scale format. The population in this study is the people of SoloRaya. The sampling technique in this study is non probability sampling. Through this Maholtra calculation, the minimum number of samples needed was obtained as many as 140 respondents. The data analysis technique in this study uses Partial Least Square (PLS) using the help of SMARTPLS Software. Based on the results and discussion, it was obtained that environmental concern has a positive and significant effect on pro-environmental behavior. Environmental knowledge has a positive and significant effect on pro-environmental behavior. Environmental concern has a positive and significant effect on attitudes. Environmental knowledge has a positive and significant effect on attitudes. Attitudes have a positive and significant effect on pro-environmental behavior. Attitudes mediate the influence of environmental concern on pro-environmental behavior, partially. Media attitudes influence environmental knowledge on pro-environmental behavior.
PENGARUH E-WOM, CUSTOMER RATING, DAN DISCOUNT PRODUCT TERHADAP IMPULSE BUYING PADA GENERASI Z DI KOTA SOLO Lintang Sintya Nuraini; Aflit Nuryulia Praswati
Jurnal Manajemen Dirgantara Vol 17 No 1 (2024): Jurnal Manajemen Dirgantara, Juli 2024
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v17i1.1149

Abstract

The purpose of this study was to analyze the effect of e-wom, customer rating, and discount products on impulse buying in generation Z in Solo (case study of tiktok shop users). This research method is quantitative. The type of data used in this study is primary data. The data collection technique used in this research is through a questionnaire questionnaire. In this study, researchers will distribute questionnaires via google form to respondents. The population in this study is generation Z Tiktok users, both men and women in Solo City to find out their impulse buying behavior on the Tiktok application. The sampling technique used in this study uses non-probability sampling techniques, using the Incidental Sampling Method. The number of samples for this study were 120 respondents who are Tiktok Shop users in Solo City. The data analysis technique uses the SPSS program to simplify the calculation process. Data analysis techniques used to analyze data, namely validity test, reliability test, basic assumption test, classical assumption test, and hypothesis testing. The results of this study are that E-WOM has a significant effect on impulse buying. Customer rating has a positive effect on impulse. Discount product has a positive effect on impulse buying.
PENGARUH PRODUCT DIVERSITY TERHADAP LOYALITAS KONSUMEN SKINCARE ONLINE Dela Afiyana; Aflit Nuryulia Praswati
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1106

Abstract

The beauty community in Indonesia is trendy, they will share information or tips and tricks about beauty and self-care through social media. This research aims to measure the influence of perceived security, customer experience, and product diversity on consumer satisfaction and loyalty. The study was carried out by distributing questionnaires to the people of Surakarta City and Sociolla customers and obtained as many as 100 respondents, and then processed using partial least squares (PLS) testing so that the results found that there were significant changes in direct influence through perceived security, customer experience and product diversity on consumer satisfaction. The findings also reveal that customer experience and consumer satisfaction can have a direct influence on consumer loyalty. However, differences such as perceived security, customer experience, and product diversity do not influence consumer loyalty. Key words: Perceived Security, Customer Experience, Product Diversity, Customer Loyalty, Customer Satisfaction
SALURAN DISTRIBUSI DAN MARJIN PEMASARAN KUBIS TOMAT WORTEL: STUDI KASUS DI AREA BOYOLALI JAWA TENGAH Praswati, Aflit Nuryulia; Prijanto, Tulus; Aji, Bayu Dian
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 9 No. 1 (2018): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (793.649 KB) | DOI: 10.36694/jimat.v9i1.150

Abstract

Vegetables are an important commodity, whose prices contribute to the inflation rate in some regions of Indonesia. Inflation and deflation are inseparable from the type of food and vegetable groups because the majority of the population have jobs as vegetable farmers. Selo Boyolali is a vegetable-producing region, but currently can not meet the needs of its own region. Supply of vegetables began to decrease due to pest and vegetable turnover into tobacco. If the delivery of vegetables is hampered there will be a scarcity of vegetables that lead to price increases. The length of the distribution channel has a negative impact, namely the price of commodities set by the middlemen or traders who distribute vegetables from the producers. So sometimes local farmers do not have bargaining power on vegetable pricing. This study aims to analyze the pattern of price formation and vegetable distribution in Boyolali. The analytical framework used in this research is supply chain management framework. The method used in this research is quantitative and qualitative indepth interview.
Enhancing Customer Relationship Management in MSMEs: The Impact of Social Media Marketing on Performance Marketing Huda, Farah Azzahra; Praswati, Aflit Nuryulia
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.3839

