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STRATEGI PEMASARAN PERUSAHAAN DALAM MEMPERTAHANKAN PENJUALAN PADA BISNIS BAKERY LOT.BUTTER Fadiyah Zahra; Iwan Sukoco; Cecep Safa’atul Barkah
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1148

Abstract

Lot.butter, a bakery business founded in Bandung in 2021, has succeeded in attracting attention with its quality products, especially Daifuku which went viral in 2023 thanks to reviews from famous Instagram celebrities. The popularity and sales of Lot.butter have increased significantly, in contrast to the trend of artist cake businesses in 2017 which did not last long because they only relied on popularity without the support of business skills. To avoid a similar fate, Lot.butter plans a mature marketing strategy to maintain sales. This research uses qualitative methods with IFE, EFE, IE, SWOT and QSPM analysis, as well as data collection techniques through interviews with 7 informants and documentation studies. As a result, marketing strategies through various social media platforms such as Tiktok, Facebook, Twitter and YouTube, exclusive promotions with online delivery partners, as well as expansion into the Jakarta bakery market are recommended.
Analisis Strategi Endorsement Influencer pada Brand X di Sosial Media Raissa, Nasywa Zeint; Barkah, Cecep Safaatul; Sukoco, Iwan; Novel, Nurillah Jamil Achmawati
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1860

Abstract

Penelitian ini menganalisis strategi endorsement influencer yang diterapkan oleh brand X di platform media sosial, khususnya Instagram. Brand X menggunakan influencer terkenal seperti Tasya Farasya, Abel Cantika, Rachel Vennya, dan Fadil Jaidi untuk meningkatkan kesadaran merek dan penjualan produk mereka. Studi ini mengukur efektivitas strategi endorsement dengan mengevaluasi beberapa metrik kunci, termasuk peningkatan jumlah pengikut, jumlah ulasan dan sebutan produk, serta peningkatan angka penjualan. Hasil penelitian menunjukkan bahwa pendekatan yang digunakan oleh setiap influencer memberikan dampak yang berbeda terhadap metrik evaluasi tersebut. Influencer beauty seperti Tasya Farasya dan Abel Cantika, yang memberikan ulasan mendetail dan personal, menunjukkan peningkatan signifikan dalam penjualan dan interaksi dengan produk. Di sisi lain, influencer dengan pendekatan lebih santai seperti Rachel Vennya dan Fadil Jaidi membantu memperluas jangkauan brand dan menciptakan buzz di media sosial. Kesimpulan penelitian ini menekankan pentingnya pemilihan influencer yang tepat dan evaluasi berkelanjutan untuk mengoptimalkan strategi endorsement dan mencapai tujuan pemasaran yang diinginkan
PENERAPAN DESIGN THINKING PADA SAYURBOX Ginanjar, Jajang; Sukoco, Iwan
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v12i1.5078

Abstract

This research intends to explain each stage in Design Thinking carried out by Sayurbox (PT Kreasi Nostra Mandiri). The method used for this research is qualitative with descriptive analysis and also explained through the theory of David Kelley and Tim Brown. The results of this research, Sayurbox (PT. Kreasi Nostra Mandiri) has manifested various solution that initially only made offers via WhatsApp & Instagram into a form of online based special application by utilizing the implementation of design thinking. In addition, Sayurbox has succeeded in completing features by not being limited to only agricultural products but expanding more widely with fast-moving consumer products, so that Sayurbox can reach a wider range of customers based on their preferences.
PERTUMBUHAN USAHA PERSPEKTIF KREDIBILITAS PEMBIAYAAN EKSTERNAL PADA KOPERASI-KOPERASI DI PANGANDARAN Muhyi, Herwan Abdul; Sukoco, Iwan
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol. 7 No. 1: Desember 2017
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.341 KB) | DOI: 10.34010/jika.v7i1.1903

