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All Journal JURNAL SAINS PEMASARAN INDONESIA Sosiohumaniora Ekonomi Bisnis JDM (Jurnal Dinamika Manajemen) Jurnal Administrasi Bisnis Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Ilmiah Manajemen dan Bisnis (JIMB) IMAGE AdBispreneur JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal EMT KITA Jurnal Sosiologi USK (Media Pemikiran & Aplikasi) MBR (Management and Business Review) Jurnal Aplikasi Bisnis IJEBD (International Journal Of Entrepreneurship And Business Development) Scientific Journal of Reflection : Economic, Accounting, Management and Business Halaman Olahraga Nusantara : Jurnal Ilmu Keolahragaan JURNAL EDUCATION AND DEVELOPMENT LUGAS Jurnal Komunikasi JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Perilaku dan Strategi Bisnis Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Ranah Komunikasi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Business Economic, Communication, and Social Sciences Journal (BECOSS) Business Preneur : Jurnal Ilmu Administrasi Bisnis Forum Bisnis dan Kewirausahaan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal Ilmu Komunikasi Dan Media Scriptura: Jurnal Ilmiah Komunikasi Reviu Akuntansi, Manajemen, dan Bisnis Gandiwa Jurnal Komunikasi Jurnal Indonesia Sosial Sains Score: Jurnal Lentera Manajemen Pemasaran Jurnal Bisnis dan Komunikasi Digital Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Serambi Engineering (JSE) Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis Economic and Education Journal (Ecoducation) Manajemen : Jurnal Ekonomi Journal of Ekonomics, Finance, and Management Studies Business and Applied Management Journal HUMANUS : Jurnal Sosiohumaniora Nusantara Ecoducation Jurnal Sosiologi USK (Media Pemikiran & Aplikasi) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Iwan Sukoco
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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Penggunaan Gadget di Kalangan Siswa SMP Insan Kamil Kota Bogor terhadap Interaksi Sosial Airlangga Auliarachman Diadi; Iwan Sukoco
Jurnal Indonesia Sosial Sains Vol. 3 No. 04 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.387 KB) | DOI: 10.59141/jiss.v3i04.579

Abstract

In this era technology has become the field most widely used by the wider community, one of the most widely used technology fields is the internet. The advantages of the internet can be used by many people, even these users have urged their users to switch. For example, in this era a lot of business is done using the internet. The use of the internet is not solely for marketing but far from that companies use it even to the stage of buying and selling transactions. However, the convenience of the internet also makes business people have many competitors that have sprung up, so that in this day and age companies are not only tasked with attracting consumers but also must make consumers loyal. So that consumers do not switch to competing companies, companies need to meet customer satisfaction and also make consumers believe. This study aims to examine the effect of the service user interface, service information quality, perceived security, E-commerce service feedback on the satisfaction, trust, and loyalty of Agoda customers in Indonesia. The population used in this study is people who have made transactions in the Agoda application at least 2 times. The data used is primary data with the number of respondents as many as 166 people. The sampling technique used in this study is convenience sampling. As for the analysis using the SEM method and processed using the AMOS program. The results showed that the eleven hypotheses in this study were significant. User interface service quality, information quality, feeling of security, E-commerce service feedback, electronic customer satisfaction, and electronic customer trust have a positive effect on E-commerce customer loyalty.
PERAN STRATEGI KOMUNIKASI PEMASARAN BUSINESS TO BUSINESS (B2B) DALAM MENINGKATKAN PENJUALAN ONLINE (STUDI KASUS PADA BISNIS FIRSTHAND SELLER) Faradiba Sabina Erdian; Cecep Safa’atul Barkah; Iwan Sukoco Sukoco; Nurillah Jamil Achmawati Novel
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.843

