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All Journal JURNAL SAINS PEMASARAN INDONESIA Sosiohumaniora Ekonomi Bisnis JDM (Jurnal Dinamika Manajemen) Jurnal Administrasi Bisnis Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Ilmiah Manajemen dan Bisnis (JIMB) IMAGE AdBispreneur JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Sosiologi USK (Media Pemikiran & Aplikasi) MBR (Management and Business Review) Jurnal Aplikasi Bisnis IJEBD (International Journal Of Entrepreneurship And Business Development) Scientific Journal of Reflection : Economic, Accounting, Management and Business Halaman Olahraga Nusantara : Jurnal Ilmu Keolahragaan JURNAL EDUCATION AND DEVELOPMENT LUGAS Jurnal Komunikasi JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Perilaku dan Strategi Bisnis Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ranah Komunikasi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Business Economic, Communication, and Social Sciences Journal (BECOSS) Business Preneur : Jurnal Ilmu Administrasi Bisnis Forum Bisnis dan Kewirausahaan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Ilmu Komunikasi Dan Media Scriptura: Jurnal Ilmiah Komunikasi Gandiwa Jurnal Komunikasi Jurnal Indonesia Sosial Sains Score: Jurnal Lentera Manajemen Pemasaran Jurnal Bisnis dan Komunikasi Digital Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Serambi Engineering (JSE) Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis Manajemen : Jurnal Ekonomi Journal of Ekonomics, Finance, and Management Studies Ecoducation Jurnal Sosiologi USK (Media Pemikiran & Aplikasi)
Iwan Sukoco
Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Politik, Universitas Padjajaran. Sumedang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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Pengaruh Budaya Organisasi dan Motivasi Kerja terhadap Kinerja Karyawan PT XYZ di Kabupaten Bekasi Agustin, Fadia Etwina Nur; Sukoco, Iwan; Dai, Ratna Meisa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 11 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i11.9591

Abstract

Employee performance is a strategic factor in achieving organizational goals, particularly in the manufacturing sector which demands high efficiency. PT XYZ faces challenges in maintaining employee performance amid changes in the work environment. This study aims to analyze the influence of organizational culture and work motivation on employee performance. A quantitative approach was used by conducting a survey of all 62 permanent employees through a Likert scale questionnaire. Data were analyzed using multiple linear regression with SPSS version 29. The results show that both organizational culture and work motivation significantly affect employee performance, both individually and jointly. The Adjusted R² value of 0.679 indicates that 67.9%  of the variation in performance can be explained by these two variables. The organizational culture, which incorporates Japanese principles such as Kaizen and 5R, helps create a structured and collaborative work environment, although the implementation is not uniform across divisions. Meanwhile, work motivation, especially the need for achievement, has a more dominant impact on performance. These findings emphasize that the combination of a strong organizational culture and an inclusive motivation system is a key foundation in developing human resource competitiveness in multinational companies.
Kajian Literatur Peran Integrated Marketing Communication (IMC) Dalam Mempertahankan Loyalitas Konsumen Safitri, Erlin; Lina Auliana; Iwan Sukoco; Cecep Safaatul Barkah
Jurnal Aplikasi Bisnis Volume 19 No. 2, Desember 2022
Publisher : Program Sarjana Terapan Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jabis.vol19.iss2.art6

Abstract

Tujuan dari penelitian ini adalah mengetahui sejauh mana peran Integrated Marketing Communication (IMC) dalam menjaga maupun mempertahankan loyalitas konsumen terhadap suatu produk/merek. Metode penelitian yang digunakan adalah studi literatur dengan mencari dan menggunakan data sekunder yang didapatkan dari pencarian melalui internet dan juga studi kepustakaan yang peneliti gunakan dalam peneliti dalam memperkuat kualitas data, informasi, serta aneka ragam permasalahan yang relate dengan penelitian ini. Referensi teori dari berbagai sumber menjadi fondasi dasar dan kunci pokok dalam penelitian ini. Hasil dari penelitian ini adalah Integrated Marketing Communication (IMC) mempunyai kaitan dengan loyalitas konsumen yang bahkan berperan penting dalam mempertahankan loyalitas konsumen yaitu dengan berbagai strategi seperti periklanan, penjualan perorangan, publisitas, promosi penjualan, dll. Kata Kunci : Integrated Marketing Communication (IMC), komunikasi pemasaran terpadu, loyalitas konsumen, produk/merek, strategi perusahaan.
Fungsi Public Relations dalam Menjalankan Aktivitas Corporate Social Resposibility Sukoco, Iwan
JDM (Jurnal Dinamika Manajemen) Vol 4, No 2 (2013): September 2013
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v4i2.2762

