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All Journal Jurnal Penyuluhan Jurnal Sosio Ekonomika Bisnis JIP (Jurnal Industri dan Perkotaan) Jurnal Online Mahasiswa (JOM) Bidang Pertanian AGRISE Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Agribisnis Jurnal Ilmiah Pertanian Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ JURNAL AGRICA Unri Conference Series: Agriculture and Food Security Jurnal Kajian Peradaban Islam PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Abdimas Mandiri JAS (Jurnal Agri Sains) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Teknik Reswara: Jurnal Pengabdian Kepada Masyarakat MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Journal of Rural and Urban Community Empowerment Jurnal Kajian Peradaban Islam Jurnal Pengabdian Masyarakat untuk Negeri (UN-PENMAS) AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Sagu PEKBIS ABDINE Jurnal Pengabdian Masyarakat Agribis JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis International Journal of Trends in Accounting Research Jurnal Riset Manajemen Akuntansi Indonesia IJAE IPTEKIN : Jurnal Kebijakan Pembangunan dan Inovasi JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Agrinus: Jurnal Agro Marin Nusantara Jurnal Natur Indonesia
Yeni Kusumawaty
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STRATEGI PEMASARAN GULA SEMUT DI KABUPATEN ROKAN HULU PROVINSI RIAU Evy Maharani; Yeni Kusumawaty
Indonesian Journal of Agricultural Economics Vol 1, No 02 (2010)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.1.02.%p

Abstract

Currently, granulated palm sugar (palm suiker) with local name “gula semut” becameknown and generally produced for export market and partly for domestic food industry.Great market prospects for granulated palm sugar can not be utilized by communitybecause majority of producers make solid (molded) palm sugar. In the district of RokanHulu, granulated palm sugar is only produced by one producer. This research is a casestudy of granulated palm sugar producer with the aims to study: (1) marketing strategyof granulated palm sugar; (2) external and internal marketing factors, and (3) alternativemarketing strategy. Analysis of qualitative description is to describe the marketing ofgranulated palm sugar in the form of marketing mix (product, price, promotion anddistribution). A quantitative analysis carried out to develop a marketing strategy withSWOT analysis. Conclusions of research: (1) product strategy of granulated palm sugaris applied through packaging attributes of halal label, barcode, license, product benefits,and area of origin; (2) the price of the sugar is Rp 30,000 per kg which is considered tooexpensive; (3) promotion strategy is still limited on personal selling by word of mouth;(4) strategy is direct distribution to consumers, and (5) recommended strategy is tomaintain the label and the brand and introduce product to general public, encourageproducers not to make wine to maintain continuity of the sugar production, set priceaccording to production costs while considering purchasing power, maintain healthstandard, and do continuous promotional activities.
PEMASARAN GULA KELAPA DI KABUPATEN INDRAGIRI HILIR MELALUI PENDEKATAN STRUKTUR, PERILAKU & PENAMPILAN PASAR Evy Maharani; Susy Edwina; Yeni Kusumawaty
Indonesian Journal of Agricultural Economics Vol 2, No 1 (2011)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.2.1.87-104

Abstract

This research is aimed to analyze the marketing of coconut sugar based on the structure,conduct and performance of the market. This research is carried out in Indragiri HilirRegency by using survey method over the number of 32 samples. The samples are takenbay snowball sampling start with the sugar makers. The results of this research show thatmarket structure is likely to be monopsony, where trader middle man traders are moredominant while sugar makers are price taker. There are three marketing channels in thisresearch area. From market performance criteria it shows that the first channel is moreprofitable since the costs are much lower and more efficient compare to channel 2 and 3.Keywords: structure, coconut sugar, performance, margin.
PERILAKU KONSUMEN DALAM BERBELANJA GULA KRISTAL PUTIH DI KOTA PEKANBARU Sri Utami Rahmasari; Yeni Kusumawaty; Eliza Eliza
Indonesian Journal of Agricultural Economics Vol 13, No 2 (2022)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.13.2.153-161

