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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS International Journal of Artificial Intelligence Research JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK SEIKO : Journal of Management & Business JUMAN Tools (Jurnal Manajemen Tools) Jurnal Mantik Jurnal Informatika Ekonomi Bisnis Jurnal Sains dan Teknologi International Journal of Business Economics (IJBE) Enrichment : Journal of Management JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Tunas Journal of Industrial Engineering & Management Research (JIEMAR) JURNAL RECTUM: Tinjauan Yuridis Penanganan Tindak Pidana Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JaManKu : Jurnal Manajemen dan Kewirausahaan Journal of Community Service and Engagement Berajah Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Journal of Vision and Ideas (VISA) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilman: Jurnal Ilmu Manajemen BISMA Cendekia Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Sistim Informasi dan Teknologi Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Prioritas : Jurnal Pengabdian Kepada Masyarakat International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Ekonomi Bisnis Digital Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Informatika Ekonomi Bisnis Celebes Journal of Community Services International Research Journal of Business Studies Jurnal Ekonomi Bisnis Digital International Journal of Islamic Business and Economics (IJIBEC) International Journal of Economics and Management Research Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies KREATIF: Jurnal Pengabdian Masyarakat Nusantara ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Bunga Aditi
Universitas Harapan Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Transportation Other

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ANALYSIS OF ENGAGEMENT STRATEGY AND MEDIA FEATURES ON CREATIVE BUSINESS GROWTH THROUGH BRAND IMAGE ON MEDAN CITY'S CULINARY DELIGHTS Bunga Aditi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.2760

Abstract

The culinary business is quite promising in the city of Medan, this is indicated by the many offers made by business actors to make this business one of the images to increase profits. The development of the culinary business is increasingly able to provide the best image. The culinary business process has begun to create a strategy through engagement and media features. The purpose of this study is to examine and analyze Engagement and Media Features on Brand Image in increasing the creative economy in Medan's culinary specialties. This study uses data analysis methods using software and SmartPLS. The results of the study show that Engagement and media features have a significant effect on brand image. Engagement and media features have a significant effect on business growth. Brand image has a significant effect on the growth of creative businesses. Brand image as an intervening variable has a significant impact on increasing the influence of Engagement and media features on the growth of creative businesses.
ANALYSIS OF COMMUNITY AND CONTENT STRATEGIES ON BUSINESS GROWTH THROUGH BRAND IMAGE AS AN INTERVENING IN MEDAN CITY'S TYPICAL SOUVENIRS Bunga Aditi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.2761

Abstract

In increasing the growth of creative businesses, it is necessary to create a targeted strategy by adjusting market conditions. The growth of the Medan city souvenir business is increasingly famous, this is indicated by the many communities that share the same liking for Medan souvenirs and the existence of content as an action to increase promotion and brand image. regional business. The purpose of this study is to examine and analyze community and content strategies for business growth through brand image as an intervening variable in Medan city souvenirs. The results of the study show that the Community has a significant effect on brand image, partially the Community does not have a significant effect on Business Growth, partially Content has a significant effect on Brand Image, partially Content has a significant effect on Business Growth and partially brand image has a significant effect on Business Growth meaning the direction of the influence is positive. Brand image as an intervening variable has a significant impact on increasing the influence of the Community on Business Growth. Brand image as an intervening variable has a significant impact in increasing the influence of Content on business growth.
Self-Awareness dan Komunikasi Interpersonal terhadap Komitmen Organisasi dengan Organizational citizenship behavior sebagai Variabel Intervening Arbie Yusril Dalimunthe, Arbie; Aditi, Bunga; Azhmy, Muhammad Fauzan
BISMA Cendekia Vol. 3 No. 2 (2023): BISMA Cendekia - Januari 2023
Publisher : Politeknik Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran diri dan komunikasi interpersonal terhadap komitmen organisasi secara parsial, menganalisis pengaruh kesadaran diri, komunikasi interpersonal, dan perilaku kewarganegaraan organisasi terhadap komitmen organisasi secara parsial, menganalisis pengaruh kesadaran diri dan komunikasi interpersonal pada komitmen organisasi melalui kewarganegaraan organisasi. perilaku sebagai variabel intervening secara parsial. Populasi dalam penelitian ini adalah karyawan PT. Bank SUMUT Cabang Sukaramai Medan dan seluruhnya dijadikan sampel dengan menggunakan teknik sampling jenuh. Teknik analisis data yang digunakan adalah analisis jalur. Hasil penelitian menunjukkan bahwa tidak terdapat pengaruh kesadaran diri terhadap perilaku kewargaan organisasi, terdapat pengaruh komunikasi interpersonal terhadap perilaku kewargaan organisasi, tidak terdapat pengaruh kesadaran diri terhadap komitmen organisasi, terdapat pengaruh komunikasi interpersonal terhadap organisasi. komitmen, tidak terdapat pengaruh Organizational citizenship behavior terhadap Komitmen Organisasi, Tidak terdapat pengaruh tidak langsung yang signifikan dari Komitmen Organisasi terhadap Komitmen Organisasi melalui Organizational citizenship behavior dan tidak terdapat pengaruh tidak langsung yang signifikan dari Komunikasi Interpersonal terhadap Komitmen Organisasi melalui Organizational citizenship behavior.
Social Media Marketing and Purchase Decisions Frans Sudirjo; I Nyoman Tri Sutaguna; Andreas Tigor Oktaga; Chevy Herli Sumerli A.; Bunga Aditi
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.124