Abstract

The use of the internet and social media has brought significant changes to buying and selling activities, especially in online shopping. In the Business to Business (B2B) context, marketing communication strategies play a crucial role in enhancing online sales. This research aims to analyze the role of marketing communication strategies in increasing online sales for small B2B businesses, such as Mimosh. The research employs a qualitative descriptive approach, using observation and interviews with Mimosh's owner and CEO. The research findings indicate that Mimosh utilizes social media platforms, such as Facebook and WhatsApp groups, for online marketing. The applied marketing communication strategies include personal selling and relationship marketing. Personal selling is carried out through video, photo, and written content on Facebook to reach potential audiences and resellers. Mimosh also builds a professional profile with comprehensive information about products, advantages, benefits, and clear contact details. Relationship marketing is achieved by providing client satisfaction and building long-term relationships. This research highlights the importance of appropriate communication strategies in the B2B business context and provides recommendations to Mimosh management based on the research findings. Keywords: Business B2B, Online Sales, Marketing Communication Strategy
TEKNOLOGI ARTIFICIAL INTELLIGENCE DALAM ANALISIS SENTIMEN: STUDI PADA PERUSAHAAN KATA.AI Siti Alyqha Mahira; Iwan Sukoco; Cecep Safa'atul Barkah; Nurillah Jamil Achmawati Novel
Responsive Vol 6, No 2 (2023): Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/responsive.v6i2.48064

Abstract

Penerapan kecerdasan buatan dalam analisis sentimen telah memberikan dampak signifikan dalam industri pemasaran. Perusahaan seperti Kata.ai telah mengembangkan solusi berbasis kecerdasan buatan, seperti platform NLP dan chatbot cerdas, untuk meningkatkan customer experience dan memahami pendapat serta kebutuhan pelanggan. Analisis sentimen memungkinkan perusahaan untuk memantau dan menganalisis sentimen yang terkandung dalam teks, ulasan produk, media sosial, dan survei pelanggan. Dengan pemahaman yang lebih baik terhadap preferensi pelanggan, perusahaan dapat meningkatkan kualitas produk dan layanan, meningkatkan kepuasan pelanggan, dan membangun hubungan yang lebih baik dengan pelanggan. Penerapan kecerdasan buatan dalam analisis sentimen telah memberikan dampak signifikan dalam industri pemasaran. Perusahaan seperti Kata.ai telah mengembangkan solusi berbasis kecerdasan buatan, seperti platform NLP dan chatbot cerdas, untuk meningkatkan customer experience dan memahami pendapat serta kebutuhan pelanggan. Analisis sentimen memungkinkan perusahaan untuk memantau dan menganalisis sentimen yang terkandung dalam teks, ulasan produk, media sosial, dan survei pelanggan. Dengan pemahaman yang lebih baik terhadap preferensi pelanggan, perusahaan dapat meningkatkan kualitas produk dan layanan, meningkatkan kepuasan pelanggan, dan membangun hubungan yang lebih baik dengan pelanggan.
Pengaruh Afiliasi Dalam Pemasaran Digital Dan DampaknyaTerhadap Penjualan Pada PT Shopee International Indonesia Syahzanan Sahilah; Iwan Sukoco; Nurillah Jamil Achmawati Novel; Cecep Safa’atul Barkah
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2023): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v13i1.6051

Abstract

This research investigates the impact of affiliate marketing in digital marketing and its influence on salesat PT Shopee International Indonesia. The aim of this study is to explore the role of affiliate strategies in the contextof digital marketing and how these strategies contribute to sales growth. The research adopts a qualitative ap�proach, utilizing literature review, interviews with Shopee users, and sales data from PT Shopee InternationalIndonesia. The findings of this study reveal the significance of the affiliate’s role in driving sales and highlight itspotential as an effective marketing tool in the digital era. The research concludes by emphasizing the importance ofimplementing affiliate strategies in digital marketing campaigns to enhance sales performance.
Mapping Study of Design Thinking on Product Development in The Last 10 Years Ajeng Putri Hanifah; Iwan Sukoco; Anang Muftiadi
Reviu Akuntansi, Manajemen, dan Bisnis Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v3i2.2402

