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Roziana Febrianita

Universitas Pembangunan Nasional Veteran JawaTimur

Author-ID : 2572445

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Pelatihan dan Pendampingan Pembuatan Konten untuk Personal Branding Pada Karang Taruna Dusun Babatan Dua Jombang Mohammad Lugas Al Farabi; Roziana Febrianita
Jurnal Pengabdian Masyarakat Universitas Darul Ulum Vol 2 No 2 (2023): DIMAS-UNDAR
Publisher : Universitas Darul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32492/dimas-undar.v2i2.2202

Masifnya penggunaan media sosial Instagram oleh anak muda sehingga menjadikan Instagram sebagai media sosial yang sangat populer saat ini. Kepopuleran Instagram lebih sering digunakan sebagai sarana membangun personal branding daripada sebagai platform interaksi sosial atau berbagi karya visual. . Penggunaan instagram tidak terkecuali digunakan oleh kalangan pemuda Karang Taruna Dusun Babatan Dua. Sebagai pemuda yang masih berusia produktif, sudah semestinya menyadari pembuatan suatu konten dalam media sosial khususnya Instagram sangat berpengaruh secara signifikan terhadap pembentukan personal branding. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah menciptakan kesadaran kepada generasi muda khususnya pemuda Karang Taruna Dusun Babatan Dua Jombang tentang pentingnya personal branding dalam media sosial Instagram dan pembuatan konten melalui alat bantu Canva agar desain konten yang diunggah ke Instagram dapat lebih menarik perhatian audiens. Dampak positifnya adalah bahwa ini akan membantu meningkatkan kegiatan pemuda Karang Taruna Dusun Babatan Dua melalui penggunaan yang bijak dari media sosial Instagram, yang akibatnya akan menciptakan citra diri yang positif. Metode yang diterapkan dalam kegiatan ini adalah penyampaian informasi, pemberian panduan, praktik langsung, dan diskusi. Harapan setelah dilaksanakannya kegiatan pengabdian ini adalah agar peserta dapat memperoleh pengetahuan dan pemahaman yang memadai dalam membentuk personal branding yang efektif, sehingga dapat memberikan dampak positif yang sinergis terhadap pemuda Karang Taruna Dusun Babatan Dua. Hasil kegiatan ini menjadikan pemuda Karang Taruna Dusun Babatan Dua Jombang lebih memahami pentingnya personal branding serta praktik langsung membuat desain carousel pada Instagram, yang mana fitur carousel pada Instagram memiliki tingkat keterlibatan pada audiens yang tinggi dibanding unggahan foto atau video.

Melestarikan Budaya Jawa Melalui Media Digital: Studi Etnografi Virtual tentang Adaptasi Strategis Radio Puspa FM Zainal Abidin Achmad; Roziana Febrianita; Heidy Arviani
ETNOSIA : Jurnal Etnografi Indonesia Vol. 10 No. 2 (2025)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v10i2.44572

As a station dedicated to preserving local Javanese culture, Puspa FM faces challenges in expanding its audience and increasing advertising revenue within a competitive media landscape. This study examines Radio Puspa FM's strategic adaptation in Pacitan, Indonesia, amid digital transformation and cultural commodification. Using a qualitative approach and virtual ethnography, researchers interacted with the station as listeners, community members, and contributors. Seven informants were purposively selected based on their active involvement in Puspa FM's management, cultural programming, and online listener communities. We triangulated in-depth interviews, participant observation, and a focus group discussion as our data collection methods. The findings reveal that Puspa FM utilizes digital platforms such as Facebook, Instagram, and YouTube to extend its reach and attract advertisers, while participatory engagement sustains its cultural authenticity. It also shows that the station reconfigures its content and business model to enhance engagement and sustainability while maintaining its cultural mission. The study implies that integrating digital innovation with participatory values can serve as a practical model for local cultural media seeking to balance tradition, audience engagement, and financial resilience in the digital era.

THE CONSTRUCTION OF POLITICAL SATIRE ON THE UNITED STATES–IRAN CONFLICT IN TIKTOK VIDEO CONTENT Annisa Dwi Tazkia; Roziana Febrianita
INJOSEDU: International Journal of Social and Education Vol. 3 No. 5 (2026): International Journal of Social and Education (INJOSEDU)
Publisher : Adisam Publisher

