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Penyuluhan Digital Branding Pada UMKM Berbasis Food And Beverage Di RW 09 Kelurahan Klampis Ngasem Erliniatus Nur Rohma; Nabil Ghibran Alwafa; Talitha Naila Niazi; Roziana Febrianita
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.176

Abstract

Technological advances will continue to develop over time and cannot be avoided, there will always be new innovations created with the aim of helping various human activities. Of course, the people in the Klampis Ngasem Sub-District themselves understand more or less the use and benefits of the internet, but there are still many people, especially MSMEs players in RW 09 who do not really understand the benefits of current technological advances, especially in selling their products. On this basis, the urgency of having community service activities with the theme of digital branding counseling at food and beverage-based MSMEs in RW 09, Klampis Ngasem is to provide insight to counseling participants, especially MSMEs actors, regarding the importance of business branding (logo and packaging) and the economy. creative to find innovation and creativity in developing their business in today's new industrial era. The output resulting from this service activity is appropriate technology (TTG) in the form of a mini box studio, scientific articles published in national journals, and activity reports. In this activity the results obtained are the use of a digital branding strategy that can be continued with regular assistance so that MSMEs actors can be optimal in marketing and increasing sales.
Pelatihan Dan Pendampingan Digital Marketing Sebagai Strategi Pemasaran UMKM Di Kelurahan Semolowaru Annisa Kurniawan; Loisa Eunike Lude; Muhammad Tapus Revaldo; Roziana Febrianita
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.177

Abstract

Product marketing through social media and e-commerce is one of the most effective ways to expand market reach in this digital age. In fact, in this era of increasingly sophisticated technology, it opens up great opportunities for Micro, Small and Medium Enterprises (MSMEs) actors to be able to market their products outside the city, to abroad. However, there are many MSMEs who do not understand how to use social media and e-commerce to increase their sales. This happened to several MSMEs in RW XI Semolowaru Indah II, where they had quality products but did not understand modern ways to market these products. By looking at this case, the author held digital marketing training and assistance for MSMEs at RW XW Semolowaru Indah II. This method is done in two ways, namely: 1) Digital marketing training by bringing in resource persons. 2) Door to door digital marketing assistance. The result of this training and mentoring is that MSMEs actors already have a personal Instagram, and also some want to register for e-commerce, and they also understand how to market products through social media.
REPRESENTASI FASE KONFLIK KELUARGA DALAM WEB SERIES “MULIH” Salsabil Abi Rafdi; Roziana Febrianita; Augustin Mustika Chairill
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 4 (2023): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i4.2023.1692-1704

Abstract

Web series adalah produk yang menayangkan program serial drama yang konsepnya hampir sama seperti di televisi, namun yang membuat berbeda adalah pendistibusiannya melalui media sosial. Web series “Mulih” merupakan web series dari Indonesia yang memiliki alur cerita tentang konflik keluarga yang ditampilkan sebagai inti dari web series ini. Pada penelitian ini web series “Mulih” akan menggunakan analisis semiotika milik Roland Barthes. Penelitian ini menggunakan pendekatan deskriptif kualitatif dalam menganalisis representasi konflik keluarga yang terjadi antara Bapak dan Wahyu menurut semiotika Roland Barthes. Penelitian ini berlangsung selama delapan bulan untuk mengamati rekaman web series. Penulis menggunakan unit analisis penelitian ini dengan kumpulan potongan adegan gambar dalam web series “Mulih” dengan menggunakan teori semiotika milik Roland Barthes. Hasil penelitian menunjukan terjadinya tiga tahapan yaitu analisis Denotasi, Konotasi, dan Mitos dan menghasilkan 5 jenis konflik keluarga : fase permasalahan perbedaan pendapat, fase komunikasi yang buruk, fase masalah kesehatan, fase masalah keuangan, dan fase masalah pribadi.
Pembingkaian Berita Polemik Bisnis PCR dan Antigen pada Media Online Detik.com dan Kompas.com Annas Kholif Khoirulla; Roziana Febrianita; Zainal Abidin Achmad
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 8 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jiip.v6i8.2541

