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All Journal Jurnal Bisnis dan Manajemen Jurnal Optimasi Sistem Industri Jurnal Mirai Management Journal of Management Review JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Management and Economics Journal (MEC-J) Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL MAKRO MANAJEMEN Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Administrasi dan Manajemen Jurnal Manajerial ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Jurnal Ilmiah Poli Bisnis JMB : Jurnal Manajemen dan Bisnis Journal of Enterprise and Development (JED) Journal of Global Business and Management Review Prosiding National Conference for Community Service Project Jurnal Inovasi Penelitian Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Penelitian Inovatif Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat BISMA (Bisnis dan Manajemen) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) JURNAL ILMU MANAJEMEN SABURAI (JIMS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Social Engagement: Jurnal Pengabdian Kepada Masyarakat IIJSE Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Laulita, Nasar Buntu
Universitas Internasional Batam
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Veterinary Other

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K-Beauty Craze in Indonesia: A Study of Consumer Purchase Intentions Laulita, Nasar Buntu; Clorina, Jesslyn
Jurnal Ilmiah Poli Bisnis Vol 15 No 2 (2023): Volume 15 Nomor 2
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v15i2.1146

Abstract

This study investigates how brand ambassadors, digital marketing and brand image influences consumer purchase intention for beauty products in South Korea with brand trust as a mediating variable. This research involved 230 people from Indonesia who had bought beauty products from South Korea in which purposive sampling method is applied in the collection of relevant data. Partial Least Square (PLS) data analysis method is applied which is then processed in the SmartPLS software. It is found that brand ambassadors and digital marketing does have a positive and significant effect on brand trust. On the other hand, brand ambassador, brand image and brand trust have a significant positive effect on purchase intention as well. The mediation results show that brand trust as a mediator can mediate significantly and positively between brand ambassadors on purchase intention, which means that through well-known brand ambassadors with a good reputation, they can help company brands in maintaining consumer trust in brands and encourage interest in buying products indirectly.
Pengaruh Inflasi, Ekspor, Impor, Suku Bunga dan Kurs Terhadap Pertumbuhan Ekonomi Indonesia Pada Periode 2018-2022 Rico Kartono; Nasar Buntu Laulita
JURNAL ADMINISTRASI & MANAJEMEN Vol 13, No 4 (2023): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v13i4.3510

Abstract

Pertumbuhan ekonomi adalah peningkatan produksi jasa dan barang di suatu tempat ekonomi yang nilai tahun sebelumnya lebih rendah dari tahun berjalan yang dihitung berdasarkan PDB atas dasar harga konstan. Tanda bahwa suatu negara mengalami peningkatan atau pertumbuhan ekonomi adalah seperti melakukan ekspor ke negara lain, atau adanya peningkatan produktivitas dalam masyarakat. dengan adanya pandemi covid-19 yang terjadi pada akhir tahun 2019, setiap negara terkena dampak dari pandemi covid-19, baik itu pengaruhnya besar maupun kecil, sehingga penelitian ini bertujuan untuk mengetahui pertumbuhan ekonomi Indonesia pada periode tahun 2018 sampai dengan tahun 2022 dengan variabel Inflasi, ekspor, impor, kurs, dan tingkat suku bunga dengan metode kuantitatif. Kata kunci: Pertumbuhan Ekonomi, Produk Domestik Bruto, Indonesia
Implementasi Metode Weighted Sum Model untuk Sistem Registrasi Supplier di PT Cladtek Bi-Metal Manufacturing Yeronica, Fernanda; Laulita, Nasar Buntu
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v3i1.9999

