Article Per Year (5 Year)
p-Index From 2020 - 2025
6.968
P-Index
This Author published in this journals
All Journal Jurnal Penyuluhan Jurnal Sosio Ekonomika Bisnis JIP (Jurnal Industri dan Perkotaan) Jurnal Online Mahasiswa (JOM) Bidang Pertanian AGRISE Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Agribisnis Jurnal Ilmiah Pertanian Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ JURNAL AGRICA Unri Conference Series: Agriculture and Food Security Jurnal Kajian Peradaban Islam PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Abdimas Mandiri JAS (Jurnal Agri Sains) Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Teknik Reswara: Jurnal Pengabdian Kepada Masyarakat MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Kajian Peradaban Islam Jurnal Pengabdian Masyarakat untuk Negeri (UN-PENMAS) AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Sagu PEKBIS ABDINE Jurnal Pengabdian Masyarakat Agribis JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Riset Manajemen Akuntansi Indonesia IJAE IPTEKIN : Jurnal Kebijakan Pembangunan dan Inovasi JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Agrinus: Jurnal Agro Marin Nusantara Jurnal Natur Indonesia
Yeni Kusumawaty
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 66 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 66 Documents
Search

 3   4   5   6   7 
TINGKAT ADOPSI PETERNAK DALAM PENERAPAN INOVASI AYAM KAMPUNG UNGGUL BALITBANGTAN (KUB) DI KABUPATEN KAMPAR Reni Astarina; Rosnita Rosnita; Yeni Kusumawaty
Indonesian Journal of Agricultural Economics Vol 11, No 2 (2020)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.11.2.118-135

Abstract

This study aimed to determine the adoption of breeders to the innovative Balitbangtan (KUB) native chicken in Kampar Regency and the level of adoption of breeders in adopting the KUB chicken innovation. This research was conducted to evaluate the program of the Riau Agricultural Technology Research Institute (BPTP), which is where the author works. The research lasted for one year, from July 2019 to July 2020. The research sample was taken by means of a census, namely all breeders who cultivated KUB chickens, totaling 50 breeders in Kampar Regency, were the samples in this study. The results showed that; The adoption rate of KUB Chicken breeders was low where most breeders chose not to continue to implement or adopt the KUB Chicken business and the KUB Chicken innovation characteristic factors had a very weak correlation or significance relationship to the KUB Chicken innovation adoption rate in Kampar Regency.
STRATEGI PEMASARAN GULA SEMUT DI KABUPATEN ROKAN HULU PROVINSI RIAU Evy Maharani; Yeni Kusumawaty
Indonesian Journal of Agricultural Economics Vol 1, No 02 (2010)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.1.02.%p

Abstract

Currently, granulated palm sugar (palm suiker) with local name “gula semut” becameknown and generally produced for export market and partly for domestic food industry.Great market prospects for granulated palm sugar can not be utilized by communitybecause majority of producers make solid (molded) palm sugar. In the district of RokanHulu, granulated palm sugar is only produced by one producer. This research is a casestudy of granulated palm sugar producer with the aims to study: (1) marketing strategyof granulated palm sugar; (2) external and internal marketing factors, and (3) alternativemarketing strategy. Analysis of qualitative description is to describe the marketing ofgranulated palm sugar in the form of marketing mix (product, price, promotion anddistribution). A quantitative analysis carried out to develop a marketing strategy withSWOT analysis. Conclusions of research: (1) product strategy of granulated palm sugaris applied through packaging attributes of halal label, barcode, license, product benefits,and area of origin; (2) the price of the sugar is Rp 30,000 per kg which is considered tooexpensive; (3) promotion strategy is still limited on personal selling by word of mouth;(4) strategy is direct distribution to consumers, and (5) recommended strategy is tomaintain the label and the brand and introduce product to general public, encourageproducers not to make wine to maintain continuity of the sugar production, set priceaccording to production costs while considering purchasing power, maintain healthstandard, and do continuous promotional activities.
PEMASARAN GULA KELAPA DI KABUPATEN INDRAGIRI HILIR MELALUI PENDEKATAN STRUKTUR, PERILAKU & PENAMPILAN PASAR Evy Maharani; Susy Edwina; Yeni Kusumawaty
Indonesian Journal of Agricultural Economics Vol 2, No 1 (2011)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.2.1.87-104