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The escalation of the geopolitical conflict between the United States and Iran has contributed to global economic instability, including rising inflation and increases in the prices of essential commodities in Indonesia. In response to these pressures, members of the public have increasingly used TikTok to express their concerns through political satire. This study aims to analyze political satire narratives on TikTok concerning the impact of the United States–Iran conflict on Indonesia. Employing a qualitative approach based on Rodney H. Jones’s Digital Discourse Analysis framework, this study examines textual elements, context, actions and interactions, as well as ideology and power embedded in digital content. The findings indicate that content creators employ humor and multimodal texts to simplify complex geopolitical issues into an accessible form of politainment. Participatory audience interactions contribute to the formation of collaborative discourse, in which satirical content ideologically functions as a form of social catharsis and a psychological defense mechanism for the public amid economic pressures, while simultaneously serving as an indirect form of criticism. The study further demonstrates that social media transforms elite-oriented representations of geopolitical issues into a collaborative form of popular culture that supports collective psychological resilience in digital spaces.

ANALYSIS OF COMMUNICATION PATTERNS AND INTERCULTURAL CONFLICT IN OVERCOMING LANGUAGE BARRIERS BETWEEN FOREIGN COACHES AND ATHLETES AT YASANIS WUSHU TRAINING CENTER, SURABAYA Achmad An’im Zaidan Abu Zaki; Roziana Febrianita
INJOSEDU: International Journal of Social and Education Vol. 3 No. 5 (2026): International Journal of Social and Education (INJOSEDU)
Publisher : Adisam Publisher

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This study aims to analyze intercultural communication patterns, forms of communication conflict, and strategies for overcoming language barriers between foreign coaches and athletes at Yasanis Wushu Training Center, Surabaya. The study employed a descriptive qualitative approach, with data collected through passive participant observation, semi-structured in-depth interviews, and documentation. The research participants consisted of one coach from China and four wushu athletes selected using a purposive sampling technique. Data were analyzed using the Miles and Huberman interactive model, which involves the stages of data reduction, data display, and conclusion drawing. The findings reveal that communication between the coach and the athletes was predominantly characterized by a high-context communication pattern, relying primarily on movement demonstrations, nonverbal expressions, and direct corrective feedback as the principal means of delivering instructions. Language barriers emerged as the primary challenge, giving rise to misunderstandings, uncertainty, and communication conflicts resulting from differences in language, culture, and communication styles. Nevertheless, these conflicts did not escalate into destructive conflicts, as both parties were able to adapt through repeated instructions, movement demonstrations, the use of nonverbal communication, assistance from interpreters in specific situations, and mutual efforts to learn each other's language. The sustained intensity of interaction also fostered mutual understanding, reduced anxiety and uncertainty, and enhanced communication effectiveness. The findings underscore that the ability to adapt to linguistic and cultural differences is a crucial factor in establishing effective communication while supporting the successful development of athletes within a multicultural high-performance sports environment.

ALTER ACCOUNTS AS SAFE SPACES IN GENERATION Z PRIVACY MANAGEMENT ON INSTAGRAM Mika Lorensia Ginting; Roziana Febrianita
INJOSEDU: International Journal of Social and Education Vol. 3 No. 5 (2026): International Journal of Social and Education (INJOSEDU)
Publisher : Adisam Publisher

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Social media's rapid growth has transformed how Generation Z builds relationships, constructs identities, and manages privacy online. On Instagram, the use of both main and alter accounts reflects a shift in privacy management, where users regulate access to personal information through interaction restriction features based on audience, context, and perceived risk. Despite widespread use of these practices, little research has examined how such features shape Generation Z's privacy management. This study therefore examines how Generation Z manages privacy through Instagram's interaction restriction features on main and alter accounts, using a descriptive qualitative approach within a constructivist paradigm. Data were collected through in-depth interviews, observation, and documentation involving ten Generation Z participants aged 18–25 who actively use both account types and have experience with these features. Data were analyzed using Communication Privacy Management (CPM) theory, focusing on privacy boundaries, privacy rules, and boundary turbulence. Findings show that privacy management is dynamic, layered, and relational: boundaries are formed by separating main and alter account functions and using features like Private Account, Close Friends, Hide Story, Mute, and Block; rules are shaped by relational closeness, gender, context, and risk perception; and turbulence arises when private information reaches unintended audiences or restrictions strain relationships.

