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All Journal Jurnal Bisnis dan Manajemen Jurnal Optimasi Sistem Industri Jurnal Mirai Management Journal of Management Review JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Management and Economics Journal (MEC-J) Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL MAKRO MANAJEMEN Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Administrasi dan Manajemen Jurnal Manajerial ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Jurnal Ilmiah Poli Bisnis JMB : Jurnal Manajemen dan Bisnis Journal of Enterprise and Development (JED) Journal of Global Business and Management Review Prosiding National Conference for Community Service Project Jurnal Inovasi Penelitian Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Penelitian Inovatif Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat BISMA (Bisnis dan Manajemen) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) JURNAL ILMU MANAJEMEN SABURAI (JIMS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Social Engagement: Jurnal Pengabdian Kepada Masyarakat IIJSE Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Laulita, Nasar Buntu
Universitas Internasional Batam
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Veterinary Other

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PENGARUH MEDIA SOSIAL MARKETING DAN CELEBRITY ENDORSER TERHADAP MINAT BELANJA PRODUK SKINCARE LOKAL PADA PASAR GLOBAL DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING Wiliyan, Hendy; Laulita, Nasar Buntu
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 14, No 1 (2025): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v14i1.2297

Abstract

ABSTRAKSosial media tidak hanya menjadi media bagi masyarakat untuk berselancar dalam internet dan mencari informasi tetapi juga sudah berkembang menjadi media untuk marketing. Dalam media sosial juga ada orang yang memiliki pengaruh cukup besar sehingga dapat disebut sebagai influencer atau selebriti, dimana mereka menciptakan sebuah tren ketika mereka membuat sebuah konten pada media sosial yang mereka gunakan, bahkan konten yang mereka buat dapat mempengaruhi masyarakat atau suatu produk. Tujuan dari penelitian yang dilakukan guna mendapatkan hasil dari pengaruh media sosial marketing dan celebrity endorser terhadap minat belanja produk skincare lokal di pangsa pasar global beserta dengan brand image untuk variable interviewingnya. Untuk menjawab tujuan dari penelitian ini, maka metode yang digunakan adalah metode kuantitatif yang digunakan dalam pengumpulan data dan perhitungannya untuk mendapatkan hasil dari responden kuisioner. Hasil penelitian menunjukkan bahwa pengaruh dari strategi sosial media marketing dan pengaruh dari endorser influencer dapat meningkatkan tingkat minat belanja konsumen secara signifikan. ABSTRACTSocial media is not only a medium for people to surf the internet and find information but has also developed into a medium for marketing. In social media there are also people who have considerable influence so that they can be referred to as influencers or celebrities, where they create a trend when they create content on the social media they use, even the content they create can influence the public or a product. The purpose of the research conducted to obtain the results of the influence of social media marketing and celebrity endorsers on shopping interest for local skincare products in the global market share along with brand image for interviewing variables. To answer the objectives of this study, the method used is a quantitative method used in data collection and calculation to obtain results from questionnaire respondents. The results showed that the influence of social media marketing strategies and the influence of influencer endorsers can significantly increase the level of consumer shopping interest.
PENGARUH CITRA MEREK, KEPERCAYAAN, HARGA, NILAI YANG DIRASAKAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MEREK OTOMOTIF INTERNASIONAL YANG DI MEDIASI OLEH PERSEPSI KUALITAS Suprapto, Yandi; Laulita, Nasar Buntu; Yosuky, Delvian
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 14, No 1 (2025): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v14i1.2303