Abstract

This research is aimed to analyze the marketing of coconut sugar based on the structure,conduct and performance of the market. This research is carried out in Indragiri HilirRegency by using survey method over the number of 32 samples. The samples are takenbay snowball sampling start with the sugar makers. The results of this research show thatmarket structure is likely to be monopsony, where trader middle man traders are moredominant while sugar makers are price taker. There are three marketing channels in thisresearch area. From market performance criteria it shows that the first channel is moreprofitable since the costs are much lower and more efficient compare to channel 2 and 3.Keywords: structure, coconut sugar, performance, margin.
PERILAKU KONSUMEN DALAM BERBELANJA GULA KRISTAL PUTIH DI KOTA PEKANBARU Sri Utami Rahmasari; Yeni Kusumawaty; Eliza Eliza
Indonesian Journal of Agricultural Economics Vol 13, No 2 (2022)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.13.2.153-161

Abstract

People commonly consume many types of sugar. However, the type of sugar most commonly consumed by the people of Pekanbaru City is white crystal sugar or granulated sugar. This study aims to determine the characteristics of consumers of white crystal sugar and consumer habits in shopping for white crystal sugar. The method used is descriptive analysis. The number of respondents who consumed white crystal sugar was 100 people. The results showed that the characteristics of white crystal sugar consumers in Pekanbaru City could be seen in age, gender, and occupation. White crystal sugar consumers are more dominant in shopping at traditional retail than modern retail. The brand of packaged white crystal sugar consumers are most interested in is Gulaku. Consumers of white crystal sugar make a purchase of 1 kg for each purchase. The frequency of consumers purchasing white crystal sugar is once per month. Consumers mostly use branded white crystal sugar for personal consumption. For business raw materials, they mostly use bulk white crystal sugar, and for personal consumption and business raw materials in Pekanbaru City mostly use bulk white crystal sugar
STRATEGI PENGEMBANGAN AGROINDUSTRI NATA DE COCO DI KABUPATEN INDRAGIRI HILIR Evy Maharani; Susy Edwina; Yeni Kusumawaty
Indonesian Journal of Agricultural Economics Vol 1, No 01 (2010)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.1.01.%p

Abstract

The potential of coconut as one of economical agriculture commodities that can be processedinto products such as nata de coco and others. This survey study was conducted in Tembilahan,Indragiri Hilir District as an area which has the nata de coco agroindustry. This research wasconducted from May to August 2008. The results concluded that development strategies for natade coco indsutry are as follow: improve production planning capability, increase productioncapacity, improve the standard of product quality, enhance marketing campaigns through widerdistribution, diversify market segments and use institutions such as Aspari.
ANALISIS SIKAP KONSUMEN PRODUK KERAJINAN ROTAN DI KOTA PEKANBARU Yolanda Ocenia; Novia Dewi; Yeni Kusumawaty
JAS (Jurnal Agri Sains) Vol 7, No 2: Desember 2023
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jas.v7i2.1234

Abstract

             Penelitian ini bertujuan untuk untuk mengetahui presepsi konsumen produk kerajinan rotan di Kota Pekanbaru. Ketidakmampuan para pengrajin dalam memasarkan produk hasil olahan rotan secara modern semakin menambah permasalahan para produsen hasil olahan rotan dalam memasarkan produk rotanya. Para pelaku usaha kerajian rotan harus mampu memahami apa yang menjadi dasar  keputusan  pembelian konsumen terhadap produk kerajinan rotan. Hal ini diperlukan agar pemasar mampu memprediksi sikap konsumen dan menyesuaikan strategi pemasarannya dengan sikap tersebut.            Pemilihan tempat  pada penelitian ini dilakukan di jalan Yos Sudarso Kecamatan Rumbai Kota Pekanbaru. Pemilihan tempat penelitian ini berdasarkan atas pertimbangan di Jalan Yos Sudarso merupakan salah satu pusat sentra kerajinan rotan di Kota Pekanbaru. Metode pengambilan sampel pada penelitian ini adalah purposive sampling, dengan jumlah sampel yang diambil sebanyak 100 responden. Sumber data yang digunakan pada penelitian ini yaitu data primer dan data sekunder. Metode  analisis data yang  digunakan pada penelitian ini yaitu  analisis Multi Dimensional Scaling  menggunakan program  software IBM SPSS (Statical Product and Service Solutions) Statistic 2.           Hasil penelitian ini menunjukan bahwa persepsi konsumen terhadap produk kerajinan rotan di Kota Pekanbaru berdasarkan penilaian konsumen terhadap atribut-atribut yang melekat pada produk kerajinan rotan, akan menentukan alternatif pilihan pada produk kerajinan rotan. Produk pilihan pertama konsumen dalam produk kerajinan rotan adalah kursi rotan, kemudian pilihan selanjutnya yaitu pot bunga rotan, kemudian pilihan terakhir yaitu keranjang rotan.
ANALISIS PERSEPSI KONSUMEN TERHADAP IKAN SALAI DI KABUPATEN KUANTAN SINGINGI Firdaus Alam Budi; Novia Dewi; Yeni Kusumawaty
JAS (Jurnal Agri Sains) Vol 6, No 2: Desember 2022
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jas.v6i2.923

