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All Journal Signifikan : Jurnal Ilmu Ekonomi JURNAL ECONOMIA Jurnal Administrasi Bisnis Jurnal Manajemen Bisnis Media Ekonomi dan Manajemen Fokus Bisnis Binus Business Review Jurnal Manajemen & Supervisi Pendidikan Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Journal of Economic, Bussines and Accounting (COSTING) JRMSI - Jurnal Riset Manajemen Sains Indonesia Anterior Jurnal Bisma: Jurnal Bisnis dan Manajemen JURNAL EDUCATION AND DEVELOPMENT Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JOURNAL OF APPLIED BUSINESS ADMINISTRATION International Journal of Applied Business Research Journal of Leadership in Organizations Jurnal Ekonomi Manajemen Sistem Informasi Journal of Management and Leadership Jurnal Akuntansi Jurnal Ilmiah Manajemen Kesatuan Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Studi Ilmu Manajemen dan Organisasi Jurnal Abdimas Bina Bangsa Jurnal Abdimas Ekonomi dan Bisnis INVOICE : JURNAL ILMU AKUNTANSI Jurnal Ekonomika Dan Bisnis Journal of Comprehensive Science Journal of Indonesian Economy and Business Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Pada Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Mutiara: Multidiciplinary Scientifict Journal Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Jurnal Cendekia Ilmiah ABDIMAS NUSANTARA
Ahmad Azmy
Universitas Paramadina
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Praktik Employer Branding Untuk Retensi Karyawan di Pt XYZ M, Rury Novianti; Badawi, Ahmad; Azmy, Ahmad
Studi Ilmu Manajemen dan Organisasi Vol 6 No 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4742

Abstract

Purpose: This study aims to analyze the effectiveness of employer branding in improving employee retention at PT XYZ, a multinational nickel mining company in Indonesia. It also seeks to identify practical strategies to address persistent turnover challenges in the extractive industry. Methodology/approach: The research uses a qualitative approach through Focus Group Discussions (FGDs) with five employees from both managerial and operational levels. Thematic analysis was conducted manually on the FGD transcripts. The analysis is supported by a literature review integrating Social Exchange Theory, Resource-Based View (RBV), and Psychological Contract Theory to frame the findings. Results/findings: The study identifies five core employer branding practices that significantly influence retention: (1) competitive compensation and risk allowances, (2) flexible work arrangements (e.g., Work from Home), (3) competency development programs, (4) transformational leadership, and (5) ESG (Environmental, Social, and Governance) integration. Major challenges include unclear compensation structures, heavy workloads, and lack of transparency in career development pathways. Conclusions: Employer branding strategies tailored to local culture and industry needs significantly enhance employee retention at PT XYZ. Although the study is specific to Indonesia’s nickel mining sector, the findings offer transferable insights for HRM practices in other extractive industries within developing economies. Limitations: The findings are context-specific and derived from a small sample. The qualitative design limits the ability to establish statistical relationships between variables. Contribution: This study contributes to HRM theory by proposing an integrated employer branding model and provides mining companies with actionable strategies to align global HR practices with local expectations, especially in resource-driven sectors.
Exploring Digital Native Consumers’ Purchase Intention in Airline Services using TAM: The Mediating Role of Trust Diandra, Didip; Endang Ruswanti; Zainur Hidayah; Ahmad Azmy
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.5012

Abstract

This study aims to investigate and explore the digital native consumers’ purchase intention in airline services using Technology Acceptance Model (TAM). This study examined the direct and indirect effect of perceived usefulness, perceived ease of use, and trust on purchase intention within digital airline platforms. A quantitative research design was employed; data was collected through a structured online survey to 160 digital native respondents. Data were analyzed by SEM-PLS in SmartPLS 4. The result of analysis shows perceived ease of use and trust plays a strong and significant effect on purchase intention, while the direct influence of perceived usefulness on purchase intention is positive but not statistically significant. Both variables framework significantly enhance trust and mediate their effect on purchase intention. This study extended Technology Acceptance Model (TAM) to digital native consumers in the airline service context. Digital native consumers evaluate technology differently from earlier generations; thus, providers and policy makers must pay attention to it. This research offers insights into how perceived ease of use and trust shape online purchase decision.
Co-Authors AGUNG PRIYONO Agung Setiawan, Tri Agung Surya Dwianto Ahmad Badawi Saluy Ahmad Badawi, Ahmad Al Hakim, Lukman Alfian, Rendi Anggraeti, Yanti Anita Munir, M.Fin Antoni Ludfi Arifin Antoni Ludfi Arifin Apriliani, Meitri Arief Adhykusuma Arifin, Antoni Ludfi Astania, Levira AYU LESTARI Badawy, Ahmad Bastian Hendarto Citra Fitria Damayanti Darmawan, Surya Daylami, Ilham Dea Restiya Anggreini Dery Nauyoman Diandra, Didip Didi Darmadi, Didi Didin Hikmah Perkasa Endang Ruswanti Fazar, Mochammad Febriansyah Febriansyah Galang Regina Rifal Handi Risza Hardiansyah Hidayah, Zainur Hitler Sigalingging Hutabarat, Reynold Bachtiar Ia Refyta Shafyra Ika Suryana Imam Solikin Iqbal Febriansyah Iwan Maulana Iyus Wiadi Iyus Wiadi Johan Ramadhan Nurwardana Kristi Andari Latunreng, Wahyuddin Lingga Yuliana Ludfi Arifin, Antoni M, Rury Novianti Mardati Riza Putri Fatimah Mohammad Hamim Monika Balqis Pratiwi Muhammad Zakky Muhammad Zakky Azhari Mujibi, Agis Nur Aisah Nur Vitriani Nur Vitriani Pasaribu, Saddam Azhar Podo Suseno, Agus Pujianto, Teten Putra, Muhammad Farrel Risyawal R.Hario Sulistianto, S.Sos., MBA Rahmawan, Agung Raudatun Nadya Rendi Pratama Rezi Rahman Dispindra Risza Idris, Handi Rizki Muharram, Anggi Saputra, Adrian Sigalingging, Hitler P Sina Mauludi Subakrie, Pitrayadi Sufi, Anggi Primadani Suryana, Ika Tania Zahra, Luthfiyyah Leoni Tri Wulandari, Amelia Triwanto, Triwanto Vitriyani Vitriyani Vitriyani, Vitriyani Widi Tunjung Pamungkas Yanti Anggraeti Zhendy Vita Pertiwi