Abstract

People commonly consume many types of sugar. However, the type of sugar most commonly consumed by the people of Pekanbaru City is white crystal sugar or granulated sugar. This study aims to determine the characteristics of consumers of white crystal sugar and consumer habits in shopping for white crystal sugar. The method used is descriptive analysis. The number of respondents who consumed white crystal sugar was 100 people. The results showed that the characteristics of white crystal sugar consumers in Pekanbaru City could be seen in age, gender, and occupation. White crystal sugar consumers are more dominant in shopping at traditional retail than modern retail. The brand of packaged white crystal sugar consumers are most interested in is Gulaku. Consumers of white crystal sugar make a purchase of 1 kg for each purchase. The frequency of consumers purchasing white crystal sugar is once per month. Consumers mostly use branded white crystal sugar for personal consumption. For business raw materials, they mostly use bulk white crystal sugar, and for personal consumption and business raw materials in Pekanbaru City mostly use bulk white crystal sugar
STRATEGI PENGEMBANGAN AGROINDUSTRI NATA DE COCO DI KABUPATEN INDRAGIRI HILIR Evy Maharani; Susy Edwina; Yeni Kusumawaty
Indonesian Journal of Agricultural Economics Vol 1, No 01 (2010)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.1.01.%p

Abstract

The potential of coconut as one of economical agriculture commodities that can be processedinto products such as nata de coco and others. This survey study was conducted in Tembilahan,Indragiri Hilir District as an area which has the nata de coco agroindustry. This research wasconducted from May to August 2008. The results concluded that development strategies for natade coco indsutry are as follow: improve production planning capability, increase productioncapacity, improve the standard of product quality, enhance marketing campaigns through widerdistribution, diversify market segments and use institutions such as Aspari.
ANALISIS PERSEPSI KONSUMEN TERHADAP IKAN SALAI DI KABUPATEN KUANTAN SINGINGI Firdaus Alam Budi; Novia Dewi; Yeni Kusumawaty
JAS (Jurnal Agri Sains) Vol 6, No 2: Desember 2022
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jas.v6i2.923

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui persepsi konsumen terhadap ikan salai di Kabupaten Kuantan Singingi. Masih rendahnya konsumsi ikan masyarakat di Kabupaten Kuantan Singingi membuat stakeholder terkait harus mengupayakan peningkatan konsumsi ikan. Salah satunya adalah dengan meningkatkan minat masyarakat terhadap produk olahan ikan yaitu ikan salai. Pemahaman mengenai persepsi konsumen terhadap ikan salai akan memberikan informasi penilaian-penilaian terhadap atribut yang melekat pada produk ikan salai yang akan menentukan pilihan konsumen terhadap ikan salai. Pemilihan tempat pada penelitian ini dilakukan secara sengaja (purposive), yaitu di Pasar Tradisional Berbasis Modern Teluk Kuantan Kabupaten Kuantan Singingi sebagai pasar pusat tradisional. Metode pengambilan sampel pada penelitian ini adalah purposive sampling, dengan jumlah sampel yang diambil yaitu sebanyak 100 responden. Sumber data yang digunakan pada penelitian ini yaitu data primer dan data sekunder. Metode analisis data yang digunakan pada penelitian ini yaitu analisis Multi Dimensional Scalling menggunakan program software IBM SPSS (Statistical Product and Service Solutions) Statistic 2. Hasil penelitian menunjukkan bahwa persepsi konsumen terhadap ikan salai di Kabupaten Kuantan Singingi berdasarkan penilaian konsumen terhadap atribut yang melekat pada ikan salai, untuk penilaian terbaik konsumen terhadap atribut rasa yaitu produk ikan baung salai, kemudian untuk atribut aroma yaitu produk ikan patin salai, selanjutnya atribut tekstur yaitu produk ikan patin salai, untuk atribut warna yaitu produk ikan patin salai, untuk atribut ukuran yaitu produk ikan patin salai, dan atribut tulang/duri yaitu produk ikan pantau salai. Penilaian konsumen terhadap atribut yang melekat pada produk-produk ikan salai, dapat dijadikan sebagai infromasi tambahan dalam melakukan pengembangan pemasaran ikan salai di Kabupaten Kuantan Singingi. Kata kunci : Persepsi Konsumen, Ikan Salai, Multi Dimensional Scalling ABSTRACT This study aims to determine consumer perceptions of smoked fish in Kuantan Singingi Regency. The low consumption of fish by the community in Kuantan Singingi Regency has forced relevant stakeholders to strive to increase fish consumption. One way is to increase public interest in processed fish products, namely smoked fish. An understanding of consumer perceptions of smoked catfish will provide information on the evaluations of the attributes attached to smoked fish products which will determine consumer choices for smoked fish. The choice of place in this study was carried out purposively, namely at the Teluk Kuantan Modern-Based Traditional Market, Kuantan Singingi Regency as the central traditional market. The sampling method in this study was purposive sampling, with the number of samples taken as many as 100 respondents. The data sources used in this study are primary data and secondary data. The data analysis method used in this study is Multi-Dimensional Scalling analysis using the IBM SPSS (Statistical Product and Service Solutions) Statistic 2 software program. The results showed that the consumer's perception of salai fish in Kuantan Singingi Regency was based on the consumer's assessment of the attributes attached to the salai fish, for the best consumer assessment of the taste attribute, namely the salted baung fish product, then for the aroma attribute, namely the salai catfish product, then the texture attribute namely smoked catfish products, for color attributes, namely smoked catfish products, for size attributes, namely smoked catfish products, and bone/thorn attributes, namely smoked catfish products. Consumer evaluation of the attributes attached to smoked fish products can be used as additional information in developing the marketing of smoked fish in Kuantan Singingi Regency. Keywords: Consumer Perception, Smoked Fish, Multi Dimensional Scalling
Analisis Pendapatan pada Usaha Kerupuk Kulit di Kabupaten Kampar (Studi Kasus UD. Kerupuk Kulit Jon Kenedi) Vesdia Afifah; Ermi Tety; Yeni Kusumawaty
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 1 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i1.913