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui persepsi konsumen terhadap ikan salai di Kabupaten Kuantan Singingi. Masih rendahnya konsumsi ikan masyarakat di Kabupaten Kuantan Singingi membuat stakeholder terkait harus mengupayakan peningkatan konsumsi ikan. Salah satunya adalah dengan meningkatkan minat masyarakat terhadap produk olahan ikan yaitu ikan salai. Pemahaman mengenai persepsi konsumen terhadap ikan salai akan memberikan informasi penilaian-penilaian terhadap atribut yang melekat pada produk ikan salai yang akan menentukan pilihan konsumen terhadap ikan salai. Pemilihan tempat pada penelitian ini dilakukan secara sengaja (purposive), yaitu di Pasar Tradisional Berbasis Modern Teluk Kuantan Kabupaten Kuantan Singingi sebagai pasar pusat tradisional. Metode pengambilan sampel pada penelitian ini adalah purposive sampling, dengan jumlah sampel yang diambil yaitu sebanyak 100 responden. Sumber data yang digunakan pada penelitian ini yaitu data primer dan data sekunder. Metode analisis data yang digunakan pada penelitian ini yaitu analisis Multi Dimensional Scalling menggunakan program software IBM SPSS (Statistical Product and Service Solutions) Statistic 2. Hasil penelitian menunjukkan bahwa persepsi konsumen terhadap ikan salai di Kabupaten Kuantan Singingi berdasarkan penilaian konsumen terhadap atribut yang melekat pada ikan salai, untuk penilaian terbaik konsumen terhadap atribut rasa yaitu produk ikan baung salai, kemudian untuk atribut aroma yaitu produk ikan patin salai, selanjutnya atribut tekstur yaitu produk ikan patin salai, untuk atribut warna yaitu produk ikan patin salai, untuk atribut ukuran yaitu produk ikan patin salai, dan atribut tulang/duri yaitu produk ikan pantau salai. Penilaian konsumen terhadap atribut yang melekat pada produk-produk ikan salai, dapat dijadikan sebagai infromasi tambahan dalam melakukan pengembangan pemasaran ikan salai di Kabupaten Kuantan Singingi. Kata kunci : Persepsi Konsumen, Ikan Salai, Multi Dimensional Scalling ABSTRACT This study aims to determine consumer perceptions of smoked fish in Kuantan Singingi Regency. The low consumption of fish by the community in Kuantan Singingi Regency has forced relevant stakeholders to strive to increase fish consumption. One way is to increase public interest in processed fish products, namely smoked fish. An understanding of consumer perceptions of smoked catfish will provide information on the evaluations of the attributes attached to smoked fish products which will determine consumer choices for smoked fish. The choice of place in this study was carried out purposively, namely at the Teluk Kuantan Modern-Based Traditional Market, Kuantan Singingi Regency as the central traditional market. The sampling method in this study was purposive sampling, with the number of samples taken as many as 100 respondents. The data sources used in this study are primary data and secondary data. The data analysis method used in this study is Multi-Dimensional Scalling analysis using the IBM SPSS (Statistical Product and Service Solutions) Statistic 2 software program. The results showed that the consumer's perception of salai fish in Kuantan Singingi Regency was based on the consumer's assessment of the attributes attached to the salai fish, for the best consumer assessment of the taste attribute, namely the salted baung fish product, then for the aroma attribute, namely the salai catfish product, then the texture attribute namely smoked catfish products, for color attributes, namely smoked catfish products, for size attributes, namely smoked catfish products, and bone/thorn attributes, namely smoked catfish products. Consumer evaluation of the attributes attached to smoked fish products can be used as additional information in developing the marketing of smoked fish in Kuantan Singingi Regency. Keywords: Consumer Perception, Smoked Fish, Multi Dimensional Scalling
Analisis Pendapatan pada Usaha Kerupuk Kulit di Kabupaten Kampar (Studi Kasus UD. Kerupuk Kulit Jon Kenedi) Vesdia Afifah; Ermi Tety; Yeni Kusumawaty
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 1 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i1.913

