Article Per Year (5 Year)
p-Index From 2021 - 2026
7.136
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Manajemen Jurnal Optimasi Sistem Industri Jurnal Mirai Management Journal of Management Review JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Management and Economics Journal (MEC-J) Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL MAKRO MANAJEMEN Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Administrasi dan Manajemen Jurnal Manajerial ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Jurnal Ilmiah Poli Bisnis JMB : Jurnal Manajemen dan Bisnis Journal of Enterprise and Development (JED) Journal of Global Business and Management Review Prosiding National Conference for Community Service Project Jurnal Inovasi Penelitian Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Penelitian Inovatif Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat BISMA (Bisnis dan Manajemen) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) JURNAL ILMU MANAJEMEN SABURAI (JIMS) Journal of Business Studies and Management Review Social Engagement: Jurnal Pengabdian Kepada Masyarakat
Laulita, Nasar Buntu
Universitas Internasional Batam
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Veterinary Other

Published : 61 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 61 Documents
Search

 3   4   5   6   7 
Pengaruh Strategi Inovasi Berbasis Sistem ERP Terhadap Kinerja Operasional UMKM Cafe Abang Laulita, Nasar Buntu; Zai, Immanuel; Vernando, Lovis; Jasmine, Florentina; Jennifer, Jennifer; Kelvin, Kelvin; Kartono, Rico
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1758

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui Pengaruh Strategi Inovasi Berbasis Sistem ERP Terhadap Kinerja Operasional UMKM Cafe Abang untuk meningkatkan produktivitas, pendapatan, dan meningkatkan kinerja operasional UMKM Cafe Abang dengan sistem ERP. Penelitian dilakukan dengan metode penelitian kualitatif, proses pengumpulan data dilakukan dengan metode wawancara dan observasi, kegiatan wawancara dengan pemilik usaha dan observasi dilakukan dengan kunjungan ke lokasi usaha untuk mengetahui kondisi usaha saat ini. Dari penelitian ini dapat disimpulkan bahwa untuk meningkatkan kinerja operasional UMKM Cafe Abang akan baik untuk diimplementasikan sistem ERP seperti POS, Inventory, dan Software CRM. Juga terus melakukan inovasi dan pengembangan untuk produk yang telah ada.Kata Kunci: ERP. UMKM, Kinerja Operasional AbstractThis study aims to determine the effect of ERP System-Based Innovation Strategy on Operational Performance of MSME Cafe Abang to increase productivity, income, and improve operational performance of MSME Cafe Abang with an ERP system. The research was conducted using qualitative research methods, the data collection process was carried out by interview and observation methods, interviews with business owners and observations were carried out by visiting business locations to find out the current business conditions. From this study it can be concluded that to improve the operational performance of MSME Cafe Abang it would be good to implement ERP systems such as POS, Inventory, and CRM Software. Also continue to innovate and develop existing products.Keywords: ERP. MSME, Operational Performance
The INFLUENCE OF HEDONIC VALUE AND CUSTOMER EXPERIENCE ON CONSUMER DECISION-MAKING: A STUDY OF FOREIGN BRAN RETAIL IN INDONESIA WITH CUSTOMER SATISFACTION AS MEDIATION Elzagi, Verliana; Laulita, Nasar Buntu
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.35877

Abstract

This study aims to fill the gap in the literature by exploring how hedonic value and customer experience influence consumen decision-making in foreign bran retail in Indonesia, with particular focus on the mediating role of customer satisfaction. This study consists of two independent variables, namely hedonic value and brand experience and one dependent variable, namely consumer decision-making and customer satisfaction as a mediating variable. The method used is quantitative where research data collection using questionnaires filled out by community respondents throughout Indonesia. The research results obtained are: a) There is a significant influence between hedonic value on brand satisfaction, b) there is a significant influence between hedonic value on consumer decision-making, c) there is a significant influence between brand experience on customer satisfaction, d) there is a significant influence between brand experience on consumer decision-making, e) there is no significant influence between customer satisfaction on consumer decision-making, f) customer satisfaction cannot mediate the effect of hedonic value on consumer decision-making, g) customer satisfaction cannot mediate the effect of brand experience on consumer decision-making.
PENGARUH MEDIA SOSIAL MARKETING DAN CELEBRITY ENDORSER TERHADAP MINAT BELANJA PRODUK SKINCARE LOKAL PADA PASAR GLOBAL DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING Wiliyan, Hendy; Laulita, Nasar Buntu
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 14, No 1 (2025): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v14i1.2297