Abstract

This research analyzed production costs, production, and income obtained from the small-scale animal skin crackers industry Jon Kenedi. This research employed a case study method on local business UD Kerupuk Kulit Jon Kenedi. This industry is the largest, oldest, and most labor-intensive skin cracker business in Kampar Regency. It processes cowhide and buffalo skin into crackers. This research was conducted in December 2022. Data was collected by interviewing and filling out questionnaires directly with the owner of UD Kerupuk kulit Jon Kenedi. The data analysis used in this research was quantitative descriptive analysis using the Microsoft Excel program to analyze production cost, gross income, and profit analysis (net income). The results of the research show that the UD Jon Kenedi Skin Crackers agroindustry incurs production costs of IDR 146,572,050 per month to process 3,205 kg of raw skin so that it can produce 1,726.25 kg of skin crackers with a gross income of IDR 172,625,000 per month and net income of IDR 26,052,950 per month.
Kebiasaan Belanja Konsumen Minyak Goreng Curah Dan Kemasan Di Kecamatan Pangkalan Kerinci, Kabupaten Pelalawan, Provinsi Riau Yeni Kusumawaty; Evy Maharani; Tengku Harunur Rasyid; Sonia Magdalena
Jurnal Kebijakan Pembangunan dan Inovasi Vol. 5 No. 2 (2019)
Publisher : Badań Perencanaan Pembangunan Dearth, Penelitian dań Pengembangan Provinsi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilaksanakan untuk mengetahui kebiasaan konsumen dalam membeli minyak goreng curah dan kemasan di Kecamatan Pangkalan Kerinci Kabupaten Pelalawan Provinsi Riau. Responden pada penelitian ini adalah 46 ibu rumah tangga yang mengkonsumsi minyak goreng di Kecamatan Pangkalan Kerinci yang dibagi menjadi 4 kelompok. Metode yang digunakan dalam penelitian ini adalah focus group discussion (FGD). Data dianalisis menggunakan analisis deskriptif. Responden lebih banyak mengkonsumsi minyak goreng kemasan dibanding minyak goreng curah karena kebersihan dan sifat higienis dari minyak goreng kemasan. Terdapat tujuh lokasi pembelian yang sering dijadikan sebagai tempat pembelian yaitu warung, indomaret, hypermarket, alfamart, swalayan, pasar dan grosir. Faktor yang mempengaruhi responden dalam memilih minyak goreng adalah harga, lokasi pembelian, ukuran kemasan dan diskon.
Pelatihan Pengenalan Indonesian Sustainable Palm Oil (ISPO) bagi Alumni Jurusan Agribisnis untuk Mendukung Pengembangan Perkebunan Kelapa Sawit Berkelanjutan Hadi, Syaiful; Hutabarat, Sakti; Dewi, Novia; Bakce, Djaimi; Yusri, Jum'atri; Kusumawaty, Yeni; Restuhadi, Fadjar; Kurnia, Deby; Muwardi, Didi; Novian, Novian; Septya, Fanny
UN PENMAS (Jurnal Pengabdian Masyarakat untuk Negeri) Vol 4 No 1 (2024): UN PENMAS Vol 4 No 1
Publisher : LPPM Universitas Narotama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/un-penmas.v4i1.2716