News Framing of the Agreement on Reciprocal Trade Controversy on Kompas.com and Tempo.co Arrayyan Mafaza Agasta; Roziana Febrianita
CONVERSE Journal Communication Science Vol. 3 No. 1 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i1.6178

The signing of the Agreement on Reciprocal Trade (ART) between Indonesia and the United States in early 2026 triggered an economic sovereignty polemic due to a significant asymmetry: 217 obligations for Indonesia versus 6 for the US. This policy was contrastingly constructed by national online news portals. This study aims to compare the news framing of the ART polemic on Tempo.co and Kompas.com. Employing a descriptive qualitative approach with a constructivism paradigm, data were collected through digital documentation of 12 news texts published between February 20 and March 2, 2026. The texts were analyzed using Robert N. Entman’s Framing Analysis and Vincent Mosco’s Political Economy of Communication Theory to trace underlying ideological motives. The results demonstrate an extreme divergence. Representing an independent watchdog ideology, Tempo.co framed ART as a threat of economic neocolonialism due to the loss of digital tax authority. Conversely, Kompas.com, operating under a massive media conglomeration, framed ART optimistically as a savior for investment and export stability to avoid market instability. In conclusion, the reality of international policy news on digital platforms is never neutral; it is absolutely dictated by the ownership structure dynamics and the political economy interests of the press institutions.

The Digital Afterlife of a Melody: Exploring Discourse Patterns of Personal and Collective Grief via .Feast’s ‘O Tuan’ on TikTok Anisa Julia Witana; Roziana Febrianita
International Journal of Social, Economic, and Business Vol. 2 No. 4 (2026): June 2026 (In Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i4.149

This study aims to examine and describe how the narrative of digital grief is constructed by TikTok users through content featuring the song “O, Tuan” by .Feast. Utilizing Rodney H. Jones’s digital discourse analysis approach, this research investigates the construction process through four main dimensions: text, context, action and interaction, as well as ideology and power relations. The results indicate that the construction of the grief narrative is achieved through the synchronization of the song’s audio-visual elements with slide texts and digital artifact visuals that function as a digital sympathy bridge, an emotional bridge that constructs private grief into a public narrative through collective netizen support. The findings also reveal that this narrative construction results in the practice of digital afterlife, where the song and TikTok features are used to maintain the existence of the deceased within the digital space. Ideologically, this construction reflects the formation of affective publics that position users as "Memory Guardians" to challenge the physical limitations of death. Audience interactions in the comment section demonstrate that the constructed grief narrative is not merely an expression of loss but an active communicative act that builds new norms of mourning in the digital era.

PENDAMPINGAN PEMBUATAN NOMOR INDUK BERUSAHA (NIB) UNTUK KELEGALITASAN UMKM KELURAHAN NGINDEN JANGKUNGAN Nadya Ardhania; Roziana Febrianita; Ika Sari Tondang
Journal of Community Service (JCOS) Vol. 1 No. 3 (2023)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/jcos.v1i3.598

Pelaku UMKM Kelurahan Nginden Jangkungan mengalami perkembangan setiap tahunnya, dalam mengembangkan usahanya diperlukan izin usaha untuk mendapatkan legalitas dan perlindungan hukum dari pemerintah. Namun, sebagian kecil para pelaku usaha di Kelurahan Nginden Jangkungan minim dalam pengetahuan dan mekanisme pembuatan Nomor Induk Berusaha (NIB) melalui web yang disiapkan pemerintah Online Single Submission (OSS). Kegiatan memiliki tujuan untuk mengatasi permasalahan tersebut. Memiliki tujuan untuk memberikan wawasan secara meluas dan mendalam, serta meningkatkan pengetahuan dan mendampingi para pelaku usaha UMKM dalam pembuatan NIB menggunakan web OSS. Metode yanag digunakan ada 2 tahapam, yaitu survey door to door dan Pendampingan dengan mengadakan Posko NIB dan Qris . Pelaksanaan kegiatan meliputi menyampaikan teori, pembuatan izin usaha, dan penyerahan surat legalitas usaha. Hasil dari pendampingan kegiatan ini para pelaku usaha meningkatnya mengetahui dan memahami tentang manfaat NIB dan prosedur pembuatan NIB menggunakan web OSS. Demikian pelaku UMKM mendapatkan perlindungan berusaha, kemudahan akses permodalan,pemberdayaan dari pemerintah, dan pendampingan untuk pengembangan usahanya.

PELATIHAN DAN PENDAMPINGAN TEKNIK FOTOGRAFI DALAM UPAYA MENINGKATKAN KUALITAS FOTO PRODUK UMKM NGINDEN JANGKUNGAN Nikmatul Khoirot Toyyiba; Muhammad Luthfi Fakhri; Roziana Febrianita
Journal of Community Service (JCOS) Vol. 1 No. 3 (2023)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/jcos.v1i3.605