Abstract

PT Cladtek Bi-Metal Manufacturing menghadapi kendala dalam proses registrasi supplier yang belum terorganisasi secara efisien, sehingga menghambat pemilihan supplier yang sesuai dan berdampak pada kelancaran rantai pasok. Penelitian ini bertujuan merancang sistem registrasi supplier berbasis Microsoft Excel menggunakan metode Weighted Sum Model (WSM) untuk meningkatkan efisiensi dan akurasi dalam proses evaluasi supplier. Metode penelitian mencakup observasi proses registrasi, analisis kebutuhan perusahaan, identifikasi kriteria penilaian, pemberian bobot berdasarkan tingkat kepentingan, dan pengembangan sistem Excel dengan formula perhitungan otomatis. Sistem ini dirancang untuk mengelola data supplier, menghitung skor total berdasarkan kriteria yang telah ditentukan, dan secara otomatis mengidentifikasi supplier yang memenuhi persyaratan dengan skor maksimal. Hasil implementasi menunjukkan bahwa sistem ini mempermudah tim dalam mengelola, mengevaluasi, dan memonitor status registrasi supplier secara transparan dan sistematis. Luaran berupa sistem registrasi ini memberikan dampak positif dalam mempercepat proses pengambilan keputusan serta mendukung standar operasional perusahaan.
PEMBUATAN PRODUK MULTIMEDIA DAN STRATEGI PROMOSI MELALUI MEDIA DIGITAL PADA WARUNG MISO MEDAN Alicia, Angelina; Laulita, Nasar Buntu
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i1.541

Abstract

The rapid development of digital technology and social media has had a huge impact on the business world, including medium-sized businesses. The strategy for trade promotion through digital media and multimedia products is more prospective because it attracts potential customers to obtain information about products being sold and transactions via the internet. So far, the partner namely Warung Miso Medan requires buyers to come directly to the location or order via WhatsApp. The purpose of this activity is to accompany and provide training to Warung Miso Medan on promotional strategies through digital media. The stages of the activity are: (1) Introduction to social media (2) Introduction to marketplace (3) Documentation of multimedia products (4) Receiving orders and sending (5) Designing banners. The results of Community Service activities are partners who have social media, are registered on the marketplace, and have an understanding of promotion strategies through social media and are able to manage them.
The Effect of Customer Experience and Omnichannel Integration on Customer Loyalty through Customer Engagement and Customer Satisfaction as Mediation Dewantara, Hendra; Laulita, Nasar Buntu
Jurnal Bisnis dan Manajemen Vol. 11 No. 2 (2024): Jurnal Bisnis dan Manajemen Volume 11 Nomor 2 Tahun 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to measure the impact of customer experience and channel integration on customer loyalty, with customer engagement and satisfaction as mediation variabel in omnichannel context on customers who buy fashion products through websites. The research method used is Structural Equation Modeling (SEM) Analysis using SmartPLS. This research is quantitative with purposive sampling method, involving 280 samples. At the end of the research period, 331 responses from users of the omnichannel online shopping system on the website were obtained to be analyzed. The results of the analysis show that customer experience and channel integration significantly positively affect customer engagement, satisfaction, and loyalty, so this hypothesis is accepted. In addition, customer engagement and satisfaction mediate the relationship between customer experience and channel integration with customer loyalty, so this hypothesis is also accepted.
The Influence of Perceived Quality, Perceived Value of Cost, Brand Identification, and Brand Trust on Brand Loyalty Mediated by Customer Satisfaction in Batam City Engelina, Jerly; Laulita, Nasar Buntu
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i2.1329

Abstract

Due to technology steadily developing at a rapid pace, it gave rise to many new businesses one of which is smartphone products. This study aims to analyze the effect of perceived quality, perceived value of cost, brand identification, trust, and lifestyle congruence on brand loyalty mediated by customer satisfaction with using Samsung smartphones in Batam City. The sample size was 378 respondents using purposive sampling. Empirical data was obtained through the distribution of online questionnaires with Google Forms. Testing research data using Structural Equation Modeling, Smart PLS 3 software. The results confirm that variables perceived quality, perceived value of cost, brand identification, and brand trust have a significant positive effect on customer satisfaction. The perceived value of the cost value variable, brand identification, and customer satisfaction have a significant positive impact on the brand loyalty variable. In contrast of the perceived quality variable, brand trust has no significant effect on brand loyalty. The variables perceived quality, perceived cost value, brand identification, and brand trust have a significant positive impact on brand loyalty mediated by customer satisfaction. The purpose of this research is to contribute to literature and marketing strategies to be more efficient as a decision-making tool in companies.
Analisa Perencanaan Penerapan Sistem ERP Terhadap Akuntansi dan Manajemen Rantai Pasok pada Toko Cipta Utama Laulita, Nasar Buntu; Zai, Immanuel; Winson, Winson; Tyana, Tyana; Andrew, Andrew; Frentyo, Frentyo; Devin, Devin
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1767