Abstract

Business growth is a process to business success. Cooperative as a business entity in the form of business entity, has a good growth indicator of profitability aspect size organization, the amount of human resources, asset growth, credibility in the eyes of finance institutions and others. This study aims to describe the growth of cooperatives from the point of view of the credibility of financing from external financing. This research uses descriptive analysis. The condition of external financing credibility is described from the results of a survey of 34 cooperative management representatives in Pangandaran Regency. Interviews were conducted on cooperative management and Section Head of Protection and Empowerment of Cooperatives in Pangandaran Regency. The results showed that the level of trust of external financing to cooperatives in Pangandaran Regency is 38.82%. This shows that the trust of external parties in providing capital loans is still lacking. Keywords: Business Growth, External Financing Credibility
PENERAPAN 7 PILAR KOMUNIKASI BISNIS PRODUK BARENBLISS DI INDONESIA Salman, Rifa Syakira; Barkah, Cecep Safaatul; Auliana, Lina; Sukoco, Iwan
Jurnal Ekonomi Manajemen Vol 8, No 2 (2022): November 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v8i2.5188

Abstract

The presence of Barenbliss in Indonesia was accompanied by the increasing popularity of K-beauty which became the K-wave phenomenon, this is also influenced by the existence of K-pop and K-drama which are favorites by most Indonesian people. So Barenbliss products gained popularity in a short time. The recognition of Barenbliss among people who love beauty products cannot be separated from the business communication strategy used by the company.The focus of this research is to reveal how the 7 pillars of business communication strategies are used by Barenbliss to increase brand awarenes. Qualitative research method is the method used in this study, and observation is the data collection technique used in the study. The results of this study are that Barenbliss has carried out a business communication strategy well, it can be seen from the speed with which products gain popularity and some products become favorite products on one of the largest online shopping platforms in Indonesia, and also become the choice of several women based on beautynesian data, but BNB products still require publications to reach all levels of society, especially women. 
PEMANTAPAN PENGEMBANGAN KAWASAN EDUAGROTOURISM KAWASAN KAMPUS UNPAD PANGANDARAN Hermanto, Bambang; Sukoco, Iwan; Nirmalasari, Healthy; Fauzan, Farisadri
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 3 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i3.46115

Abstract

Universitas Padjadjaran (Unpad)  sebagai Perguruan Tinggi Negeri Badan Hukum (PTNBH) telah diakui kiprah dan prestasinya dikancah nasional, bahkan internasional. Hadirnya layanan kampus Unpad di Pangandaran dalam bentuk Program Studi Di luar Kampus  Utama  (PSDKU) diharapkan makin meneguhkan layanan pendidikan Unpad untuk kawasan Priangan Timur khususnya, dan Indonesia umumnya yang  masih menghadapi persoalan Angka Partisipasi Kasar (APK) Pendidikan Tinggi. Selain itu, Unpad juga dapat berperan lebih nyata untuk menjadi mitra terdepan bagi seluruh pemangku kepentingan, mengembangkan potensi daerah yang relatif masih tertinggal jika dibandingkan dengan Jawa Barat bagian tengah dan Utara. Program Pengabdian Masyarakat (PPM) ini fokus pada kegiatan lapangan untuk segera mewujudkan Eduagrotourism kawasan kampus PSDKU. Kegiatan-kegiatannya antara lain ; Penelusuran dan pemasangan tanda batas lahan (patok), Identifikasi potensi masyarakat yang tinggal disekitar kampus, Penanaman pohon contoh dan Penjajagan Kerjasama dengan pihak potensial. Dengan melibatkan mahasiswa dan masyarakat kegiatan tersebut telah berhasil menguatkan dan menambah patok penanda batas, data potensi masyarakat sekitar dan calon mitra bidang agro industri.  Dengan demikian harapan terbentuknya kondisi ideal Eduagrotourism yang berpusat di Kampus PSDKU dan meluas pada kawasan sekitar dapat diwujukan dalam tempo lima tahun.  Padjadjaran University (Unpad) as a Legal Entity State University (PTNBH) has been recognized for its progress and achievements at the national and even international levels. The presence of Unpad campus services in Pangandaran in the form of Off-Campus Study Programs (PSDKU) is expected to further strengthen Unpad's education services for the East Priangan region in particular, and Indonesia in general, which is still facing the problem of Higher Education Gross Enrollment Rate (APK). Apart from that, Unpad can also play a more real role in becoming a leading partner for all stakeholders, developing regional potentials that are relatively lagging behind when compared to the central and northern parts of West Java. This Community Service Program (PPM) focuses on field activities to immediately realize Eduagrotourism in the PSDKU campus area. Its activities include; Tracing and installing land boundary signs (stakes), Identification of potential communities living around the campus, Planting sample trees and Assessment of Cooperation with potential parties. By involving students and the community, this activity has succeeded in strengthening and adding boundary markers, data on the potential of the surrounding community and potential partners in the agro-industry sector. Thus the hope of forming ideal conditions for Eduagrotourism centered on the PSDKU Campus and expanding to the surrounding area can be realized within five years.
PENGARUH UKURAN PERUSAHAAN DAN PROFITABILITAS TERHADAP PENGUNGKAPAN TANGGUNG JAWAB SOSIAL DAN LINGKUNGAN PERUSAHAAN Sudarto, Syahrial Maulana; Sukoco, Iwan; Fordian, Dian
Adbispreneur Vol 8, No 2 (2023): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v8i2.38196