Abstract

Penelitian ini membahas analisis framing berita polemik bisnis PCR dan Antigen yang ada di Indonesia pada media online Detik.com dan Kompas.com periode November 2021. Paradigma yang digunakan pada penelitian ini yaitu paradigma konstruktivis dengan menggunakan metode analisis framing Robert N. Entman yang memiliki teknik analisis yaitu pendefinisian masalah (define problems), memperkirakan sumber-sumber masalah (diagnose causes), membuat keputusan moral (make moral judgement), dan memberikan penyelesaian (treatment recommendation). Hasil dari penelitian ini menunjukkan bahwa diantara Detik.com dan Kompas.com membingkai peristiwa yang sama yaitu terkait polemik bisnis PCR dan Antigen secara berbeda. Pada portal berita Detik.com lebih banyak menampilkan berita-berita terkait penolakan atas tuduhan tentang isu bisnis PCR atau antigen yang terjadi pada pemerintahan, sehingga Detik.com terkesan berpihak pada pemerintah karena kurangnya kenetralan dalam menyajikan sebuah pemberitaan. Berbanding terbalik dengan portal berita online Kompas.com dalam menyajikan sebuah berita terkait isu polemik bisnis PCR atau antigen, karena Kompas.com lebih mengkritik pemerintah terkait isu bisnis PCR dan antigen. Sehingga Kompas.com memiliki opini tersendiri terhadap pemerintah dalam menangani isu yang tersebar dalam masyarakat Indonesia.
Netnography Study of Mental Health Disorder Discussion in the K-Pop Music Video among YouTube Users Alya Syahputri; Heidy Arviani; Roziana Febrianita; Zainal Abidin Achmad
Metafora: Education, Social Sciences and Humanities Journal Vol. 7 No. 02 (2023)
Publisher : Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mental health is one of the important aspects of realizing overall health. Few people with mental health disorders are treated due to a lack of education about mental health in society. Education about mental health needs to be done to be able to change the bad stigma against people with mental health disorders. Mental health education can be done by with any media, one of which is with music and music videos. Many musicians, like Korean musicians, bring up the topic of mental health in their songs. The researcher wanted to examine how messages related to mental health were conveyed by YouTube users in the comment section on Lee Hi’s music video entitled HOLO and Sunmi’s titled Borderline. This study aims to look at and map mental health issues from the two music videos. This research uses a type of descriptive qualitative research and netnography research method, using observation and documentation. The results of this study indicate that there are several types of mental health issues written by YouTube users in the two music video comment sections.
Public speaking and personal branding skills for student organization managers at Dharma Wanita High School Surabaya J. Juwito; Zainal Abidin Achmad; Ira Kaestiningtyas; Prahasti Ken Dewani; Dwi Wahyuningtyas; Ramadhani Mahendra Kusuma; Kusuma Wardhani Mas’udah; Tria Puspa Sari; Roziana Febrianita
Journal of Community Service and Empowerment Vol. 3 No. 1 (2022): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v3i1.18596

Abstract

Self-confidence  Not everyone has good self-confidence. Therefore, it needs to be encouraged in several ways: through public speaking combined with personal branding. The purpose of this service was to develop public speaking and personal branding skills for student organization managers at SMA Dharma Wanita Surabaya through the PIKAT scheme. The training is divided into two; offline and online. The training program is carried out by carrying out counseling on public speaking and personal branding based on theories in communication. The second activity is to train public speaking and personal branding where the participants can practice their public speaking skills. Monitoring after mentoring and training activities is still carried out. At the end of the program, there are four outputs/recommendations, training modules, activity news, and community service journals. It can be concluded that this activity encourages the development of public speaking and personal branding skills for student organization managers at SMA Dharma Wanita Surabaya.
Digitalisasi ASMAN TOGA dengan Pemanfaatan QR Code untuk Pendataan Jenis-jenis Tanaman Natasya Oktavina Tirza Dinda Pratiwi; Husniyyah Husniyyah; Dhiya Ul Hikmah; Ruro Wiranti Meisufi; Norrencia Prasitha Lisyanti; Roziana Febrianita
Jurnal Nusantara Berbakti Vol. 2 No. 4 (2024): Oktober : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v2i4.414

Abstract

Independent Care of Family Medicinal Plants (ASMAN TOGA) is a new innovation for the community in Gondek Village, Mojowarno District, Jombang Regency. However, currently the ASMAN TOGA land has not been managed optimally. Many villagers do not understand the types, characteristics, and utilization of family medicinal plants in the park. Previously, the introduction of medicinal plants was done manually with information boards that only provided a little information about the benefits of the plants. This study discusses digitalization techniques that can be applied to improve access to technology and information for the local community. The implementation is carried out using several methods, namely analysis, planning, implementation, delivery methods, evaluation and monitoring of results, and publication of results. The result of this activity is the discovery of a way to obtain more detailed information about the collection of medicinal plants in ASMAN TOGA by utilizing a digital information system in the form of a QR-Code. It is hoped that the implementation of this system can increase the efficiency of education and make it easier for the community to utilize medicinal plants in the ASMAN TOGA park.
Pembangunan dan Pendampingan Sosialisasi Asuhan Mandiri Tanaman Obat Keluarga (Asman Toga) di Dusun Gondek, Kabupaten Jombang Oleh Peserta KKN-T UPN Jatim Abrorurizal Ladooney; Agus Dwiyanto; Muhammad Raihan Adji; Daniel Ramadhan; Roziana Febrianita
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 3 (2024): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i3.1280

