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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS International Journal of Artificial Intelligence Research JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK SEIKO : Journal of Management & Business JUMAN Tools (Jurnal Manajemen Tools) Jurnal Mantik Jurnal Informatika Ekonomi Bisnis Jurnal Sains dan Teknologi Enrichment : Journal of Management JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Tunas Journal of Industrial Engineering & Management Research (JIEMAR) JURNAL RECTUM: Tinjauan Yuridis Penanganan Tindak Pidana Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JaManKu : Jurnal Manajemen dan Kewirausahaan Journal of Community Service and Engagement Berajah Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Journal of Vision and Ideas (VISA) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilman: Jurnal Ilmu Manajemen BISMA Cendekia KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Sistim Informasi dan Teknologi Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Prioritas : Jurnal Pengabdian Kepada Masyarakat International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Ekonomi Bisnis Digital Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Informatika Ekonomi Bisnis Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Celebes Journal of Community Services International Research Journal of Business Studies Jurnal Ekonomi Bisnis Digital International Journal of Islamic Business and Economics (IJIBEC)
Bunga Aditi
Universitas Harapan Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Transportation Other

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ACCESSIBILITY AND INFLUENCER MARKETING STRATEGIES ON SALES GROWTH THROUGH BANKING GUARANTEES UMKM IN MEDAN CITY Bunga Aditi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 3 (2024): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i3.2690

Abstract

The main indicators that make MSMEs experience many losses to the point of bankruptcy, including consumer demand for the product is decreasing, then the regulations and policies issued by the government do not provide direct benefits in developing MSMEs so that they are not felt directly by the community, especially Micro, Small and Medium Enterprises (MSMEs) who have to close for a long time. The purpose of this studyreviewing and analyzing Online Marketing Strategies and Banking Guarantees in Reducing Bankruptcy of MSMEs in Medan City.This study uses a data analysis method using SmartPLS software. The results of the study showAccessibilitysignificant effect on banking guarantees. Banking guarantees have a significant effect on sales growth. Banking guarantees as an intervening variable have a significant impact on increasing the influence of Accessibility on sales growth.
ANALYSIS OF ENGAGEMENT STRATEGY AND MEDIA FEATURES ON CREATIVE BUSINESS GROWTH THROUGH BRAND IMAGE ON MEDAN CITY'S CULINARY DELIGHTS Bunga Aditi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.2760

Abstract

The culinary business is quite promising in the city of Medan, this is indicated by the many offers made by business actors to make this business one of the images to increase profits. The development of the culinary business is increasingly able to provide the best image. The culinary business process has begun to create a strategy through engagement and media features. The purpose of this study is to examine and analyze Engagement and Media Features on Brand Image in increasing the creative economy in Medan's culinary specialties. This study uses data analysis methods using software and SmartPLS. The results of the study show that Engagement and media features have a significant effect on brand image. Engagement and media features have a significant effect on business growth. Brand image has a significant effect on the growth of creative businesses. Brand image as an intervening variable has a significant impact on increasing the influence of Engagement and media features on the growth of creative businesses.
ANALYSIS OF COMMUNITY AND CONTENT STRATEGIES ON BUSINESS GROWTH THROUGH BRAND IMAGE AS AN INTERVENING IN MEDAN CITY'S TYPICAL SOUVENIRS Bunga Aditi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.2761

Abstract

In increasing the growth of creative businesses, it is necessary to create a targeted strategy by adjusting market conditions. The growth of the Medan city souvenir business is increasingly famous, this is indicated by the many communities that share the same liking for Medan souvenirs and the existence of content as an action to increase promotion and brand image. regional business. The purpose of this study is to examine and analyze community and content strategies for business growth through brand image as an intervening variable in Medan city souvenirs. The results of the study show that the Community has a significant effect on brand image, partially the Community does not have a significant effect on Business Growth, partially Content has a significant effect on Brand Image, partially Content has a significant effect on Business Growth and partially brand image has a significant effect on Business Growth meaning the direction of the influence is positive. Brand image as an intervening variable has a significant impact on increasing the influence of the Community on Business Growth. Brand image as an intervening variable has a significant impact in increasing the influence of Content on business growth.
SUSTAINABLE MARKETING: BALANCING PROFIT AND PLANET IN MODERN BUSINESS PRACTICES Bunga Aditi; Eko Tama Putra Saratian; Marwan Effendi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14274