Online shop memiliki kemampuan untuk menjangkau target pelanggan yang lebih besar dengan lebih cepat dan tepat, serta melakukannya dengan lebih efisien dan efektif, menjadikannya salah satu media penjualan yang banyak diminati oleh masyarakat saat ini. Di era pemasaran digital saat ini, barang yang dijual online lebih laku daripada yang dijual di pasar. Salah satu kelemahan dari belanja online yaitu tidak bisa melihat langsung barang apa yang akan dibeli oleh sebab itu visualisasi atau tampilan produk itu sangat penting untuk menarik minat beli dari pelanggan. Foto produk yang bagus akan meningkatkan penjualan produk. Teknik pengambilan gambar, cahaya, property/hiasan agar terlihat menarik akan memnpengaruhi kualita foto produk saat nanti akan dipasarkan ke calon pembeli. Dengan adanya pelatihan foto produk ini akan meningkatkan skill dan menambah pengetahuan kepada UMKM Kelurahan Nginden Jangkungan agar mengetahui Teknik foto produk yang baik.

PENDAMPINGAN REBRANDING UNTUK MENINGKATKAN NILAI JUAL PADA UMKM NYEMIL YUK KELURAHAN NGINDEN JANGKUNGAN mochamad putra kurniawan sudaraso; Angelique Lady Yulietta; Angie Arni Giovani Sianturi; Roziana Febrianita
Journal of Community Service (JCOS) Vol. 1 No. 3 (2023)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/jcos.v1i3.607

Rebranding merupakan strategi bisnis yang efektif untuk meningkatkan nilai jual produk di pasar yang semakin kompetitif. Pengabdian ini bertujuan untuk menganalisis bagaimana rebranding dapat mempengaruhi persepsi pelanggan terhadap suatu produk dan menghasilkan peningkatan nilai jual. Pengabdian masyarakat ini menggunakan metode survei dan wawancara. Untuk metode pelaksanaannya dilaksanakan dengan door to door pada UMKM Nyemil Yuk. Hasil tinjauan untuk permasalahan ini menunjukkan bahwa rebranding dapat membantu usaha dalam mengubah citra merek dan mencapai posisi yang lebih kuat di pasar. Dalam proses rebranding pada UMKM Nyemil Yuk melibatkan logo, foto produk, media sosial Instagram, dan titik gmaps. Selain itu, rebranding juga dapat menciptakan nilai tambah dengan memperkenalkan inovasi produk, menggali segmen pasar baru, dan mengadaptasi tren yang sedang berkembang. Penggunaan strategi komunikasi yang tepat dalam proses rebranding juga sangat penting untuk menyampaikan pesan yang jelas dan efektif kepada pelanggan. Dalam kesimpulannya, rebranding dapat menjadi strategi yang kuat untuk meningkatkan nilai jual produk pada usaha Nyemil Yuk. Dengan rebranding pada Nyemil Yuk diharapkan dapat meningkatkan daya tarik produk terhadap konsumen dan mencapai hasil yang optimal.