Abstract

This study aims to determine the effect of company size and profitability on social and environmental responsibility disclosure in food and beverage subsector companies listed on the Indonesia Stock Exchange in 2018 – 2019. The method used in this study is a quantitative method with an explanatory type of research—statistical test analysis using panel data regression analysis. The results of this study indicate that the variables of company size and profitability significantly affect the disclosure of corporate social and environmental responsibility simultaneously. Company size variables negatively influence corporate social and environmental responsibility disclosure. Meanwhile, profitability does not affect corporate social and environmental responsibility disclosure.Penelitian ini bertujuan untuk mengetahui pengaruh ukuran perusahaan dan profitabilitas terhadap pengungkapan tanggung jawab sosial dan lingkungan di perusahaan subsektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia pada tahun 2018 – 2019. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan jenis penelitian eksplanatif. Analisis uji statistik menggunakan analisis regresi data panel. Hasil penelitian ini mengindikasikan bahwa variabel ukuran perusahaan dan profitabilitas berpengaruh signifikan terhadap pengungkapan tanggung jawab sosial dan lingkungan perusahaan secara simultan. Variabel ukuran perusahaan memiliki pengaruh negatif terhadap pengungkapan tanggung jawab sosial dan lingkungan perusahaan. Sedangkan, profitabilitas tidak berpengaruh terhadap pengungkapan tanggung jawab sosial dan lingkungan perusahaan.
PROSES INOVASI SOSIAL DALAM MENCIPTAKAN INOVASI SOSIAL PADA BANK SAMPAH DI KABUPATEN BANDUNG BARAT PADA TAHUN 2021-2022 Rasmini, Mas; Sukoco, Iwan; Hermanto, Bambang; Sanusi, Nur Azura
Adbispreneur Vol 8, No 2 (2023): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v8i2.44495