Abstract

Purpose: The availability of literature regarding design thinking concerning product development in recent years has not been able to be synthesized. So, this article is expected to be able to provide the development of a conceptual framework that can categorize how design thinking contributes to product development and provides a mapping presentation to visualize how research in the field of design thinking studies on product development has developed in the last 10 years. Methodology/approach: A systematic analysis was carried out on articles published in the last 10 years. Results/findings: Produce a conceptual frameworj that provides a typology to discuss the development of how design thinking contributes to the product development ecosystem and directs research for the future. Limitations: This article has limitations, first regarding evidence from articles that provide different perspectives and also topic of discussion. Second, the result obtained from the literature review are greatly influenced by use of keywords. Third, this study did not carry out an analysis related to the impact of the article through citation analysis. Contribution: This study responds to the increasing interest in design thinking and the rapid growth in the proliferation of studies by providing a review of design thinking and its relation to product development that has occurred over the last 10 years. Keywords: design thinking, product development, mapping study
Analisis Penerapan Komunikasi Lintas Budaya dalam Perusahaan Multinasional (Suatu Telaah Pustaka) Egar Surya; Cecep Safaatul Barkah; Iwan Sukoco; Lina Auliana
Administrasi Bisnis Indonesia Vol 2 No 2 (2022): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v2i2.1572

Abstract

Artikel ini membahas kajian mendalam mengenai komunikasi lintas budaya pada praktiknya dalam perusahaan multinasional secara konseptual. Disusun dalam rangka mencari tahu bagaimana globalisasi membuat perusahaan-perusahaan multinasional semakin banyak beroperasi di berbagai negara, dihadapkan dengan segala dinamika dan permasalahan yang ada terkait komunikasi dan transfer informasi diantara SDM perusahaan dengan latar belakang budaya beragam. Artikel ini disusun menggunakan metode kajian literatur melalui jurnal, artikel ilmiah, serta terbitan lainnya seperti berita penunjang. Diperoleh hasil bahwa konsep komunikasi lintas budaya memiliki teori dimensi, hambatan atau permasalahan, serta bahwa orang-orang yang bekerja di bawah lingkungan multinasional perlu lebih liberal dalam memahami budaya yang berbeda untuk membuat organisasi tumbuh secara global. Disimpulkan,  perusahaan multinasional dapat mengurangi masalah ini salah satunya dengan melakukan proses akulturasi, serta menerapkan berbagai kebijakan dan strategi guna menghadapi tidak hanya dinamika secara internal tim perusahaan multinasional yang multikultur, namun juga dalam tantangan menghadapi projek transnasional dan operasi bisnis global.  
Penerapan Metode Design Thinking terhadap Pemasaran Produk pada Coffee Shop Rimbun Raja Ainaya Alfatiha; Iwan Sukoco
Bahtera Inovasi Vol 5 No 1 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i1.3710

Abstract

People's enthusiasm for coffee products is increasing, this is also accompanied by an increase in the number of coffee shops. The increase in the number of coffee shops indicates that the competition in the coffee industry will be tougher. So that business people need to determine a strategy to market the product. One method that can be used is design thinking, by going through five stages of empathize, define, ideate, prototype and test. This research is descriptive qualitative by using the type of literature study research. Data collection in writing this article was obtained through primary data, namely interviews and observations and secondary data, namely books, scientific journals, websites, etc. In addition, this article identifies problems using the design thinking method. Based on the results obtained from this article, design thinking can be used as a method of determining marketing and development strategies for Rimbun Coffee Shop
Pengembangan Corporate Identity dari PT. Telekomunikasi Indonesia sebagai Media Promosi untuk Publik Tradiga Nur Aziz Aziz; R. Anang Muftiadi; Iwan Sukoco
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.3785

