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MODEL PENGUATAN KELEMBAGAAN USAHA MIKRO DAN KECIL UNTUK PENGENTASAN KEMISKINAN Muzakar Isa; Liana Mangifera; Aflit Nuryulia Praswati; Helmia Khalifa Sina; Agus Wahyudi; Agus Suwondo; Wawan Kurniawan
Jurnal Kebijakan Pembangunan Daerah Vol 7 No 1 (2023): June 2023
Publisher : Badan Perencanaan Pembangunan Daerah Provinsi Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56945/jkpd.v7i1.221

Abstract

Micro and small businesses have an important role in alleviating community poverty at the village level. This study aims to identify the potential and problems of micro and small enterprises, formulate strategies for developing micro and small enterprises, and develop models for strengthening business institutions for poverty alleviation at the village level. This research use desciptive qualitative approach. The research was conducted in Sragen Regency, Central Java Province. Sragen Regency has 51 poor villages, 208 kelurahan/village. This study uses primary data obtained from structured interviews and FGDs. Structural interviews were conducted with micro and small business actors in poor villages to obtain in-depth results. FGDs were conducted with Village Leaders, Community Leaders, District Leaders, and regional organozation regarding the development of micro and small businesses in Sragen Regency. Data analysis used descriptive analysis and content analysis. The results of the analysis show that poor villages in Sragen Regency have various potentials that can be developed as natural tourism villages and pre-employment villages. The strategy for developing micro and small businesses in poor villages can be carried out through increasing the promotion of tourism destinations as well as developing a creative economy and developing tourist area amenitie; increasing the production and marketing of micro and small enterprises; and increased production and productivity of the agricultural and fishery and animal husbandry sectors. The model for developing micro and small businesses in poor villages should be carried out through strong institutional strengthening involving all relevant stakeholders, namely universities, local governments, business actors, associations/societies, and community leaders.
Identification of Distribution Channels to Create Sustainable Vegetable Prices Aflit Nuryulia Praswati; Bayu Dian Aji
Indonesian Journal of Sustainability Accounting and Management Vol. 1 No. 2 (2017): December 2017
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28992/ijsam.v1i2.31

Abstract

The price of vegetables has a role as a contributor to the rate of inflation. Currently the number of vegetable production in Boyolali region can no longer meet the needs of local communities. The limited amount of vegetable production and the inhibition of the vegetable distribution channel creates a scarcity of vegetables that result in price increases. This study aims to identify the distribution channel and the formation of vegetable prices derived from Boyolali area. The method used in this research is quantitative and qualitative. Respondents from this study consisted of farmers, wholesalers, small trader and end consumers. The type of distribution channel prevailing in Boyolali area are traditional and modern distribution channels. Intermediate distribution channels play a greater role in determining vegetable prices. If farmers want to improve their economic condition, it needs innovation and creativity in the process of planting, harvesting, packaging and marketing vegetable products.
Organizational Capabilities Driving Business Performance: Resource Based View Theory Syamsudin Syamsudin; Aflit Nuryulia Praswati; Nelly Purnama Sari; Sri Murwanti
Urecol Journal. Part B: Economics and Business Vol. 1 No. 1 (2021): January - June
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujeb.29

Abstract

The performance of MSMEs has become the center of attention in almost every government. This is based on the high contribution of MSMEs to the economy of a region. However, it cannot be denied that MSMEs still have weaknesses that need to be improved so that they can sustain their business in a sustainable manner. Organizational capability as a company resource is a driving factor for the performance of MSMEs. This study uses the theoretical basis of Resource Based View to examine the performance of MSMEs through market communication capability, pricing capability and product innovation capability. Methods of data collection using a questionnaire using google form media. The number of respondents' answers that can be analyzed is 85 respondents. The results of data analysis using SmartPLS, namely product innovation capability and pricing capability, have a significant positive effect on performance and also have a significant positive effect when mediating the effect of market communication capability on performance, but the results of this study also show that market communication capability does not have a significant positive effect on performance.
SALURAN DISTRIBUSI DAN MARJIN PEMASARAN KUBIS TOMAT WORTEL Aflit Nuryulia Praswati; Tulus Prijanto; Bayu Dian Aji
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 9 No 1 (2018): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v9i1.150

