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PENGARUH KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PAKET DATA TELKOMSEL PADA MASYARAKAT KELURAHAN BABURA SUNGGAL KECAMATAN MEDAN SUNGGAL MEDAN Sagala, Roslinda; Sitanggang, Darna; Sitompul, Pandapotan
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

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This research aims to explore the impact of variables such as brand predictability, brand preference, brand competence, brand reputation, and company trust on purchasing decisions. The research sample involves 96 respondents, and data collection utilizes questionnaires and interviews, with data analysis employing multiple linear regression techniques. The study results reveal that the variables of brand predictability (Pm), brand preference (Kpm), brand competence (Km), brand reputation (Rm), and company trust (Kp) positively influence purchasing decisions. Both the F-test and t-test indicate that each variable has a positive and significant impact, both partially and simultaneously, on purchasing decisions. The correlation coefficient (r) of 0.688 suggests a strong relationship among brand predictability, brand preference, brand competence, brand reputation, and company trust with purchasing decisions. Meanwhile, the coefficient of determination (R Square) of 0.444 indicates that 44.4% of the variation in purchasing decisions can be explained by these variables, while 55.6% is influenced by other unexamined factors. It is advisable to consider expanding the research sample by involving more respondents from the same neighborhood or other neighborhoods in similar regions. Expanding the scope of the study can provide a more comprehensive understanding of the impact of brand trust on purchasing decisions in diverse community contexts.

PENGARUH EMPLOYER BRANDING DAN WORK LIFE BALANCE TERHADAP TURNOVER INTENTION PADA GENERASI Z DI KOTA MEDAN: JOB SATISFACTION SEBAGAI VARIABEL INTERVENING Sihotang, Helena; Sitompul, Pandapotan
Jurnal Manajemen dan Bisnis Volume 24 No. 2 Tahun 2024
Publisher : UNIKA Santo Thomas

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This study was conducted to determine how the influence of Employer branding and Work Life Balance on Turnover Intention in Generation Z in Medan City: Job Satisfaction as Intervening. The population of this research is generation Z employees in Medan City. The number of samples used was 100 people with sampling techniques using purposive samples. While collecting data using questionnaires and documentation. The data analysis technique uses SmartPLS software. The results of the Outer Model Test show that all original sample indicator values are> 0.7, which means that all variable indicators used by researchers are declared valid. In addition, all statements from each variable are declared reliable which is characterized by a Cronbach's alpha value> 0.7, Composite reliability> 0.7 and Average Variance Extracted (AVE)> 0.5. While the results of the inner model test show Employer branding has a positive influence on Turnover Intention, that Employer branding has a positive influence on Job Satisfaction, Job Satisfaction has a negative effect on Turnover Intention, Worklife Balance has a negative influence on Turnover Intention, Sample = 0.558, T Statistics = 9.219 and P Values = 0.000. These results indicate that Work Life Balance has a positive influence on Job Satisfaction, Employer branding has a negative influence on Turnover Intention through Job Satisfaction, Job Satisfaction is able to mediate the relationship between Work Life Balance and Turnover Intention

PENGARUH KUALITAS PELAYANAN, HARGA DAN FASILITAS TERHADAP KEPUASAN PASIEN RAWAT JALAN PADA RUMAH SAKIT IMELDA Tambunan, Putri Handini; Silalahi, Donalson; Tarigan, Miska Irani; Tarigan, Imanuel; Sitompul, Pandapotan
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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This study aims to determine and explain the influence of service quality, prices and facilities on outpatient satisfaction at Imelda Hospital. Data was collected using surveys, documentation and interviews. The research approach used was quantitative, with 100 respondents selected using purposive sampling. The data in this study were analyzed using SPSS. The research results show that service quality, prices and facilities have a good influence. Together they have a positive and significant effect on patient satisfaction. The coefficient of determination value of 0.441 shows that 44.1% of patient satisfaction can be explained by service quality, price and facilities while the remaining 55.9% is explained by other factors such as trust, location and brand image.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN MAHASISWA MEMILIH PROGRAM STUDI MANAJEMEN S-1 FAKULTAS EKONOMI UNIKA SANTO THOMAS MEDAN T.A 2020/2021, DALAM KONDISI PANDEMI COVID 19 IMPLIKASINYA PADA PERUMUSAN STRATEGI PROMOSI Simanihuruk, Peran; Sitompul, Pandapotan
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1738