Abstract

The purpose of this study is to examine and analyze the effect of social media marketing on the number of visitors to Tekodeko Coffee in Semarang. Individuals that visited Tekodeko Coffee made up the research sample. This study used a sample size of 91 people drawn from original data collected via a questionnaire instrument. Validity testing, reliability testing, normality testing, multicollinearity testing, heteroscedasticity testing, and hypothesis testing with multiple linear regression analysis, coefficient of determination testing, t-test, and f-test are all part of the data analysis method. According to the findings of our study, the factors Social Presence (X1) and Media Richness (X2) have no significant influence on the frequency of visits to Tekodeko coffee in Semarang.
Pengaruh Profitabilitas Dan Likuiditas Terhadap Nilai Perusahaan Dengan Kebijakan Dividen Sebagai Variabel Moderasi Tarigan, Sela R.P Br; Syahyunan , Syahyunan; Aditi, Bunga
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 3 No. 3 (2023): Artikel Riset Volume 3 Issue 3, November 2023
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i3.3067

Abstract

Tujuan penelitian ini dilakukan untuk mengetahui pengaruh Return on Asset terhadap Nilai Perusahaan, pengaruh Current Ratio terhadap Dividend Nilai Perusahaan, pengaruh Return on Asset terhadap Nilai Perusahaan yang dimoderasi oleh Dividend Payout Ratio dan pengaruh Current Ratio terhadap Nilai Perusahaan yang dimoderasi oleh Dividend Payout Ratio pada perusahaan manufaktur sub sektor rokok yang terdaftar di Bursa Efek Indonesia (BEI) periode 2015-2022. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan asosiatif. Teknik analisis data yang digunakan dalam penelitian ini adalah kuantitatif. Teknik pengumpulan data dalam penelitian ini menggunakan teknik dokumentasi. Pengambilan sampel menggunakan metode purposive sampling dengan menggunakan kriteria tertentu. Sampel penelitian sebanyak 3 perusahaan. Hasil penelitian ini Profitabilitas berpengaruh positif dan signifikan terhadap Nilai Perusahaan, Likuiditas berpengaruh negatif dan signifikan terhadap Nilai Perusahaan, Kebijakan Dividen mampu memoderasi pengaruh Profitabilitas terhadap Nilai Perusahaan, Kebijakan Dividen mampu memoderasi pengaruh Likuiditas terhadap Nilai Perusahaan atau dapat dikatakan Kebijakan Dividen merupakan pure moderator Pada Perusahaan Subsektor Rokok Yang Terdaftar di Bursa Efek Indonesia.
Green Branding Strategy and Consumer Loyalty: A Study on Environmentally Friendly Products Asakdiyah, Salamatun; Aditi, Bunga; Suteja, I Gede Novian
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1296

