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All Journal Jurnal Bisnis dan Manajemen Jurnal Optimasi Sistem Industri Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Mirai Management Journal of Management Review JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Management and Economics Journal (MEC-J) Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL MAKRO MANAJEMEN Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Administrasi dan Manajemen Jurnal Manajerial ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Jurnal Ilmiah Poli Bisnis JMB : Jurnal Manajemen dan Bisnis Journal of Enterprise and Development (JED) Journal of Global Business and Management Review Prosiding National Conference for Community Service Project Jurnal Inovasi Penelitian Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Penelitian Inovatif Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat BISMA (Bisnis dan Manajemen) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) JURNAL ILMU MANAJEMEN SABURAI (JIMS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Social Engagement: Jurnal Pengabdian Kepada Masyarakat IIJSE Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Laulita, Nasar Buntu
Universitas Internasional Batam
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Veterinary Other

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Strategi Pemasaran Produk Impor di Pasar Lokal: Studi Kasus pada PT Mitra Mulia Pertiwi Nusantara Nasar Buntu Laulita; Devinson Devinson
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 3 No. 1 (2026): Januari : Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v3i1.2825

Abstract

This Community Service activity aims to analyze and develop marketing strategies for imported products at PT Mitra Mulia Pertiwi Nusantara in the local market of Batam. The methods used include direct observation, in-depth interviews with company representatives, and documentation studies to obtain a comprehensive picture of the implementation of the marketing mix (product, price, promotion, and distribution). The results of the analysis show that the company faces challenges in adjusting imported products to local consumer preferences, setting competitive prices, and optimizing promotion and distribution. Through this activity, marketing strategy recommendations have been developed, including improving market segmentation, utilizing digital media for promotion, adjusting prices based on competition, and optimizing distribution channels. The implementation of these recommendations is expected to increase the company's competitiveness and expand the market share of imported products amid increasingly fierce competition. This activity also provides academic contributions as a reference for the development of international marketing science and practical contributions for companies in formulating sustainable marketing strategies.
Drivers of Purchase Intention in Cross-Border E-Commerce: The Role of Platform Quality and Trust Melissa; Nasar Buntu Laulita
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11288

Abstract

Purpose: The purpose of this study is to explore the factors influencing cross-border e-commerce consumers, particularly platform quality aspects such as information quality, system quality, and service quality, on purchase intention, with trust as a mediating factor.Method: This research employs quantitative methods. The measurement and structural models were evaluated using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS v.3.9 application to test the hypotheses based on data from a total of 280 respondents.Result: The study found that information quality, system quality, and service quality in cross-border e-commerce significantly influence trust and purchase intention. Customer trust mediates the effects of information quality and service quality on purchase intention, but it does not significantly mediate the effect of system quality.Practical Implications for Economic Growth and Development: This research provides strategic insights for cross-border e-commerce companies to enhance platform quality and consumer trust, which can lead to market expansion, promote digital economic growth, and support global e-commerce development.
What Matters in Cross-Border E-Commerce? A Study of Customer Satisfaction Drivers Hellena Risvi; Nasar Buntu Laulita
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.12001

Abstract

Purpose: This study aims to identify the variables influencing customer satisfaction in cross-border e-commerce. The variables considered include service quality, information availability, website performance, reliability, security, product variety, price value, delivery, customer service, and personalization.Method: The study employs a quantitative approach, using primary data obtained through a questionnaire survey. Classical assumption tests and multiple linear regression analyses were conducted using SPSS software to evaluate the hypothesized model. A total of 342 validated responses were analyzed, focusing on respondents with experience in cross-border e-commerce transactions.Result: The findings reveal that service quality, security, product variety, price value, and delivery have a significant and positive effect on customer satisfaction. Conversely, information availability, website performance, reliability, customer service, and personalization were found to have no significant impact.Practical Implications for Economic Growth and Development: This research offers valuable insights for cross-border e-commerce businesses to enhance the key drivers of customer satisfaction. Improving these factors can increase customer retention and loyalty, leading to higher repeat purchases and trust in the platforms, thereby boosting sales and revenue. By attracting a larger international customer base and expanding market share, businesses can achieve a competitive advantage in the global marketplace. This contributes to the promotion of international trade and fosters economic integration.
PERANCANGAN KATALOG PRODUK PADA PERUSAHAAN IDCOCO INDONESIA Nasar Buntu Laulita; Zulfiniar Nur Karimah
Makro: Jurnal Manajemen dan Kewirausahaan Vol. 9 No. 1 (2024): Makro: Jurnal manajemen Dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/jmm.v9i1.2298