Abstract

ABSTRAKSosial media tidak hanya menjadi media bagi masyarakat untuk berselancar dalam internet dan mencari informasi tetapi juga sudah berkembang menjadi media untuk marketing. Dalam media sosial juga ada orang yang memiliki pengaruh cukup besar sehingga dapat disebut sebagai influencer atau selebriti, dimana mereka menciptakan sebuah tren ketika mereka membuat sebuah konten pada media sosial yang mereka gunakan, bahkan konten yang mereka buat dapat mempengaruhi masyarakat atau suatu produk. Tujuan dari penelitian yang dilakukan guna mendapatkan hasil dari pengaruh media sosial marketing dan celebrity endorser terhadap minat belanja produk skincare lokal di pangsa pasar global beserta dengan brand image untuk variable interviewingnya. Untuk menjawab tujuan dari penelitian ini, maka metode yang digunakan adalah metode kuantitatif yang digunakan dalam pengumpulan data dan perhitungannya untuk mendapatkan hasil dari responden kuisioner. Hasil penelitian menunjukkan bahwa pengaruh dari strategi sosial media marketing dan pengaruh dari endorser influencer dapat meningkatkan tingkat minat belanja konsumen secara signifikan. ABSTRACTSocial media is not only a medium for people to surf the internet and find information but has also developed into a medium for marketing. In social media there are also people who have considerable influence so that they can be referred to as influencers or celebrities, where they create a trend when they create content on the social media they use, even the content they create can influence the public or a product. The purpose of the research conducted to obtain the results of the influence of social media marketing and celebrity endorsers on shopping interest for local skincare products in the global market share along with brand image for interviewing variables. To answer the objectives of this study, the method used is a quantitative method used in data collection and calculation to obtain results from questionnaire respondents. The results showed that the influence of social media marketing strategies and the influence of influencer endorsers can significantly increase the level of consumer shopping interest.
PENGARUH CITRA MEREK, KEPERCAYAAN, HARGA, NILAI YANG DIRASAKAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MEREK OTOMOTIF INTERNASIONAL YANG DI MEDIASI OLEH PERSEPSI KUALITAS Suprapto, Yandi; Laulita, Nasar Buntu; Yosuky, Delvian
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 14, No 1 (2025): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v14i1.2303