Abstract

Abstrak Penelitian ini bertujuan melakukan analisa terhadap peran sistem ERP terhadap bagian akuntansi dan rantai pasok sebuah usaha. Toko Cipta Utama selalu menggunakan metode pencatatan manual untuk laporan keuangan atau akuntansi. Pencatatan secara manual akan menimbulkan permasalahan yang berdampak terhadap efektivitas bagi operasional dan perkembangan usaha ke skala lebih besar. Berdasarkan permasalahan yang timbul akibat dari tidak efektifnya bagian akuntansi, usaha akan membutuhkan integrasi melalui sistem ERP. Toko Cipta Utama akan berperan penting dalam penelitian ini dalam memberikan tanggapan dan data dari operasional usaha. Metode penelitian yang diimplementasikan adalah metode kualitatif dan kuantitatif sebagai data pendukung analisis. Secara kualitatif melaksanakan pengumpulan informasi melalui wawancara terhadap pemilik Toko Cipta Utama untuk mendalami mengenai situasi operasional usaha. Metode kuantitatif yakni melakukan survei terhadap 20 responden yang merupakan perwakilan pekerja dari berbagai perusahaan dan data tersebut dapat berperan sebagai referensi atau pendukung bagi analisa terhadap sistem ERP.  Hasil penelitian menunjukkan bahwa, sistem ERP dapat membantu usaha menengah untuk mengintegrasikan data dan prosedur operasional sebuah usaha. Perusahaan perlu melakukan analisa terhadap kebutuhan dan budget untuk melakukan investasi terhadap sistem ERP tersebut. Toko Cipta Utama telah memilih sistem GF Akuntansi untuk melakukan integrasi terhadap keuangan atau bidang akuntansi.Kata Kunci: Sistem ERP; Akuntansi; Rantai Pasok; GF Akuntansi.AbstractThis research aims to analyze the role of ERP systems in the accounting and supply chain of a business. The Main Copyright Store always uses manual recording methods for financial or accounting statements. Manual recording will cause problems that have an impact on effectiveness for operations and business development to a larger scale. Based on problems arising from the ineffectiveness of the accounting department, businesses will need integration through ERP systems. Toko Cipta Utama will play an important role in this research in providing responses and data from business operations. The research methods implemented are qualitative and quantitative methods as data supporting analysis. Qualitatively carry out information collection through interviews with the owner of the Main Copyright Store to explore the operational situation of the business. Quantitative method is to conduct a survey of 20 respondents who are representatives of workers from various companies and the data can act as a reference or support for the analysis of ERP systems. The results showed that ERP systems can help medium-sized businesses to integrate the data and operational procedures of a business. Companies need to analyze the needs and budget to invest in the ERP system. Toko Cipta Utama has chosen the GF Accounting system to integrate financial or accounting fields.Keywords: ERP system; Accounting; Supply Chain; GF-Accounting
Penerapan Manajemen Risiko Keselamatan dan Kesehatan Kerja (K3) di Bisnis Perakitan Kaca PT. Winsen Kencana Perkasa Laulita, Nasar Buntu; Andy, Andy; Huang, Stephen; Sari, Wanda Pramitha
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.7009