Abstract

The IDcoco Indonesia company, in running its business with a target market that already includes the international market, currently has various competitors because various companies have emerged that are engaged in the same field and sell similar products. Therefore it is very important to design marketing media, one of which is in the form of an attractive product catalog, which has more value and is effective for potential customers to make it easier for them to make purchasing decisions for IDcoco Indonesia products. Qualitative methods and primary data from interviews with informants and secondary data from previous studies are used as the basis for information in the designed product catalog. The results of the catalog design that has been carried out can finally provide detailed information regarding product descriptions, specifications, production capacity and shipping procedures and are presented with attractive visualizations using English as an international language so that the information presented can make it easier for potential customers both from within the country and abroad countries to make purchasing decisions for IDcoco Indonesia products.
PENGARUH SUPPLIER RELATIONSHIP MANAGEMENT TERHADAP SUPPLY CHAIN SUSTAINABILITY DALAM UKM DI BIDANG FNB BATAM Stefanus Stefanus; Nasar Buntu Laulita
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7363

Abstract

Usaha Kecil dan Menengah (UKM) memiliki peran strategis dalam perekonomian Indonesia, khususnya pada sektor Food and Beverage (FnB). Namun, UKM masih menghadapi berbagai tantangan dalam mewujudkan keberlanjutan rantai pasok, terutama terkait pengelolaan hubungan dengan pemasok dan keterbukaan informasi. Penelitian ini bertujuan untuk menganalisis pengaruh Supplier Relationship Management (SRM) terhadap Supply Chain Sustainability (SCS) pada UKM pengolahan makanan di Kota Batam, serta menguji peran Information Sharing sebagai variabel moderasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 200 pelaku UKM FnB di Batam. Data dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa Supplier Relationship Management berpengaruh positif dan signifikan terhadap Supply Chain Sustainability. Selain itu, Information Sharing juga terbukti berpengaruh positif dan signifikan terhadap Supply Chain Sustainability. Namun demikian, hasil pengujian variabel moderasi menunjukkan bahwa Information Sharing tidak mampu memoderasi pengaruh Supplier Relationship Management terhadap Supply Chain Sustainability. Temuan ini mengindikasikan bahwa meskipun praktik berbagi informasi dan pengelolaan hubungan dengan pemasok secara individual berkontribusi terhadap keberlanjutan rantai pasok, keterpaduan keduanya belum berjalan secara optimal pada UKM FnB di Batam. Penelitian ini diharapkan dapat memberikan kontribusi teoretis dalam pengembangan literatur manajemen rantai pasok UKM serta menjadi acuan praktis bagi pelaku usaha dan pemangku kepentingan dalam merancang strategi rantai pasok yang berkelanjutan.
THE EFFECT OF ENTERPRISE RESOURCE PLANNING IMPLEMENTATION ON INCREASING COMPANY PERFORMANCE Nasar Buntu Laulita; Yulfiswandi; Ana; Malvin Agustino; Nia Rusiana; Vera Edelia Lim
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 1 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.175 KB) | DOI: 10.55047/marginal.v1i3.188

Abstract

The development of the world as a result of current globalization has led to an increase in worldwide competitiveness among businesses. Consequently, businesses always seek performance enhancements that might drive them to the forefront of commercial rivalry. Good supply chain management is one means of enhancing this performance. Enterprise Resource Planning (ERP) is used by many companies. Enterprise Resource Planning (ERP) is a model of an information system that can assist companies in automating and integrating their fundamental business activities. This study aims to examine the impact of ERP on company performance. Using the process of literature review, data and information were acquired from several literature sources. The results reveal that ERP has an effect on a variety of company aspects, including planning, costs, forecasts, and integration. Furthermore, ERP can also influence management performance in terms of supervision, thereby enhancing the efficacy and efficiency of each business line. Additionally, ERP can increase revenue, contributing to enhanced financial performance.
Driving Supply Chain Performance through Digitalization, Integration, and Resilience in Manufacturing Firms Rama Anggara Putra; Nasar Buntu Laulita
Jurnal Manajemen dan Kewirausahaan Vol. 14 No. 1 (2026): June (2026)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v14i1.17293