Abstract

Objective: MSMEs play an important role in economic development in Indonesia. There are several things that MSMEs in Indonesia have not developed, one of which is weak human resources and limited capabilities in terms of marketing. Therefore, social media is needed to overcome this problem. The aim of this research is that with social media marketing, MSME business actors in Indonesia can develop in terms of marketing performance which is useful for involving MSME business actors with a wider range of customers and establishing relationships with customers so that customers are better looked after. loyal to MSME products through customer relationship management. Methodology: This research uses a quantitative research approach and collects primary data using online questionnaires via Google form and offline, namely directly to outlets, then collecting a sample of 100 MSME business actors in the fashion industry, culinary and craft industries, then processing the data using the SEM PLS application. Results: This study states that social media marketing has a positive impact on marketing performance and social media marketing has a positive impact on customer relationship management. Therefore, customer relationship management has a positive impact on marketing performance. MSME businessmen feel supported by social media marketing. Social media allows MSME businessmen to increase sales, compete with competitors, and increase customer loyalty to their products. Application/Authenticity/Value: The data that has been processed in this research is different from previous research, namely that 100 respondents can represent the results of social media marketing users among MSME business actors. Apart from that, this research uses different variables from the previous one by combining the influence of social media marketing for marketing performance on customer relationship management in MSMEs.
Youth's Intention to Use Mobile Payments Based on TAM Theory Praswati, Aflit Nuryulia; Saputro, Diky Adi; Sina, Helmia Khalifah; Abbas, Novel Idris
Journal of Business Innovation and Research Vol 2, No 1 (2023): Journal of Business Innovation and Research
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v2i1.10113

Abstract

Consumer shopping behavior that previously used the brick and mortar method is now shifting to focus on online purchases. Online shopping is made even easier with the mobile payment transaction method. This study aims to explore the behavior of young consumers in using mobile payments when shopping through the view of the Technology Acceptance Model (TAM) theory. Young consumers tend to be curious about new technologies that can make shopping easier for them. This study uses a quantitative method that confirms the relationship between variables that influence the desire of young consumers to use mobile payments. The respondents of this study are young consumers who use mobile payments when shopping. Data collection used questionnaires which were distributed online and analyzed using the PLS SEM method. The results of the study state that the variables service quality, perceived usefulness, perceived ease of use, attitude of use influence behavioral intention to use mobile payments. The characteristics of young consumers have many unique features that will make them even more interesting when further investigated, for example the other side of the ease of use of mobile payments for impulse buying.
PENGARUH BRAND EQUITY DAN BRAND EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DENGAN BRAND LOYALTY SEBAGAI VARIABEL MEDIASI PADA PRODUK IPHONE DI SURAKARTA Arnindhita Divani Regita Putri; Aflit Nuryulia Praswati
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.607