Abstract

Vegetables are an important commodity, whose prices contribute to the inflation rate in some regions of Indonesia. Inflation and deflation are inseparable from the type of food and vegetable groups because the majority of the population have jobs as vegetable farmers. Selo Boyolali is a vegetable-producing region, but currently can not meet the needs of its own region. Supply of vegetables began to decrease due to pest and vegetable turnover into tobacco. If the delivery of vegetables is hampered there will be a scarcity of vegetables that lead to price increases. The length of the distribution channel has a negative impact, namely the price of commodities set by the middlemen or traders who distribute vegetables from the producers. So sometimes local farmers do not have bargaining power on vegetable pricing. This study aims to analyze the pattern of price formation and vegetable distribution in Boyolali. The analytical framework used in this research is supply chain management framework. The method used in this research is quantitative and qualitative indepth interview.
ANALYSIS OF THE IMPACT OF DIGITAL TRANSFORMATION ON THE MARKETING PERFORMANCE OF F&B SMES IN SURAKARTA, MEDIATED BY BUSINESS MODEL INNOVATION AS A SUPPORT FOR IMPROVING MARKETING PERFORMANCE IN F&B SMES IN SURAKARTA Ade Rakhman Muhammad Rokhim; Aflit Nuryulia Praswati
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the present era, digital transformation has become a means of development in the economic and business sectors, including in the field of F&B (Food and Beverage), as well as in SMEs (Small and Medium Enterprises) operating in the F&B sector. This research discusses the influence of digital transformation on the marketing performance of F&B products in the Surakarta region. This study employs a quantitative approach and utilizes purposive sampling techniques for data collection. The population of this research consists of F&B SME operators in Surakarta. In this study, Partial Least Squares Structural Equation Modeling (PLS-SEM) is used for data analysis. The results of the analysis conducted using PLS-SEM indicate that Marketing Performance can be influenced by several factors, namely Digital Transformation and BMI (Business Model Innovation), where explorative digital transformation has the most significant impact on Marketing Performance. Therefore, this study answers the fundamental question of whether implementing Digital Transformation will affect the Marketing Performance of every product sold or produced by F&B SME operators, providing evidence that Digital Transformation is a strong antecedent to Marketing Performance.
Penerapan Desain Repacking dan Digital Marketing Rengginang Singkong Kelompok Wanita Tani Rukun Makaryo Desa Kedungdowo Krisdiyanto Pujoningrum; Eka Risky Widyawati; Muhammad Edward Putra Armiawan; Aflit Nuryulia Praswati
Jurnal Pengabdian kepada Masyarakat Radisi Vol 2 No 3 (2022): Desember
Publisher : Yayasan Kajian Riset dan Pengembangan RADISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55266/pkmradisi.v2i3.218

Abstract

Rengginang cassava MSMEs still have many weaknesses in carrying out business activities. Weaknesses that are owned raise problems that need to be resolved. The problem being faced is a lack of knowledge about the importance of packaging design and product marketing. Food products that are traded do not use packaging designs. In addition, they only use relatively thin white plastic for product packaging. Meanwhile, good packaging with an attractive design is important to protect the product and introduce the brand to consumers. In carrying out business activities, MSMEs sell their products only in traditional markets and on the stalls of local residents. Therefore, the general public does not know of the existence of these products. The method in this service is through in-depth interviews with MSMEs actors to identify problems and solutions needed. The purpose of this activity is to provide understanding to MSMEs about the important role of packaging design and product marketing. The result of this dedication is a packaging design that can be used for MSMEs' products. MSMEs' products and locations are listed on Google Maps so that they can be accessed by the wider community. In addition, the formation of a potential map could provide information on the existence of MSMEs for road users and village migrants. It is hoped that this activity will provide material for the village government to develop community business activities.
PENGARUH KEPEDULIAN LINGKUNGAN DAN PENGETAHUAN LINGKUNGAN TERHADAP PERILAKU PRO LINGKUNGAN YANG DIMEDIASI OLEH SIKAP Muhammad Affan Ardana; Aflit Nuryulia Praswati
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.501