Abstract

ABSTRAKIndustri otomotif Indonesia telah menjadi pemimpin pasar di wilayah ASEAN dalam hal penjualan mobil, menarik produsen otomotif terkemuka dunia untuk berinvestasi di negara ini. Penelitian ini bertujuan untuk mengeksplorasi dampak faktor-faktor seperti citra merek, kepercayaan, harga, nilai yang dirasakan, dan promosi terhadap keputusan pembelian merek otomotif internasional, serta menganalisis peran persepsi kualitas sebagai perantara. Studi ini dilakukan dengan menyebarkan kuesioner kepada 429 responden pengguna kendaraan bermotor di Batam, Indonesia, dan menganalisis data menggunakan metode SmartPLS. Hasil dari uji data menunjukkan bahwa citra merek, persepsi kualitas, nilai yang dirasakan, harga, dan promosi berpengaruh positif terhadap keputusan pembelian. Namun, kepercayaan tidak berpengaruh signifikan terhadap keputusan pembelian secara langsung. Kemudian, nilai yang dirasakan, harga, dan promosi berpengaruh signifikan terhadap persepsi kualitas. Namun, citra merek dan kepercayaan tidak berpengaruh signifikan terhadap persepsi kualitas. Selain itu, nilai yang dirasakan dan harga berpengaruh signifikan terhadap keputusan pembelian melalui persepsi kualitas sebagai mediator. Citra merek, promosi, dan kepercayaan tidak berpengaruh signifikan terhadap keputusan pembelian melalui persepsi kualitas sebagai mediator. ABSTRACTThe Indonesian automotive industry has emerged as the market leader in the ASEAN region in terms of car sales, attracting leading global automotive manufacturers to invest in the country. This study aims to explore the impact of factors such as brand image, trust, price, perceived value, and promotion on purchasing decisions for international automotive brands and analyze the mediating role of perceived quality. The research was conducted by distributing questionnaires to 429 respondents who are vehicle users in Batam, Indonesia, and analyzing the data using the SmartPLS method. The results indicate that brand image, perceived quality, perceived value, price, and promotion positively influence purchasing decisions. However, trust does not significantly impact purchasing decisions directly. Furthermore, perceived value, price, and promotion significantly influence perceived quality, while brand image and trust do not. Additionally, perceived value and price significantly impact purchasing decisions through perceived quality as a mediator. Brand image, promotion, and trust do not significantly influence purchasing decisions through perceived quality as a mediator.
Penerapan Sistem Akuntansi dalam Meningkatkan Akurasi Pencatatan Inventaris di UMKM SIS Collection Laulita, Nasar Buntu; Fiona, Fiona
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2024): Maret 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i2.9100

Abstract

SIS Collection mengalami kendala pada pencatatan, baik itu pada stock card maupun keuangan. Mereka masih melakukan keduanya secara manual pada buku dan Microsoft Excel, sehingga sering terjadi kesalahan pencatatan dan perhitungan. Hal ini memperlambat proses kerja mereka. Metode pelaksanaan yang digunakan adalah dengan wawancara, observasi, dan dokumentasi. Dari hasil metode pelaksanaan, ditemukan bahwa SIS Collection membutuhkan sebuah sistem akuntansi untuk menyelesaikan kedua masalah tersebut sekaligus. Sistem akuntansi tersebut dibuat dengan Microsoft Access dengan fitur-fitur utama yang diperlukan oleh mitra. Setelah pengimplementasian sistem tersebut pada mitra selama 2 minggu, mitra menemukan bahwa permasalahan yang mereka hadapi sebelumnya telah berkurang dengan drastis sehingga telah meningkatkan efisiensi operasionalnya. Pelaksanaan kegiatan berikutnya dapat menambahkan fitur user untuk mitra sehingga lebih banyak staf yang dapat menggunakan sistem itu tanpa harus memperlihatkan semua informasi yang ada pada sistem.
Drivers of Purchase Intention in Cross-Border E-Commerce: The Role of Platform Quality and Trust Melissa; Laulita, Nasar Buntu
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11288

Abstract

Purpose: The purpose of this study is to explore the factors influencing cross-border e-commerce consumers, particularly platform quality aspects such as information quality, system quality, and service quality, on purchase intention, with trust as a mediating factor.Method: This research employs quantitative methods. The measurement and structural models were evaluated using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS v.3.9 application to test the hypotheses based on data from a total of 280 respondents.Result: The study found that information quality, system quality, and service quality in cross-border e-commerce significantly influence trust and purchase intention. Customer trust mediates the effects of information quality and service quality on purchase intention, but it does not significantly mediate the effect of system quality.Practical Implications for Economic Growth and Development: This research provides strategic insights for cross-border e-commerce companies to enhance platform quality and consumer trust, which can lead to market expansion, promote digital economic growth, and support global e-commerce development.
What Matters in Cross-Border E-Commerce? A Study of Customer Satisfaction Drivers Risvi, Hellena; Laulita, Nasar Buntu
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.12001

