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All Journal JURNAL SAINS PEMASARAN INDONESIA Sosiohumaniora Ekonomi Bisnis JDM (Jurnal Dinamika Manajemen) Jurnal Administrasi Bisnis Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Ilmiah Manajemen dan Bisnis (JIMB) IMAGE AdBispreneur JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal EMT KITA Jurnal Sosiologi USK (Media Pemikiran & Aplikasi) MBR (Management and Business Review) Jurnal Aplikasi Bisnis IJEBD (International Journal Of Entrepreneurship And Business Development) Scientific Journal of Reflection : Economic, Accounting, Management and Business Halaman Olahraga Nusantara : Jurnal Ilmu Keolahragaan JURNAL EDUCATION AND DEVELOPMENT LUGAS Jurnal Komunikasi JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Perilaku dan Strategi Bisnis Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Ranah Komunikasi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Business Economic, Communication, and Social Sciences Journal (BECOSS) Business Preneur : Jurnal Ilmu Administrasi Bisnis Forum Bisnis dan Kewirausahaan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal Ilmu Komunikasi Dan Media Scriptura: Jurnal Ilmiah Komunikasi Reviu Akuntansi, Manajemen, dan Bisnis Gandiwa Jurnal Komunikasi Jurnal Indonesia Sosial Sains Score: Jurnal Lentera Manajemen Pemasaran Jurnal Bisnis dan Komunikasi Digital Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Serambi Engineering (JSE) Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis Economic and Education Journal (Ecoducation) Manajemen : Jurnal Ekonomi Journal of Ekonomics, Finance, and Management Studies Business and Applied Management Journal HUMANUS : Jurnal Sosiohumaniora Nusantara Ecoducation Jurnal Sosiologi USK (Media Pemikiran & Aplikasi) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Iwan Sukoco
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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Analisis Faktor Yang Mempengaruhi Pengambilan Keputusan Pembelian Produk Scarlett Whitening Melalui Peran Influencer Marketing Mutiara, Arla Triza; Sukoco, Iwan; Barkah, Cecep Saaftul; Novel, Nurillah Jamil Achmawati
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 3 (2023): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i3.174-186

Abstract

This research analyzes the decision-making process regarding the purchase of ScarlettWhitening skincare products through the role of influencer marketing. The researchutilized the Systematic Literature Review approach for its investigation. After conductingthe systematic literature review, the researchers discovered a total of 78 articles througha search conducted on Google Scholar. Subsequently, these articles were narroweddown to a final selection of 23 for descriptive analysis. The findings indicate that thefactors influencing the success of influencer marketing in influencing the purchasedecision of Scarlett Whitening products are trustworthiness, expertise, attractiveness,similarity, liking, and respect. The results of this study are expected to be considered byScarlett Whitening company in selecting influencers who align with these factors toencourage consumers to decide to purchase the product.
Analisis Efektivitas Strategi Pemasaran Kontroversial Pada Brand Porteegoods Novianti, Reva; Sukoco, Iwan; Barkah, Cecep Safa’atul; Novel, Nurillah Jamil Achmawati
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.11874

Abstract

In the digital era, social media demonstrates significant potential as a platform for digital marketing. However, consumers are becoming increasingly critical of marketing content, challenging businesses to create innovative and engaging content. In the competitive fashion industry, controversial marketing strategies have emerged as a way to attract consumer attention. Porteegoods, a local shoe brand, has built a reputation for unique and controversial marketing. Porteegoods faces allegations of design plagiarism, coupled with a unique and provocative marketing strategy on social media. This research employs a descriptive qualitative method supported by library research and basic observations from social media to describe the effectiveness of Porteegoods' marketing communication. The aim of this research is to analyze the effectiveness of Porteegoods' controversial marketing strategy on social media. The results of this study indicate that the controversial marketing communication strategy implemented by Porteegoods can be considered effective in attracting attention, building brand awareness, and even increasing sales for Porteegoods. However, the communication process is still considered less effective due to the presence of noise
STUDY OF TRADE AND DISTRIBUTION OF BASIC NEEDS IN BANDUNG CITY Tahir, Rusdin; Sukoco, Iwan; Suryanto, Suryanto; Rivani, Rivani
Sosiohumaniora Vol 26, No 3 (2024): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v26i3.58586

