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Journal : Journal of Embedded Systems, Security and Intelligent Systems

Extracting Value from Minority Voices: Epistemic Validation of Naive Bayes and SMOTE Models for E-Commerce Review Sentiment Analysis Ibrahim, Firmansyah; Prasetya, Didik Dwi; Patmanthara, Syaad
Journal of Embedded Systems, Security and Intelligent Systems Vol 6, No 4 (2025): Desember 2025
Publisher : Program Studi Teknik Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/jessi.v6i4.10275

Abstract

In the e-commerce ecosystem, negative customer reviews, despite often being a numerical minority, represent the most valuable (axiological) business asset for service improvement. However, this value is frequently obscured by the high volume of positive reviews, creating a significant imbalance in the data. This study aims to design and validate a text mining model that is axiologically focused on extracting critical insights from this "minority voice." We applied the Naive Bayes Classifier (NBC) algorithm, augmented with TF-IDF feature weighting, on a dataset of 6,000 reviews from the 'Famous Florist' store. The epistemic challenge of severe data imbalance (5,432 positive vs. 97 negative) was addressed through the methodological intervention of the Synthetic Minority Over-sampling Technique (SMOTE). The model's validity was assessed using 10-Fold Cross-Validation. The epistemic validation results demonstrated the model's validity, achieving an average accuracy of 90%. Crucially, the model achieved a 99% rate for the negative class. This affirms the model's axiological validity: its ability to reliably identify customer complaints (e.g., 'damaged,' 'packaging') and transform raw data into actionable recommendations for improvement.
Co-Authors Abdul Wafi Achmad Afif Irwansyah Adi Wahyu Wardani Ahmad Fajruddin Syauqi Ahmad Yusuf Setiawan Ainun Nur Baiti Aji P Wibawa Aji Prasetya Wibawa Akbar, Asna Isyarotul Andika Dwiyanto, Felix Andrew Nafalski Anik Nur Handayani Anjar Dwi Rahmawati Arbian Sulistyo, Danang Arifiati Fitri Anggraini Aripriharta - Aryo Pinandito Ashar, Muhammad Azhar Ahmad Smaragdina Bagaskoro Biantoro, Yudhi Bintang Romadhon Cakir, Gulsun Kurubacak Denis Eka Cahyani Dwi Widiyasari Dyah Ayu Langening Tyas Ella Amelia Widodo F.ti Ayyu Sayyidul Laily Fadhli Almu’iini Ahda Fadli Hidayat, M. Noer Fatrisna Salsabila, Reni Firdaus, Nabilah Zakiyah Salmaa Gradiyanto Radityo Kusumo Hafid, Ahmad Hairani Hairani Hakkun Elmunsyah Hanifah Muslimah Az-Zahra, Hanifah Muslimah Haq, Salsabila Thifal Nabil Hariyanto Hariyanto Hayashi, Yusuke Heru Wahyu Herwanto Hirashima, Tsukasa I Nyoman Gede Arya Astawa Ibrahim, Firmansyah Ilham Ari Elbaith Zaeni Intan Sulistyaningrum Sakkinah Iskandar Syah, Abdullah Kalifatullah, M. Ajie KHOIRUL ANWAR Khoirul Anwar Kusumo, Gradiyanto Radityo Laily, F.ti Ayyu Sayyidul Lalu Ganda Rady Putra Langlang Gumilar Lismi Animatul Chisbiyah Luqman Affandi Lutfi Budi Ilmawan, Lutfi Budi M. Ajie Kalifatullah Marsono Marsono Marsono Marsono Maskur Maskur Mayadi, Mayadi Mega Oktaviana Moh. Nur Zamzami Moh. Zainul Falah Muhammad Arief Nugroho Muhammad Aris Ichwanto muhammad hafiizh, muhammad Muhammad Jauharul Fuady Muhammad Mushawwir Muhammad Zaki Wiryawan Muhammad Zidni Ridlo Mukhamad Angga Gumilang Muladi Muttaqiyah, Khusnul Nadiah Alma Ratnaduhita Nadindra Dwi Ariyanta Nafalski, Andrew Nanscy Evi Wardani Natalina Wahyu Siswijayanti Nena Erviana Nunung Nurjanah Nur Hidayat, Wahyu Nuryakin, Mokhamad Perkasa, Gigih Prasetya, Luhur Adi Prasetyo, Muchamad Wahyu Prihandicha, Adiftya Bayu Putro, Maulana Nur Antoro Ratnaduhita, Nadiah Alma Reni Fatrisna Salsabila Reo Wicaksono Ridlo, Muhammad Zidni Rofiudin, Amir Ryan Kurniawan Samodra, Joko Setiadi Cahyono Putro Setiawan, Ahmad Yusuf Setyani, Ida Agus Shafelbilyunazra, Alvalen Sigit Perdana Siti Sendari Sofiya Anggraini Sri Sumanti, Endang Sucipto Sucipto Sucipto Sucipto Sulistyo, Danang Arbian Syaad Patmanthara Syaichul Fitrian Akbar Syamsul Arifin Triyanna Widiyaningtyas Triyanna Widyaningtyas Triyanna Widyaningtyas, Triyanna Tsukasa Hirashima Tsukasa Hirashima Tsukasa Hirashima Tuwoso Usman Nurhasan Utomo Pujianto Wahfi, Muhammad Fikri Wahyu Sakti Gunawan Irianto Wahyu Styo Pratama Wahyu Tri Handoko Wahyudi, Erlik Prasetyo Wardani, Adi Wahyu Wibawa, Aji P Wibisono Sukmo Wardhono, Wibisono Sukmo Widiyanti Widiyanti, Widiyanti Yana Andayani Yusril Imamuddin Zainul Falah, Moh.