Abstract

ABSTRACT : The logo is one of the media rather than the identity of the company, so the logo can be a feature to distinguish the characteristics of the company from one another. Corporate Identity is a sign of identity of the company as a differentiating medium with other companies. Corporate Identity design is able to represent the character and corporate identity which is applied in the form of logos, merchandise and other promotional media. PT. Telekomunikasi Indonesia is a company engaged in telecommunications. PT. Telekomunikasi Indonesia is tasked with serving all businesses in the telecommunications sector such as WIFI, telephone and internet services that will be used by customers. Targets from PT. Telekomunikasi Indonesia is all Indonesian people and companies that need fast internet service. There are shortcomings in the logo of PT. Telekomunikasi Indonesia in the form of images of waving hands and fists continued with the name Telekomunikasi Indonesia. Many take into account that the promotion for the logo of PT. Telecommunications Indonesia is still not exposed as a promotion, so that to overcome this, the author makes a Corporate Identity design for PT. Indonesian Telecommunications. This design procedure uses the Design Thinking method, this procedure carries out several stages, namely Emphatize, Define, Ideate, Prototype and Testing. The results of this design, in the form of a comparison of the old logo and the new logo for PT. Indonesian Telecommunications. The logo will be applied to several promotional media such as brochures, banners, and X-Banners. Keywords: Design Thinking, Promotional Media, Design, PT. Telekomunikasi Indonesia, Corporate Identity.
Terjual Sampai 982 Ribu Produk: Strategi TikTok Afiliasi Dalam Meningkatkan Penjualan Produk Sajodo Snack Anandita Salsabila Azzahra; Cecep Safa’atul Barkah; Iwan Sukoco; Nurillah Jamil Achmawati Novel
Economic and Education Journal (Ecoducation) Vol 6 No 1 (2024): Economic and Education Journal (Ecoducation)
Publisher : Program Studi Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v6i1.4102

Abstract

TikTok merupakan media sosial yang memiliki peningkatan pengguna dari awal rilisnya sampai kini. Hal ini dikarenakan TikTok menjadi sebuah media yang menggabungkan antara media komunikasi dan media berbelanja, tentu ini menjadi sebuah kesempatan yang besar bagi perusahaan dalam meningkatkan kesadaran produk hingga meningkatkan penjualan kepada calon konsumen seluas-luasnya melalui jejaring komunikasi pemasaran. Salah satu alat yang disediakan oleh TikTok adalah TikTok afiliasi, hingga kini strategi ini dinilai ekonomis, praktis dan memberikan keuntungan yang maksimal. Program TikTok afiliasi tidak hanya memberikan keuntungan bagi perusahaan tetapi juga memberikan keuntungan bagi seorang afiliator dalam bentuk komisi akan konten yang dibuat bagi para pengikut.
Tembus hingga 35 juta Penonton: Strategi Konten Iklan pada Instagram Reels dalam meningkatkan Brand Engagement OPPO A60 Sebagai Handphone Terkuat di Bumi. Farhan Muhammad Achdiat; Cecep Safa'atul Barkah; Iwan Sukoco; Nurillah Jamil Achmawati Novel
Economic and Education Journal (Ecoducation) Vol 6 No 2 (2024): Economic and Education Journal (Ecoducation)
Publisher : Program Studi Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v6i2.4644

