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THE INFLUENCE OF CUSTOMER VALUE ON MARKETING PERFORMANCE FOR SMALLHOLDER RUBBER FARMERS IN KUANTAN MUDIK DISTRICT, KUANTAN SINGINGI REGENCY Washilatul Huda; Shorea Khaswarina; Yeni Kusumawaty
Agricultural Socio-Economics Journal Vol 22, No 3 (2022): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.3.6

The success of customer value can affect the marketing performance of rubber. The research was conducted in Kuantan Mudik District, Kuantan Singingi Regency, Riau. The purpose of this study was to determine the effect of customer value on emotional value, social value, quality value, and price value on smallholder rubber farmers. The population in this study were 205 farmers, the sample was taken 15% of the population of 31 farmers selected by simple random sampling technique. Analysis of the data used is multiple linear regression analysis with SPSS application. The results of the study explain sig.t value for X1 is 0.003, sig.t value of X2 is 0.014, sig. t value of X3 is 0.021 which is smaller than the 0.05 level of significance. This means that X1, X2, and X3 partially have a significant effect marketing performance. While sig t value of X4 is 0.216 which is greater than the significant level, means price value partially has no significant effect marketing performance. f-test results sig.f value of 0.000 is smaller than the significant level of 0.05, meaning that the customer value seen from the emotional, social, quality, and price values simultaneously has a significant effect on increasing marketing performance.

Conflict Management Policy on Oil Palm Plantations in Riau Province: Islamic Review Hayatul Ismi; Yeni Kusumawaty
Islamic Research Vol 5 No 2 (2022): Islamic Research
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47076/jkpis.v5i2.130

Riau Province has a large area of oil palm plantations. Of the land area of 2.32 million hectares, 1.53 million hectares are oil palm plantations owned by the community. In 2019, there were 51 cases of natural resource conflicts in Riau Province, of which the plantation sector was the most with 40 cases (78.40 percent). This study applied a qualitative descriptive method to understand the phenomenon of plantation land conflict that aimed to: (1) identify the factors that cause conflicts in oil palm plantations in Riau Province; (2) identify current policies related to the handling of plantation conflicts and (3) recommend policy suggestions that better protect the interests of the community from an Islamic perspective. This study concluded as follow: (1) the causes of land conflicts identified are non-legal factor which is related to the management of land use and access, and legal factor which is related to judicial and regulation overlap; (2) Regarding the current policies related to plantation land conflicts, the development of oil palm plantations is basically in line with the mandate of the 1945 Constitution that natural resources are controlled by the state and used for the prosperity of the people.; (3) to protect the community interests in plantation land, this study recommends policy based on Islamic guidelines in land ownership. Islamic law classifies ownership into individual property rights (al-milkiyah al-khassah), collective property rights (al-milkiyyah al-'ammah) and state property rights (al-milkiyah al-daulah). This classification protects the community's property rights individually and collectively because investors cannot dictate the state to take over community ownership. Islam also has rules for activating inactive land and distributing it to people who can manage it, which will be the solution to unauthorized land use that is prone to conflict.

Poverty Alleviation: Womenomics versus the Islamic Solution Alvi Furwanti Alwie; Yeni Kusumawaty; Dina Hidayat
Islamic Research Vol 5 No 2 (2022): Islamic Research
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47076/jkpis.v5i2.131

Society currently faces problems in every aspect of life, including socioeconomic problems such as the problem of increasingly severe poverty. The Central Statistics Agency (BPS) report noted that the number of poor people in Indonesia in 2020 was 26.42 million. The existence of a pandemic exacerbates the situation with rising poverty levels. In addition, many women have to work as heads of households, and the high divorce rate makes the challenges even more difficult. One of the solutions to women's poverty that is currently the mainstream is the gender perspective. Based on this gender perspective, the idea of alleviating women's poverty was emerged through empowering women in the public sector, including in work environment. This idea has been supported by International Programs including the APEC Women and Economic Forum in early September 2013, which voiced the slogan 'Women as Economic Drivers'. In line with this, Japan also echoed the term womenomics. This article aims to: (1) identify the background of the emergence of the idea of womenomics and the extent to which it has been achieved; (2) identify the root cause of poverty and (3) recommend a complete solution to the problem of poverty from an Islamic perspective. The results show that the background of the push for women to public sector, including the womenomics strategy is not based on concern for women's welfare but as an instrument to pursue economic growth. So the results achieved are not far from the capitalist calculation. This womenomics perspective is in stark contrast to the view of Islam, where women and men have equal opportunities to achieve high rewards and positions before the Creator in their respective roles. The perfect Islamic Shari'a has a mechanism for solving people's poverty, and it has been proven during fourteen centuries of Islamic practice.