Abstract

The purpose of this research is to study the function of Public Relations (PR) in carrying out the activities of corporate social responsibility (CSR). This study also examines whether the PR function involves implementation, development, dissemination and promotion and CSR activities to support the achievement of corporate goals. The method used in this study is qualitative methods by implementing the design of case studies. The data were collected through in-depth interviews, documentary studies, and participant observation. The Respondents in this study are the stakeholders in PT Telekomunikasi Indonesia Area III West Java and Banten. The result of this study indicates that the PR function can work synergizely with CSR to support the achievement of corporate goals. CSR activities can support the function of PR in creating a positive image and foster a harmonious relationship.
PENERAPAN KNOWLEDGE MANAGEMENT PADA PROGRAM INNOVATION DAY DIREKTORAT DIGITAL BUSINESS PT TELKOM INDONESIA KOTA BANDUNG Dinata, Aliya Rhamadhona; Sukoco, Iwan
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 1 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i1.796

Abstract

The digital era encourages every company to adapt to continue to grow and develop. Telkom's Digital Business Directorate is a digital locomotive for PT. Telkom Indonesia (Persero) Tbk. In competitive competition, Knowledge Management is needed as a form of HR management, because HR is a resource that cannot be imitated and duplicated. This research aims to determine and analyze the implementation of Knowledge Management activities in the Innovation Day program of the Digital Business Directorate of PT Telkom Indonesia, Bandung City. The object of this research is Knowledge Management activities in the Innovation Day program. The method in this research is a qualitative method with a descriptive research type. Data comes from in-depth interviews, observations, and documentation related to Knowledge Management activities in the Innovation Day program. The results of this research show that the overall implementation of the activity has gone well. However, the broadcasts presented as a form of knowledge sharing still prioritize the quantity of broadcasts and have not prioritized the quality of the content or the quality of the sources. Growth in terms of awareness is good, but the enthusiasm of Telkom DDB employees, especially for speakers who want to share knowledge, still needs to be improved. Sharing weekly knowledge through digital media such as websites and YouTube, utilizing digital trends, using social media to expand awareness, and holding quizzes with prizes to increase audience enthusiasm have been achieved under the objectives of the Innovation Day program.
Redesigning A Hybrid Work Scheme To Improve Employee Performance At Pt Bhineka Rahsa Nusantara, Bandung City Lathifah, Dinar; Nirmalasari, Healthy; Sukoco, Iwan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.2448

Abstract

The significant increase in the hybrid work scheme trend post-Covid-19 pandemic has become a major concern for many companies, including PT Bhineka Rahsa Nusantara. Challenges arise when not all companies have proper management in responding to this work arrangement trend. Therefore, this research aims to assist PT Bhineka Rahsa Nusantara, a startup company in the FMCG industry in Indonesia, in analyzing, evaluating, and redesigning the hybrid work policy. The research method used is qualitative research, which will delve deeper into the components of the hybrid work scheme such as working hours, work flexibility, work environment, and information technology. This research is continued through 4 stages of designing the hybrid work scheme, namely mapping, layering, profiling, and transforming, which ultimately formulated into a policy strategy. Data collection techniques include interviews with internal and external company stakeholders, participatory observation, and documentation studies from primary and secondary sources. The results of this research present analysis, evaluation, and proposals for redesigning the hybrid work scheme based on the perspectives of policy makers, policy managers, and policy recipients that have been adjusted to various applicable regulations. The resulting scheme design consists of policy proposals and documented steps.
Evaluasi Program Pelatihan Berbasis E-Learning pada Karyawan Magang Marketing PT. X Tahun 2023 Nathasya Femi Ekarista; Iwan Sukoco; Sari Usih Natari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4156

Abstract

Training for intern employees is a crucial component in human resource development within the company. The objective of the research to be achieved is to evaluate the effectiveness of the e-learning training program for marketing interns at PT. X. The research subjects include four individuals: one HRD Development staff, one mentor, and two training participants involved in the Magang Belajar Kampus Merdeka (MBKM) internship program at company X, batch 5, for the period from August to December. The researcher employs a qualitative method. Data sources consist of direct information and information from other parties. Data collection techniques include documentation, observation, and interviews. The triangulation used comprises source triangulation and technique triangulation. The research was conducted in East Jakarta from August 2023 to July 2024. The research findings indicate that PT X has taken positive steps to realize reaction evaluations concerning the willingness to participate in the training program, preparation of the materials to be used, and the motivation of the training participants. In terms of learning stage evaluation, PT X also has clear training objectives, a well-structured learning process, effective material delivery, and significant skill enhancement. Regarding behavioral stage evaluation, PT X has made an impact through behavioral changes, behavioral comparisons, and assessments after the training process, all of which have shown positive trends. This evaluation demonstrates that PT X's program effectively enhances participants' understanding and motivation through interactive methods and flexible access, although the heavy workload needs to be addressed.
Penggunaan Gadget di Kalangan Siswa SMP Insan Kamil Kota Bogor terhadap Interaksi Sosial Diadi, Airlangga Auliarachman; Sukoco, Iwan
Jurnal Indonesia Sosial Sains Vol. 3 No. 04 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v3i04.579