Abstract

This research explores the impact of sustainable marketing strategies on corporate image and business profitability at The Body Shop Pekanbaru. Using a quantitative research design, this study used random sampling techniques to collect data from 250 consumers. The analysis used was structural equation modeling using SmartPLS to evaluate the relationship between variables. The findings indicate a significant positive correlation between the implementation of sustainable marketing strategies and corporate image, which in turn affects business profitability. However, the results show that customer satisfaction does not have a significant direct impact on profitability when mediated through sustainable marketing strategies. These insights suggest that while improving a company's image through sustainability efforts is critical to financial success, customer satisfaction alone cannot guarantee profitability without strategic integration with sustainability initiatives. This study highlights the importance of ethical branding and responsible practices in the beauty industry, offering implications for brands looking to align themselves with modern consumer values.
Pengaruh Kapabilitas Relasi Terhadap Penciptaan Nilai dan Kinerja Pemasaran Dengan Kapabilitas Pemasaran Dinamis Sebagai Variabel Moderasi Hutagalung, Syopwan Alrasid; Aditi, Bunga; Fahlevi, Alvin
Jurnal Ekonomi Bisnis Digital Vol 1 No 1 (2022): Jebidi Volume 1 Nomor 1 Maret 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i1.7

Abstract

The results in this study indicate that the variables of relational capabilities and have a significant influence on value creation and market performance,. For the dynamic market capabilities variable which acts as a moderating variable, in this study the variable dynamic market capabilities is not able to moderate positively between the variables of relational capabilities with value creation and market performance This study aims to determine relation capabilities, on interest in value creation and market performance with dynamic market capabilities as a moderating variable (research study on owner brand clothing in Medan city). The research design used moderated multiple linear regression analysis. as an analytical tool to find out how the influence between the independent and dependent variables is moderated by the moderating variable. This study uses an associative research type with a quantitative approach. The population and sample in this study, namely for the population based on owner brand clothing in Medan city with a sample of 101owner brand clothing in medan city.
Profesionalisme Ditinjau Dari Kecerdasan Emosional dan Dukungan Organisasi Kementerian Pekerjaan Umum Direktorat Jendral Sumber Daya Air Wilayah Sungai Sumatera Utara II Alda, Alda; Aditi, Bunga; Syafii, Indra
Jurnal Ekonomi Bisnis Digital Vol 1 No 1 (2022): Jebidi Volume 1 Nomor 1 Maret 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i1.9

Abstract

The phenomenon that occurs related to the professionalism of employees at the Directorate General of Water Resources for the North Sumatra II River Basin is employees who are less professional at work. This is evidenced by observations made by researchers by looking at the performance of employees at the Directorate General of Water Resources for the North Sumatra II River Basin. Therefore, this study aims to determine the effect of emotional intelligence and organizational support on professionalism in employees at the Ministry of Public Works, Directorate General of Water Resources, North Sumatra II River Basin. This research was conducted using quantitative methods. The results showed that based on the results of the coefficient of determination, it can be seen that emotional intelligence and organizational support simultaneously (together) contributed or contributed to professionalism of 57.4%. The remaining 42.6% is influenced by other factors outside of emotional intelligence and organizational support.
Commitment Organization Ditinjau Dari Work Life Balance, Perceived Organizational Support , Dan Development Career Melalui Job Satisfaction Sebagai Variabel Intervening Pada PT Global Indonesia Asia Sejahtera Medan Handayani, Sri Putri; Azhmy, Muhammad Fauzan; Aditi, Bunga
Jurnal Ekonomi Bisnis Digital Vol 1 No 2 (2022): Research Article Volume 1 Issue 2 July 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i2.12