Abstract

The purpose of this study is to analyze the influence of environmental concern and environmental knowledge on pro-environmental behavior mediated by attitudes. This research method is quantitative. This study used primary data. Data collection methods used with the dissemination of questionnaires. The questionnaire was created using Likert scale format. The population in this study is the people of SoloRaya. The sampling technique in this study is non probability sampling. Through this Maholtra calculation, the minimum number of samples needed was obtained as many as 140 respondents. The data analysis technique in this study uses Partial Least Square (PLS) using the help of SMARTPLS Software. Based on the results and discussion, it was obtained that environmental concern has a positive and significant effect on pro-environmental behavior. Environmental knowledge has a positive and significant effect on pro-environmental behavior. Environmental concern has a positive and significant effect on attitudes. Environmental knowledge has a positive and significant effect on attitudes. Attitudes have a positive and significant effect on pro-environmental behavior. Attitudes mediate the influence of environmental concern on pro-environmental behavior, partially. Media attitudes influence environmental knowledge on pro-environmental behavior.
THE ROLE OF RELATIONSHIP LEARNING AND MARKETING STRATEGY AS MEDIATORS OF SERVICE INNOVATION ON THE IMPACT OF SALES PERFORMANCE OF CAR DEALERS IN THE SURAKARTA CITY Yoga Tegar Firmansyah; Aflit Nuryulia Praswati
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As we know today, competition in the industrial world is becoming increasingly fierce, especially in the automotive industry. Therefore, the company's management strives to always provide the best service by creating new products that meet the needs and desires of its customers. Companies that can innovate their services, have a good relationship with consumers, and do an excellent marketing job can undoubtedly improve the performance of their product sales. This service innovation is needed by companies in the automotive industry, especially car dealers, to carry out the process of developing their service innovation to increase sales value. Therefore, the research study aims to examine the influence of service innovation on sales performance in automotive firms, especially car dealers. However, few empirical studies have examined the outcomes of firms' involvement in service innovation. There needs to be more convincing arguments for firms to innovate their services to improve sales performance by incorporating the role of relationship learning and marketing strategy. To fill the gap in previous research, the current work can explore the mechanisms between service innovation and sales performance. A survey was conducted using non-probability and purposive sampling techniques, with the criteria being car owners and salespeople in Surakarta. With a total final sample of 100 completed surveys and hypothesis testing using Partial Least Square-Structural Equation Modelling (PLS-SEM). The results show that the service innovation variable can influence sales performance. The increase in sales value is also influenced by mediator variables, namely relationship learning and marketing strategy. Against the background of Service-Dominant Logic (SDL), findings contribute to the literature on service innovation for automobile distribution companies, which shows that increasing service innovation requires a complete understanding of the following factors.
MODEL PENGUATAN KELEMBAGAAN USAHA MIKRO DAN KECIL UNTUK PENGENTASAN KEMISKINAN Muzakar Isa; Liana Mangifera; Aflit Nuryulia Praswati; Helmia Khalifa Sina; Agus Wahyudi; Agus Suwondo; Wawan Kurniawan
Jurnal Kebijakan Pembangunan Daerah Vol 7 No 1 (2023): June 2023
Publisher : Badan Perencanaan Pembangunan Daerah Provinsi Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56945/jkpd.v7i1.221