Abstract

In this era technology has become the field most widely used by the wider community, one of the most widely used technology fields is the internet. The advantages of the internet can be used by many people, even these users have urged their users to switch. For example, in this era a lot of business is done using the internet. The use of the internet is not solely for marketing but far from that companies use it even to the stage of buying and selling transactions. However, the convenience of the internet also makes business people have many competitors that have sprung up, so that in this day and age companies are not only tasked with attracting consumers but also must make consumers loyal. So that consumers do not switch to competing companies, companies need to meet customer satisfaction and also make consumers believe. This study aims to examine the effect of the service user interface, service information quality, perceived security, E-commerce service feedback on the satisfaction, trust, and loyalty of Agoda customers in Indonesia. The population used in this study is people who have made transactions in the Agoda application at least 2 times. The data used is primary data with the number of respondents as many as 166 people. The sampling technique used in this study is convenience sampling. As for the analysis using the SEM method and processed using the AMOS program. The results showed that the eleven hypotheses in this study were significant. User interface service quality, information quality, feeling of security, E-commerce service feedback, electronic customer satisfaction, and electronic customer trust have a positive effect on E-commerce customer loyalty.
The Influence of Tourism Experience and Online Reviews on Revisit Intention (A Study on the Tourism Business of Green Canyon Pangandaran) Octavia, Fitriani; Sukoco, Iwan; Kurniawati, Linda
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 3 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i3.33618

Abstract

Tourism destination marketing strategies not only focus on creating experiences for tourists, but also need to pay attention to public perception on digital platforms through online reviews. This study aims to determine the effect of tourism experience and online reviews on revisit intention at the Green Canyon tourism business in Pangandaran Regency, West Java. This study uses quantitative methodology and uses a questionnaire as a tool to collect data from 150 respondents. The target population of this study consists of tourists who have visited Green Canyon Pangandaran at least once in the last three years (2023-2025) and have seen or given online reviews related to Green Canyon Pangandaran tourism on Google Maps, Social Media, and other platforms. Data were analyzed using multiple linear regression. The results showed that tourism experience and online reviews simultaneously have a positive and significant influence on the intention to revisit the Green Canyon Pangandaran tourism business. This research enriches the tourism behavior literature and provides insights for tourism managers to develop marketing strategies that focus on improving the quality of tourism experiences and managing online reviews to strengthen tourists' revisit intentions.
ANALISIS TASK PERFORMANCE DALAM LINGKUNGAN KERJA: STUDI PERBANDINGAN KARYAWAN GENERASI Z DAN MILENIAL PADA PT. BANK PERKREDITAN RAKYAT SARIKUSUMA SUYA Achira, Naswa Arindya; Sukoco, Iwan; Sitio, Nurul Mardhiah
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2026

Abstract

Current  changes  in  workforce composition  indicate that  Generation  Z  and  Millennials dominate the workforce, including in the banking industry, such as PT. Bank Perkreditan Rakyat Sarikusuma Suya (BPR SKS). The differences in characteristics between these generations raise questions about the task performance demonstrated by these two generations. This study aimed to analyze the task performance achievements of Generation Z and Millennial employees in the same workplace in depth, focusing on job quality, job quantity, and job time limits. The research employed a quantitative approach, with questionnaires distributed to employees at BPR SKS as the data collection instrument. Hypothesis testing using an Independent Sample t-test showed a significance value of 0.284, indicating no significant difference between Generation Z and Millennial employees in task performance achievement in the workplace. However, differences in work patterns and perceptions were found between employees from both generations. The study concluded that although there were no significant differences in performance, differences in work patterns and perceptions are important as a basis for a company's Human Resources (HR) management.
Kajian Literatur Peran Brand Community Dalam Efektivitas Pemasaran Kosmetik Lokal X Melalui Strategi Amplified Electronic Word Of Mouth Amalia Maretta Fadhila; Iwan Sukoco; Cecep Safa’atul Barkah; Nurillah Jamil Achmawati Novel
Manajemen: Jurnal Ekonomi Vol. 6 No. 2 (2024): Manajemen : Jurnal Ekonomi (Special Issue)
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/gfq7m052