Abstract

ABSTRAKIndustri otomotif Indonesia telah menjadi pemimpin pasar di wilayah ASEAN dalam hal penjualan mobil, menarik produsen otomotif terkemuka dunia untuk berinvestasi di negara ini. Penelitian ini bertujuan untuk mengeksplorasi dampak faktor-faktor seperti citra merek, kepercayaan, harga, nilai yang dirasakan, dan promosi terhadap keputusan pembelian merek otomotif internasional, serta menganalisis peran persepsi kualitas sebagai perantara. Studi ini dilakukan dengan menyebarkan kuesioner kepada 429 responden pengguna kendaraan bermotor di Batam, Indonesia, dan menganalisis data menggunakan metode SmartPLS. Hasil dari uji data menunjukkan bahwa citra merek, persepsi kualitas, nilai yang dirasakan, harga, dan promosi berpengaruh positif terhadap keputusan pembelian. Namun, kepercayaan tidak berpengaruh signifikan terhadap keputusan pembelian secara langsung. Kemudian, nilai yang dirasakan, harga, dan promosi berpengaruh signifikan terhadap persepsi kualitas. Namun, citra merek dan kepercayaan tidak berpengaruh signifikan terhadap persepsi kualitas. Selain itu, nilai yang dirasakan dan harga berpengaruh signifikan terhadap keputusan pembelian melalui persepsi kualitas sebagai mediator. Citra merek, promosi, dan kepercayaan tidak berpengaruh signifikan terhadap keputusan pembelian melalui persepsi kualitas sebagai mediator. ABSTRACTThe Indonesian automotive industry has emerged as the market leader in the ASEAN region in terms of car sales, attracting leading global automotive manufacturers to invest in the country. This study aims to explore the impact of factors such as brand image, trust, price, perceived value, and promotion on purchasing decisions for international automotive brands and analyze the mediating role of perceived quality. The research was conducted by distributing questionnaires to 429 respondents who are vehicle users in Batam, Indonesia, and analyzing the data using the SmartPLS method. The results indicate that brand image, perceived quality, perceived value, price, and promotion positively influence purchasing decisions. However, trust does not significantly impact purchasing decisions directly. Furthermore, perceived value, price, and promotion significantly influence perceived quality, while brand image and trust do not. Additionally, perceived value and price significantly impact purchasing decisions through perceived quality as a mediator. Brand image, promotion, and trust do not significantly influence purchasing decisions through perceived quality as a mediator.
Penerapan Sistem Akuntansi dalam Meningkatkan Akurasi Pencatatan Inventaris di UMKM SIS Collection Laulita, Nasar Buntu; Fiona, Fiona
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2024): Maret 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i2.9100

Abstract

SIS Collection mengalami kendala pada pencatatan, baik itu pada stock card maupun keuangan. Mereka masih melakukan keduanya secara manual pada buku dan Microsoft Excel, sehingga sering terjadi kesalahan pencatatan dan perhitungan. Hal ini memperlambat proses kerja mereka. Metode pelaksanaan yang digunakan adalah dengan wawancara, observasi, dan dokumentasi. Dari hasil metode pelaksanaan, ditemukan bahwa SIS Collection membutuhkan sebuah sistem akuntansi untuk menyelesaikan kedua masalah tersebut sekaligus. Sistem akuntansi tersebut dibuat dengan Microsoft Access dengan fitur-fitur utama yang diperlukan oleh mitra. Setelah pengimplementasian sistem tersebut pada mitra selama 2 minggu, mitra menemukan bahwa permasalahan yang mereka hadapi sebelumnya telah berkurang dengan drastis sehingga telah meningkatkan efisiensi operasionalnya. Pelaksanaan kegiatan berikutnya dapat menambahkan fitur user untuk mitra sehingga lebih banyak staf yang dapat menggunakan sistem itu tanpa harus memperlihatkan semua informasi yang ada pada sistem.
Analysis of the Influence of Brand Loyalty, Brand Association, Brand Awareness, Perceived Quality, and Country Image on Purchase Intention at Uniqlo Brand in Batam City Ricardo, Teddy; Laulita, Nasar Buntu
Jurnal Maksipreneur Vol 14 No 2 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i2.1344

Abstract

The fashion industry, with various international brands, is established in Batam City. With so many international brands, there is very tight competition among these brands, so a right strategy is needed to deal with this competition. This study aims to analyze the influence of brand loyalty, brand association, brand awareness, quality perception, and country image on significant purchase intention. The object of this research is one of the international brands in Batam City, namely Uniqlo. Sampling in this study was conducted using the purposive sampling technique, and a total of 411 respondents were included in the analysis. The data in this study were obtained by distributing questionnaires using Google Forms, which were completed by respondents from Batam who had made purchases at Uniqlo. The data is processed through the SmartPLS 3.0 program using PLS. The study's results indicated that brand loyalty, brand awareness, and perceived quality had a significant positive effect on purchase intention, whereas purchase intention was not influenced by brand association or country image.
Macro and Microeconomic Variables on Stock Return in The Property Sector In 2018-2022 Yuwono, Wisnu; Andrianus, Lian; Laulita, Nasar Buntu
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 7 No 2 (2024): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v7i2.5938

Abstract

The purpose of the study, is getting information about investment to the investor based on micro and macro economic indicator. The variabel of micro and macro economic have a fluctuation indicated to Stock Return variabel. In this study, Stock Return is a dependent variable, Return On Asset (ROA), Debt to Equity Ratio (DER), Current Ratio (CR), Inflation, and Interest Rate is independent variable. The sample is using 23 of property company in 2018-2022 years. Variable data of macro economic is collect from website on www.bi.go.id, www.bps.co.id and data variable of micro economic is collect from company financial statement. The methods of this study is using analisis liner berganda. The result of this study is using the common effect model, because is the best model in this study. The result of Uji F is show ROA, DER, CR, Inflation and Interest Rate is not simultaneous significant to the Stock Return. The Result of Uji T is show the effect of ROA, DER and CR is not significant to the Stock Return, otherwise the Inflation and Interest Rate is significant to the Stock Return.
Pengaruh Aktivitas Penggunaan Energi terhadap Emisi CO2 (Studi Kasus: Sembilan Negara dengan Kumulatif Emisi Terbesar) Shereen, Shereen; Laulita, Nasar Buntu
Ecoplan Vol 6 No 2 (2023)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Lambung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ecoplan.v6i2.667