Abstract

This study aims to find out how the process of social innovation at Trash Banks in West Bandung Regency (KBB) creates social innovation as a business development solution. This research is a case study research. The locus of research is the Trash Banks in West Bandung Regency as many as 10 Trash Banks. The informants consisted of 30 people who were representatives of the Trash Bank, village government and the KBB Environmental Service, communities, businesses and academics. Data collection techniques through participant observation, interviews, questionnaires, and documentation studies. The data analysis technique uses the concept of social innovation process which is then carried out by SWOT analysis to formulate business development strategies. The results of the study show that the Trash Bank in West Bandung Regency implements the Social Innovation Process by going through 5 stages. The first stage is identifying social problems and internal problems of the Trash Bank and identifying stakeholders through interviews and FGD activities with the Chairpersons of the Trash Bank. The second stage is to equalize perceptions and formulate strategies/solutions with stakeholders on the problems faced by the Trash Bank through FGD activities. The third stage is carrying out mapping of the capacity of the Trash Bank and all stakeholders as well as a feasibility study. The fourth stage is designing cooperation/collaboration with stakeholders. In the fifth stage, 13 forms of social innovation were obtained which are expected to encourage the KBB Trash Bank to become a sustainable Trash Bank.Penelitian ini bertujuan untuk mengetahui bagaimana proses inovasi sosial pada Bank Sampah di Kabupaten Bandung Barat (KBB) dalam menciptakan inovasi sosial sebagai solusi pengembangan usaha. Penelitian ini merupakan penelitian studi kasus. Lokus penelitian yaitu Bank Sampah di Kabupaten Bandung Barat sebanyak 10 Bank Sampah. Informan terdiri dari 30 orang yang merupakan perwakilan dari Bank Sampah, pemrintah desa dan Dinas Lingkungan Hidup KBB, komunitas, bisnis, dan akademisi. Teknik pengumpulan data melalui observasi partisipan, wawancara, kuesioner, dan studi dokumentasi. Teknik analisis data dengan menggunakan konsep proses inovasi sosial yang selanjutnya dilakukan analisis SWOT untuk merumuskan strategi-strategi pengembangan usaha. Hasil penelitian menunjukkan bahwa Bank Sampah di Kabupaten Bandung Barat melaksanakan Proses Inovasi Sosial dengan melalui 5 tahapan. Tahap pertama mengidentifikasi permasalahan sosial dan masalah internal Bank Sampah serta mengidentifikasi stakeholders melalui kegiatan wawancara dan FGD dengan para Ketua Bank Sampah. Tahap kedua melakukan penyamaan persepsi dan perumusan strategi/solusi dengan para stakeholders terhadap permasalahan yang dihadapi Bank Sampah melalui kegiatan FGD. Tahap ketiga melaksanakan mapping terhadap kapasitas Bank Sampah dan semua stakeholders serta studi kelayakan. Tahap keempat merancang kerja sama/kolaborasi dengan para stakeholders. Tahap kelima diperoleh 13 bentuk inovasi sosial yang diharapkan dapat mendorong Bank Sampah KBB menjadi Bank Sampah yang berkelanjutan.
Komunikasi Pemasaran Hutan Bambu Sebagai Destinasi Wisata Kota Bekasi Sukoco, Iwan; Prihadini, Diana; Suryani, Octavia
LUGAS Jurnal Komunikasi Vol. 6 No. 2: Desember 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i2.2753

