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All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) SEIKO : Journal of Management & Business YUME : Journal of Management Syntax Idea Indonesian Journal of Education and Mathematical Science Journal of Social Science Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) SOCIAL : Jurnal Inovasi Pendidikan IPS Literacy: Jurnal Pendidikan Ekonomi INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE International Journal of Tourism and Hospitality in Asia Pasific Journal of Artificial Intelligence and Digital Business Cerdika: Jurnal Ilmiah Indonesia Innovative: Journal Of Social Science Research Journal of Social Science International Journal of Multidisciplinary Approach Research and Science PUSAKO : Jurnal Pengabdian Psikologi Society Jejak digital: Jurnal Ilmiah Multidisiplin Dinamika Pendidikan
Allen A. CH. Manongko
Manado State University
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Journal : Journal of Social Science

 1 
The Effect of Entrepreneurship Orientation and Market Orientation on Msmes in the Culinary Fields Through Personal Excellence Jently F. Tamailang; Allen Ch. Manongko; Lihard S. Lumapow; Edwin Wantah
Journal of Social Science Vol. 2 No. 6 (2021): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v2i6.234

Abstract

his study aims to determine the direct and indirect effects of entrepreneurial orientation, market orientation, and competitive advantage on the performance of SMEs in the culinary field. The method used in this study is a quantitative method with path analysis techniques. The results of this study are: 1), entrepreneurial orientation has a positive and significant direct effect on the competitive advantage of SMEs. That is, if the entrepreneurial orientation increases, the competitive advantage will increase. 2), market orientation has a positive and significant direct effect on the competitive advantage of SMEs. That is, if market orientation increases, then competitive advantage will increase. 3), entrepreneurial orientation has a direct and positive effect on the performance of SMEs. That is, if the entrepreneurial orientation increases for the better then the performance will increase for the better. 4), market orientation has a direct and positive effect on the performance of SMEs. That is, if the market orientation improves, the performance of MSMEs will increase. 5), competitive advantage has a positive and significant direct effect on the performance of SMEs. That is, if competitive advantage increases, the performance of SMEs will increase. 6), entrepreneurial orientation has no significant effect on the performance of SMEs through competitive advantage. That is, competitive advantage cannot be an intervening variable for the effect of entrepreneurial orientation on the performance of SMEs because the direct effect of entrepreneurial orientation on the performance of SMEs is greater than the effect of entrepreneurial orientation. SME performance through competitive advantage. 7), market orientation has no significant effect on the performance of SMEs through competitive advantage. That is, competitive advantage cannot be an intervening variable for the effect of market orientation on the performance of SMEs because the direct influence of market orientation is greater than the performance of SMEs through competitive advantage.
Co-Authors ., Slat Afnita, Vinda Agnes Rooroh Anggreiny S. Pantow Arie Frits Kawulur Asnawati Asnawati Christilia Supit Dominikus Rojoki Manullang Dorkas, . Edwin Wantah Emilia Mheidy Modjedje Erungan, Josua Ester Hutagalung Febryani M. L. Rattu Ferry Slat Freddy Kawatu Freddy Semuel Kawatu Frisca Glorya Woran Gabryla Simanullang Gilly Marlya Tiwow Harkinal Mikly Herman Philips Dolonseda I Kadek Satria Arsana Indriasari, Levy Intan P. Kairupan Iwan Kandori Jently F. Tamailang Jerry Rommy Herter Wuisang Jety Deisye Lempas Johana Moningka Jones Xaverius Pontoh Jouber Dame Joubert Dame Juan Cesey Dame Juwita Sumolang Kalow, Gloria Kalua, Karmila Kambey, Joseph Kaparang, Maria Melva Kawatu, Freddy .S Kevin Lumowa Koroh, Mirella Kusuma Dewi, Anita Lapian, Green Christine Lidia Aprileny Hutahaean Lihart Lumapow Listriyanti Palangda Livia Rantung Lotulung, Joan Makaliwe, Niny Mamanua, Steven Manasal, Geovani Quenthree Mandang, Andreas S Maria M Kaparang Maria Melva Kaparang Mashudi, Virginia Renata Mawarta Nania Marisina Meike Mamentu Mikly, Harkinal Milka Najoan Momongan, Jeremy F. Mona Pratiwi Silvi Mutiara Claudia Frisca Fransit Rumagit Oroh, Silvana Oroh, Silvana S.A Paembonan, Tiara Lestari Palar, Sisilia Pantow, Feren Fidelya Patampang, Obet Nego Piring, Audy Maudy Purba, Selvita Eka Eviana Purwaningsih, Sri Siswanto Raden Mohamad Herdian Bhakti Rattu, Febriani M.L. Rattu, Febryani M. L. Risye Pangkey Rivaldo Kowaas Robert Richard Winerungan Rori, Hizkia Rumagit, Mutiara Claudia Frisca Fransit Sabintoe, Merlin Sahat Renol HS - -, Sahat Renol HS - Sakul, Amelda Sangari, Marsela Santi Tamasalang Sengkey, Anjeli Shelty D. M. Sumual Siane Diana Sahari Silvana S.A Oroh Simanullang, Gabryla Sinoritha, Julia Siswanto, Anilla Adelia Sjeddie Watung Slat, Ferry Sondakh, Angelina Sophia Pongoh Sri P. Siswanto Stanny Sicilia Rawung Sumangkut, Luis D. K. Sumolang, Juwita Tamboto, Henry Jeheskiel Daniel Taroreh, Johny Tinneke Evie Meggy Sumual Tulangow, Gian Tumbelaka, Steven Set Xaverius Umiyati Annisaa Basis Ursia, Vience Varisky Abraham Dumanaw Vience Ursia Yulianti & Ninik Indawati Hartatik