Abstract

The decline of the living environment is caused by the increasing pollution and damage to the environment, especially CO2 emissions. Given this situation, developed countries in the world are worried about excessive carbon dioxide emissions, because CO2 emissions are directly related to economic growth and energy consumption. Three sectors that have the highest emissions are the electricity sector at 42%, the transportation sector at 23%, and the housing sector at 6%. The purpose of this study was to examine the effect of energy consumption, gross domestic product, international trade, foreign direct investment, and urbanization on CO2 emissions from 1990-2014. The examination focused on countries, like the United States, China, Russia, Brazil, Indonesia, Germany, India, England. and Japan. To achieve this aim, this research used a quantitative approach. The data were gathered from secondary data obtained through a literature study on World Bank data. It involved panel data totaling 225 observations. The data were analyzed using panel linear regression analysis with the Fixed Effect Model (FEM). The results showed that the variables, such as energy and urbanization, had a positive and significant effect on CO2 emissions. Meanwhile, gross domestic product, international trade, and foreign direct investment had a negative and significant effect on CO2 emissions. Simultaneously, the independent variables affected the dependent variable.
How Organizational Culture Moderate the Effect of Total Productive Maintenance Practice on Organization’s Operational Performance? Evidences from Indonesian Mining Industry Nasar Buntu Laulita; Agustinus Setyawan
Jurnal Optimasi Sistem Industri Vol. 20 No. 2 (2021): Published in October 2021
Publisher : The Industrial Engineering Department of Engineering Faculty at Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.037 KB) | DOI: 10.25077/josi.v20.n2.p93-103.2021

Abstract

The industry needed a system to support its operation when most of the processes were done by equipment or machines. Total Productive Maintenance (TPM) was a system to ensure all equipment or machines run in optimal performance for long period by fully supported by top management until the bottom level. Implementation of this system in the mining industry was still seldom due to some factors and organizational culture was one of the reasons. The purpose of this research was to analyze the influence of TPM implementation on operational performance by moderating the effect of organizational culture in the mining industry by using a two-step approach of structural equation model (SEM). The research type was under explanative research with hypothesis testing from primary data that was obtained from distributing questionnaires and direct interviews in the field which was analyzed by using Lisrel 8.7. This research showed that the construct of TPM has a significant impact to influence operation performance directly in the mining industry with a t-value of 3.54 and organization culture also increases the significance by moderating effect with t-value of interaction 5.28 was higher than 1.96 while organizational culture was not significant to influence operational performance directly that was showed by t-value 1.22. This research had a novelty for studying TPM practice in Indonesian mining by using SEM to analyze the moderating effect of organizational culture. The managerial implication of this research was a guideline for decision-makers to implement TPM by considering developing, group, hierarchical, and rationale culture to improve operational performance in the Indonesian mining industry.
Pengaruh Kualitas Informasi dan Teknologi Informasi terhadap Kinerja Rantai Pasok Melalui Penerapan Berbagi Informasi Vincent, Vincent; Laulita, Nasar Buntu
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2569

Abstract

In this study, technological advances have encouraged the use of AI-based systems in various activities. This study examines how AI can simplify company work and help solve problems related to supply chain performance, thereby improving company performance with the support of information quality, information technology, and information sharing, which helps the smooth running of the supply chain for the advancement of the company. This research facilitates the identification of key problems and their effective resolution. This research uses quantitative data obtained from a community survey in Batam. The results obtained from AI can facilitate various things for companies. The results of this study show that the influence of information quality and information technology on supply chain performance through the application of information sharing is significant. This improves performance within companies using current technology.
Impact of Information Sharing and Supply Chain Collaboration on the Perfomance of Herbal SMEs in Batam: The Mediating Role of Innovation Capability Putri, Anandita Nadya Reisya; Laulita, Nasar Buntu
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5906