THE EFFECT OF MARKET STRATEGY ON MARKETING PERFORMANCE OF SMALLHOLDER RUBBER FARMERS IN CENTRAL KUANTAN DISTRICT, KUANTAN SINGINGI REGENCY Elizabet Sona Br Tambunan; Shorea Khaswarina; Yeni Kusumawaty
Agricultural Socio-Economics Journal Vol. 22 No. 1 (2022): JANUARY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.1.4

This study aims to analyze the effect of market strategy on marketing performance in smallholder rubber in Kuantan Tengah District, Kuntang Singingi Regency, Riau. These market strategies include market shaping strategies, customer engagement strategies, and technology leadership strategies. The population in this study found 225 people from 1 Gapoktan and 9 farmer groups in Kuantan Tengah District. The research sample was 15% of the population, namely 34 people who were selected by random sampling method. Data analysis used descriptive analysis and multiple linear regression models. The results of the analysis show that the respondent's level of achievement reaches 80,82% for market strategy and 74,22% for marketing performance, both of which are in the good level category. The value of sig.t for X1 is 0.861, the value of sig.t for X2 is 0,342, the value of sig.t for X3 is 0,585 is greater than the significance level (Î±), then the formation of market strategy, customer involvement, and technology leadership partially have no significant effect. significant to marketing performance. The sig.F value of 0,728 is higher than the significance level (Î±), so the formation of market strategy, customer involvement, and technology leadership simultaneously do not have a significant effect on marketing performance.

THE INFLUENCE OF CUSTOMER VALUE ON MARKETING PERFORMANCE FOR SMALLHOLDER RUBBER FARMERS IN KUANTAN MUDIK DISTRICT, KUANTAN SINGINGI REGENCY Washilatul Huda; Shorea Khaswarina; Yeni Kusumawaty
Agricultural Socio-Economics Journal Vol. 22 No. 3 (2022): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.3.6

The success of customer value can affect the marketing performance of rubber. The research was conducted in Kuantan Mudik District, Kuantan Singingi Regency, Riau. The purpose of this study was to determine the effect of customer value on emotional value, social value, quality value, and price value on smallholder rubber farmers. The population in this study were 205 farmers, the sample was taken 15% of the population of 31 farmers selected by simple random sampling technique. Analysis of the data used is multiple linear regression analysis with SPSS application. The results of the study explain sig.t value for X1 is 0.003, sig.t value of X2 is 0.014, sig. t value of X3 is 0.021 which is smaller than the 0.05 level of significance. This means that X1, X2, and X3 partially have a significant effect marketing performance. While sig t value of X4 is 0.216 which is greater than the significant level, means price value partially has no significant effect marketing performance. f-test results sig.f value of 0.000 is smaller than the significant level of 0.05, meaning that the customer value seen from the emotional, social, quality, and price values simultaneously has a significant effect on increasing marketing performance.

THE EFFECT OF MARKETING MIX STRATEGY ON MARKETING PERFORMANCE OF SMALLHOLDER RUBBER FARMERS IN GUNUNG TOAR DISTRICT, KUANTAN SINGINGI REGENCY Bella Fadila; Shorea Khaswarina; Yeni Kusumawaty
Agricultural Socio-Economics Journal Vol. 22 No. 4 (2022): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.4.1

The development of the plantation sub-sector with a marketing mix strategy approach is a comprehensive and sustainable solution for the development of human and economic resources in rural areas. Marketing performance is used to determine the level of marketing success. The purpose of this study was to analyze the effect of marketing mix strategy consisting of differentiation of agricultural products, functionalization of elasticity of agricultural products, added value and resonance on the marketing performance of smallholder rubber farmers in Gunung Toar District, Kuantan Singingi Regency. The population in this study were smallholder rubber farmers with a sample of 34 farmers who were determined by the simple random sampling method. The data analysis method used is multiple linear regression using SPSS software. The results showed that the marketing mix strategy consisting of agricultural product differentiation (X1) and agricultural product elasticity functionalization (X2) had a significant effect, and added value (X3) and resonance (X4) had no significant effect on marketing performance. smallholder rubber farmers in Kab. Mount Toar, Kuantan Singingi Regency.

