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All Journal Sosiohumaniora Jurnal Bisnis dan Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) YUME : Journal of Management AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Administrasi dan Manajemen Jurnal Ekonomi Manajemen BENING ASSET: Jurnal Manajemen dan Bisnis BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Eka Prasetya Target : Jurnal Manajemen Bisnis BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT INVEST : Jurnal Inovasi Bisnis dan Akuntansi Journal of Applied Management and Business (JAMB) Jurnal Ekonomi MASTER: Jurnal Manajemen Strategik Kewirausahaan Journal of Trends Economics and Accounting Research CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Ekonomi dan Binsis Journal of Management and Social Sciences Journal of Artificial Intelligence and Digital Business Transformasi: Journal of Economics and Business Management Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Journal of Economics and Business (JECOMBI) Jurnal Manajemen Kreatif dan Inovasi West Science Business and Management West Science Interdisciplinary Studies Sammajiva: Jurnal Penelitian Bisnis dan Manajemen PROCURATIO: Jurnal Manajemen dan Bisnis Jurnal Mahasiswa Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset West Science Interdisciplinary Studies Student Research Journal Multifinance JEBD Intellektika: Jurnal Ilmiah Mahasiswa Journal of Innovative and Creativity Global Leadership Organizational Research in Management Jurnal Manajemen, Bisnis dan Kewirausahaan
Andry Stepahnie Titing
Universitas Sembilanbelas November
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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The Effect Of Gamification On Brand Engagement And Brand Loyalty Of Tokopedia Application Users Dandi Awan; Andry Stepahnie Titing; Ismanto
Journal of Applied Management and Business Vol. 7 No. 1 (2026): Journal of Applied Management and Business (JAMB) - July
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v7i1.1178

Abstract

Aims - The aim of this study is to analyse the impact of implementing gamification features on brand engagement and brand loyalty amongst Generation Z users of the Tokopedia app in Bombana Regency. Methodology - This quantitative study collected data from 190 Generation Z respondents selected using purposive sampling. Data analysis was carried out using the Partial Least Squares Structural Equation Modelling (PLS-SEM) approach with the aid of SmartPLS 3.0 software. Findings - The results of the hypothesis testing show that gamification has a positive and significant effect on brand engagement (β = 0.739, T = 18.376, p = 0.000) and brand loyalty (β = 0.684, T = 16.121, p = 0.000). The relationship has an effect size (f²) classified as ‘large’, indicating that gamification is a key factor driving users’ emotional attachment and purchasing commitment. Research Limitations - The limitations of this study lie in the fact that the sample was restricted to Generation Z in suburban areas. The practical implications provide strategic guidance for e-commerce management and SMEs on how to optimise experience-based marketing to improve customer retention in developing regions. Originality - The novelty of this research lies in the integration of Self-Determination Theory to explain the phenomenon of e-commerce gamification amongst Generation Z in non-metropolitan areas.
How Hedonic Shopping Motivation and Trust Shape Purchasing Decisions Among Shopee PayLater Users ? Nudiya Nudiya; Suwarto Suwarto; Andry Stepahnie Titing
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i1.1226

Abstract

This study explores the impact of hedonic shopping motivation and trust on purchasing decisions among Shopee PayLater users in Kolaka Regency. Using a quantitative approach with Structural Equation Modeling (SEM) and Partial Least Squares (PLS), data were gathered from respondents through both hard-copy and online questionnaires. The findings reveal that both hedonic shopping motivation and trust significantly influence purchasing decisions, with trust playing a more dominant role. Consumers who shop for emotional gratification, excitement, and impulse buying tendencies are more likely to make purchases using Shopee PayLater. Additionally, trust in the platform’s reliability, transparency, and security strongly affects consumer decisions, reinforcing the importance of credibility in digital transactions. While these two factors explain a substantial portion of purchasing behavior, other external variables such as price, product quality, promotions, and financial literacy also contribute. These results provide valuable insights for e-commerce platforms, financial institutions, and policymakers in optimizing digital payment systems and promoting responsible consumer spending. Future research should incorporate additional factors to develop a more comprehensive understanding of consumer decision-making in buy-now-pay-later (BNPL) services and e-commerce environments.
Building Customer Loyalty: The Role of Customer Experience and Product Quality Among Skintific Users in Kolaka Indah Febrianti; Andry Stepahnie Titing; Agus Zul Bay
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i1.1227