Co-Authors Abi Rafdi, Salsabil Abiyu, Sulthan Abrorurizal Ladooney Achmad Achiyat Baihaqi Achmad An’im Zaidan Abu Zaki Acilia Gita Ayu Octaverly Afif Ramadhan Agus Dwiyanto Aileena Solicitor C.R.E.C Aileena Solicitor Costa Rica El Chidtian Aileena Solicitor El Chidtian Akmal Nugraha Ramadhan Al Baihaqqi, M. Abidtha Khaidir Aldi Purnomo Alya Syahputri Amin, Nur Auwaliyah Amir, Faradila Angelique Lady Yulietta Anggraeni, Chaterine Otavia Angie Arni Giovani Sianturi Anisa Aprelia Nur Khotimah Anisa Julia Witana Annas Kholif Khoirulla Annisa Dwi Tazkia Annisa Kurniawan Antonius Nathanael Sitanggang Arista Pratama Arkhan Haikal Arrayyan Mafaza Agasta Augustin Mustika Chairil Augustinus Cheasa Jossy Pratama Azzahra Nasya Safania Ardiantha Bagaskara, Ramadani Teja Calvin Maulana Dwi Rangga Putra Chrisna Putra Bayu Cindy Sekar Nirwana Citra Asti Utami Clarissa Desiana Fay Wong Daffa Ammar Mahendra Damayanti, Ella Alma Daniel Dwi Pangarso Daniel Ramadhan Dea Ayu Puspita Debbie Melisa Dewi Dewi Rahmania Yulianti Dhea Amelia Putri Kamila Dian Rahmani Santosa Diana Amalia Dina Safira Putri Dwi Aprilisanda, Invony Dwi Eri Kurniawan Dwi Fibianto Dwi Prasetyo Wahyuningtyas Dwi Wahyuningtyas Dwi Wahyuningtyas Dwiki Aditama Supangkat Dwimas Rina Endang Sholihatin Enricho Yoga Adhitama Erliniatus Nur Rohma Errina Eka Yahyaningtyas Erwin Kusumastuti Estu Kusumawardani Evita Dwi Setiani Putri Fachmi Nursyamsi Fadhiatus Zahro Fairuz Salsabila Khusnannisa Fandi Nur Faizi Faradila Amir Fatma Putri Nuriawati Febriyanti, Leni Ferdiansyah Adi Prasetyo Fernanda Bagas Musa Fibra Zelviana Gita Fikri Isya Zain Fikri Raihan Pratama Fildzah Izzah Billah Fitria Safiratun Nabilah Galuh Kinanti Galuh Nilam Sari Gea Tamara Ghozali Bayu Eka Samudra Hapsari, Renitha Dwi Heidy Arviani Herlina Suksmawati Herwinda Anggun Permata Husniyyah Husniyyah I Wayan Darma Batara Ika Sari Tondang Illah, Atok Invony Dwi Aprilisanda Ira Kaestiningtyas Irma Eka Yuanasari Jessica Wiguna Julia Dwi Budiasih Juwito Juwito Kemal Fathirsyam Khoirulla, Annas Kholif Kiki Hidayati Kusnarto Kusuma Wardhani Mas’udah Kusuma, Ade Kusumastuti, Erwin Latif Ahmad Fauzan Leksono, Levana Fransin Aulia Lila Rahma Nur Hidayati Loisa Eunike Lude Lugas Al Farabi, Mohammad M. Chasan Amrulloh Maharani, Tiffany Amelia Mahimma Romadhona Maslikhah Surani Maudhy Sukma Permatasari Maulana, Fikih Megahnanda Alidyan Melyssa Safira Anwar Mernawati Tri Pujiastutik Mika Lorensia Ginting mochamad putra kurniawan sudaraso Mohammad Lugas Al Farabi Muhamad Risa Farhan Muhammad Afifudin Muhammad Hirzal Haque Muhammad Luthfi Fakhri Muhammad Maulana Ramadhan Muhammad Raihan Adji Muhammad Rendy Eflizar Julian Muhammad Tapus Revaldo Mustiawan Mustika Chairill, Augustin Mutafikatul Khoiriyah Nabil Ghibran Alwafa Nabila Elvira Putri Nadya Ardhania Nanang Haryono Narisyah Evita Natalia Dwi Wulandari Nikmatul Khoirot Toyyiba Noerazrie Imania Putri Nofah Yunita Amelia Nofiro Bening Dwi Wangkasa Novita Sari Nur Azizah Nuril Nadi’a Aditia Nuryananda, Praja Firdaus Oktavina Tirza Dinda Pratiwi, Natasya Patria Prasasya Prahasti Ken Dewani Prasitha Lisyanti, Norrencia Prayogo, Rangga Prihandono Wibowo Prima Nasrul Aziz Pristian Pratama Angelita Puspita Sari, Kartika Sekar Ayu Putra, Chrystia Aji Putri, Raihana Azahra Rusadi Rada Lailatul Chusna Rafsanjani, Respati Rahmani Santosa, Dian Raihan, Sheila Anindya Tsany RAMADHANI MAHENDRA KUSUMA Rangga Prayogo Retno Mumpuni Revinda Keisya Safitri Reza Nurfaradila Rika Retno Kartikawati Ririn Ambarwati Rivenskly Fahreza Achmad Rizki Suma Pratama Romadhona, Mahimma S.C.R.E.C, Aileena Sabrina Ayu Afira Salsabil Abi Rafdi Salsabila, Cintya Selvina Rosi S.L Septian Anggraini, Safira Shakila Aulia Rahma Shufiyah, Himmatus Sibarani, Steven Arrow Rinel Silma Mega Oktaviani Silvia Eka Ramadhani Silvia Kurnia Illahi Sukirmiyadi, Sukirmiyadi Swasti, Ika Korika Syifa Syarifah Alamiyah Talitha Naila Niazi Talya Nanda Faiza Adisty Tanaya, Alexandra Neovita Taufiq Ismail Taufiqqur, Ahcmad Arif Titania Audi Pristiani Tranggono - Tria Puspa Sari Tsabita Iklila Trisyana Ul Hikmah, Dhiya Vannia Angelita Yuniar Putri Velidita Daracaesa Shafira Kanza Widoretno, Astrini Aning Wiranti Meisufi, Ruro Wulandari, Astri Wulandari, Indah Sholihah Yanda Bara Kusuma Yoga Eka Saputra Yunita Dwi Ambarwati Zainal Abidin Achmad

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