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All Journal JURNAL SAINS PEMASARAN INDONESIA Sosiohumaniora Ekonomi Bisnis JDM (Jurnal Dinamika Manajemen) Jurnal Administrasi Bisnis Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Ilmiah Manajemen dan Bisnis (JIMB) IMAGE AdBispreneur JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal EMT KITA Jurnal Sosiologi USK (Media Pemikiran & Aplikasi) MBR (Management and Business Review) Jurnal Aplikasi Bisnis IJEBD (International Journal Of Entrepreneurship And Business Development) Scientific Journal of Reflection : Economic, Accounting, Management and Business Halaman Olahraga Nusantara : Jurnal Ilmu Keolahragaan JURNAL EDUCATION AND DEVELOPMENT LUGAS Jurnal Komunikasi JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Perilaku dan Strategi Bisnis Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Ranah Komunikasi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Business Economic, Communication, and Social Sciences Journal (BECOSS) Business Preneur : Jurnal Ilmu Administrasi Bisnis Forum Bisnis dan Kewirausahaan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal Ilmu Komunikasi Dan Media Scriptura: Jurnal Ilmiah Komunikasi Reviu Akuntansi, Manajemen, dan Bisnis Gandiwa Jurnal Komunikasi Jurnal Indonesia Sosial Sains Science and Education Journal Score: Jurnal Lentera Manajemen Pemasaran Jurnal Bisnis dan Komunikasi Digital Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Serambi Engineering (JSE) Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis Economic and Education Journal (Ecoducation) Manajemen : Jurnal Ekonomi HUMANUS : Jurnal Sosiohumaniora Nusantara Ecoducation Jurnal Sosiologi USK (Media Pemikiran & Aplikasi) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Iwan Sukoco
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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Evaluasi Program Pelatihan Berbasis E-Learning pada Karyawan Magang Marketing PT. X Tahun 2023 Nathasya Femi Ekarista; Iwan Sukoco; Sari Usih Natari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4156

Abstract

Training for intern employees is a crucial component in human resource development within the company. The objective of the research to be achieved is to evaluate the effectiveness of the e-learning training program for marketing interns at PT. X. The research subjects include four individuals: one HRD Development staff, one mentor, and two training participants involved in the Magang Belajar Kampus Merdeka (MBKM) internship program at company X, batch 5, for the period from August to December. The researcher employs a qualitative method. Data sources consist of direct information and information from other parties. Data collection techniques include documentation, observation, and interviews. The triangulation used comprises source triangulation and technique triangulation. The research was conducted in East Jakarta from August 2023 to July 2024. The research findings indicate that PT X has taken positive steps to realize reaction evaluations concerning the willingness to participate in the training program, preparation of the materials to be used, and the motivation of the training participants. In terms of learning stage evaluation, PT X also has clear training objectives, a well-structured learning process, effective material delivery, and significant skill enhancement. Regarding behavioral stage evaluation, PT X has made an impact through behavioral changes, behavioral comparisons, and assessments after the training process, all of which have shown positive trends. This evaluation demonstrates that PT X's program effectively enhances participants' understanding and motivation through interactive methods and flexible access, although the heavy workload needs to be addressed.
Penggunaan Gadget di Kalangan Siswa SMP Insan Kamil Kota Bogor terhadap Interaksi Sosial Diadi, Airlangga Auliarachman; Sukoco, Iwan
Jurnal Indonesia Sosial Sains Vol. 3 No. 04 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v3i04.579

Abstract

In this era technology has become the field most widely used by the wider community, one of the most widely used technology fields is the internet. The advantages of the internet can be used by many people, even these users have urged their users to switch. For example, in this era a lot of business is done using the internet. The use of the internet is not solely for marketing but far from that companies use it even to the stage of buying and selling transactions. However, the convenience of the internet also makes business people have many competitors that have sprung up, so that in this day and age companies are not only tasked with attracting consumers but also must make consumers loyal. So that consumers do not switch to competing companies, companies need to meet customer satisfaction and also make consumers believe. This study aims to examine the effect of the service user interface, service information quality, perceived security, E-commerce service feedback on the satisfaction, trust, and loyalty of Agoda customers in Indonesia. The population used in this study is people who have made transactions in the Agoda application at least 2 times. The data used is primary data with the number of respondents as many as 166 people. The sampling technique used in this study is convenience sampling. As for the analysis using the SEM method and processed using the AMOS program. The results showed that the eleven hypotheses in this study were significant. User interface service quality, information quality, feeling of security, E-commerce service feedback, electronic customer satisfaction, and electronic customer trust have a positive effect on E-commerce customer loyalty.
The Influence of Tourism Experience and Online Reviews on Revisit Intention (A Study on the Tourism Business of Green Canyon Pangandaran) Octavia, Fitriani; Sukoco, Iwan; Kurniawati, Linda
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 3 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i3.33618