Abstract

This study looks at how sharing information and working together in the supply chain affect the performance of small and medium herbal businesses in Batam. It also explores how innovation ability plays a middle role in this relationship. The research used a quantitative method by giving questionnaires to 198 herbal businesses in Batam and analyzing the results using Partial Least Squares Structural Equation Modeling.The results show that information sharing has a significant positive effect on both performance and innovation capability. In contrast, supply chain collaboration and innovation capability do not significantly influence performance, and innovation capability does not mediate the relationship between information sharing or supply chain collaboration and performance. These findings highlight the importance of information sharing in enhancing competitiveness, while collaboration and innovation still require further optimization. Practically, enterprises are encouraged to adopt digital platforms for information sharing and strengthen strategic cooperation with suppliers, while government support is needed through technology and innovation training. This study is limited to Batam with cross-sectional data, suggesting that future research should examine external factors such as digitalization and global market dynamics.
The IMPACT OF SUPPLY CHAIN DIGITALIZATION ON SUPPLY CHAIN RESILIENCE AND PERFORMANCE Kisu Candra, Brandon; Laulita, Nasar Buntu
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.50836

Abstract

In the recent era after the COVID-19 pandemic has ended, many companies, both large and small, are still experiencing difficulties caused by increasing inflation in shipping and import costs. As a result, companies experience a drastic decline in demand levels that can lead to losses and damage to the supply chain system. To be able to address these problems, companies must be able to innovate in the use of digital technology in an effort to achieve better supply chain performance so as to be able to mitigate price inflation and also reduce the risk of potential problems. Data collection was gathered with the help of questionnaires which targeted at industrial companies that involve supply chain systems in their operations. The results of the collected data and later analysis show that use of digital technology has a big effect on resilience and performance of the supply chains system, thus having a positive impact for the company. This research is anticipated to serve useful for other researchers as a concrete data source to determine the impact it brings on a company's performance.
Co-Authors Agriffina, Joicelyn Agustino, Malvin Alex Alex Alexander Janio Wijaya Alicia, Angelina Ana Andi Yanto Andrew Andrew, Andrew Andrianus, Lian Andy Andy Angelica Vivian Chrysti Badra Maitri Carlos Justin Khomali Cheristina Cheristina Christini, Julia Cindy Hartono Clorina, Jesslyn Cuandra, Fendy Davin Ewaldo Deslyn Melodya Devin, Devin Devinson Devinson Dewantara, Hendra Dilivio Angeleo Ella, Monica Elsy Christiani Elvi Juriana Elzagi, Verliana Emilya Engelina, Jerly Eric Eric Erlin Erlin Erlinda Erlinda Erni Erni Evelyn Evelyn Fanggi Syahputra Febby Lionna Felicia Clarissa Fidia Fion Jennifer Fiona Fiona Fiona Fiona, Fiona Fitri Natalia Frentyo, Frentyo Hellena Risvi Hendra Winata Hendry Charles Hendry Setiawan Hendry Setiawan Henliyanto Henliyanto Huang, Stephen Ivander Lukito Jackson Lee Jacky Jacky Jasmine, Florentina Jason Yodiputra Jennifer Jennifer Jennifer Jennifer Jenny Lim Jenny Yang Jerly Engelina Jesslyn Jesslyn Jesslyn Larissa Jimmy Lim Joven Alfando Cang Joycelin Joycelin Jumi Liana Karimah, Zulfiniar Nur Kartono, Rico Kelvin Kelvin Kelvin Supriyadi Kharina, Chintya Kisu Candra, Brandon Lim, Vera Edelia Macnico, Peter Maggie Maggie Meliana Meliana Melissa Melissa Michael Michael Michael Setiawan Michelle Selvia Liu Muhammad Jufri Mulyanto Mulyanto Narumi Yuki Nicholas Fernandes Nicholas Nicholas Nonius Alvares Nuraeni, Yuni Oktalia, Adeline Oktris Susanti Putri, Anandita Nadya Reisya Renalbi Renalbi Ricardo, Teddy Rico Kartono Risvi, Hellena Rizal Verandi Rusiana, Nia Ryan Harsana Jasa Sandra, Novi Sari, Wanda Pramitha Selvia Eka Marliana Setyawan, Agustinus Shelly Elida Shelvi Shelvi Shereen, Shereen Stefanus Stefanus Suprapto, Yandi Tan Phey Lien Teddy Ong Teddy Ricardo Thomas Eddison Thomas Priaji Kerschbaumer Tyana, Tyana Vernando, Lovis Vincent Nicholas Wu Vincent Vincent Vincent Vincent, Vincent Vira Melinda Viviana Angesty Weni Vivianti Wenny Wenny Wiliyan, Hendy Wilson Wilson Winson Ng Winson, Winson Wisnu Yuwono Yanni Yanni Yeronica, Fernanda Yosuky, Delvian Yulfiswandi, Yulfiswandi Zai, Immanuel Zidane Zidane Zulfiniar Nur Karimah