Abstract

Purpose: This study aims to identify the variables influencing customer satisfaction in cross-border e-commerce. The variables considered include service quality, information availability, website performance, reliability, security, product variety, price value, delivery, customer service, and personalization.Method: The study employs a quantitative approach, using primary data obtained through a questionnaire survey. Classical assumption tests and multiple linear regression analyses were conducted using SPSS software to evaluate the hypothesized model. A total of 342 validated responses were analyzed, focusing on respondents with experience in cross-border e-commerce transactions.Result: The findings reveal that service quality, security, product variety, price value, and delivery have a significant and positive effect on customer satisfaction. Conversely, information availability, website performance, reliability, customer service, and personalization were found to have no significant impact.Practical Implications for Economic Growth and Development: This research offers valuable insights for cross-border e-commerce businesses to enhance the key drivers of customer satisfaction. Improving these factors can increase customer retention and loyalty, leading to higher repeat purchases and trust in the platforms, thereby boosting sales and revenue. By attracting a larger international customer base and expanding market share, businesses can achieve a competitive advantage in the global marketplace. This contributes to the promotion of international trade and fosters economic integration.
Analysis of the Influence of Brand Loyalty, Brand Association, Brand Awareness, Perceived Quality, and Country Image on Purchase Intention at Uniqlo Brand in Batam City Ricardo, Teddy; Laulita, Nasar Buntu
Jurnal Maksipreneur Vol 14 No 2 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i2.1344

Abstract

The fashion industry, with various international brands, is established in Batam City. With so many international brands, there is very tight competition among these brands, so a right strategy is needed to deal with this competition. This study aims to analyze the influence of brand loyalty, brand association, brand awareness, quality perception, and country image on significant purchase intention. The object of this research is one of the international brands in Batam City, namely Uniqlo. Sampling in this study was conducted using the purposive sampling technique, and a total of 411 respondents were included in the analysis. The data in this study were obtained by distributing questionnaires using Google Forms, which were completed by respondents from Batam who had made purchases at Uniqlo. The data is processed through the SmartPLS 3.0 program using PLS. The study's results indicated that brand loyalty, brand awareness, and perceived quality had a significant positive effect on purchase intention, whereas purchase intention was not influenced by brand association or country image.
Macro and Microeconomic Variables on Stock Return in The Property Sector In 2018-2022 Yuwono, Wisnu; Andrianus, Lian; Laulita, Nasar Buntu
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 7 No 2 (2024): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v7i2.5938

Abstract

The purpose of the study, is getting information about investment to the investor based on micro and macro economic indicator. The variabel of micro and macro economic have a fluctuation indicated to Stock Return variabel. In this study, Stock Return is a dependent variable, Return On Asset (ROA), Debt to Equity Ratio (DER), Current Ratio (CR), Inflation, and Interest Rate is independent variable. The sample is using 23 of property company in 2018-2022 years. Variable data of macro economic is collect from website on www.bi.go.id, www.bps.co.id and data variable of micro economic is collect from company financial statement. The methods of this study is using analisis liner berganda. The result of this study is using the common effect model, because is the best model in this study. The result of Uji F is show ROA, DER, CR, Inflation and Interest Rate is not simultaneous significant to the Stock Return. The Result of Uji T is show the effect of ROA, DER and CR is not significant to the Stock Return, otherwise the Inflation and Interest Rate is significant to the Stock Return.
Pengaruh Aktivitas Penggunaan Energi terhadap Emisi CO2 (Studi Kasus: Sembilan Negara dengan Kumulatif Emisi Terbesar) Shereen, Shereen; Laulita, Nasar Buntu
Ecoplan Vol 6 No 2 (2023)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Lambung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ecoplan.v6i2.667