Abstract

Keselamatan dan kesehatan kerja (K3) sangat penting perannya dalam suatu organisasi karena akan menentukan citra perusahaan yang berdampak pada pesanan pelanggan. Penelitian ini bertujuan untuk menganalisa penerapan manajemen risiko K3 di suatu organisasi dengan mengambil studi kasus di PT. Winsen Kencana Perkasa dan pengaruhnya terhadap kinerja organisasi. Metodologi penelitian yang digunakan adalah observasi di lapangan dengan wawancara dan diskusi kelompok dalam menganalisa penerapan manajemen risiko berdasarkan data-data yang diperoleh. Hasil penelitian menunjukkan bahwa penerapan K3 di PT. Winsen Kencana Perkasa belum maksimal dalam meminimalkan risiko K3. Perusahaan sebenarnya telah memiliki standar K3 yang baik, yang ditandai dengan adanya buku panduan K3, briefing setiap pagi untuk mengingatkan tentang K3, dan alat pelindung diri (APD) yang lengkap, serta semua pekerja dilindungi oleh Badan Penyelenggara Jaminan Sosial (BPJS), tetapi masih terdapat sebagian pekerja yang tidak memakai APD lengkap saat melakukan pekerjaannya. Sebagian pekerja menganggap remeh K3 saat melakukan pekerjaannya, pemantauan terhadap para pekerja tidak terlalu ketat, dan sosialisasi K3 yang dilakukan mungkin masih kurang. Oleh karena itu, manajemen risiko K3 di perusahaan tersebut harus diperbaiki agar menciptakan lingkungan kerja yang lebih baik serta mengurangi hilangnya produktivitas akibat kecelakaan kerja dan penyakit. Kata Kunci: K3; Manajemen Risiko; Perakitan Kaca.
Pengaruh Strategi Inovasi Berbasis Sistem ERP Terhadap Kinerja Operasional UMKM Cafe Abang Laulita, Nasar Buntu; Zai, Immanuel; Vernando, Lovis; Jasmine, Florentina; Jennifer, Jennifer; Kelvin, Kelvin; Kartono, Rico
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1758

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui Pengaruh Strategi Inovasi Berbasis Sistem ERP Terhadap Kinerja Operasional UMKM Cafe Abang untuk meningkatkan produktivitas, pendapatan, dan meningkatkan kinerja operasional UMKM Cafe Abang dengan sistem ERP. Penelitian dilakukan dengan metode penelitian kualitatif, proses pengumpulan data dilakukan dengan metode wawancara dan observasi, kegiatan wawancara dengan pemilik usaha dan observasi dilakukan dengan kunjungan ke lokasi usaha untuk mengetahui kondisi usaha saat ini. Dari penelitian ini dapat disimpulkan bahwa untuk meningkatkan kinerja operasional UMKM Cafe Abang akan baik untuk diimplementasikan sistem ERP seperti POS, Inventory, dan Software CRM. Juga terus melakukan inovasi dan pengembangan untuk produk yang telah ada.Kata Kunci: ERP. UMKM, Kinerja Operasional AbstractThis study aims to determine the effect of ERP System-Based Innovation Strategy on Operational Performance of MSME Cafe Abang to increase productivity, income, and improve operational performance of MSME Cafe Abang with an ERP system. The research was conducted using qualitative research methods, the data collection process was carried out by interview and observation methods, interviews with business owners and observations were carried out by visiting business locations to find out the current business conditions. From this study it can be concluded that to improve the operational performance of MSME Cafe Abang it would be good to implement ERP systems such as POS, Inventory, and CRM Software. Also continue to innovate and develop existing products.Keywords: ERP. MSME, Operational Performance
The INFLUENCE OF HEDONIC VALUE AND CUSTOMER EXPERIENCE ON CONSUMER DECISION-MAKING: A STUDY OF FOREIGN BRAN RETAIL IN INDONESIA WITH CUSTOMER SATISFACTION AS MEDIATION Elzagi, Verliana; Laulita, Nasar Buntu
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.35877