THE ROLE OF CUSTOMER VALUE MEDIATE THE RELATIONSHIP OF MARKETING STRATEGY TO MARKETING PERFORMANCE ON RUBBER FARMERS IN SENTAJO RAYA DISTRICT, KUANTAN SINGINGI REGENCY Maulia Nur Afifah; Shorea Khaswarina; Yeni Kusumawaty
Agricultural Socio-Economics Journal Vol. 22 No. 3 (2022): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.3.7

This study aims to analyze the role of customer value as an intervening variable/mediation of the influence of marketing strategy on the marketing performance of smallholder rubber farmers in Sentajo Raya District, Kuantan Singingi Regency. Sampling in this study was 15% of the population as many as 36 smallholder rubber farmer respondents with each sample must be taken proportionally according to the population in two villages, namely Jalur Patah Village and Parit Teratak Air Hitam Village in Sentajo Raya District. The sampling technique was done by random sampling. The data analysis tool used in this research is SmartPLS 3.0 Sobel test and VAF calculation. The results of this study indicate that the customer value variable cannot mediate the relationship between market strategy and marketing performance. While the customer value variable can mediate the relationship of marketing mix strategy to marketing performance where the role of the mediating effect of customer value is partial mediation of 0.540 or 54.0%.

Conflict Management Policy on Oil Palm Plantations in Riau Province: Islamic Review Hayatul Ismi; Yeni Kusumawaty
Islamic Research Vol 5 No 2 (2022): Islamic Research
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47076/jkpis.v5i2.130

Riau Province has a large area of oil palm plantations. Of the land area of 2.32 million hectares, 1.53 million hectares are oil palm plantations owned by the community. In 2019, there were 51 cases of natural resource conflicts in Riau Province, of which the plantation sector was the most with 40 cases (78.40 percent). This study applied a qualitative descriptive method to understand the phenomenon of plantation land conflict that aimed to: (1) identify the factors that cause conflicts in oil palm plantations in Riau Province; (2) identify current policies related to the handling of plantation conflicts and (3) recommend policy suggestions that better protect the interests of the community from an Islamic perspective. This study concluded as follow: (1) the causes of land conflicts identified are non-legal factor which is related to the management of land use and access, and legal factor which is related to judicial and regulation overlap; (2) Regarding the current policies related to plantation land conflicts, the development of oil palm plantations is basically in line with the mandate of the 1945 Constitution that natural resources are controlled by the state and used for the prosperity of the people.; (3) to protect the community interests in plantation land, this study recommends policy based on Islamic guidelines in land ownership. Islamic law classifies ownership into individual property rights (al-milkiyah al-khassah), collective property rights (al-milkiyyah al-'ammah) and state property rights (al-milkiyah al-daulah). This classification protects the community's property rights individually and collectively because investors cannot dictate the state to take over community ownership. Islam also has rules for activating inactive land and distributing it to people who can manage it, which will be the solution to unauthorized land use that is prone to conflict.

Poverty Alleviation: Womenomics versus the Islamic Solution Alvi Furwanti Alwie; Yeni Kusumawaty; Dina Hidayat
Islamic Research Vol 5 No 2 (2022): Islamic Research
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47076/jkpis.v5i2.131

Society currently faces problems in every aspect of life, including socioeconomic problems such as the problem of increasingly severe poverty. The Central Statistics Agency (BPS) report noted that the number of poor people in Indonesia in 2020 was 26.42 million. The existence of a pandemic exacerbates the situation with rising poverty levels. In addition, many women have to work as heads of households, and the high divorce rate makes the challenges even more difficult. One of the solutions to women's poverty that is currently the mainstream is the gender perspective. Based on this gender perspective, the idea of alleviating women's poverty was emerged through empowering women in the public sector, including in work environment. This idea has been supported by International Programs including the APEC Women and Economic Forum in early September 2013, which voiced the slogan 'Women as Economic Drivers'. In line with this, Japan also echoed the term womenomics. This article aims to: (1) identify the background of the emergence of the idea of womenomics and the extent to which it has been achieved; (2) identify the root cause of poverty and (3) recommend a complete solution to the problem of poverty from an Islamic perspective. The results show that the background of the push for women to public sector, including the womenomics strategy is not based on concern for women's welfare but as an instrument to pursue economic growth. So the results achieved are not far from the capitalist calculation. This womenomics perspective is in stark contrast to the view of Islam, where women and men have equal opportunities to achieve high rewards and positions before the Creator in their respective roles. The perfect Islamic Shari'a has a mechanism for solving people's poverty, and it has been proven during fourteen centuries of Islamic practice.