Abstract

Pertumbuhan merek kosmetik lokal di Indonesia memberikan peluang bagi mereka untuk mengembangkan bisnisnya. Kesadaran masyarakat akan pentingnya kosmetik lokal mendorong industri terkait untuk memproduksi lebih banyak produk skincare dan makeup. Penelitian ini mengeksplorasi bagaimana strategi amplified eWOM diterapkan oleh perusahaan kosmetik lokal X melalui brand community. Metode yang digunakan adalah deskriptif kualitatif dengan tinjauan literatur. Penelitian ini menunjukkan hasil bahwa strategi amplified eWOM yang dianalisis dengan indikator strategi pemasaran dan implementasi 5T’s sudah selaras. Program brand community menciptakan konten menarik dan relevan menggunakan Instagram dan TikTok untuk berbagi informasi dan berinteraksi dengan audiens. Anggota brand community yang terdiri dari remaja aktif di media sosial, memainkan peran penting sebagai talkers yang menyebarkan informasi dan rekomendasi produk secara autentik. Campaign kreatif dan ulasan jujur membangun word of mouth yang kuat. Strategi pemasaran yang tepat, didukung oleh distribusi melalui e-commerce dan media sosial, membuat perusahaan X mampu mencapai tujuan perusahaan dan memperkuat posisinya di pasar kosmetik remaja
Co-Authors Achira, Naswa Arindya Achmawati, Nurillah Jamil Agustin, Fadia Etwina Nur Ahmad Hadi Fauzi Ahmad Zaki Airlangga Auliarachman Diadi Alifia, Rafika Zahwa Amalia Maretta Fadhila Anindita Nurihan Ashar Rijal Fadillah Ashar Rijal Fadillah, Ashar Rijal Bambang Hermanto Bambang Hermanto Bangre, Desry Gusvani Barakah, Cecep Saeful Barkah, Cecep Saaftul Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Bintang, Mohammad Ridha Bukman Lian, Bukman Cecep Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Charity Latanza Indahsari Dea Prameswari Dea Prameswari, Dea Diadi, Airlangga Auliarachman Dian Fordian Dian Nur Fu’adah Dinata, Aliya Rhamadhona Ditha Nurul Fazrin Egar Surya Fadiyah Zahra Faradillah, Kania Octa Farhan Maulana Farisadri Fauzan Fauzi, Ahmad Hadi Fazrin, Ditha Nurul Ginanjar, Jajang Grace Victory Hasan Farisi Healthy Nirmalasari, Healthy Herwan Abdul Muhyi Herwan Abdul Muhyi - Ilham Gemiharto Ivan Yulivan Khoirunnisa, Safira Aulia Lathifah, Dinar Lazuardi, Muhammad Lutfi Lina Auliana Lina Aulina Linda Kurniawati Linda Kurniawati, Linda Luqia Nurintan, Cherilda Luthfi Thirafi Margo Purnomo Mas Rasmini Mellani Rizki Yustianisa Mochammad Rifky Pamungkas Mohammad Ridha Bintang Muhamad Alvi Irpansyah Muhammad Lutfi Lazuardi Mutiara, Arla Triza Nathasya Femi Ekarista Novianti, Reva Nur Azura Sanusi Nur Dina Nurillah Jamil Achmawati Novel Octavia, Fitriani Pratami Wulan Tresna, Pratami Wulan Prihadini, Diana Putra, Muhammad Juliansyah R. Anang Muftiadi Rafika Zahwa Alifia Raharjo, Vania Sekarayodya Rahma Dafitri Raissa, Nasywa Zeint Raja Ainaya Alfatiha Ratna Meisa Dai, Ratna Meisa Rivani, Rivani Rosana Dewi Rusdin - Rusdin . Rusdin Tahir, Rusdin Sabila Nurul Fauziah Safa’atul Barkah, Cecep Safitri, Erlin Sahilah, Syahzanan Salma Shofia Rosyda Salman, Rifa Syakira Salsabila Azzahra, Anandita Sankist Herdiyani Sari Usih Natari Sitio, Nurul Mardhiah Sudarto, Syahrial Maulana Suhal Kusairi Suryani, Octavia Suryanto Suryanto Suryanto Suryanto Tradiga Nur Aziz Aziz Tribowo Rachmat Fauzan Wahyu Gunawan Yunimar . Zaenal Muttaqin Zaenal Muttaqin Zaenal Muttaqin Zharifah, Nasywa Zulkifli Harahap