Abstract

Global complexities and operational disruptions pose significant challenges to modern logistics networks, making efficient supply chain management critical to firm survival. This study examines the impact of supply chain digitalization on supply chain performance. While digitalization is vital, its direct value remains debated; this research uniquely investigates how organizational integration and resilience simultaneously channel and maximize these digital benefits within a unified framework. A quantitative design was employed, using a structured survey administered to 297 experienced supply chain professionals at medium- and large-sized manufacturing firms in Batam City. The empirical findings reveal that supply chain digitalization directly boosts performance and yields significant indirect impacts through partial mediation. Specifically, digital adoption enhances supply chain integration, which in turn strengthens supply chain resilience, thereby ensuring operational stability and recovery capacity during crises. Implicationally, digital tools do not act in isolation but function as a technological backbone that requires integrated structures and resilient designs to unlock optimal value. It is highly recommended that logistics managers prioritize connective, cloud-based technologies and strategic partner collaboration rather than deploying isolated software solutions.
Supplier Relationships, Trust, and Communication: Mediating Sustainable Procurement of Company Performance Chintya Kharina; Nasar Buntu Laulita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9484

Abstract

This article discusses the influence of supplier relationships, trust, and communication on supply chain performance, with continuous procurement as a mediating variable. The main problem faced is the low performance of the supply chain caused by the lack of cooperation between companies and suppliers, where awareness in maintaining relationships such as good communication and trust is lacking. The performance of the supply chain is greatly influenced by good cooperation between suppliers and their companies, thus it will support the improvement of operational efficiency and effectiveness. Strong relationships as well as a high level of trust and effective communication with suppliers can create a positive impact on sustainable procurement which ultimately improves the performance of a company's supply chain. This research method uses a quantitative method with a survey questionnaire to collect data from companies involved in the supply chain. Recommendations for future research are to explore more deeply about sustainable procurement practices across industries and their impact on long-term performance. The results of this study are expected to provide insights for companies in managing relationships with suppliers and implementing sustainable procurement to improve supply chain performance.
Co-Authors Agriffina, Joicelyn Alex Alex Alexander Janio Wijaya Alicia, Angelina Ana Andi Yanto Andrew Andrew, Andrew Andrianus, Lian Andy Andy Angelica Vivian Chrysti Badra Maitri Carlos Justin Khomali Cheristina Cheristina Chintya Kharina Christini, Julia Cindy Hartono Clorina, Jesslyn Cuandra, Fendy Davin Ewaldo Deslyn Melodya Devin, Devin Devinson Devinson Dewantara, Hendra Dilivio Angeleo Ella, Monica Elsy Christiani Elvi Juriana Elzagi, Verliana Emilya Engelina, Jerly Eric Eric Erlin Erlin Erlinda Erlinda Erni Erni Evelyn Evelyn Fanggi Syahputra Febby Lionna Felicia Clarissa Fidia Fion Jennifer Fiona Fiona Fiona Fiona, Fiona Fitri Natalia Frentyo, Frentyo Hellena Risvi Hendra Winata Hendry Charles Hendry Setiawan Hendry Setiawan Henliyanto Henliyanto Huang, Stephen Ivander Lukito Jackson Lee Jacky Jacky Jasmine, Florentina Jason Yodiputra Jennifer Jennifer Jennifer Jennifer Jenny Lim Jenny Yang Jerly Engelina Jesslyn Jesslyn Jesslyn Larissa Jimmy Lim Joven Alfando Cang Joycelin Joycelin Jumi Liana Karimah, Zulfiniar Nur Kartono, Rico Kelvin Kelvin Kelvin Supriyadi Kisu Candra, Brandon Macnico, Peter Maggie Maggie Malvin Agustino Meliana Meliana Melissa Melissa Michael Michael Michael Setiawan Michelle Selvia Liu Muhammad Jufri Mulyanto Mulyanto Narumi Yuki Nia Rusiana Nicholas Fernandes Nicholas Nicholas Nonius Alvares Nuraeni, Yuni Oktalia, Adeline Oktris Susanti Putri, Anandita Nadya Reisya Rama Anggara Putra Renalbi Renalbi Ricardo, Teddy Rico Kartono Risvi, Hellena Rizal Verandi Ryan Harsana Jasa Sandra, Novi Sari, Wanda Pramitha Selvia Eka Marliana Setyawan, Agustinus Shelly Elida Shelvi Shelvi Shereen, Shereen Stefanus Stefanus Suprapto, Yandi Tan Phey Lien Teddy Ong Teddy Ricardo Thomas Eddison Thomas Priaji Kerschbaumer Tyana, Tyana Vera Edelia Lim Vernando, Lovis Vincent Nicholas Wu Vincent Vincent Vincent Vincent, Vincent Vira Melinda Viviana Angesty Weni Vivianti Wenny Wenny Wiliyan, Hendy Wilson Wilson Winson Ng Winson, Winson Wisnu Yuwono Yanni Yanni Yeronica, Fernanda Yosuky, Delvian Yulfiswandi, Yulfiswandi Zai, Immanuel Zidane Zidane Zulfiniar Nur Karimah