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The Effectiveness of Using a Case Study-Based Module on Learning Outcomes in Segmenting, Targeting and Positioning Strategies Istianah Istianah; Harti Harti; Norida Canda Sakti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5849

Abstract

This study aimed to test the effectiveness of case study-based modules on learning outcomes in segmenting, targeting, and positioning in vocational high schools. The type of research used is Pre-Experimental. In this study, the One Group Pretest-Posttest. In this research, the treatment given is using case study-based modules on segmenting, targeting, and positioning. This research was conducted at SMK Negeri 1 Bangkalan. Research subjects are students of class X Online Business and Marketing, totaling 20 students. Before treatment, the students were given a pretest. After the treatment, the students were given a posttest of 20 questions. Improving learning outcomes was analyzed using the T-Test and N-Gain formulas. The T-test is used to calculate whether the increase in learning outcomes is significant or not. In contrast, N-Gain is used to calculate the increase in learning outcomes. The improvement of learning outcomes based on the N-gain analysis shows that the learning outcomes are categorized as moderate, thus showing that pretest and post-test there are differences based on the results of the T-Test (Paired Sample T-test).
The Effectiveness of E-Comic Learning Media Based on Teaching Factory on Creative Projects and Entrepreneurship in Increasing Learning Outcomes and Interest in Entrepreneurship Anis Setyaningsih; Norida Canda Sakti; Tri Sudarwanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6376

Abstract

This study aims to test the effectiveness of teaching factory-based mobile e-comic learning media on Creative Projects and Entrepreneurship subjects with e-commerce menus in improving student learning outcomes and entrepreneurial interest in Vocational High Schools. The type of research used is experimental research using the Pretest-Posttes Control Group design. The research was conducted at SMK Negeri 12 Surabaya with the research subjects of class XI Metal 1 as the experimental class and class XI Metal 2 as the control class. Using the analysis technique of independent t-test test and N-gain test to measure the effectiveness of learning outcomes, as for measuring the effectiveness of interest in entrepreneurship, it was analyzed using the Mann-Whitney U test and Wilcokson test because the data results were not normal so using non-parametric data analysis. The results of this study are (1) the average pretest value of the experimental class is 64.75 and the posttest value is 80.50 while in the control class the average pretest is 65.50 and the posttest value is 70.00 (2) Independent t-test shows the results where Tcount > T table is 3.438 > 2.024 (0.<0.05) and the significance value is 0.001 <0.05; (3) The N-gain test for experimental class students' learning outcomes is 0.4 and the control class N-gain is 0.1; (4) Mann Whiteny Test with Posttest results for both classes obtained a significance of 0.000 < 0.05; (2) Wilcokson's test with a significance result of 0.000 <0.05 with an average value of 10.50 for the experimental class while in the control class of 8.50.
Co-Authors Adam Rusydi Ady Soejoto Agung Listiadi Ainiyah, Maf Ulatul Ainun Novita Anggraini Albrian Fiky Prakoso Amaliyah, Khoirotul ANGGA MARTHA MAHENDRA, ANGGA ANIS SETYANINGSIH Anis Setyaningsih Arina Salsabilla Haq AULIA DAWAM A’rasy Fahrullah Bayu Surindra Cahyaningrum, Marina Nur Caroline, Debby Devangga Putra Adhitya Pratama Dhiah Fitrayati Dimis, Vika Wapa Putri Diyah Utami DIYAH UTAMI Dwi Saputra, Maskhur Dwi Yuli Rahmawati Efendi, Rachmat Eka Hendi Andriansyah EKA NURUL APRILLIANI Endang Sri Wahyuni ERLINTA WULAN HARIYATI Farij Ibadil Maula Febby Febriantika Noer Fisabilillah Felly Fitri Indriani Fitriyah Dwi Febriana FX Sri Sadewo FX Sri Sadewo Han Tantri Hardini Harti Heni Purwa Pamungkas Herrukmi Septa Rinawati Herrukmi Septa Rinawati, Herrukmi Septa Indah Nurlaili, Eka Irfani Nadia Putri Isna Aulia Nur Habibah Istianah Istianah Istianah Istianah Jun Surjanti Khoirotun Nisa' Lifa Farida Panduwinata LUCKY RACHMAWATI Luqman Hakim Luthfiyah, Ana Martinus Legowo MARTINUS LEGOWO Maulia, Danis Meylia Elizabeth Ranu MUHAMMAD EDWAR Muhlisin Muhlisin Mulyaningtyas, Indah Fajarwati Nico Irawan Nina Fitriya Yulaika Ni’matush Sholikhah Novi Trisnawati Novita Aprilia, Novita Nurfaiz Subaktiyo Nurlaili, Eka Nurlaili, Eka Indah NURUL APRILLIANI, EKA Octaviana Arisinta Putra, Andika Permana Putri Ulfa Kamalia Qonita Putri Yuliananda Rafsanjani, Mohamad Arief Raya Sulistyowati RETNO MUSTIKA DEWI Ristanti, Maulina Dwi RIZA YONISA KURNIAWAN Rohmat rohmat Ruri Nurul Aeni Wulandari Saino Sarfita, Dhea Septyan budy Cahya Sherla Pramesti Siti Sri Wulandari Srisuk, Prattana Sugeng Harianto SUGENG HARIANTO SUSANTI Susanti Susanti Susanti Susanti Tri Sudarwanto Triana, Dyahsita Ulfi Umami, Dyah Vira Virda Fithrotun Nufus Vitaloka Mawaddhah Vivin Muthoharoh Waspodo Tjipto Subroto Wening Patmi Rahayu WIDA WULANDARI WULAN HARIYATI, ERLINTA Yoyok Soesatyo Yulaika, Nina Fitriya