Abstract

Usaha mikro dan kecil memiliki peran penting dalam pengentasan kemiskinan masyarakat di tingkat desa. Penelitian ini bertujuan untuk mengidentifikasi potensi dan pemasalahan usaha mikro dan kecil, merumuskan strategi pengembangan usaha mikro dan kecil, serta menyusun model penguatan kelembagaan usaha untuk pengentasan kemiskinan di tingkat desa. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Penelitian ini dilaksanakan di Kabupaten Sragen, Provinsi Jawa Tengah. Kabupaten Sragen memiliki 51 desa miskin dari 208 kelurahan/desa. Penelitian ini menggunakan data primer yang diperoleh dari wawancara terstruktur dan FGD. Wawancara struktur dilakukan terhadap pelaku usaha mikro dan kecil di desa miskin untuk mendapatkan hasil yang lebih mendalam. FGD dilakukan terhadap Pimpinan Desa, Tokoh Masyarakat, Pimpinan Kecamatan, dan organisasi perangkat adaerah yang terkait pengembangan usaha mikro dan kecil di Kabupaten Sragen. Analisis data menggunakan analisis deskriptif dan konten analisis. Hasil analisis menunjukkan Desa miskin di Kabupaten Sragen dapat dikembangkan menjadi desa wisata alam dan desa preuner. Strategi pengembangan usaha mikro dan kecil di desa miskin dapat dilakukan melalui peningkatan promosi destinasi pariwisata, pengembangan ekonomi kreatif dan pengembangan amenitas kawasan; peningkatan produksi dan pemasaran usaha mikro dan kecil; dan peningkatan produksi dan produktivitas sektor pertanian dan perikanan serta peternakan. Model pengembangan usaha mikro dan kecil di desa miskin hendaknya dilakukan melalui penguatan kelembagaan yang kuat yang melibatkan selurtuh stakeholders terkait, yaitu perguruan tinggi, pemerintah daerah, pelaku usaha, asosiasi/paguyuban, dan tokoh masyarakat.
PENGARUH E-WOM, CUSTOMER RATING, DAN DISCOUNT PRODUCT TERHADAP IMPULSE BUYING PADA GENERASI Z DI KOTA SOLO Lintang Sintya Nuraini; Aflit Nuryulia Praswati
Jurnal Manajemen Dirgantara Vol 17 No 1 (2024): Jurnal Manajemen Dirgantara, Juli 2024
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v17i1.1149