Abstract

This study aims to analyze the influence of green branding strategy on consumer loyalty by considering the mediating role of brand trust among eco-friendly product consumers in Central Java. The research employed an explanatory quantitative approach with a survey design. The population consisted of consumers of green cosmetics, organic food, and eco-labeled household products, with a sample of 140 respondents selected using purposive sampling. Data were collected through an online questionnaire using a 5-point Likert scale adapted from previous studies. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The findings reveal that green branding strategy has a positive and significant impact on consumer loyalty, both directly and indirectly through brand trust. The results indicate that the stronger the green branding strategy implemented by a company, the higher the consumer trust, which in turn fosters greater loyalty. Brand trust serves as a partial mediator, implying that while green branding strategy can directly enhance loyalty, its effect becomes stronger when consumers also trust the brand’s sustainability commitment. Theoretically, this study enriches the green marketing literature by providing empirical evidence of the strategic role of green branding in building loyalty through the psychological mechanism of trust. Practically, it suggests that companies should strengthen environmental information transparency, consistent brand communication, and sustainable innovation to build both trust and long-term loyalty. From a policy perspective, the study highlights the importance for regulators to strengthen green labeling standards and enhance consumer education in order to reduce greenwashing practices.
Green Branding Strategy and Consumer Loyalty: A Study on Environmentally Friendly Products Asakdiyah, Salamatun; Aditi, Bunga; Suteja, I Gede Novian
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1296

Abstract

This study aims to analyze the influence of green branding strategy on consumer loyalty by considering the mediating role of brand trust among eco-friendly product consumers in Central Java. The research employed an explanatory quantitative approach with a survey design. The population consisted of consumers of green cosmetics, organic food, and eco-labeled household products, with a sample of 140 respondents selected using purposive sampling. Data were collected through an online questionnaire using a 5-point Likert scale adapted from previous studies. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The findings reveal that green branding strategy has a positive and significant impact on consumer loyalty, both directly and indirectly through brand trust. The results indicate that the stronger the green branding strategy implemented by a company, the higher the consumer trust, which in turn fosters greater loyalty. Brand trust serves as a partial mediator, implying that while green branding strategy can directly enhance loyalty, its effect becomes stronger when consumers also trust the brand’s sustainability commitment. Theoretically, this study enriches the green marketing literature by providing empirical evidence of the strategic role of green branding in building loyalty through the psychological mechanism of trust. Practically, it suggests that companies should strengthen environmental information transparency, consistent brand communication, and sustainable innovation to build both trust and long-term loyalty. From a policy perspective, the study highlights the importance for regulators to strengthen green labeling standards and enhance consumer education in order to reduce greenwashing practices.
Green Entrepreneurs' Role in Food Security within the Green Economy in the Deli Serdang Case Bunga Aditi; Suginam , Suginam; Cen, Cia Cai
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.45

Abstract

This study aims to examine the role of green entrepreneurs in promoting food security based on a green economy in Deli Serdang Regency. Food security is a strategic national issue requiring innovative and sustainable approaches, especially in the face of climate change, environmental degradation, and socio-economic dynamics. Green entrepreneurship is considered an alternative solution that not only focuses on profit but also integrates ecological and social values into its business practices. This research employs a descriptive qualitative approach through a case study of several green entrepreneurs engaged in organic agriculture and the use of home gardens. The findings indicate that green entrepreneurs play a crucial role in community education, increasing access to healthy food, and promoting sustainable, community-based farming practices. Strategies employed include environmentally friendly product innovation, the integration of appropriate technology, and collaboration with local farmer groups. The study concludes that green entrepreneurship makes a tangible contribution to strengthening local food security and supports the transition toward an inclusive and sustainable green economy. The limitation of this research lies in its narrow geographical scope, suggesting the need for further studies across broader regions
Social Media's Role as a Marketing Medium for SME Products Bunga Aditi; Kalvin Sinaga; Muller Tamba; Olga Theolina Sitorus; Sopi Pentana
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i4.2290

Abstract

Engagement dedication SMEs for processed goods such as craft bamboo, chips banana, jam tomato, cranky corn, and so on are employed by the residents of Village Sandpaper Subdistrict Sandpaper Field City Medan, North Sumatra, where this is being done. The purpose of this activity is to teach locals how to use social media platforms like Instagram and WhatsApp to market their products. Sales of locally produced goods are expected to increase market share, boost efficiency in marketing, and use other strategies to make the most of already-existing social media platforms that are controlled by residents. These strategies should also improve the quality of goods that are more productive, rather than just sending messages.
Building a Community-Based Entrepreneurial Ecosystem for Local Economic Resilience Bunga Aditi; Olga Theolina Sitorus; Tapi Rondang Ni Bulan; Sopi Pentana; Hafriz Rifki Hafas
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i4.8558