Abstract

The decline of the living environment is caused by the increasing pollution and damage to the environment, especially CO2 emissions. Given this situation, developed countries in the world are worried about excessive carbon dioxide emissions, because CO2 emissions are directly related to economic growth and energy consumption. Three sectors that have the highest emissions are the electricity sector at 42%, the transportation sector at 23%, and the housing sector at 6%. The purpose of this study was to examine the effect of energy consumption, gross domestic product, international trade, foreign direct investment, and urbanization on CO2 emissions from 1990-2014. The examination focused on countries, like the United States, China, Russia, Brazil, Indonesia, Germany, India, England. and Japan. To achieve this aim, this research used a quantitative approach. The data were gathered from secondary data obtained through a literature study on World Bank data. It involved panel data totaling 225 observations. The data were analyzed using panel linear regression analysis with the Fixed Effect Model (FEM). The results showed that the variables, such as energy and urbanization, had a positive and significant effect on CO2 emissions. Meanwhile, gross domestic product, international trade, and foreign direct investment had a negative and significant effect on CO2 emissions. Simultaneously, the independent variables affected the dependent variable.
Co-Authors Agriffina, Joicelyn Agustino, Malvin Alex Alex Alexander Janio Wijaya Alicia, Angelina Ana Andi Yanto Andrew Andrew, Andrew Andrianus, Lian Andy Andy Angelica Vivian Chrysti Badra Maitri Carlos Justin Khomali Cheristina Cheristina Christini, Julia Cindy Hartono Clorina, Jesslyn Cuandra, Fendy Davin Ewaldo Deslyn Melodya Devin, Devin Dewantara, Hendra Dilivio Angeleo Ella, Monica Elsy Christiani Elvi Juriana Elzagi, Verliana Emilya Engelina, Jerly Eric Eric Erlin Erlin Erlinda Erlinda Erni Erni Evelyn Evelyn Fanggi Syahputra Febby Lionna Felicia Clarissa Fidia Fion Jennifer Fiona Fiona Fiona Fiona, Fiona Fitri Natalia Frentyo, Frentyo Hendra Winata Hendry Charles Hendry Setiawan Hendry Setiawan Henliyanto Henliyanto Huang, Stephen Ivander Lukito Jackson Lee Jacky Jacky Jasmine, Florentina Jason Yodiputra Jennifer Jennifer Jennifer Jennifer Jenny Lim Jenny Yang Jerly Engelina Jesslyn Jesslyn Jesslyn Larissa Jimmy Lim Joven Alfando Cang Joycelin Joycelin Jumi Liana Karimah, Zulfiniar Nur Kartono, Rico Kelvin Kelvin Kelvin Supriyadi Lim, Vera Edelia Macnico, Peter Maggie Maggie Meliana Meliana Melissa Michael Michael Michael Setiawan Michelle Selvia Liu Muhammad Jufri Mulyanto Mulyanto Narumi Yuki Nicholas Fernandes Nicholas Nicholas Nonius Alvares Nuraeni, Yuni Oktalia, Adeline Oktris Susanti Renalbi Renalbi Ricardo, Teddy Rico Kartono Risvi, Hellena Rizal Verandi Rusiana, Nia Ryan Harsana Jasa Sandra, Novi Sari, Wanda Pramitha Selvia Eka Marliana Setyawan, Agustinus Shelly Elida Shelvi Shelvi Shereen, Shereen Suprapto, Yandi Tan Phey Lien Teddy Ong Teddy Ricardo Thomas Eddison Thomas Priaji Kerschbaumer Tyana, Tyana Vernando, Lovis Vincent Nicholas Wu Vincent Vincent Vira Melinda Viviana Angesty Weni Vivianti Wenny Wenny Wiliyan, Hendy Wilson Wilson Winson Ng Winson, Winson Wisnu Yuwono Yanni Yanni Yeronica, Fernanda Yosuky, Delvian Yulfiswandi, Yulfiswandi Zai, Immanuel Zidane Zidane