Abstract

The purpose of this study was to analyze the effect of e-wom, customer rating, and discount products on impulse buying in generation Z in Solo (case study of tiktok shop users). This research method is quantitative. The type of data used in this study is primary data. The data collection technique used in this research is through a questionnaire questionnaire. In this study, researchers will distribute questionnaires via google form to respondents. The population in this study is generation Z Tiktok users, both men and women in Solo City to find out their impulse buying behavior on the Tiktok application. The sampling technique used in this study uses non-probability sampling techniques, using the Incidental Sampling Method. The number of samples for this study were 120 respondents who are Tiktok Shop users in Solo City. The data analysis technique uses the SPSS program to simplify the calculation process. Data analysis techniques used to analyze data, namely validity test, reliability test, basic assumption test, classical assumption test, and hypothesis testing. The results of this study are that E-WOM has a significant effect on impulse buying. Customer rating has a positive effect on impulse. Discount product has a positive effect on impulse buying.
Co-Authors A.A. Ketut Agung Cahyawan W Aan Sofyan Achmad Vandian Nur, Achmad Vandian Adam Afifallah Maulidan Rizqi Ade Rakhman Muhammad Rokhim Agus Suwondo Agus Suwondo Agus Wahyudi Agus Wahyudi Ahmad Fauzan Ahmad, Farhand Ahmada Auliya Rahman Alfathana, Aziz Alfina Rahmatia Alfina Salma Putri Amali, Irfan Amelia Jihan Ramadhani Andi Suhendi Anggrahini, Ruly Anisa Fera Anisa Ur Rahmah Anton Prasetyo Aprilia Puri Astuti Ardiansyah, Gilang Arief Dwi Saputra, Arin Widyaningtyas Ariyanto, Hani Purwo Arnindhita Divani Regita Putri Arumsari, Septiana Lisa Astuti, Aprilia Puri Atika Vitrizky Puspitaningrum Auliya, Dhiyahul Aysa Nur Cahyani Aziz Alfathana Bayu Dian Aji Bayu Dian Aji Bayu Dian Aji, Bayu Dian Broto Santoso Burhannudin Ichsan Chindhi Tri Purwanti Christiana Riski Wira Putri Chuzaimah Chuzaimah Dela Afiyana Della Mafiana Della Mafiana Dewi, Alfa Yuliana Dewi, Maya Kumala Dewi, Triana Ariska Dewita Puspawati Dia, Wa Ode Irma Wati La Diana Aqmala Diana Setiawati Dicky Suryoko Dimas Bagus Prasetya Dyah Putri Mahasari Eka Risky Widyawati Eryan Naufal Fakhri Muhammad Daffa Evi Kurnia Sari Farah Aisha Farid Adi Prasetya Fatahuddin, Amir Febrianur Ibnu Fitroh Sukono Putra Ferika Nurmawani Firman Faradisi Flora Ramona Sigit Prakoeswa Hapsari, Lusy Azizah Hardika Dwi Hermawan Haryoto, H Helmia Khalifa Sina Helmia Khalifah Sina Helmia Khalifah Sina Helmia Khalifah Sina Hidayah Karuniawati Huda, Farah Azzahra I Made Sukresna Ifada Faila Suffa Ihsan, Rizki Muhammad Ihwan Susila Imronudin Imronudin Keisya, Aulita Kesha Dewi Nur Ramadani Khomariyah, Risma Nur Kiki Widya Kirana Kirana, Kiki Widya Krisdiyanto Pujoningrum Kun Harismah Kussudyarsana L'aisya Layyun Humaira Liana Mangifera Lina Agustina Lintang Sintya Nuraini Lusy Azizah Hapsari M Mabruroh M. Farid Wajdi Mabruroh Mabruroh Mabruroh Mabruroh, M Mafiana, Della Mahasari, Dyah Putri Mahindra Surya Birawa Muhammad Affan Ardana Muhammad Edward Putra Armiawan Muhammad Fauzy Muhammad Jabal Noor Muhammad Randhy Kurniawan Muhammad Rohim Muhammad Yusuf Abdhul Fatah Muyassaroh Muyassaroh Muzakar Isa Naili Amalia Nalal Muna Nalal Muna Nanda Martiya Wardani Nelly Purnama Sari Nelly Purnama Sari Nelly Purnama Sari Novel Idris Abas Novitasari, Saphira Wahyu Nuniek Nizmah Fajriyah Nur Andriyani Nur Ghaffar, Ikbal Nur Hidayah Nur Mar'athu Munazjah Nuravira Biruwintari Nurmawani, Ferika Nurul Latifatul Inayati Permatasari, Ayu Ervin Dea Prijanto, Tulus Prijanto, Tulus Pusparini, Nandya Octanti Putri, Alfina Salma Putri, Christiana Riski Wira Putri, Eskasari Raafika Studiviani Dwi Binuko Rafiq Arkana Putra Rahmatdi Rahmatdi Ramadani, Risqi Ratna Ningsih, Pertiwi Rina Trisnawati Riris Ayu Andriani Risma Nur Khomariyah Rohim, Muhammad Rokhim Adi Nurhuseini Rullynta Siska Suryandari Ruly Anggrahini S Syamsudin Sabarwo, Syakila Eka Putrisari Sajiwo Tri Prakoso Saphira Wahyu Novitasari Saputri, Sisilia RR Saputro, Diky Adi Sari, Nelly Purnama Sari, Rizki Iputa Sasongko Tri Utomo Sina, Helmia Khalifa Sina, Helmia Khalifah Sisilia RR Saputri Siti Fatimah Nurhayati Siti Zulaekah Sri Murwanti Subiantoro Subiantoro Sudianto Suryandari, Rullynta Siska Suryoko, Dicky Syaban Al Musyaffa Ibnu Ahmad Syakila Eka Putrisari Sabarwo Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin, S Taufika Nur Widyasari Tika Pratika Tista Ayu Fortuna Tulus Prijanto Tulus Prijanto Tulus Prijanto Urmatul Waznah Utami, Ayu Sri Utomo, Sasongko Tri Utomo, Sasongko Tri Vita Ardiyantiningsih Wa Ode Irma Wati La Dia Wafiatun Mukharomah Wardani, Lusyka Widya Wardani, Nanda Martiya Wawan Kurniawan Wawan Kurniawan Widiansyah, Langga Pratama Putra Widyawati, Eka Risky Winny Perwithosuci Wiyadi Wiyadi Yoga Tegar Firmansyah Yusuf Alam Romadhon