Abstract

This research analyzed production costs, production, and income obtained from the small-scale animal skin crackers industry Jon Kenedi. This research employed a case study method on local business UD Kerupuk Kulit Jon Kenedi. This industry is the largest, oldest, and most labor-intensive skin cracker business in Kampar Regency. It processes cowhide and buffalo skin into crackers. This research was conducted in December 2022. Data was collected by interviewing and filling out questionnaires directly with the owner of UD Kerupuk kulit Jon Kenedi. The data analysis used in this research was quantitative descriptive analysis using the Microsoft Excel program to analyze production cost, gross income, and profit analysis (net income). The results of the research show that the UD Jon Kenedi Skin Crackers agroindustry incurs production costs of IDR 146,572,050 per month to process 3,205 kg of raw skin so that it can produce 1,726.25 kg of skin crackers with a gross income of IDR 172,625,000 per month and net income of IDR 26,052,950 per month.
Kebiasaan Belanja Konsumen Minyak Goreng Curah Dan Kemasan Di Kecamatan Pangkalan Kerinci, Kabupaten Pelalawan, Provinsi Riau Yeni Kusumawaty; Evy Maharani; Tengku Harunur Rasyid; Sonia Magdalena
Jurnal Kebijakan Pembangunan dan Inovasi Vol. 5 No. 2 (2019)
Publisher : Badań Perencanaan Pembangunan Dearth, Penelitian dań Pengembangan Provinsi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilaksanakan untuk mengetahui kebiasaan konsumen dalam membeli minyak goreng curah dan kemasan di Kecamatan Pangkalan Kerinci Kabupaten Pelalawan Provinsi Riau. Responden pada penelitian ini adalah 46 ibu rumah tangga yang mengkonsumsi minyak goreng di Kecamatan Pangkalan Kerinci yang dibagi menjadi 4 kelompok. Metode yang digunakan dalam penelitian ini adalah focus group discussion (FGD). Data dianalisis menggunakan analisis deskriptif. Responden lebih banyak mengkonsumsi minyak goreng kemasan dibanding minyak goreng curah karena kebersihan dan sifat higienis dari minyak goreng kemasan. Terdapat tujuh lokasi pembelian yang sering dijadikan sebagai tempat pembelian yaitu warung, indomaret, hypermarket, alfamart, swalayan, pasar dan grosir. Faktor yang mempengaruhi responden dalam memilih minyak goreng adalah harga, lokasi pembelian, ukuran kemasan dan diskon.
Penguatan Kelompok Tani Dan Pelatihan Pemeliharaan Bibit Tanaman Aren Di Desa Lubuk Ogung Kecamatan Bandar Sei Kijang Kabupaten Pelalawan Provinsi Riau Yeni Kusumawaty; Rahmayuni Rahmayuni; Tengku Harunur Rasyid; Roza Yulida; Susy Edwina; Evy Maharani
Abdimas Galuh Vol 6, No 1 (2024): Maret 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i1.13773