Abstract

Tourism destination marketing strategies not only focus on creating experiences for tourists, but also need to pay attention to public perception on digital platforms through online reviews. This study aims to determine the effect of tourism experience and online reviews on revisit intention at the Green Canyon tourism business in Pangandaran Regency, West Java. This study uses quantitative methodology and uses a questionnaire as a tool to collect data from 150 respondents. The target population of this study consists of tourists who have visited Green Canyon Pangandaran at least once in the last three years (2023-2025) and have seen or given online reviews related to Green Canyon Pangandaran tourism on Google Maps, Social Media, and other platforms. Data were analyzed using multiple linear regression. The results showed that tourism experience and online reviews simultaneously have a positive and significant influence on the intention to revisit the Green Canyon Pangandaran tourism business. This research enriches the tourism behavior literature and provides insights for tourism managers to develop marketing strategies that focus on improving the quality of tourism experiences and managing online reviews to strengthen tourists' revisit intentions.
Pengaruh Viral Marketing dan Fear of Missing Out (FoMO) Terhadap Keputusan Pembelian Produk Bandung Cheesecuit Nasywa Zharifah; Iwan Sukoco; Pratami Wulan Tresna
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 3 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (April - Mei 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i3.4603

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh viral marketing dan fear of missing out (FoMO) terhadap keputusan pembelian pelanggan Bandung Cheesecuit. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan pendekatan survei asosiatif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 97 responden, yang merupakan pelanggan Bandung Cheesecuit dan mengikuti akun resmi Instagram merek tersebut. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Hasil penelitian menunjukkan bahwa viral marketing dan FoMO memiliki pengaruh yang signifikan terhadap keputusan pembelian pelanggan, baik secara parsial maupun simultan. Viral marketing berperan dalam meningkatkan kesadaran dan daya tarik produk melalui media sosial, sedangkan FoMO mendorong pelanggan untuk segera melakukan pembelian agar tidak ketinggalan tren.
ANALISIS TASK PERFORMANCE DALAM LINGKUNGAN KERJA: STUDI PERBANDINGAN KARYAWAN GENERASI Z DAN MILENIAL PADA PT. BANK PERKREDITAN RAKYAT SARIKUSUMA SUYA Achira, Naswa Arindya; Sukoco, Iwan; Sitio, Nurul Mardhiah
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2026

Abstract

Current  changes  in  workforce composition  indicate that  Generation  Z  and  Millennials dominate the workforce, including in the banking industry, such as PT. Bank Perkreditan Rakyat Sarikusuma Suya (BPR SKS). The differences in characteristics between these generations raise questions about the task performance demonstrated by these two generations. This study aimed to analyze the task performance achievements of Generation Z and Millennial employees in the same workplace in depth, focusing on job quality, job quantity, and job time limits. The research employed a quantitative approach, with questionnaires distributed to employees at BPR SKS as the data collection instrument. Hypothesis testing using an Independent Sample t-test showed a significance value of 0.284, indicating no significant difference between Generation Z and Millennial employees in task performance achievement in the workplace. However, differences in work patterns and perceptions were found between employees from both generations. The study concluded that although there were no significant differences in performance, differences in work patterns and perceptions are important as a basis for a company's Human Resources (HR) management.
PROMOSI YANG KUAT: BAGAIMANA @ENGLISHNESIA MEMANFAATKAN INSTAGRAM DALAM KOMUNIKASI BISNIS Nurul Aini; Cecep Safa’atul Barkah; Nurillah Jamil Achmawati Novel; Iwan Sukoco
Jurnal Administrasi Bisnis Vol. 20 No. 2 (2024)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v20i2.8682.97-109

Abstract

The rapid development of information technology has made a tool called social media familiar to all people. Not only used as a daily communication tool, but social media can also be a tool for online business communication. Driven by information technology, marketing is now transformed into an online form through social media, such as Instagram. One of the businesses that uses Instagram for customer communication and marketing is @englishnesia. The research is meant to describe the systematic use of Instagram as a platform for communication on @englishnesia. This research applies a qualitative method and literature study with descriptive analysis and bibliographic annotations. @englishnesia utilizes several platforms, namely website, WhatsApp, and Instagram, as promotional media for online English courses. Digital marketing conducted by @englishnesia is analysed using the 7C elements and has fulfilled six of the seven digital marketing elements. The element that’s not fulfilled is customization due to limited features on Instagram social media. Nevertheless, the other elements have been used well, creating excellent communication between @englishnesia and its audience.
Literature Review: The Role of Advertising in Building Brand Awareness Rafika Zahwa Alifia; Cecep Safa'atul Barkah; Iwan Sukoco; Lina Auliana
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 3 (2022): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i3.666