Abstract

The purpose of this study is to analyze the influence of brand equity and brand experience on consumer purchase decisions with brand loyalty as a mediating variable in Iphone products in Surakarta. The type of research used in the study uses quantitative methods. The population in this study is consumers who use Iphone products in Surakarta. Then, the sample used in this study is 100 respondents with the criteria of consumers who have used Iphone in Surakarta. This study uses primary data in its preparation. The data collection method used in this study is by distributing questionnaires online  through google forms. The data analysis technique in this study uses the Structural Equation Model (SEM) with Partial Last Square (PLS). The results of the study show that brand equity has a significant effect on consumer purchase decisions on Iphone products in Surakarta. Brand experience does not have a significant effect on consumer purchase decisions on Iphone products in Surakarta. Brand Experience has a negative effect on brand loyalty. Brand loyalty can mediate brand equity to consumers' purchase decisions on Iphone products in Surakarta. Brand loyalty can mediate the brand experience to consumers' purchase decisions on Iphone products in Surakarta
Co-Authors A.A. Ketut Agung Cahyawan W Aan Sofyan Achmad Vandian Nur, Achmad Vandian Adam Afifallah Maulidan Rizqi Adam Afifallah Maulidan Rizqi Agus Suwondo Agus Wahyudi Ahmad Fauzan Ahmad, Farhand Ahmada Auliya Rahman Alfathana, Aziz Alfina Salma Putri Amelia Jihan Ramadhani Andi Suhendi Anggrahini, Ruly Anisa Ur Rahmah Anton Prasetyo Aprilia Puri Astuti Ardiansyah, Gilang Arief Dwi Saputra, Arnindhita Divani Regita Putri Arumsari, Septiana Lisa Astuti, Aprilia Puri Auliya, Dhiyahul Aysa Nur Cahyani Aziz Alfathana Bayu Dian Aji Bayu Dian Aji Bayu Dian Aji, Bayu Dian Binuko, Raafika Studiviani Dwi Biruwintari, Nuravira Broto Santoso Burhannudin Ichsan Christiana Riski Wira Putri Chuzaimah Chuzaimah Dela Afiyana Della Mafiana Della Mafiana Dewi, Alfa Yuliana Dewi, Maya Kumala Dewi, Triana Ariska Dewita Puspawati Dia, Wa Ode Irma Wati La Diana Aqmala Diana Setiawati Dicky Suryoko Dimas Bagus Prasetya Dyah Putri Mahasari Eka Risky Widyawati Eryan Naufal Fakhri Muhammad Daffa Eskasari Putri Evi Kurnia Sari Farah Aisha Farid Adi Prasetya Fatahuddin, Amir Febrianur Ibnu Fitroh Sukono Putra Fera, Anisa Ferika Nurmawani Firman Faradisi Flora Ramona Sigit Prakoeswa Fortuna, Tista Ayu Hapsari, Lusy Azizah Hardika Dwi Hermawan Haryoto, H Helmia Khalifah Sina Helmia Khalifah Sina Hidayah Karuniawati Huda, Farah Azzahra Humaira, L'aisya Layyun I Made Sukresna Ifada Faila Suffa Ihsan, Rizki Muhammad Ihwan Susila Imronudin Imronudin Imronudin Imronudin Imronudin Imronudin, Imronudin Keisya, Aulita Kesha Dewi Nur Ramadani Khomariyah, Risma Nur Kiki Widya Kirana Kirana, Kiki Widya Krisdiyanto Pujoningrum Kun Harismah Kurniawan, Muhammad Randhy Kussudyarsana Kussudyarsana L'aisya Layyun Humaira Liana Mangifera Lina Agustina Lintang Sintya Nuraini Lusy Azizah Hapsari M Mabruroh M. Farid Wajdi M. Farid Wajdi, M. Farid Mabruroh Mabruroh Mabruroh Mabruroh, M Mafiana, Della Mahasari, Dyah Putri Mahindra Surya Birawa Muhammad Affan Ardana Muhammad Edward Putra Armiawan Muhammad Jabal Noor Muhammad Randhy Kurniawan Muhammad Rohim Muhammad Yusuf Abdhul Fatah Muzakar Isa Naili Amalia Nalal Muna Nalal Muna Nanda Martiya Wardani Nandya Octanti Pusparini Nelly Purnama Sari Nelly Purnama Sari Novel Idris Abas Novitasari, Saphira Wahyu Nuniek Nizmah Fajriyah Nur Andriyani Nur Ghaffar, Ikbal Nur Hidayah Nur Mar'athu Munazjah Nurmawani, Ferika Nurul Latifatul Inayati Permatasari, Ayu Ervin Dea Perwithosuci, Winny Prijanto, Tulus Prijanto, Tulus Putri, Alfina Salma Putri, Christiana Riski Wira Rafiq Arkana Putra Rahmatdi Ramadani, Risqi Ratna Ningsih, Pertiwi Rina Trisnawati Risma Nur Khomariyah Rokhim Adi Nurhuseini Rokhim Adi Nurhuseini Rullynta Siska Suryandari Ruly Anggrahini S Syamsudin Sabarwo, Syakila Eka Putrisari Sajiwo Tri Prakoso Saphira Wahyu Novitasari Saputri, Sisilia RR Saputro, Diky Adi Sari, Nelly Purnama Sari, Rizki Iputa Sasongko Tri Utomo Sina, Helmia Khalifa Sina, Helmia Khalifah Sisilia RR Saputri Siti Fatimah Nurhayati Siti Zulaekah Sri Murwanti Subiantoro Subiantoro Suryandari, Rullynta Siska Suryoko, Dicky Syaban Al Musyaffa Ibnu Ahmad Syakila Eka Putrisari Sabarwo Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin, S Taufika Nur Widyasari Tika Pratika Tulus Prijanto Tulus Prijanto Tulus Prijanto Urmatul Waznah Utami, Ayu Sri Utomo, Sasongko Tri Utomo, Sasongko Tri Vita Ardiyantiningsih Wa Ode Irma Wati La Dia Wafiatun Mukharomah Wardani, Lusyka Widya Wawan Kurniawan Widiansyah, Langga Pratama Putra Widyaningtyas, Arin Widyawati, Eka Risky Wiyadi Wiyadi Yusuf Alam Romadhon