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang diterapkan dalam konten iklan OPPO A60 di Instagram untuk meningkatkan brand engagement. Latar belakang penelitian ini adalah perkembangan teknologi digital yang mengubah cara perusahaan berkomunikasi dan memasarkan produk melalui media sosial. Permasalahan yang diidentifikasi adalah bagaimana strategi konten iklan berkontribusi dalam meningkatkan keterlibatan merek. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan metode studi kasus deskriptif, mengumpulkan data dari wawancara, analisis konten iklan dan studi literatur. Analisis data menunjukkan bahwa elemen visual yang kuat dan Copywriting yang menggugah dalam konten iklan OPPO A60, pemanfaatan fitur interaktif Instagram seperti Reels, lalu berkolaborasi dengan KOL yang relevan, mengoptimalkan waktu posting, dan menggunakan pendekatan AIDA telah efektif dalam mencapai jangkauan yang luas dan tingkat keterlibatan yang tinggi. Hasil penelitian mendukung literatur sebelumnya yang menegaskan efektivitas media sosial dalam meningkatkan brand engagement. Kesimpulannya, strategi komunikasi pemasaran yang kreatif dan interaktif sangat penting untuk memanfaatkan media sosial dalam meningkatkan kesadaran merek dan keterlibatan konsumen.
Co-Authors Achira, Naswa Arindya Agustin, Fadia Etwina Nur Ahmad Hadi Fauzi Ahmad Zaki Airlangga Auliarachman Diadi Ajeng Putri Hanifah Alifia, Rafika Zahwa Amalia Maretta Fadhila Anandita Salsabila Azzahra Anindita Nurihan Ashar Rijal Fadillah Ashar Rijal Fadillah, Ashar Rijal Ayudhiya, Jihan Syairaa Paras Putri Bambang Hermanto Bambang Hermanto Bangre, Desry Gusvani Barkah, Cecep Saaftul Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Bintang, Mohammad Ridha Bukman Lian, Bukman Cecep Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Charity Latanza Indahsari Dani Rudiana Dea Prameswari Dea Prameswari, Dea Diadi, Airlangga Auliarachman Dian Fordian Dian Nur Fu’adah Dinata, Aliya Rhamadhona Ditha Nurul Fazrin Egar Surya Elin Rosalina Fadiyah Zahra Faradiba Sabina Erdian Farhan Maulana Farhan Muhammad Achdiat Farisadri Fauzan Fauzi, Ahmad Hadi Fazrin, Ditha Nurul Ginanjar, Jajang Grace Victory Hasan Farisi Healthy Nirmalasari, Healthy Herwan Abdul Muhyi Herwan Abdul Muhyi - Ilham Gemiharto Ivan Yulivan Khoirunnisa, Safira Aulia Lathifah, Dinar Lazuardi, Muhammad Lutfi Lina Auliana Lina Aulina Linda Kurniawati Linda Kurniawati, Linda Luqia Nurintan, Cherilda Luthfi Thirafi Margo Purnomo Mas Rasmini Mellani Rizki Yustianisa Mochammad Rifky Pamungkas Mohammad Ridha Bintang Muhamad Alvi Irpansyah Muhammad Lutfi Lazuardi Mutiara, Arla Triza Nasywa Zharifah Nathasya Femi Ekarista Novianti, Reva Nur Azura Sanusi Nur Dina Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurul Aini Octavia, Fitriani Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Prihadini, Diana Putra, Muhammad Juliansyah R. Anang Muftiadi Rafika Zahwa Alifia Raharjo, Vania Sekarayodya Rahma Dafitri Raissa, Nasywa Zeint Raja Ainaya Alfatiha Ratna Meisa Dai, Ratna Meisa Rivani, Rivani - Rosana Dewi Rusdin - Rusdin . Rusdin Tahir, Rusdin Sabila Nurul Fauziah Safa’atul Barkah, Cecep Safitri, Erlin Sahilah, Syahzanan Salma Shofia Rosyda Salman, Rifa Syakira Salsabila Azzahra, Anandita Samson CMS Sankist Herdiyani Sari Usih Natari Siti Alyqha Mahira Sitio, Nurul Mardhiah Sudarto, Syahrial Maulana Suhal Kusairi Suryani, Octavia Suryanto Suryanto Suryanto Suryanto Syahzanan Sahilah Tradiga Nur Aziz Aziz Tribowo Rachmat Fauzan Wahyu Gunawan Yanti Rahmayanti Yunimar . Zaenal Muttaqin Zaenal Muttaqin Zaenal Muttaqin Zharifah, Nasywa Zulkifli Harahap