Abstract

Indonesian Sustainable Palm Oil (ISPO) merupakan lembaga sertifikasi kelapa sawit yang akan memberikan standar kualitas produk-produk minyak sawit. Sertifikat ISPO wajib dimiliki setiap produsen minyak sawit dan turunannya di wilayah Indonesia. Proses sertifikasi sangat berat dan pekebun secara individual menghadapi berbagai kendala. Perguruan Tinggi sebagai institusi pendidikan khususnya Jurusan Agribisnis Fakultas Pertanian Universitas Riau memiliki peran penting dalam mendukung pemahaman pekebun kelapa sawit terhadap sertifikasi ISPO. Maka berdasarkan kondisi ini dilakukan kegiatan Pelatihan Pengenalan Indonesian Sustainable Palm Oil (ISPO) bagi Alumni Jurusan Agribisnis Fakultas Pertanian Universitas Riau untuk Mendukung Pengembangan Perkebunan Kelapa Sawit Berkelanjutan. Hasil perbandingan pre-test dan post-test pada pelatihan ISPO menunjukkan peningkatan persentase pemahaman peserta. Setelah pemaparan materi pelatihan, 100 persen peserta menyatakan telah memahami ISPO yang meningkat dari sebelum pelatihan 81 persen, dan 59 persen memahami konsep, prinsip dan penerapan ISPO dalam pembangunan perkebunan kelapa sawit berkelanjutan yang meningkat dari sebelum pelatihan nol persen.
PENGARUH BAURAN PEMASARAN TERHADAP PERILAKU KONSUMEN PADA PEMBELIAN SAYUR DI PASAR MODERN JUMBO MART DELIMA DI KECAMATAN TAMPAN KOTA PEKANBARU USWATUN KHASANAH, USWATUN KHASANAH; Kusumawaty, Yeni; Eliza, Eliza
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 26 No 01 (2023): Bahasa Inggris
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v26i01.21332