Abstract

Brand awareness is an important element in brand equity that indicates consumer knowledge of the existence of a brand. In building brand awareness, many companies use advertising to provide information about the products or services they offer. Finding out how the role of using advertising through various media in developing consumer brand awareness is the purpose of this study. Literature Review is the method used in which the author writes articles based on previous studies in the sphere of advertising and brand awareness. From these studies, it can be concluded that advertising has a significant role in building brand awareness and the effectiveness of advertising in building brand awareness is achieved if it meets several indicators, namely attracting, attracting attention, encouraging a sense of desire, and making consumers take action.
Pengaruh Lingkungan Kerja Terhadap Kinerja Karyawan Pada Operator Departemen Dyeing and Finishing PT X Majalaya Ayudhiya, Jihan Syairaa Paras Putri; Sukoco, Iwan; Dai, Ratna Meisa
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6963

Abstract

This study seeks to examine and evaluate the work environment conditions and their impact on the performance of employees working as operators in the Dyeing and Finishing Department at PT X Majalaya. This research employs a quantitative method with descriptive and associative approaches. Data were collected through observation, unstructured interviews, and the distribution of questionnaires to the research respondents. The population of this study consists of operators in the Dyeing and Finishing Department of PT X Majalaya. The sampling technique used was simple random sampling, resulting in 66 respondents as the research sample. Data analysis was conducted using simple linear regression, significance testing (t-test), and the coefficient of determination. The results indicate that the work environment has a positive and significant effect on employee performance among operators in the Dyeing and Finishing Department of PT X Majalaya. These findings explain that a supportive work environment can encourage improvements in employee performance in carrying out their duties and responsibilities in the workplace.
Kajian Literatur Peran Brand Community Dalam Efektivitas Pemasaran Kosmetik Lokal X Melalui Strategi Amplified Electronic Word Of Mouth Amalia Maretta Fadhila; Iwan Sukoco; Cecep Safa’atul Barkah; Nurillah Jamil Achmawati Novel
Manajemen: Jurnal Ekonomi Vol. 6 No. 2 (2024): Manajemen : Jurnal Ekonomi (Special Issue)
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/gfq7m052

Abstract

Pertumbuhan merek kosmetik lokal di Indonesia memberikan peluang bagi mereka untuk mengembangkan bisnisnya. Kesadaran masyarakat akan pentingnya kosmetik lokal mendorong industri terkait untuk memproduksi lebih banyak produk skincare dan makeup. Penelitian ini mengeksplorasi bagaimana strategi amplified eWOM diterapkan oleh perusahaan kosmetik lokal X melalui brand community. Metode yang digunakan adalah deskriptif kualitatif dengan tinjauan literatur. Penelitian ini menunjukkan hasil bahwa strategi amplified eWOM yang dianalisis dengan indikator strategi pemasaran dan implementasi 5T’s sudah selaras. Program brand community menciptakan konten menarik dan relevan menggunakan Instagram dan TikTok untuk berbagi informasi dan berinteraksi dengan audiens. Anggota brand community yang terdiri dari remaja aktif di media sosial, memainkan peran penting sebagai talkers yang menyebarkan informasi dan rekomendasi produk secara autentik. Campaign kreatif dan ulasan jujur membangun word of mouth yang kuat. Strategi pemasaran yang tepat, didukung oleh distribusi melalui e-commerce dan media sosial, membuat perusahaan X mampu mencapai tujuan perusahaan dan memperkuat posisinya di pasar kosmetik remaja
The Influence of Limited Time Scarcity and Limited Quantity Scarcity on Impulsive Buying Behavior: Evidence from Somethinc × Batman Limited Edition Consumers on Shopee Aminah Akhazati Nur; Iwan Sukoco; Raden Marsha Aulia Hakim
Science and Education Journal (SICEDU) Vol 5 No 2 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sicedu.v5i2.982

