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ENHANCING MANAGERIAL CONTROL AND DECISION-MAKING IN MSMES THROUGH DIGITAL MONITORING SYSTEMS Fullchis Nurtjahjani; Ade Ismail; Galih Putra Riatma; Asminah Rachmi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3761

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economy, yet many continue to face challenges in business monitoring, coordination, and structured reporting. This study designs and evaluates a digital monitoring application tailored for the UMKM Corner community—a collaborative MSME group in Malang. Developed using a user-centered and community-based approach, the system supports daily transaction logging, product stock alerts, and real-time performance reporting through a coordinator dashboard. Field testing and TAM-based user evaluation reveal improvements in reporting consistency, internal coordination, and overall satisfaction. By emphasizing ease of use and managerial relevance, the application offers a replicable framework to strengthen group-based MSME governance and promote data-driven decision-making in similar business environments.
THE INFLUENCE OF TRUST AND PERSONAL SELLING ON CUSTOMER LOYALTY IN SETYA SHOP SIDOARJO MSMEs Ludiro, Galih; Fullchis Nurtjahjani; M Mustofa Hadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 3 (2024): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i3.1716

Abstract

Setya shop is an individual company that sells 3Kg LPG, the company's success is motivated by several factors including customer loyalty, trust and personal selling, the purpose of this study is to test and analyse the effect of trust and personal selling simultaneously on customer loyalty at MSMEs Setya shop Sidoarjo. This research method is quantitative. The scope of this study uses two independent variables of trust (X1) and Personal Selling (X2) and the dependent variable used is customer loyalty at MSMEs Setya shop in Sidoarjo (Y). In this study, the population is customers of MSMEs Setya shop who make purchases at least once offline as many as 600 people/customers. The sample calculation in this study uses the Slovin formula with a significance rate of 10%. Therefore, this study has a sample size of 120 customers of Setya shop. In particular, this study used Simple Random Sampling. Data collection using a questionnaire with a Likert scale. Data analysis using multiple linear regression analysis and hypothesis testing consisting of t test, F test and coefficient of determination. The results concluded that there is a simultaneous influence of trust and personal selling on customer loyalty in MSMEs Setya shop Sidoarjo. This means that trust and personal selling are needed to create and increase customer loyalty at Setya shop Sidoarjo.
Co-Authors Abdullah Helmy Achmad Zaini Ade Ismail Adisaksana, Helmy Adisaksana, Helmy Adisaksana Afandi, Yosi Agustina, Hiqma Nur Aini, Lilies Nur Aini, Yulis Nurul Ane Fany Novitasari Ane Fany Novitasari Ane Fany Novitasari Annisa Taufika Firdausi Annisa Taufika Firdausi Arni Utamaningsih Asminah Rachmi Asminah Rachmi ‘Aini, Yulis Nurul Baroroh Lestari Batilmurik, Ridolof Wenand Batubulan, Kadek Suarjuna Bintang Fazri Eristyan Chandra Diana Eka Poernamawati Djajanto, Ludfi Dwi Pribadi, Joni Dwi Ulfa Nurdahlia, Dwi Ulfa Eny Widiyowati Fadloli Fadloli Fadloli, Fadloli Fany Novitasari, Ane Fauzia, Alfianita Fauziah Fauziah Fauziah Fauziah Fauziah Fauziah Galih Putra Riatma Haji, Sulfi Abdul Hamiddin, Muh. Irwan Nur Helmy Adisaksana Helmy, Abdullah Himma, Mahmudatul Himmah, Mahmudatul Intan Anisa Rachmadyanty Wijaya Ita Rifiani Permatasari, Ita Rifiani Joko Samboro Joni Dwi Pribadi Joni Dwi Pribadi Joni Pribadi Kadek Suarjuna Lilies Nur Aini Lilies Nur Aini Lilis Nur Aini Lina Budiarti Ludiro, Galih M Mustofa Hadi Mahmudatul Himma Mahmudatul Himma Mahmudatul Himmah Maskur Maskur Maskur Maskur Masreviastuti Masreviastuti, Masreviastuti Mintardjo, Christoffel Mardy Oktarisa Mochammad Yusuf Amrulloh Mohammad Maskan Mohammad Maskan, Mohammad Muhamad Muwidha Mutmainnah Mutmainnah Naufal Dwi Septian Novitasari, Dewi Arsy Nur Aini, Lilies Nurfauziah, Suci Nurfauziah, Suci Pawestri Raharsiwi, Giga Pedro Afdhol Fausta Pribadi, Joni R. Sugeng Basuki Rachmi, Asminah Ramadhien, Yuris Zetta Ridolof Wenand Batilmurik Rifki Abrory Samboro, Joko Sanita Dhakirah Sanita Dhakirah Shoumi, Milyun Ni’ma Sinatriya, Jatrifia Ongga Sugeng Basuki Sugeng Basuki, Sugeng Sumarni Sumarni Tatiana Kristianingsih Thoul, Mohamad Thoul Albastho Tj, Syafira Febrianti Ayu Tj Umi Khabibah Vipkas Al Hadid Firdaus Yofianda Harwin Diara Yulis Nurul Aini Yulis Nurul Aini Yulistyawati Evelina, Tri Yuniasti, Ika Zafirah, Deandra