Abstract

This study explores the influence of customer experience and product quality on customer loyalty in the skincare industry, focusing on Skintific beauty product users in Kolaka Regency, Indonesia. The research adopts a quantitative approach, collecting data through a structured questionnaire distributed to respondents. The findings reveal that both customer experience and product quality significantly contribute to customer loyalty, with product quality having a slightly stronger impact. A positive brand experience enhances consumer engagement, but perceived product effectiveness and reliability remain key factors in fostering long-term loyalty. This study concludes that a strategic balance between experiential marketing and product innovation is crucial for maintaining customer retention. Future research is encouraged to examine additional factors such as brand reputation, pricing strategies, and social influence in shaping customer commitment.
Optimalisasi Penerapan Kebijakan Penertiban Hewan Ternak Di Desa Oneeha Kecamatan Tanggetada Kabupaten Kolaka Firdaus; Kartomo; Arafat; Andi Iswan M; Nimrah Rahmayanti Yusuf A; La Ode Asrun Aziz R; Andry Stepahnie Titing; Mutmainnah
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.5188

Abstract

The problem faced in Oneeha Village, Tanggetada District, Kolaka Regency is the low community understanding of Village Regulation Number 4 of 2019 concerning livestock control, which results in frequent crop damage caused by livestock. This community service aims to optimize the implementation of livestock control policies by increasing public understanding and awareness. The method employed was socialization conducted through meetings at the village office with participation from 30 community members and 10 village officials, using pretests and posttests to measure changes in participants’ understanding. The results showed that before socialization, many community members were unaware of the sanction amounts and there was controversy regarding the fines. After socialization, there was a significant increase in community understanding and awareness of the importance of complying with regulations to maintain order and prevent mutual losses. Furthermore, the community and village government proposed evaluating the regulation, which has been in effect for six years, to better suit current conditions. In conclusion, socialization effectively improves community knowledge and supports the harmonization of agricultural and livestock activities, while policy evaluation is necessary for more adaptive and sustainable implementation.
Co-Authors Adinda Anggraini Ayustira Adwi Agus Zul Bay Alamsyah, Hardi Almansyah Rundu Wonua Almansyah Rundu Wonua Almansyah Rundu Wonua Amir, Sarlinda Andi Iswan M Andini Andini Anita Anita Arafat Badia, Juslan Bambang Bambang Dandi Awan Della Ayudia Lestari Dewi Santika Elin Meiliasasmita. R Ellys Nurhaliza Evi Sriwahyuni Fareski, Fahri Febby Annisa Djamaris Fedri Fedri Fhita Fhita Firdaus Fitri Kumalasari Fitri Kumalasari Fitri Kumalasari, Fitri Fitri Kumalasi Frans Sudirjo Handayani, Rezky Hanif Kurniadi Hastuti Hastuti Hefri Yodiansyah Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Heri Prabowo Indah Febrianti Ismanto Ismanto Jimsan Jimsan Kalemben, Estevani Kartomo La Ode Asrun Aziz R Lestari, Sri Ayu Lista, Lista Masnia Masnia Milliana Mohammad Gifari Sono Muhamad Stiadi Muhammad Stiadi Mutmainna Basri Mutmainnah Niar Astaginy Niar Astaginy Nimrah Rahmayanti Yusuf A Nudiya Nudiya Nur Vebriani Nurfadillah Nurfadillah Nurhaifa, Nurhaifa Nurhaliza, Ellys Nurhalizah Nurhalizah Nurlela Nurlela Patra Iriansyah Patwayati, Patwayati Putri Nur Putri, Sasha Triana Rifka Muliana Risdayanti Risdayanti Rosdiana Tajuddin Sahra Amanda Putri Salma Bumi Putri Ayu Samsidar Samsidar Saputra, Rifki Muh Sarnia Satria, Joshua Febri Selfiana Selfiana Shafira Syakhnur Silfina Saputri M Sitti Hasnani Sono, Mohammad Gifari Sri Astuti Sri Wahyuni Sudarnice, Sudarnice Supiani Supiani Suryadil Badwin Suryadil Badwin Suwarto Sunandar Suwarto Suwarto Suwarto Suwarto Tanjung, Akbar Tenri Wahyuni Titin Juniarti Titin Juniarti Ulfi Aurelia Wonua, Almansyah Rundu Yasmin Yasmin Yokie Radnan Yuyun Anggraini Zul Bay, Agus