Abstract

This study aims to examine Commitment Organization in terms of Work Life Balance, Perceived Organizational Support and Career Development Through Job Satisfaction Variable Intervening at PT Global Indonesia Asia Sejahtera. The sample collection method is a saturated samplewith a total sample of 104 people. The data analysis method used is path analysis using computer assistance with SPSS version 21 software program the data collection technique uses a Likert scale.The results obtained are work life balance (X1)directly affects job satisfaction (Y1), perceived organizational support (X2)directly affects job satisfaction (Y1), Development Career (X3) directlyaffects on job satisfaction (Y1), work life balance (X1) has no direct effect on organizational commitment (Y2), Perceived organizational support (X2) directly affects organizational commitment (Y2), Career development (X3) directly affects organizational commitment (Y2), job satisfaction (Y1) directly affects organizational commitment (Y2), work life balance (X1) indirectly through job satisfaction (Y1) has a significant influence on organizational commitment (Y2), Perceived organizational support (X2) indirectly through job satisfaction (Y1apositive and significant effect on organizational commitment (Y2). Career development (X3) indirectly through job satisfaction (Y1) has a positive and significant effect on organizational commitment (Y2).
Peran Keunggulan Bersaing dalam Memediasi Orientasi Pasar dan Orientasi Kewirausahaan Pada Kinerja UKM Di Masa Pandemi Covid-19 Anggraini, Putri; Aditi, Bunga; Tamba, Muller
Jurnal Ekonomi Bisnis Digital Vol 1 No 3 (2022): Research Article Volume 1 Issue 3 Nopember 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i3.105

Abstract

Penelitian ini bertujuan untuk menguji pengaruh orientasi pasar terhadap keunggulan bersaing, untuk menguji pengaruh orientasi kewirausahaan terhadap keunggulan bersaing, untuk menguji pengaruh orientasi pasar terhadap kinerja UKM, untuk menguji pengaruh orientasi kewirausahaan terhadap kinerja UKM, untuk menguji pengaruh keunggulan bersaing terhadap kinerja UKM, untuk menguji pengaruh keunggulan bersaing memediasi orientasi pasar terhadap kinerja UKM dan untuk menguji pengaruh keunggulan bersaing memediasi orientasi kewirausahaan terhadap kinerja UKM. Jumlah populasi dalam penelitian ini adalah berjumlah 100 dan semuanya dijadikan sampel dalam penelitian ini. Teknik analisis yang digunakan adalah path analysis. Hasil penelitian menunjukkan bahwa orientasi pasar berpengaruh positif dan signifikan terhadap keunggulan bersaing, orientasi kewirausahaan tidak berpengaruh terhadap keunggulan bersaing, opasar berpengaruh positif dan signifikan terhadap kinerja UKM, orientasi kewirausahaan berpengaruh positif dan signifikan terhadap kinerja UKM, keunggulan bersaing tidak berpengaruh terhadap kinerja UKM, keunggulan bersaing tidak memediasi pengaruh orientasi pasar terhadap kinerja UKM dan keunggulan bersaing tidak memediasi pengaruh orientasi kewirausahaan terhadap kinerja UKM.
Pengaruh Kepribadian dan Orientasi kerja Terhadap Kinerja Karyawan Dimediasi Oleh Penempatan Karyawan Pada PT. Perkebunan Nusantara IV Medan Fauzi, Wahyu Divan; Imelda, Sarah; Aditi, Bunga
Jurnal Ekonomi Bisnis Digital Vol 1 No 3 (2022): Research Article Volume 1 Issue 3 Nopember 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i3.115

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepribadian dan orientasi kerja terhadap kinerja karyawan dengan penempatan karyawan sebagai variabel mediasi pada PT. Perkebunan Nusantara IV Medan. Dalam penelitian ini menggunakan metode asosiatif dengan pendekatan kuantitatif. Jumlah populasi dalam penelitian ini sebanak 368 orang dan sampel sebanyak 192 responden dengan emnggunakan Propotional random sampling. Teknik analisis yang digunakan adalah Patyh analysis dan sobel test. Hasil penelitian menunjukkan bahwa variabel kepribadian, orientasi kerja dan penempatan karyawan berpengaruh positif dan signifikan teradap kinerja karyawan. Kepribadian dan orientasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan melalui penempatan karyawan sebagai variabel mediasi.
Pengaruh Reward, Punishment, Beban Kerja Terhadap Produktivitas Kerja Karyawan (Studi Kasus Pada Pt. Asuransi Jiwasraya Medan Dan Binjai) Herlianto, Dicky; Aditi, Bunga; Sunaryo, Sunaryo
JaManKu: Jurnal Manajemen dan Kewirausahaan Vol. 6 No. 01 (2024): Artikel Agustus 2024
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/jamanku.v6i01.1151