The purpose of this study is to analyze the dominant factors influencing student decision making in choosing the S-1 Management Study Program. With this aim, it is possible to identify what factors dominantly influence student decision making in choosing the Management Study Program at the Faculty of Economics, Unika Santo Thomas, Medan T.A. 2020/2021 in the Covid-19 Pandemic, its implications for the formulation of promotional strategies. The research method used a sample of 125 students, collecting data with questionnaires and documentation and factor analysis techniques. The results of the study, of the 25 factors studied in student decision making to choose the Management study program, it turns out that the most dominant are: Factor 1: Accreditation status, Friends, Teachers, Family, Image / image and campus visits, Factor 2: Ease of work, Success Alumni and Promotional Brochures, Factor 3: Scholarships, Environmental Conditions, Complete Facilities and Building Conditions, Factor 4: Curriculum, Affordable Basic Tuition and Ease of Payment, Factor 5: Family, Education Personnel, Libraries and Lecturers, Factor 6: Alumni Association strong , Webinar Seminar, and Positive Issues and Factor 7: Affordable Cost Per-Credit and Parents' Income. The results of this study are expected to provide a reference as material for consideration in formulating relevant promotions, especially in the COVID-19 pandemic situation for the sake of increasing the number of students in the future. For further research, it is better to add variables that will be used as research variables that are thought to influence students in choosing the Management Study Program.

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA DENGAN PENDEKATAN THEORY PLANNED OF BEHAVIOUR: (Studi Kasus : Mahasiswa Fakultas Ekonomi Universitas Katolik Santo Thomas Medan) Sitompul, Pandapotan; Silalahi, Esli; Ritonga, Sinar
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2137

The purpose of this study is to analyze what are the dominant factors that influence student interest in entrepreneurship. The population of this research is all students of the management study program of the Faculty of Economics, Santo Thomas Catholic University who have taken entrepreneurship courses. The sample is 100 students, the method of collecting data is through questionnaires and documentation, the variables studied are about the factors that influence student interest in entrepreneurship, analysis techniques with factor analysis. The results show that, of the 20 factors that influence student interest in entrepreneurship, the most dominant are: The first factor consists of: Leadership, Friends support which is considered important, Friends support, Realistic thinking, Family support and high commitment, Second factor consists of : Have a confident attitude, Foresight, Support business partners, Creative Innovative, Cooperate with business partners and Have experience. The third factor consists of: being disciplined, encouraging parents and being interested in business opportunities. The fourth factor consists of: Courage to face risks. The fifth factor consists of: reliable expertise, perceived ease and careful planning. The sixth factor consists of: Independence. It is better for students during the lecture process to innovate to do a simple type of business as an entrepreneurship learning material. Parents support and motivate their children to become entrepreneurs, because parents have a very strong role in forming entrepreneurial interests. There needs to be an improvement for the campus in providing understanding and training to students so that their entrepreneurial interest is increasingly formed so that after completing their studies their entrepreneurial spirit will be awakened.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA FAKULTAS EKONOMI UNIVERSITAS KATOLIK SANTO THOMAS MEDAN Saragih, Nawary; Sitompul, Pandapotan
Jurnal Manajemen dan Bisnis Volume 23 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

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PENGARUH SERVICESCAPE DAN HOSPITALITY TERHADAP IMAGE PERPUSTAKAAN UNIVERSITAS KATOLIK SANTO THOMAS MEDAN Haloho, Elizabeth; Harefa, Hilda Syaf’aini; Sitompul, Pandapotan; Saragih, Nawary; Simangunsong, Elisabeth
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

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The purpose of this research is to find out and analyze servicescape that has an effect on image, hospitality has an effect on image, and servicescape and hospitality have simultaneously had an effect on image on the library of the Catholic University of Santo Thomas Medan. The research method used is a quantitative descriptive research method. . The population in this study were all active students in the 2022/2023 Academic Year, totaling 6,540 people. The technique for determining the sample in this study used Propotionate Stratified Random Sampling. As for determining the number of samples (n) used is referring to the Slovin approach. From the results of calculating the number of samples used in this study, there were 98 respondents. The scale of data measurement in this study used a Likert scale. The data analysis technique used is instrument test, classical assumption test, multiple linear regression analysis, hypothesis testing and coefficient of determination test (R2). The results of the study show that (1) the servicescape variable has a positive and significant effect on the image, (2) the hospitality variable has a positive and significant effect on the image, and (3) the servicescape and hospitality variables simultaneously have a positive and significant effect on the image of the Library of the Catholic University of Santo Thomas Medan .

