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Optimasi Pemasaran Brand Lokal Melalui Platform E-Commerce Wasil, Mohammad; Isnaini, Ulya Nur; Arumningtias, Ari; Firmansyah, Novan; Aprisyah, Wulan; Mahendra, Adila Fahmi
Jurnal Esensi Infokom : Jurnal Esensi Sistem Informasi dan Sistem Komputer Vol 7 No 2 (2023)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/infokom.v7i2.761

Abstract

Perkembangan teknologi dan informasi yang mengalami pertumbuhan cepat di Indonesia memberikan peluang bisnis bagi pelaku usaha, terutama brand lokal baik dalam skala besar maupun kecil. Penelitian ini bertujuan untuk menguraikan strategi pemasaran dan meningkatkan volume penjualan brand lokal. Metode penelitian yang diterapkan adalah pendekatan deskriptif melalui kajian literatur. Salah satu brand lokal yang sedang mendapat sorotan adalah Aerostreet, yang mengenalkan produk sepatu berkualitas dengan harga terjangkau melalui strategi branding yang efektif. Upaya pemasaran offline yang belum optimal mendorong Aerostreet untuk memperluas keberadaannya ke ranah digital. Seiring dengan adopsi pemasaran online melalui platform Shopee, terjadi lonjakan signifikan dalam volume penjualan produk Aerostreet. Selain menjangkau pasar domestik, kini Aerostreet juga mampu menembus pasar internasional.
Pengembangan Batik Ramah Lingkungan di Desa Tanjung Bumi: Penerapan Green Economy dan Tantangan Peningkatan Kapasitas Produksi Wasil, Mohammad; Wibisono, R. Endro; Muzakki, Muzakki; Irmayanti, Nur
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 8 No 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i1.1745

Abstract

This Community Service Program (PKM) aims to provide solutions to the challenges faced by batik entrepreneurs, particularly Batik Jasminar in Tanjung Bumi Village, Bangkalan. The program focuses on the application of environmentally friendly technology and increasing production capacity through the use of automatic lorot machines. The lorot machine implemented in this program successfully speeds up the wax removal process from 30–40 minutes to just 10–15 minutes per piece of fabric. Additionally, the program includes training on the use of locally based natural dyes and digital marketing strategies, aimed at reducing reliance on synthetic dyes, enhancing the competitiveness of batik products, and expanding market reach. By applying appropriate technology and improving craftsmen's skills, it is expected that local batik products will be able to compete in both domestic and international markets with better quality, environmentally friendly processes, and greater innovation. This program also has a positive impact on improving quality, cost efficiency, and more sustainable business management. Ongoing evaluation and mentoring are required to ensure the sustainability and long-term positive impact on batik artisans in the Indonesian village.
Co-Authors A Zummatul Atika Abdullah , Abdulrahman Taresh Abdulrahman Taresh A. Abdulrahman Taresh Abdullah Abdurobbi Robi Jibril Achmad Naufal Alda Adila Fahmi Mahendra Adiyatma Admaja Afrella, Galuh Rika Ahmad Solihin Akhmad Jayadi Akhmad Jayadi Alda Prahtitis Apitya Sandra Alfindy, Moh Alven Safik Ritonga Alviana Dewi Aminudin Ma'ruf Andini Putri Arafah Anita Coo Aprilia , Diva Fauziyah Aprisyah, Wulan Ardianti Agustin Ari Arumningtias Arisetyawan, Kukuh Arumningtias, Ari Ashra Faishal Mabani, Moh Aulia Istiqomah Awary, Nadiah Ayu Larasati Ayu Sri Lestari Bina Muwadah Rohma Cecep Pahrudin, Cecep Debi Anggraini Devi Insulina Dewi, Pinky Pininta Dharmani, I. G. A. Aju Nitya Dian Wijayanti Dirga Lestari Doddy Angga Dyah Wulan Sari Eviana Hutabarat, Ruth Fauzi Arham Firmansyah, Alhafiz Hamzah Firmansyah, Novan Fitriani, Aulia Salwa Gusti G. P, Esa Putra Bayu Gusti Noorlitaria Achmad Hadi Prayitno, Hadi Haikaya, Oktaviani Dewi Hamzah , Alhafiz Hanifa, Nurul Hanifa, Nurul _ Hendry Cahyono Huda, Mi'rojul Humam, Muhammad Faris Hutabarat, Ruth Eviana Iga Aju Nitya Dharmani Imam Nawawi Imam Nawawi, Imam Imanuel Andre Aditya Isnaini, Ulya Nur Jakfar Krishnandya, Kharizha Krisna Dwi Andayani Ksatria Bagus Pratama Lelyana Nur Indah Sari Lia Delima Lina, Hasna Nur LUCKY RACHMAWATI Lutfia, Mirda Mahendra, Adila Fahmi Margaretha Larasati Maria Stephanie Bulan Ma’ruf, Aminudin Minggus, Tommy Mohammad Sabiq Mohammad Wahed Mubarrok, Muhammad Khusni Muhammad Iqbal Firdaus, Muhammad Iqbal Mustafidah, A’imatul Muzakki Muzakki, Muzakki Nabila, Nina Nika Syahdila Putri Nilasari, Aprillia Novan Firmansyah Novita Dwi Cahyanti Nuphanudin, Nuphanudin Nur Irmayanti Nur'aini, Salsabila Nurliana Mufida Olfebri Othman, Norashida Pasa, Inda Tri Perdini Fisabilillah, Ladi Wajuba Prabowo, Prayudi Setiawan Putri, Titalia Diana R. Endro Wibisono Raeynisa Nur Shabella Ramadhani, Clara Sinta Prameswari Reni Suntiah Retno Ayu Yuliastuti Ridho Afwan Sabiq, Mohammad Sari, Aprilia Herlina Sari, Hanny Rosa Puspita Setiadi Shofiyulloh, Ahmad Fajri Sholichan, Ian Adhara Silvia Karenina Siti Eka Indawati Sitohang, Lidya Lestari Slamet, Asep Gunawan Suharni Suharni Syarifah Hudayah Tommy Minggus Tony Seno Aji Ulya Nur Isnanini Usmi, Rianda Wahyudi Wahyudi Wahyuni, Jauhar Wajuba Perdini Fisabilillah, Ladi Wajuba Perdini Fisabilillah, Lady Wenny Restikasari Wulan Aprisyah Yoessy Etna Werdini Yunus Yunus Zainal Abidin Zainuddin, Ahmad Zuhairi Zarkachi, Imam Zeni Nor Vitasari