Abstract

The social work program is one of the policies for students, real work lectures (KKN) are a form of social work. Special care for family plants (ASMANTOGA) is something new for the people of Gondek Village, Mojowarno District, Jumbang District, especially in Gondek Hamlet itself. However, Gondek hamlet itself still does not have ASMAN TOGA land. In community service in Gondek village, they built land for ASMAN TOGA, which is precisely in Gondek hamlet. The construction of the ASMANTOGA park aims to provide a little information about the benefits of plants and also that the people in Gondek village have knowledge about these plants. Implementation is carried out using several methods, namely planning, preparation, observation, implementation, delivery, evaluation, monitoring of results. The result of this activity is the development of the ASMAN TOGA land and the introduction of QR-Code digital information. It is hoped that the results of this activity can provide benefits and increase public education in utilizing medicinal plants in ASMAN TOGA Park.
KONSTRUKSI REALITAS MEDIA: ANALISIS FRAMING PEMBERITAAN PENYANDERAAN PILOT SUSI AIR DI CNN INDONESIA DAN TRIBUNNEWS Amin, Nur Auwaliyah; Febrianita, Roziana
Linimasa : Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2024): Juli 2024
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v7i2.11594

Abstract

This study discusses the news framing analysis of the hijacking of the Susi Air Pilot in online media outlets CNN Indonesia and Tribunnews from February 2023 to July 31, 2023. The paradigm employed in this research is the constructivist paradigm, utilizing Robert N. Entman's framing analysis method with techniques such as define problems, diagnose causes, make moral judgments, and treatment recommendations. The findings indicate divergent framings between CNN Indonesia and Tribunnews. CNN Indonesia criticizes the military-related strategies of the Indonesian National Armed Forces (TNI) and expresses concerns about the safety of hostages and civilians in Papua, advocating for negotiation as a resolution. In contrast, Tribunnews highlights various issues, viewing the hijacking as a separatist threat and a disruption to domestic and geopolitical political stability. Tribunnews also presents the perspective of the authorities, appearing to align with the government.
Peran Foto Produk Sebagai Branding UMKM di Kelurahan Gebang Putih Roziana Febrianita; Fadhiatus Zahro; Melyssa Safira Anwar; Akmal Nugraha Ramadhan
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v2i3.794