Abstract

  Modern markets are those that are managed in a more modern manner. Modern market management necessitates a competent marketing mix in order to disseminate information, offer goods and services, encourage consumers to buy, and even establish personal preferences for a product's image. Tampan District contains 140 modern marketplaces, including the Modern Jumbo Mart Delima market, which sells a variety of community needs, including the most comprehensive sort of vegetables. The study objectives are as follows: 1) Understanding consumer perceptions of the marketing mix 2) Examining the impact of the marketing mix of product, price, location, service, and promotion on consumer behavior. This study was conducted at the Jumbo Mart Delima Modern Market in Pekanbaru City's Tampan DistrictPurposive sampling was used to identify respondents, with the criterion that customers be 17 years old and have shopped at least twice. In this study, descriptive analysis and multiple linear regression analysis were employed to analyze the data. According to the findings of this study, product, price, location, and service all have a substantial impact on consumer behavior, while service has no impact.
Potensi Tanaman Sagu di Sentra Produksi Kabupaten Kepulauan Meranti dan Indragiri Hilir Provinsi Riau sebagai Sumber Karbohidrat Lokal Kusumawaty, Yeni; Harahap, Heryudarini; Gevisioner; Rasyid, Tengku Harunur; Warso Syahputra, Hasan; Hadi, Syaiful; Seygita, Vivin; Laily, Noer; Mulawati Purwanti Noviana, Ika
IPTEKIN Jurnal Kebijakan Pembangunan dan Inovasi Vol. 6 No. 2 (2024)
Publisher : Badan Riset dan Inovasi Daerah (BRIDA) Provinsi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di Provinsi Riau, penanaman sagu terluas terdapat di Kabupaten Kepulauan Meranti dan Kabupaten Indragiri Hilir. Komoditas sagu sangat potensial dikembangkan di Provinsi Riau untuk mendukung perekonomian masyarakat dan ketahanan pangan, namun saat ini pengolahan sagu masih belum berkembang secara signifikan. Penelitian ini mengkaji lebih lanjut potensi eksisting tanaman sagu dan potensi produk olahan sagu di dua sentra sagu di Riau untuk mendukung pengembangan karbohidrat lokal non beras. Penelitian ini dilakukan di Kabupaten Kepulauan Meranti dan Kabupaten Indragiri Hilir, yang dipilih berdasarkan purposive sampling, yakni dua kabupaten penghasil sagu terbesar di Provinsi Riau. Jenis data yang dikumpulkan adalah data primer dan sekunder. Pengumpulan data primer dilakaukan dengan menggunakan metode wawancara secara mendalam (in-depth interview) dan Focus Group Discussion (FGD). Hasil penelitian menyimpulkan bahwa: (1) Potensi dan produksi sagu pada dua kabupaten yaitu Kabupaten Kepulauan Meranti dan Indragiri Hilir relatif cukup untuk mensuplai pasar sagu di Indonesia, namun belum ada pencadangan sagu untuk menjamin suplai sagu sebagai bahan baku karbohidrat lokal di Provinsi Riau dan (2) Terdapat perbedaan data ketersediaan sagu untuk dikonsumsi di Provinsi Riau antara data Neraca Bahan Makanan (NBM) 2022 yaitu 37,22 kg/kapita/tahun dengan hasil penelitian di lapangan yaitu berkisar antara 4,25 – 8,50 kg/kapita/tahun. Perbedaan ini disebabkan terdapatnya persentase yang cukup besar dari sagu basah dan sagu kering yang dibawa keluar Kabupaten Kepulauan Meranti dan Indragiri Hilir yang belum terdata.
Co-Authors Ahmad Rifai Alvi Furwanti Alwie Angraini, Elisya Apri Siswanto Aprilia Aprilia, Aprilia Aras Mulyadi Armaini Armaini Assad Triafrian Alhamdani Azriyenni Azhari Zakri Bella Fadila Bella Fadila Cepriadi Dayu Ananda Dessy Artina Devi Wedayanti, Made Didi Muwardi Dina Hidayat Dini Septianingsih Ginting Dira Rezki Anggreni Djaimi Bakce Dwi Febri Pamela E Tety Eliza Eliza Eliza Eliza Eliza Eliza Eliza Elizabet Sona Br Tambunan Elsa Azzahra Erdiansyah Erdiansyah Ermi Tety Ermi Tety Evi Deliana HZ Evy Maharani Evy Maharani Faiser, Adli Fajar Restuhadi Feblil Huda Fikram, Muhammad Firdaus Alam Budi Firdaus Firdaus Gevisioner Hamidi, Muhammad Rasyid Hayatul Ismi Heryudarini Harahap Ihsannul hakim Ikhma Zurani Jumatri Yusri Junia Safitri, Dela Kurnia, Deby Laily, Noer Maulia Nur Afifah Maulia Nur Afifah Mulawati Purwanti Noviana, Ika Neli Winda Sari Novia Dewi Novia Dewi Novia Tulaina Novian Novian Novian, Novian Nugroho, Muhammad Awal Satrio Nurfitasari, Mimi Nurny Sofwah Sifqiani Ocenia, Yolanda pangestra, gusti Pertiwi, Dina Anggun Prafes, Prendy Rahmayuni Rahmayuni Rahmayuni Rahmayuni Rahmayuni, Rahmayuni Rani Astuti Rasyid, TH Reni Astarina Restuhadi, Fadjar Rifai, A Rifai, Ahmad Rosnita Rosnita Rosnita Rosnita Roza Yulida Roza Yulida S Tarigan S Tarigan Sakina Suzianti Sakti Hutabarat Septya, Fanny Shanti Fitriani Shorea Khaswarina Sihombing, Andre Saputra Hasiholan SISPA PEBRIAN Sonia Magdalena Sri Utami Rahmasari Sundari, Eva Susy Edwina Syaiful Hadi Tengku Harunur Rasyid Tengku Harunur Rasyid Tengku Harunur Rasyid Tety, E TH Rasyid Ulfia Hasanah Uswatun Khasanah, Uswatun Khasanah Vesdia Afifah Vivin Seygita, Vivin Warso Syahputra, Hasan Washilatul Huda Washilatul Huda Wedayanti, Made Devi Yelmida Azis Yulia Andriani, Yulia Yusmini Yusmini Yusmini Yusmini Yusmini, Yusmini Yusri, Jum'atri