ANALISIS PERSEPSI KONSUMEN TERHADAP IKAN SALAI DI KABUPATEN KUANTAN SINGINGI Firdaus Alam Budi; Novia Dewi; Yeni Kusumawaty
JAS (Jurnal Agri Sains) Vol 6, No 2: Desember 2022
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jas.v6i2.923

ABSTRAK Penelitian ini bertujuan untuk mengetahui persepsi konsumen terhadap ikan salai di Kabupaten Kuantan Singingi. Masih rendahnya konsumsi ikan masyarakat di Kabupaten Kuantan Singingi membuat stakeholder terkait harus mengupayakan peningkatan konsumsi ikan. Salah satunya adalah dengan meningkatkan minat masyarakat terhadap produk olahan ikan yaitu ikan salai. Pemahaman mengenai persepsi konsumen terhadap ikan salai akan memberikan informasi penilaian-penilaian terhadap atribut yang melekat pada produk ikan salai yang akan menentukan pilihan konsumen terhadap ikan salai. Pemilihan tempat pada penelitian ini dilakukan secara sengaja (purposive), yaitu di Pasar Tradisional Berbasis Modern Teluk Kuantan Kabupaten Kuantan Singingi sebagai pasar pusat tradisional. Metode pengambilan sampel pada penelitian ini adalah purposive sampling, dengan jumlah sampel yang diambil yaitu sebanyak 100 responden. Sumber data yang digunakan pada penelitian ini yaitu data primer dan data sekunder. Metode analisis data yang digunakan pada penelitian ini yaitu analisis Multi Dimensional Scalling menggunakan program software IBM SPSS (Statistical Product and Service Solutions) Statistic 2. Hasil penelitian menunjukkan bahwa persepsi konsumen terhadap ikan salai di Kabupaten Kuantan Singingi berdasarkan penilaian konsumen terhadap atribut yang melekat pada ikan salai, untuk penilaian terbaik konsumen terhadap atribut rasa yaitu produk ikan baung salai, kemudian untuk atribut aroma yaitu produk ikan patin salai, selanjutnya atribut tekstur yaitu produk ikan patin salai, untuk atribut warna yaitu produk ikan patin salai, untuk atribut ukuran yaitu produk ikan patin salai, dan atribut tulang/duri yaitu produk ikan pantau salai. Penilaian konsumen terhadap atribut yang melekat pada produk-produk ikan salai, dapat dijadikan sebagai infromasi tambahan dalam melakukan pengembangan pemasaran ikan salai di Kabupaten Kuantan Singingi. Kata kunci : Persepsi Konsumen, Ikan Salai, Multi Dimensional Scalling ABSTRACT This study aims to determine consumer perceptions of smoked fish in Kuantan Singingi Regency. The low consumption of fish by the community in Kuantan Singingi Regency has forced relevant stakeholders to strive to increase fish consumption. One way is to increase public interest in processed fish products, namely smoked fish. An understanding of consumer perceptions of smoked catfish will provide information on the evaluations of the attributes attached to smoked fish products which will determine consumer choices for smoked fish. The choice of place in this study was carried out purposively, namely at the Teluk Kuantan Modern-Based Traditional Market, Kuantan Singingi Regency as the central traditional market. The sampling method in this study was purposive sampling, with the number of samples taken as many as 100 respondents. The data sources used in this study are primary data and secondary data. The data analysis method used in this study is Multi-Dimensional Scalling analysis using the IBM SPSS (Statistical Product and Service Solutions) Statistic 2 software program. The results showed that the consumer's perception of salai fish in Kuantan Singingi Regency was based on the consumer's assessment of the attributes attached to the salai fish, for the best consumer assessment of the taste attribute, namely the salted baung fish product, then for the aroma attribute, namely the salai catfish product, then the texture attribute namely smoked catfish products, for color attributes, namely smoked catfish products, for size attributes, namely smoked catfish products, and bone/thorn attributes, namely smoked catfish products. Consumer evaluation of the attributes attached to smoked fish products can be used as additional information in developing the marketing of smoked fish in Kuantan Singingi Regency. Keywords: Consumer Perception, Smoked Fish, Multi Dimensional Scalling

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