Abstract

The Bandung City Government (TBCG) strives to maintain price stability and ensure the availability of essential commodities. However, the characteristics of trade and distribution in Bandung remain insufficiently identified, limiting effective policymaking. This study explores these characteristics to support policy formulation for price stability and supply availability. Using a qualitative approach, the research involved surveys of 11 large-scale and 125 small-scale retailers, documentation studies, interviews, observations, and focus group discussions (FGDs). Data analysis included transcription, coding, and characteristic description. The findings highlight that four key products: rice, sugar, flour, and cooking oil, require particular attention for supply stability and price control. Stable prices are achieved through cooperation between producers, traders, consumers, and TBCG, which actively monitors the availability of affordable goods. TBCG also shows a strong commitment to protecting the public and traders from price fluctuations, especially during harvest and off-season periods. This study contributes valuable insights into Bandung’s commodity trade dynamics, offering guidance for policymakers to strengthen regulations that ensure the sustainability of supply chains and price stability. Recommendations include enhancing monitoring systems, improving collaboration among stakeholders, and introducing adaptive regulations to address seasonal fluctuations and safeguard long-term food security.
KETERIKATAN KOMUNITAS DALAM SEBUAH BISNIS KOMUNITAS: STUDI KASUS MENGENAI KOMUNITAS PERTANIAN JATINANGOR URBAN FARMING DAN FORUM KOMUNIKASI GUNUNG GEULIS Muttaqin, Zaenal; Gunawan, Wahyu; Sukoco, Iwan; Kusairi, Suhal
Adbispreneur Vol 9, No 1 (2024): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v9i1.53092

Abstract

Why would someone join a community business? This article aims to explain the existence of community businesses in agriculture in Jatinangor and the attachment of farmers in Jatinangor to the agricultural community business. The concepts used are community business and sense of community. The method used is a qualitative case study. This article finds that Jatinangor Urban Farming (JUF) and Gunung Geulis Communication Forum (FKGG) are community businesses engaged in agriculture in Jatinangor. With distinctive characteristics, farmers who join JUF and FKGG have community attachments based on four things: membership bonds, influence from the community, unity, and fulfillment of common needs, and mutual emotional relationships.Mengapa seseorang bergabung dalam sebuah bisnis komunitas ? Artikel ini bertujuan untuk menjelaskan eksistensi bisnis komunitas dalam bidang pertanian di Jatinangor dan keterikatan para petani di Jatinangor ke dalam bisnis komunitas pertanian tersebut. Konsep yang dipergunakan adalah bisnis komunitas dan keterikatan komunitas. Metode yang dipergunakan adalah kualitatif studi kasus. Artikel ini menemukan bahwa Jatinangor Urban Farming (JUF) dan Forum Komunikasi Gunung Geulis (FKGG) merupakan bisnis komunitas yang bergerak dalam bidang pertanian di Jatinangor. Dengan karakteristik yang khas, para petani yang bergabung dengan JUF dan FKGG memiliki keterikatan komunitas berdasarkan empat hal, yakni: ikatan keanggotaan, pengaruh dari komunitas, adanya penyatuan dan pemenuhan kebutuhan bersama, serta adanya hubungan emosional bersama.
The Role of Community Health Cadres in Reducing Stunting Cases  in Ciliang Village, Pangandaran Regency, West Java Province Gemiharto, Ilham; CMS, Samson; Sukoco , Iwan
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 2 No. 2 (2025): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/kv5m7g13

Abstract

Stunting is a significant public health concern in Indonesia, particularly in rural areas like Pangandaran  Regency. This study investigates the role of Community Health Cadres (CHCs) in reducing stunting in  Ciliang Village, Pangandaran Regency, West Java Province. Employing a qualitative case study  approach, the research involved in-depth interviews with 50 CHCs and data collection from 200  households with children under five. The study found that CHCs played a crucial role in improving  nutritional knowledge among parents, promoting balanced dietary practices, and ultimately reducing  stunting prevalence. CHC-led interventions led to a significant increase in parental awareness of  essential nutrients and a marked improvement in dietary diversity. Consequently, stunting rates among  children under five decreased from 25% to 18% within a year. However, CHCs face cultural barriers,  resource limitations, and sustainability issues. The study underscores the importance of comprehensive training programs, adequate resources, and consistent funding to support CHC activities. Integrating  CHC programs into broader health and nutrition policies is recommended to ensure these successful  interventions' long-term sustainability and scalability. This research contributes valuable insights into  the effectiveness of community-based approaches in addressing stunting and improving child health  outcomes in rural Indonesia. 
Terjual Sampai 982 Ribu Produk: Strategi TikTok Afiliasi dalam Meningkatkan Penjualan Produk Sajodo Snack Salsabila Azzahra, Anandita; Safa’atul Barkah, Cecep; Sukoco, Iwan; Achmawati Novel, Nurillah Jamil
Economic and Education Journal (Ecoducation) Vol. 6 No. 1 (2024): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