Abstract

Micro, Small, and Medium Enterprises or MSMEs can be said to be the driving force for the national economy and employment. Its contribution to Indonesia's economic growth reached 99% of all business units. The community service team from UPN "Veteran" East Java made observations by going directly to the field, especially in the Gebang Putih area, Surabaya. Behind the success of SMEs there is a problem. Where the majority of MSMEs admit that they do not have attractive product photos. Therefore, the service team has a solution to this problem, namely holding training activities and product photo assistance asbranding MSMEs in Gebang Putih Village. This activity uses various methods, the first is the observation stage, the second is the counseling stage, then the training stage and the last is the mentoring stage. That way, MSME actors will understand more about the importance of product photos asbranding of their business products.
Co-Authors Abi Rafdi, Salsabil Abiyu, Sulthan Abrorurizal Ladooney Acilia Gita Ayu Octaverly Afif Ramadhan Agus Dwiyanto Aileena Solicitor Costa Rica El Chidtian Aileena Solicitor El Chidtian Akmal Nugraha Ramadhan Alamiyah, Syifa Syarifah Aldi Purnomo Alya Syahputri Amin, Nur Auwaliyah Amir, Faradila Angelique Lady Yulietta Angie Arni Giovani Sianturi Anisa Aprelia Nur Khotimah Annas Kholif Khoirulla Annisa Kurniawan Ardhania, Nadya Arista Pratama Arkhan Haikal Astrini Aning Widoretno Augustin Mustika Chairil Augustinus Cheasa Jossy Pratama Azzahra Nasya Safania Ardiantha Bagaskara, Ramadani Teja Calvin Maulana Dwi Rangga Putra Chrisna Putra Bayu Cindy Sekar Nirwana Clarissa Desiana Fay Wong Daffa Ammar Mahendra Damayanti, Ella Alma Daniel Dwi Pangarso Daniel Ramadhan Debbie Melisa Dewi Dhea Amelia Putri Kamila Dhiya Ul Hikmah Dian Rahmani Santosa Diana Amalia Dina Safira Putri Dwi Aprilisanda, Invony Dwi Fibianto Dwi Prasetyo Wahyuningtyas Dwi Wahyuningtyas Dwiki Aditama Supangkat Dwimas Rina Endang Sholihatin Enricho Yoga Adhitama Erliniatus Nur Rohma Errina Eka Yahyaningtyas Erwin Kusumastuti Estu Kusumawardani Evita Dwi Setiani Putri Fachmi Nursyamsi Fadhiatus Zahro Fairuz Salsabila Khusnannisa Fakhri, Muhammad Luthfi Fandi Nur Faizi Faradila Amir Fatma Putri Nuriawati Febriyanti, Leni Ferdiansyah Adi Prasetyo Fernanda Bagas Musa Fibra Zelviana Gita Fikri Raihan Pratama Fildzah Izzah Billah Fitria Safiratun Nabilah Galuh Kinanti Galuh Nilam Sari Gea Tamara Ghozali Bayu Eka Samudra Heidy Arviani Herlina Suksmawati Herwinda Anggun Permata Husniyyah Husniyyah I Wayan Darma Batara Ika Korika Swasti Ika Sari Tondang Illah, Atok Invony Dwi Aprilisanda Ira Kaestiningtyas Irma Eka Yuanasari J. Juwito Jessica Wiguna Julia Dwi Budiasih Kemal Fathirsyam Khoirulla, Annas Kholif Kiki Hidayati Korika Swasti, Ika Kusnarto Kusnarto Kusnarto Kusnarto Kusuma Wardhani Mas’udah Kusuma, Ade Kusumastuti, Erwin Latif Ahmad Fauzan Leksono, Levana Fransin Aulia Loisa Eunike Lude Lugas Al Farabi, Mohammad M. Chasan Amrulloh Maslikhah Surani Maudhy Sukma Permatasari Maulana, Fikih Megahnanda Alidyan Melyssa Safira Anwar Mernawati Tri Pujiastutik Mohammad Lugas Al Farabi Muhammad Afifudin Muhammad Hirzal Haque Muhammad Maulana Ramadhan Muhammad Raihan Adji Muhammad Rendy Eflizar Julian Muhammad Tapus Revaldo Mustiawan Mustika Chairill, Augustin Nabil Ghibran Alwafa Nabila Elvira Putri Nanang Haryono Narisyah Evita Natalia Dwi Wulandari Natasya Oktavina Tirza Dinda Pratiwi Noerazrie Imania Putri Nofah Yunita Amelia Norrencia Prasitha Lisyanti Nur Azizah Nuril Nadi’a Aditia Nuryananda, Praja Firdaus Prahasti Ken Dewani Prima Nasrul Aziz Pristian Pratama Angelita Puspita Sari, Kartika Sekar Ayu Putra, Chrystia Aji Rafsanjani, Respati Rahmani Santosa, Dian Raihan, Sheila Anindya Tsany Ramadhani Mahendra Kusuma Rangga Prayogo Retno Mumpuni Reza Nurfaradila Rika Retno Kartikawati Ririn Ambarwati Rivenskly Fahreza Achmad Rizki Suma Pratama Romadhona, Mahimma Ruro Wiranti Meisufi S.C.R.E.C, Aileena Sabrina Ayu Afira Salsabil Abi Rafdi Salsabila, Cintya Selvina Rosi S.L Septian Anggraini, Safira Sibarani, Steven Arrow Rinel Silma Mega Oktaviani Silvia Eka Ramadhani Silvia Kurnia Illahi sudaraso, mochamad putra kurniawan Sukirmiyadi, Sukirmiyadi Suksmawati, Herlina Talitha Naila Niazi Talya Nanda Faiza Adisty Tanaya, Alexandra Neovita Taufiq Ismail Taufiqqur, Ahcmad Arif Titania Audi Pristiani Toyyiba, Nikmatul Khoirot Tranggono - Tria Puspa Sari Vannia Angelita Yuniar Putri Widoretno, Astrini Aning Widoretno, Astrini Aning Wulandari, Astri Wulandari, Indah Sholihah Yoga Eka Saputra Zainal Abidin Achmad