Abstract

A tourist destination is a certain geographical area or area within one or more  administrative areas that is distinct and has an element of tourist attraction. At  this  time  many  tourist  spots  do  promotions  with  marketing  communications.  Marketing communication is a means used by companies in an effort to inform,  persuade, and remind consumers both directly and indirectly about the products  and brands they sell. The purpose of this study was to analyze the marketing  communication strategies, marketing communication constraints, and marketing  communication solutions that occur at Hutan Bambu Tourism Sites. This study  used  a  qualitative  approach  with  a  descriptive  method.  The  data  were  collected  by interview, observation, and documentation. The results of this study indicated  that the marketing promotion activities carried out by the Hutan Bambu Manager  have not gone well, the indicator is because of the limited budget they have so  Marketing Promotion activities  cannot  be  carried out  optimally.  
Penerapan Strategi Influencer Marketing melalui Media Sosial Vania Sekarayodya Raharjo; Iwan Sukoco; Cecep Safa’atul Barkah; Nurillah Jamil Achmawati Novel
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 10 No. 1 (2023): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The skeptical attitude of consumers has led companies to shift from traditional marketing to influencer marketing. Based on Robert Cialdini's theory of social proof, it is observed that humans tend to make decisions or act based on what others do or think. In the context of influencer marketing, consumer behavior is influenced by the social proof provided by influencers. Dorskin is one of the local skincare brands that has adopted influencer marketing. Therefore, this research aims to explore the influencer marketing strategies applied by Dorskin. The research adopts a descriptive qualitative approach, which uses a case study method. Data collection techniques include interviews as the primary data source and literature studies as the secondary data source.  The results show that Dorskin focuses on TikTok and Instagram platforms to market their products, with two main Key Performance Indicators (KPIs) to evaluate the effectiveness of influencer marketing: the number of views and sales. Influencers contribute approximately 70% of Dorskin's total reve-nue.
Co-Authors Achira, Naswa Arindya Agustin, Fadia Etwina Nur Ahmad Hadi Fauzi Ahmad Zaki Airlangga Auliarachman Diadi Ajeng Putri Hanifah Alifia, Rafika Zahwa Amalia Maretta Fadhila Anandita Salsabila Azzahra Anindita Nurihan Ashar Rijal Fadillah Ashar Rijal Fadillah, Ashar Rijal Ayudhiya, Jihan Syairaa Paras Putri Bambang Hermanto Bambang Hermanto Bangre, Desry Gusvani Barkah, Cecep Saaftul Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Bintang, Mohammad Ridha Bukman Lian, Bukman Cecep Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Charity Latanza Indahsari Dani Rudiana Dea Prameswari Dea Prameswari, Dea Diadi, Airlangga Auliarachman Dian Fordian Dian Nur Fu’adah Dinata, Aliya Rhamadhona Ditha Nurul Fazrin Egar Surya Elin Rosalina Fadiyah Zahra Faradiba Sabina Erdian Farhan Maulana Farhan Muhammad Achdiat Farisadri Fauzan Fauzi, Ahmad Hadi Fazrin, Ditha Nurul Ginanjar, Jajang Grace Victory Hasan Farisi Healthy Nirmalasari, Healthy Herwan Abdul Muhyi Herwan Abdul Muhyi - Ilham Gemiharto Ivan Yulivan Khoirunnisa, Safira Aulia Lathifah, Dinar Lazuardi, Muhammad Lutfi Lina Auliana Lina Aulina Linda Kurniawati Linda Kurniawati, Linda Luqia Nurintan, Cherilda Luthfi Thirafi Margo Purnomo Mas Rasmini Mellani Rizki Yustianisa Mochammad Rifky Pamungkas Mohammad Ridha Bintang Muhamad Alvi Irpansyah Muhammad Lutfi Lazuardi Mutiara, Arla Triza Nasywa Zharifah Nathasya Femi Ekarista Novianti, Reva Nur Azura Sanusi Nur Dina Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurul Aini Octavia, Fitriani Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Prihadini, Diana Putra, Muhammad Juliansyah R. Anang Muftiadi Rafika Zahwa Alifia Raharjo, Vania Sekarayodya Rahma Dafitri Raissa, Nasywa Zeint Raja Ainaya Alfatiha Ratna Meisa Dai, Ratna Meisa Rivani, Rivani - Rosana Dewi Rusdin - Rusdin . Rusdin Tahir, Rusdin Sabila Nurul Fauziah Safa’atul Barkah, Cecep Safitri, Erlin Sahilah, Syahzanan Salma Shofia Rosyda Salman, Rifa Syakira Salsabila Azzahra, Anandita Samson CMS Sankist Herdiyani Sari Usih Natari Siti Alyqha Mahira Sitio, Nurul Mardhiah Sudarto, Syahrial Maulana Suhal Kusairi Suryani, Octavia Suryanto Suryanto Suryanto Suryanto Syahzanan Sahilah Tradiga Nur Aziz Aziz Tribowo Rachmat Fauzan Wahyu Gunawan Yanti Rahmayanti Yunimar . Zaenal Muttaqin Zaenal Muttaqin Zaenal Muttaqin Zharifah, Nasywa Zulkifli Harahap