Abstract

The increasing vulnerability of local economies in the face of global disruptions-ranging from the COVID-19 pandemic to climate change and geopolitical instability-has strengthened the urgency to develop strategies that enhance local economic resilience. This study investigates the role of community-based entrepreneurial ecosystems (CBEE) and social capital (SC) in shaping local economic resilience (LER). A quantitative approach was employed using a cross-sectional survey design with 126 respondents consisting of micro, small, and community-based entrepreneurs. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to assess both measurement and structural models. The findings reveal that CBEE exerts a significant direct effect on LER (β = 0.34; p < 0.001), while SC demonstrates an even stronger impact (β = 0.41; p < 0.001). Moreover, CBEE significantly influences SC (β = 0.56; p < 0.001), and the indirect effect of CBEE on LER through SC is confirmed (β = 0.23; p < 0.001). These results highlight that social capital serves as a critical mediator, translating the institutional and resource support within entrepreneurial ecosystems into tangible local resilience outcomes. The model explains 58% of the variance in LER, suggesting a substantial predictive relevance. Theoretically, this research enriches entrepreneurial ecosystem literature by offering a community-centered perspective that integrates CBEE, SC, and resilience theories. Practically, the study underscores the importance of strengthening community institutions, building trust-based networks, and fostering collaborative mechanisms to ensure inclusive and sustainable local development. In conclusion, developing community-based entrepreneurial ecosystems emerges not only as an economic empowerment strategy but also as a key instrument to achieve inclusive growth and long-term resilience.
Co-Authors , Elfitra Desy Surya Ade Gunawan Ade Risna Sari Ade Risna Sari Ade Titin Sumarni Agus Purwanto AL DA Alda Alda, Alda Alvin Fahlevi Andreas Tigor Oktaga, Andreas Anggraini, Putri Arbie Yusril Dalimunthe, Arbie Arief Nasution, Aulia Astuti, Enny Diah Audia Junita Aulia Arief Aulia Nurul Hidayah Ayu Setiamy, Arasy boris stefen Cai Cen, Cia Cendikia Taqwim Chevy Herli Sumerli Cici Ayu Tania Dendy K. Pramudito Desi Ika Dewianawati, Dwi Dini Hendriani Djakasaputra, Arifin Dona Tri Ardillah Dwi Septi Haryani Edu Christian Tarigan Eka Gustinasari Eko Tama Putra Saratian Elita Yuni Setiyarini Enjel Sianturi, Hermin Fachrurazi Fachrurazi Fadhillah, Andika Fauzi, Wahyu Divan Frans Sudirjo H.M Hermansyur Hafizah Hafriz Rifki Hafas Handayani, Sri Putri Hasminidiarty Hasminidiarty Hasminidiarty, Hasminidiarty Henny Pratiwi, Henny Herlianto, Dicky Hrp, Nadra Angraini Hutagalung, Syopwan Alrasid I Nyoman Tri Sutaguna Ilham Mubaraq Ritonga, Ilham Mubaraq Iman Indrafana KH Indra Syafii Indra Syafii, Indra Indra Syafii, SE., MM Indrianto, Dian Juliana Julita Julita Kalvin Sinaga Magdalena Maisara Batubara Marwan Effendi MASHUDI HARIYANTO Mashudi Hariyanto Mas’ad, Muhammad Aunurrochim Maulana Syahri, Ananda Mendrofa, Syah Abadi Muhammad Alfaiz Muhammad Fauzan Azhmy Muhammad Rido Muhammad Zacky Fuadi Muller Tamba Muller Tamba Mutiara Ananda Armi Nadra Angraini Hrp Nahrisah, Ezzah Nani Nani Nasib Olga Theolina Sitorus Olga Theolina Sitorus Olga Theolina Sitorus Pentana, Sopi Pitono Pitono, Pitono Prasetya, Victor Prasetyono Hendriarto Pratama, Reza Hardian Putri, Tiara Alissyah Qonita Rey Raden Mohamad Herdian Bhakti Rian Ardianto Rosita Rosita Salamatun Asakdiyah, Salamatun Sandi, Desi Armitari Sarah Imelda Saskia Sela R.P Br Tarigan Shafira Husna, An Nura Solly Aryza Sopi Pentana Sri Putri Handayani Sri Putri Handayani Suginam , Suginam Sunaryo Sunaryo Sunaryo Suteja, I Gede Novian Syahyunan , Syahyunan Syahyunan Syahyunan syahyunan syahyunan Tapi Rondang Ni Bulan Tarigan, Sela R.P Br Taufiq Risal Titin Rosdyanti Try Firmansyah Ginting Try Firmansyah Ginting Wardana, Miko Andi Wenikha Waldyatri Yani Suryani Yuliani, Erma Zettira, Zara Zulia Hanum