Abstract

The growing adoption of e-commerce in Indonesia has encouraged beauty brands to leverage scarcity-based marketing strategies, through both time-limited and quantity-limited promotions, to drive sales on digital platforms. However, which dimension of scarcity more powerfully triggers impulsive purchasing behavior, particularly for limited-edition collaboration products, has not been specifically examined. This study aims to analyze the effect of Limited Time Scarcity (LTS) and Limited Quantity Scarcity (LQS) on Impulsive Buying among consumers of the Somethinc x Batman product on Shopee, both partially and simultaneously. A quantitative research method was employed using a survey with a 5-point Likert scale questionnaire administered to 135 respondents residing in Bandung who had previously purchased the product through Shopee. Data were analyzed using multiple linear regression following validity, reliability, normality, multicollinearity, and heteroscedasticity tests. The results show that LTS has a positive and significant effect on Impulsive Buying (t = 13.043) with a partial contribution of 50%, while LQS also has a positive and significant effect (t = 6.894) with a partial contribution of 18%. Simultaneously, both variables significantly affect Impulsive Buying (F = 147.802; R² = 0.691). This study concludes that LTS is the dominant dimension of scarcity in driving Impulsive Buying among consumers of limited-edition collaboration products on e-commerce platforms, with an influence nearly three times greater than LQS.
Co-Authors Achira, Naswa Arindya Agustin, Fadia Etwina Nur Ahmad Hadi Fauzi Ahmad Zaki Airlangga Auliarachman Diadi Ajeng Putri Hanifah Alifia, Rafika Zahwa Amalia Maretta Fadhila Amalia Maretta Fadhila Aminah Akhazati Nur Anandita Salsabila Azzahra Anindita Nurihan Ashar Rijal Fadillah Ashar Rijal Fadillah, Ashar Rijal Ayudhiya, Jihan Syairaa Paras Putri Bambang Hermanto Bambang Hermanto Bangre, Desry Gusvani Barkah, Cecep Saaftul Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Bintang, Mohammad Ridha Bukman Lian, Bukman Cecep Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Charity Latanza Indahsari Dea Prameswari Dea Prameswari, Dea Diadi, Airlangga Auliarachman Dian Fordian Dian Nur Fu’adah Dinata, Aliya Rhamadhona Ditha Nurul Fazrin Egar Surya Fadiyah Zahra Faradiba Sabina Erdian Farhan Maulana Farhan Muhammad Achdiat Farisadri Fauzan Fauzi, Ahmad Hadi Fazrin, Ditha Nurul Ginanjar, Jajang Grace Victory Hasan Farisi Healthy Nirmalasari, Healthy Herwan Abdul Muhyi Ilham Gemiharto Ivan Yulivan Khoirunnisa, Safira Aulia Lathifah, Dinar Lazuardi, Muhammad Lutfi Lina Auliana Lina Aulina Linda Kurniawati Linda Kurniawati, Linda Luqia Nurintan, Cherilda Luthfi Thirafi Margo Purnomo Mas Rasmini Mellani Rizki Yustianisa Mochammad Rifky Pamungkas Mohammad Ridha Bintang Muhamad Alvi Irpansyah Muhammad Lutfi Lazuardi Mutiara, Arla Triza Nasywa Zharifah Nathasya Femi Ekarista Novianti, Reva Nur Azura Sanusi Nur Dina Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurillah Jamil Achmawati Novel Nurul Aini Octavia, Fitriani Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Prihadini, Diana Putra, Muhammad Juliansyah R. Anang Muftiadi Raden Marsha Aulia Hakim Rafika Zahwa Alifia Raharjo, Vania Sekarayodya Rahma Dafitri Raissa, Nasywa Zeint Raja Ainaya Alfatiha Ratna Meisa Dai, Ratna Meisa Rivani, Rivani - Rosana Dewi Rusdin - Rusdin . Rusdin Tahir, Rusdin Sabila Nurul Fauziah Safa’atul Barkah, Cecep Safitri, Erlin Sahilah, Syahzanan Salma Shofia Rosyda Salman, Rifa Syakira Salsabila Azzahra, Anandita Samson CMS Sankist Herdiyani Sari Usih Natari Siti Alyqha Mahira Sitio, Nurul Mardhiah Sudarto, Syahrial Maulana Suhal Kusairi Suryani, Octavia Suryanto Suryanto Suryanto Suryanto Syahzanan Sahilah Tradiga Nur Aziz Aziz Tribowo Rachmat Fauzan Wahyu Gunawan Yunimar . Zaenal Muttaqin Zaenal Muttaqin Zaenal Muttaqin Zharifah, Nasywa Zulkifli Harahap