Abstract

This research was done at PT.Asuransi Jiwasraya North Sumatra with the aim of knowing the effected of reward, punishment and workload on employee work productivity. The population were 128 employees who worked in the company, sampling with saturated samples so that the sample size were 128 respondents. Sources of data using primary data and secondary data and data collection techniques using survey by providing questionnaire. The data analysis technique used data quality test, classic assumption test, and hypothesis test.Based on the results of the study showed that partially reward have significant effected toward employee work productivity, punishment did not have significant effected toward employee work productivity. While workload has significant effect toward employee work productivity at PT. Asuransi Jiwasraya (Persero) North Sumatra. Simultaneously reward, punishment and workload together have significant effected toward employee work productivity at PT. Asuransi Jiwasraya (Persero) North Sumatra. Reward, payment, and workload have moderate correlation with employee work productivity in the company. While the adjusted R2 value = 0.160, meaning that employee work productivity could be explained by reward, payment, and workload amount 16% and the other 84% could be explained by other variables outside the scope of the research that was not carried out.
Co-Authors , Elfitra Desy Surya Ade Gunawan Ade Risna Sari Ade Titin Sumarni Agus Purwanto AL DA Alda Alda, Alda Alvin Fahlevi Anggraini, Putri Arbie Yusril Dalimunthe, Arbie Arief Nasution, Aulia Astuti, Enny Diah Audia Junita Aulia Arief Aulia Nurul Hidayah Ayu Setiamy, Arasy boris stefen Cendikia Taqwim Cici Ayu Tania Dendy K. Pramudito Dini Hendriani Djakasaputra, Arifin Dona Tri Ardillah Dwi Septi Haryani Edu Christian Tarigan Eka Gustinasari Eko Tama Putra Saratian Elita Yuni Setiyarini Enjel Sianturi, Hermin Fachrurazi Fachrurazi Fadhillah, Andika Fauzi, Wahyu Divan H.M Hermansyur Hafizah Hafriz Rifki Hafas Handayani, Sri Putri Hasminidiarty Hasminidiarty Hasminidiarty, Hasminidiarty Henny Pratiwi, Henny Herlianto, Dicky Hrp, Nadra Angraini Hutagalung, Syopwan Alrasid Ika, Desi Ilham Mubaraq Ritonga, Ilham Mubaraq Iman Indrafana KH Indra Syafii Indra Syafii, Indra Indra Syafii, SE., MM Juliana Julita Julita Kalvin Sinaga Magdalena Maisara Batubara Marwan Effendi MASHUDI HARIYANTO Mas’ad, Muhammad Aunurrochim Maulana Syahri, Ananda Mendrofa, Syah Abadi Muhammad Fauzan Azhmy Muhammad Rido Muhammad Zacky Fuadi Muller Tamba Mutiara Ananda Armi Nadra Angraini Hrp Nahrisah, Ezzah Nani Nani Nasib Olga Theolina Sitorus Olga Theolina Sitorus Olga Theolina Sitorus Pentana, Sopi Pitono Pitono, Pitono Prasetyono Hendriarto Pratama, Reza Hardian Putri, Tiara Alissyah Qonita Rey Rian Ardianto Risal, Taufiq Rosita Rosita Sandi, Desi Armitari Sarah Imelda Saskia Sela R.P Br Tarigan Septa Diana Nabella Shafira Husna, An Nura Solly Aryza Sopi Pentana Sri Putri Handayani Sri Putri Handayani Sunaryo Sunaryo Sunaryo Syahyunan Syahyunan syahyunan syahyunan Tamba, Muller Tapi Rondang Ni Bulan Taufiq Risal Titin Rosdyanti Try Firmansyah Ginting Try Firmansyah Ginting Wardana, Miko Andi Wenikha Waldyatri Yani Suryani Yuliani, Erma Zettira, Zara Zulia Hanum