Abstract

This study aims to fill the gap in the literature by exploring how hedonic value and customer experience influence consumen decision-making in foreign bran retail in Indonesia, with particular focus on the mediating role of customer satisfaction. This study consists of two independent variables, namely hedonic value and brand experience and one dependent variable, namely consumer decision-making and customer satisfaction as a mediating variable. The method used is quantitative where research data collection using questionnaires filled out by community respondents throughout Indonesia. The research results obtained are: a) There is a significant influence between hedonic value on brand satisfaction, b) there is a significant influence between hedonic value on consumer decision-making, c) there is a significant influence between brand experience on customer satisfaction, d) there is a significant influence between brand experience on consumer decision-making, e) there is no significant influence between customer satisfaction on consumer decision-making, f) customer satisfaction cannot mediate the effect of hedonic value on consumer decision-making, g) customer satisfaction cannot mediate the effect of brand experience on consumer decision-making.
Co-Authors Agriffina, Joicelyn Agustino, Malvin Alex Alex Alexander Janio Wijaya Alicia, Angelina Ana Andi Yanto Andrew Andrew, Andrew Andrianus, Lian Andy Andy Angelica Vivian Chrysti Badra Maitri Carlos Justin Khomali Cheristina Cheristina Christini, Julia Cindy Hartono Clorina, Jesslyn Cuandra, Fendy Davin Ewaldo Deslyn Melodya Devin, Devin Devinson Devinson Dewantara, Hendra Dilivio Angeleo Ella, Monica Elsy Christiani Elvi Juriana Elzagi, Verliana Emilya Engelina, Jerly Eric Eric Erlin Erlin Erlinda Erlinda Erni Erni Evelyn Evelyn Fanggi Syahputra Febby Lionna Felicia Clarissa Fidia Fion Jennifer Fiona Fiona Fiona Fiona, Fiona Fitri Natalia Frentyo, Frentyo Hellena Risvi Hendra Winata Hendry Charles Hendry Setiawan Hendry Setiawan Henliyanto Henliyanto Huang, Stephen Ivander Lukito Jackson Lee Jacky Jacky Jasmine, Florentina Jason Yodiputra Jennifer Jennifer Jennifer Jennifer Jenny Lim Jenny Yang Jerly Engelina Jesslyn Jesslyn Jesslyn Larissa Jimmy Lim Joven Alfando Cang Joycelin Joycelin Jumi Liana Karimah, Zulfiniar Nur Kartono, Rico Kelvin Kelvin Kelvin Supriyadi Kharina, Chintya Kisu Candra, Brandon Lim, Vera Edelia Macnico, Peter Maggie Maggie Meliana Meliana Melissa Melissa Michael Michael Michael Setiawan Michelle Selvia Liu Muhammad Jufri Mulyanto Mulyanto Narumi Yuki Nicholas Fernandes Nicholas Nicholas Nonius Alvares Nuraeni, Yuni Oktalia, Adeline Oktris Susanti Putri, Anandita Nadya Reisya Renalbi Renalbi Ricardo, Teddy Rico Kartono Risvi, Hellena Rizal Verandi Rusiana, Nia Ryan Harsana Jasa Sandra, Novi Sari, Wanda Pramitha Selvia Eka Marliana Setyawan, Agustinus Shelly Elida Shelvi Shelvi Shereen, Shereen Stefanus Stefanus Suprapto, Yandi Tan Phey Lien Teddy Ong Teddy Ricardo Thomas Eddison Thomas Priaji Kerschbaumer Tyana, Tyana Vernando, Lovis Vincent Nicholas Wu Vincent Vincent Vincent Vincent, Vincent Vira Melinda Viviana Angesty Weni Vivianti Wenny Wenny Wiliyan, Hendy Wilson Wilson Winson Ng Winson, Winson Wisnu Yuwono Yanni Yanni Yeronica, Fernanda Yosuky, Delvian Yulfiswandi, Yulfiswandi Zai, Immanuel Zidane Zidane Zulfiniar Nur Karimah