TikTok merupakan media sosial yang memiliki peningkatan pengguna dari awal rilisnya sampai kini. Hal ini dikarenakan TikTok menjadi sebuah media yang menggabungkan antara media komunikasi dan media berbelanja, tentu ini menjadi sebuah kesempatan yang besar bagi perusahaan dalam meningkatkan kesadaran produk hingga meningkatkan penjualan kepada calon konsumen seluas-luasnya melalui jejaring komunikasi pemasaran. Salah satu alat yang disediakan oleh TikTok adalah TikTok afiliasi, hingga kini strategi ini dinilai ekonomis, praktis dan memberikan keuntungan yang maksimal. Program TikTok afiliasi tidak hanya memberikan keuntungan bagi perusahaan tetapi juga memberikan keuntungan bagi seorang afiliator dalam bentuk komisi akan konten yang dibuat bagi para pengikut.
Pengaruh Viral Marketing dan Fear of Missing Out (FoMO) Terhadap Keputusan Pembelian Produk Bandung Cheesecuit Zharifah, Nasywa; Sukoco, Iwan; Tresna, Pratami Wulan
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 3 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (April - Mei 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i3.4603

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh viral marketing dan fear of missing out (FoMO) terhadap keputusan pembelian pelanggan Bandung Cheesecuit. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan pendekatan survei asosiatif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 97 responden, yang merupakan pelanggan Bandung Cheesecuit dan mengikuti akun resmi Instagram merek tersebut. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Hasil penelitian menunjukkan bahwa viral marketing dan FoMO memiliki pengaruh yang signifikan terhadap keputusan pembelian pelanggan, baik secara parsial maupun simultan. Viral marketing berperan dalam meningkatkan kesadaran dan daya tarik produk melalui media sosial, sedangkan FoMO mendorong pelanggan untuk segera melakukan pembelian agar tidak ketinggalan tren.
PENGARUH AFILIASI DALAM PEMASARAN DIGITAL DAN DAMPAKNYA TERHADAP PENJUALAN PADA PT SHOPEE INTERNATIONAL INDONESIA Sahilah, Syahzanan; Sukoco, Iwan; Novel, Nurillah Jamil Achmawati; Barkah, Cecep Safa’atul
Forum Bisnis Kewirausahaan Vol 14 No 2 (2025): Forum Bisnis Dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v14i2.5474

Abstract

Abstract: This research investigates the impact of affiliate marketing in digital marketing and its influence on sales at PT Shopee International Indonesia. The aim of this study is to explore the role of affiliate strategies in the context of digital marketing and how these strategies contribute to sales growth. The research adopts a qualitative approach, utilizing literature review, interviews with Shopee users, and sales data from PT Shopee International Indonesia. The findings of this study reveal the significance of the affiliate's role in driving sales and highlight its potential as an effective marketing tool in the digital era. The research concludes by emphasizing the importance of implementing affiliate strategies in digital marketing campaigns to enhance sales performance. Keyword : affiliate, digital marketing,sales, PT Shopee Indonesia
PENCEGAHAN DAN PENANGANAN STUNTING MELALUI KEGIATAN PENYULUHAN, PEMBERIAN MAKANAN TAMBAHAN (PMT), DAN PEMBERDAYAAN USAHA KELUARGA DI DESA CINTARATU KECAMATAN PARIGI KABUPATEN PANGANDARAN Sukoco, Iwan; Hermanto, Bambang; Gemiharto, Ilham; Fordian, Dian
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i1.56568

Abstract

The issue of stunting is a global concern that requires serious attention from all stakeholders. In 2024, the Government of the Republic of Indonesia aims to reduce the stunting rate to 14%. Based on this objective, the Pangandaran Regency government, particularly in Cintaratu Village, has implemented various activities to prevent and address stunting. The method used in this PKM activity is counseling to optimize the management of small, healthy, and prosperous families. Stunting prevention and intervention ef orts have been carried out through counseling, the provision of supplementary food (PMT), and the empowerment of family businesses. These activities have been implemented according to plan and are running ef ectively. Additionally, health services through Posyandu (integrated health post) are operating regularly and ef iciently. Field research results indicate that there are no toddlers identified as stunted in Cintaratu Village, Parigi District, Pangandaran Regency.Masalah stunting merupakan permasalahan dunia yang perlu perhatian serius dari semua stakeholder. Pemerintah Republik Indonesia di tahun 2024 ini mencanangkan penururan stunting sampai 14 %. Berdasarkan alasan tersebut bagaimana pemerintah Kabupaten Pangandaran, khususnya di Desa Cintaratu  melakukan kegiatan pencegahan dan penanganan stunting. Metode yang digunakan pada kegiatan PKM ini, berupa penyuluhan optimalisasi manajemen keluarga kecil, sehat dan sejahtera. Kegiatan pencegahan dan penanganan stunting  melalui  penyuluhan, pemberian makanan tambahan (PMT), dan pemberdayaan usaha keluarga sudah dilaksanakan sesuai rencana dan berjalan dengan baik, layanan kesehatan melalui posyandu sudah berjalan baik dan teratur. Hasil penelitian lapangan tidak ada balita terindikasi stunting di Desa Cintaratu Kecamatan Parigi Kabupaten Pangandaran.
The Effect of Flexible Working Arrangements on Employee Performance: A Survey in Multi-Brand Virtual Kitchen Companies Khoirunnisa, Safira Aulia; Sukoco, Iwan; Auliana, Lina
Image : Jurnal Riset Manajemen Vol 13, No 1 (2025): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2025.004