PENGARUH KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PAKET DATA TELKOMSEL PADA MASYARAKAT KELURAHAN BABURA SUNGGAL KECAMATAN MEDAN SUNGGAL MEDAN Sagala, Roslinda; Sitanggang, Darna; Sitompul, Pandapotan
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to explore the impact of variables such as brand predictability, brand preference, brand competence, brand reputation, and company trust on purchasing decisions. The research sample involves 96 respondents, and data collection utilizes questionnaires and interviews, with data analysis employing multiple linear regression techniques. The study results reveal that the variables of brand predictability (Pm), brand preference (Kpm), brand competence (Km), brand reputation (Rm), and company trust (Kp) positively influence purchasing decisions. Both the F-test and t-test indicate that each variable has a positive and significant impact, both partially and simultaneously, on purchasing decisions. The correlation coefficient (r) of 0.688 suggests a strong relationship among brand predictability, brand preference, brand competence, brand reputation, and company trust with purchasing decisions. Meanwhile, the coefficient of determination (R Square) of 0.444 indicates that 44.4% of the variation in purchasing decisions can be explained by these variables, while 55.6% is influenced by other unexamined factors. It is advisable to consider expanding the research sample by involving more respondents from the same neighborhood or other neighborhoods in similar regions. Expanding the scope of the study can provide a more comprehensive understanding of the impact of brand trust on purchasing decisions in diverse community contexts.

PENGARUH EMPLOYER BRANDING DAN WORK LIFE BALANCE TERHADAP TURNOVER INTENTION PADA GENERASI Z DI KOTA MEDAN: JOB SATISFACTION SEBAGAI VARIABEL INTERVENING Sihotang, Helena; Sitompul, Pandapotan
Jurnal Manajemen dan Bisnis Volume 24 No. 2 Tahun 2024
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study was conducted to determine how the influence of Employer branding and Work Life Balance on Turnover Intention in Generation Z in Medan City: Job Satisfaction as Intervening. The population of this research is generation Z employees in Medan City. The number of samples used was 100 people with sampling techniques using purposive samples. While collecting data using questionnaires and documentation. The data analysis technique uses SmartPLS software. The results of the Outer Model Test show that all original sample indicator values are> 0.7, which means that all variable indicators used by researchers are declared valid. In addition, all statements from each variable are declared reliable which is characterized by a Cronbach's alpha value> 0.7, Composite reliability> 0.7 and Average Variance Extracted (AVE)> 0.5. While the results of the inner model test show Employer branding has a positive influence on Turnover Intention, that Employer branding has a positive influence on Job Satisfaction, Job Satisfaction has a negative effect on Turnover Intention, Worklife Balance has a negative influence on Turnover Intention, Sample = 0.558, T Statistics = 9.219 and P Values = 0.000. These results indicate that Work Life Balance has a positive influence on Job Satisfaction, Employer branding has a negative influence on Turnover Intention through Job Satisfaction, Job Satisfaction is able to mediate the relationship between Work Life Balance and Turnover Intention

PENGARUH KUALITAS PELAYANAN, HARGA DAN FASILITAS TERHADAP KEPUASAN PASIEN RAWAT JALAN PADA RUMAH SAKIT IMELDA Tambunan, Putri Handini; Silalahi, Donalson; Tarigan, Miska Irani; Tarigan, Imanuel; Sitompul, Pandapotan
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine and explain the influence of service quality, prices and facilities on outpatient satisfaction at Imelda Hospital. Data was collected using surveys, documentation and interviews. The research approach used was quantitative, with 100 respondents selected using purposive sampling. The data in this study were analyzed using SPSS. The research results show that service quality, prices and facilities have a good influence. Together they have a positive and significant effect on patient satisfaction. The coefficient of determination value of 0.441 shows that 44.1% of patient satisfaction can be explained by service quality, price and facilities while the remaining 55.9% is explained by other factors such as trust, location and brand image.

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