Abstract

Di Indonesia, pemanfaatan tanaman aren telah berlangsung lama, namun perkembangannya secara agribisnis relatif lambat, karena tanaman aren yang ada tumbuh secara alamiah (belum dibudidayakan). Tanaman aren umumnya tumbuh liar dengan jarak tanam tidak teratur. Pada tahun sebelumnya (2019) telah dilaksanakan kegiatan pengabdian di Desa Lubuk Ogung Kecamatan Bandar Sei Kijang Kabupaten Pelalawan dengan fokus pada pengolahan produk nira dan pembenihan biji aren sehingga dihasilkan perubahan sosial dari persepsi masyarakat dan aspek ekonomi dengan produksi bibit aren yang bernilai jual. Masyarakat yang tadinya menganggap bahwa aren tidak dapat dibudidayakan karena harus mengandalkan musang. Setelah kegiatan pembinaan menjadi memahami, termotivasi dan memiliki ketrampilan memproses biji aren menjadi kecambah hingga menjadi bibit aren yang bernilai ekonomis. Selain itu dari aspek kelembagaan petani telah dibentuk empat kelompok tani aren di Desa Lubuk Ogung. Maka perlu dilakukan pembinaan kelompok tani terkait pengembangan pembibitan aren ke depannya. Maka dilakukan pelatihan dan pembinaan terkait: (1) pembinaan kelompok tani tentang penguatan kelompok tani; (2) pendataan bibit aren yang dihasilkan dan (3) pelatihan perawatan bibit aren sesuai kondisi Desa Lubuk Ogung. Kegiatan Pengabdian Bina Desa ini dilakukan oleh tim dosen Fakultas Pertanian Universitas Riau dan melibatkan 9 orang mahasiswa Kukerta Terintegrasi Abdimas. Masyarakat sasaran adalah 40 orang warga desa Lubuk Ogung yang terkoordinasi dalam 4 kelompok tani aren yang telah dibentuk pada tahun 2019. Manfaat kegiatan pada tahun 2020 ini adalah: (1) petani memiliki kemampuan terkait pengelolaan kelompok tani, dan (2) petani memiliki kemampuan memelihara bibit aren yang dihasilkan sehingga makin termotivasi untuk mengembangkan agribisnis tanaman aren menuju Desa sentra aren yang mandiri. 
Co-Authors Ahmad Rifai Alvi Furwanti Alwie Angraini, Elisya Apri Siswanto Aprilia Aprilia, Aprilia Aras Mulyadi Armaini Armaini Assad Triafrian Alhamdani Azriyenni Azhari Zakri Bella Fadila Bella Fadila Cepriadi Dayu Ananda Dessy Artina Devi Wedayanti, Made Didi Muwardi Dina Hidayat Dini Septianingsih Ginting Dira Rezki Anggreni Djaimi Bakce Dwi Febri Pamela E Tety Eliza Eliza Eliza Eliza Eliza Eliza Eliza Eliza Elizabet Sona Br Tambunan Erdiansyah Erdiansyah Ermi Tety ermi tety Ermi Tety Evi Deliana HZ Evy Maharani Evy Maharani Faiser, Adli Fajar Restuhadi Feblil Huda Fikram, Muhammad Firdaus Alam Budi Firdaus Firdaus Gevisioner Hamidi, Muhammad Rasyid Hayatul Ismi Heryudarini Harahap Hidayat, Dina Ihsannul hakim Ikhma Zurani Jumatri Yusri Junia Safitri, Dela Kurnia, Deby Laily, Noer Maulia Nur Afifah Maulia Nur Afifah Mulawati Purwanti Noviana, Ika Neli Winda Sari Novia Dewi Novia Dewi Novia Tulaina Novian Novian, Novian Nugroho, Muhammad Awal Satrio Nurfitasari, Mimi Nurny Sofwah Sifqiani pangestra, gusti Prafes, Prendy Rahmayuni Rahmayuni Rahmayuni Rahmayuni Rahmayuni Rani Astuti Rasyid, TH Reni Astarina Restuhadi, Fadjar Rifai, A Rifai, Ahmad Rosnita Rosnita Rosnita Rosnita Roza Yulida Roza Yulida S Tarigan S Tarigan Sakina Suzianti Sakti Hutabarat Septya, Fanny Shanti Fitriani Shorea Khaswarina Sihombing, Andre Saputra Hasiholan SISPA PEBRIAN Sonia Magdalena Sri Utami Rahmasari Sundari, Eva Susy Edwina Syaiful Hadi Tengku Harunur Rasyid Tengku Harunur Rasyid Tengku Harunur Rasyid Tengku Harunur Rasyid Tety, E TH Rasyid Ulfia Hasanah Uswatun Khasanah, Uswatun Khasanah Vesdia Afifah Vivin Seygita, Vivin Warso Syahputra, Hasan Washilatul Huda Washilatul Huda Wedayanti, Made Devi Yelmida Azis Yolanda Ocenia Yulia Andriani, Yulia Yusmini Yusmini Yusmini Yusmini Yusri, Jum'atri