Abstract

This study investigates the impact of competency and career The implementation of flexible working arrangements allows for adjustments to work patterns according to individual needs, which impacts performance. Flexible working arrangement at multi-brand virtual kitchen company has been applied but there is still no evidence that the implementation has significantly improved employee performance. This research aims to analyze the influence of flexible working arrangements on employee performance at a multi-brand virtual kitchen company. This study uses a quantitative method with a descriptive-verificative approach. Data was obtained through observation, interviews, and surveys via Google Form. The research sample consisted of 54 employees at the headquarters (HQ) of a multi-brand virtual kitchen company, selected using purposive sampling according to criteria. The data analysis used was hypothesis testing  and simple linear regression analysis using SPSS software to carry out data analysis. The study results indicate that flexible working arrangements significant positively effect on the performance of employees at multi-brand virtual kitchens. These findings indicate that HQ employees at multi-brand virtual kitchen who work with flexible working arrangements show better performance.
Co-Authors Achira, Naswa Arindya Agustin, Fadia Etwina Nur Ahmad Hadi Fauzi Ahmad Zaki Airlangga Auliarachman Diadi Ajeng Putri Hanifah Alifia, Rafika Zahwa Amalia Maretta Fadhila Anandita Salsabila Azzahra Anindita Nurihan Ashar Rijal Fadillah Ashar Rijal Fadillah, Ashar Rijal Ayudhiya, Jihan Syairaa Paras Putri Bambang Hermanto Bambang Hermanto Bangre, Desry Gusvani Barkah, Cecep Saaftul Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Bintang, Mohammad Ridha Bukman Lian, Bukman Cecep Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Charity Latanza Indahsari Dani Rudiana Dea Prameswari Dea Prameswari, Dea Diadi, Airlangga Auliarachman Dian Fordian Dian Nur Fu’adah Dinata, Aliya Rhamadhona Ditha Nurul Fazrin Egar Surya Elin Rosalina Fadiyah Zahra Faradiba Sabina Erdian Farhan Maulana Farhan Muhammad Achdiat Farisadri Fauzan Fauzi, Ahmad Hadi Fazrin, Ditha Nurul Ginanjar, Jajang Grace Victory Hasan Farisi Healthy Nirmalasari, Healthy Herwan Abdul Muhyi Herwan Abdul Muhyi - Ilham Gemiharto Ivan Yulivan Khoirunnisa, Safira Aulia Lathifah, Dinar Lazuardi, Muhammad Lutfi Lina Auliana Lina Aulina Linda Kurniawati Linda Kurniawati, Linda Luqia Nurintan, Cherilda Luthfi Thirafi Margo Purnomo Mas Rasmini Mellani Rizki Yustianisa Mochammad Rifky Pamungkas Mohammad Ridha Bintang Muhamad Alvi Irpansyah Muhammad Lutfi Lazuardi Mutiara, Arla Triza Nasywa Zharifah Nathasya Femi Ekarista Novianti, Reva Nur Azura Sanusi Nur Dina Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurul Aini Octavia, Fitriani Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Prihadini, Diana Putra, Muhammad Juliansyah R. Anang Muftiadi Rafika Zahwa Alifia Raharjo, Vania Sekarayodya Rahma Dafitri Raissa, Nasywa Zeint Raja Ainaya Alfatiha Ratna Meisa Dai, Ratna Meisa Rivani, Rivani - Rosana Dewi Rusdin - Rusdin . Rusdin Tahir, Rusdin Sabila Nurul Fauziah Safa’atul Barkah, Cecep Safitri, Erlin Sahilah, Syahzanan Salma Shofia Rosyda Salman, Rifa Syakira Salsabila Azzahra, Anandita Samson CMS Sankist Herdiyani Sari Usih Natari Siti Alyqha Mahira Sitio, Nurul Mardhiah Sudarto, Syahrial Maulana Suhal Kusairi Suryani, Octavia Suryanto Suryanto Suryanto Suryanto Syahzanan Sahilah Tradiga Nur Aziz Aziz Tribowo Rachmat Fauzan Wahyu Gunawan Yanti Rahmayanti Yunimar . Zaenal Muttaqin Zaenal Muttaqin Zaenal Muttaqin Zharifah, Nasywa Zulkifli Harahap