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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS International Journal of Artificial Intelligence Research JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK SEIKO : Journal of Management & Business JUMAN Tools (Jurnal Manajemen Tools) Jurnal Mantik Jurnal Informatika Ekonomi Bisnis Jurnal Sains dan Teknologi International Journal of Business Economics (IJBE) Enrichment : Journal of Management JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Tunas Journal of Industrial Engineering & Management Research (JIEMAR) JURNAL RECTUM: Tinjauan Yuridis Penanganan Tindak Pidana Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JaManKu : Jurnal Manajemen dan Kewirausahaan Journal of Community Service and Engagement Berajah Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Journal of Vision and Ideas (VISA) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilman: Jurnal Ilmu Manajemen BISMA Cendekia Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Sistim Informasi dan Teknologi Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Prioritas : Jurnal Pengabdian Kepada Masyarakat International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Ekonomi Bisnis Digital Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Informatika Ekonomi Bisnis Celebes Journal of Community Services International Research Journal of Business Studies Jurnal Ekonomi Bisnis Digital International Journal of Islamic Business and Economics (IJIBEC) International Journal of Economics and Management Research Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies KREATIF: Jurnal Pengabdian Masyarakat Nusantara ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Bunga Aditi
Universitas Harapan Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Transportation Other

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Peran Keunggulan Bersaing dalam Memediasi Orientasi Pasar dan Orientasi Kewirausahaan Pada Kinerja UKM Di Masa Pandemi Covid-19 Anggraini, Putri; Aditi, Bunga; Tamba, Muller
Jurnal Ekonomi Bisnis Digital Vol 1 No 3 (2022): Research Article Volume 1 Issue 3 Nopember 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i3.105

Abstract

Penelitian ini bertujuan untuk menguji pengaruh orientasi pasar terhadap keunggulan bersaing, untuk menguji pengaruh orientasi kewirausahaan terhadap keunggulan bersaing, untuk menguji pengaruh orientasi pasar terhadap kinerja UKM, untuk menguji pengaruh orientasi kewirausahaan terhadap kinerja UKM, untuk menguji pengaruh keunggulan bersaing terhadap kinerja UKM, untuk menguji pengaruh keunggulan bersaing memediasi orientasi pasar terhadap kinerja UKM dan untuk menguji pengaruh keunggulan bersaing memediasi orientasi kewirausahaan terhadap kinerja UKM. Jumlah populasi dalam penelitian ini adalah berjumlah 100 dan semuanya dijadikan sampel dalam penelitian ini. Teknik analisis yang digunakan adalah path analysis. Hasil penelitian menunjukkan bahwa orientasi pasar berpengaruh positif dan signifikan terhadap keunggulan bersaing, orientasi kewirausahaan tidak berpengaruh terhadap keunggulan bersaing, opasar berpengaruh positif dan signifikan terhadap kinerja UKM, orientasi kewirausahaan berpengaruh positif dan signifikan terhadap kinerja UKM, keunggulan bersaing tidak berpengaruh terhadap kinerja UKM, keunggulan bersaing tidak memediasi pengaruh orientasi pasar terhadap kinerja UKM dan keunggulan bersaing tidak memediasi pengaruh orientasi kewirausahaan terhadap kinerja UKM.
Pengaruh Kepribadian dan Orientasi kerja Terhadap Kinerja Karyawan Dimediasi Oleh Penempatan Karyawan Pada PT. Perkebunan Nusantara IV Medan Fauzi, Wahyu Divan; Imelda, Sarah; Aditi, Bunga
Jurnal Ekonomi Bisnis Digital Vol 1 No 3 (2022): Research Article Volume 1 Issue 3 Nopember 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i3.115

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepribadian dan orientasi kerja terhadap kinerja karyawan dengan penempatan karyawan sebagai variabel mediasi pada PT. Perkebunan Nusantara IV Medan. Dalam penelitian ini menggunakan metode asosiatif dengan pendekatan kuantitatif. Jumlah populasi dalam penelitian ini sebanak 368 orang dan sampel sebanyak 192 responden dengan emnggunakan Propotional random sampling. Teknik analisis yang digunakan adalah Patyh analysis dan sobel test. Hasil penelitian menunjukkan bahwa variabel kepribadian, orientasi kerja dan penempatan karyawan berpengaruh positif dan signifikan teradap kinerja karyawan. Kepribadian dan orientasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan melalui penempatan karyawan sebagai variabel mediasi.
Pengaruh Reward, Punishment, Beban Kerja Terhadap Produktivitas Kerja Karyawan (Studi Kasus Pada Pt. Asuransi Jiwasraya Medan Dan Binjai) Herlianto, Dicky; Aditi, Bunga; Sunaryo, Sunaryo
JaManKu: Jurnal Manajemen dan Kewirausahaan Vol. 6 No. 01 (2024): Artikel Agustus 2024
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/jamanku.v6i01.1151

Abstract

This research was done at PT.Asuransi Jiwasraya North Sumatra with the aim of knowing the effected of reward, punishment and workload on employee work productivity. The population were 128 employees who worked in the company, sampling with saturated samples so that the sample size were 128 respondents. Sources of data using primary data and secondary data and data collection techniques using survey by providing questionnaire. The data analysis technique used data quality test, classic assumption test, and hypothesis test.Based on the results of the study showed that partially reward have significant effected toward employee work productivity, punishment did not have significant effected toward employee work productivity. While workload has significant effect toward employee work productivity at PT. Asuransi Jiwasraya (Persero) North Sumatra. Simultaneously reward, punishment and workload together have significant effected toward employee work productivity at PT. Asuransi Jiwasraya (Persero) North Sumatra. Reward, payment, and workload have moderate correlation with employee work productivity in the company. While the adjusted R2 value = 0.160, meaning that employee work productivity could be explained by reward, payment, and workload amount 16% and the other 84% could be explained by other variables outside the scope of the research that was not carried out.
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP STYLE AND ORGANIZATIONAL CULTURE TOWARDS ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) WITH COMMITMENT ORGANIZATION AS A MEDIATION VARIABLE (PT OFFICE POST MEDAN) Enjel Sianturi, Hermin; Aditi, Bunga; Arief Nasution, Aulia
Berajah Journal Vol. 4 No. 3 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i3.362

Abstract

This research aims to determine the influence of knowledge management and organizational culture on organizational commitment, to find out whether organizational commitment mediates the influence of knowledge management and organizational culture on organizational citizenship behavior (OCB) at PT. Medan Post Office. The population in this study was 116 respondents and used a saturated sampling technique. The analysis technique used is path analysis. The results of the research show that transformational leadership style has a positive and significant effect on organizational commitment, organizational culture has a positive and significant effect on organizational commitment, transformational leadership style has a positive and significant effect on organizational citizenship behavior (OCB), organizational culture has no effect on organizational citizenship behavior (OCB). ), organizational commitment has no effect on organizational citizenship behavior (OCB), organizational commitment does not mediate the effect of transformational leadership style on organizational citizenship behavior (OCB) and organizational commitment does not mediate the effect of organizational culture on organizational citizenship behavior (OCB ) at PT. Medan Post Office.
THE EFFECT OF RISK TOLERANCE, ENTREPRENEURIAL MOTIVATION AND FAMILY ENVIRONMENT ON BUSINESS SKILLS OF UMKM IN MEDAN POLONIA DISTRICT Maulana Syahri, Ananda; Aditi, Bunga; Ayu Setiamy, Arasy
Berajah Journal Vol. 4 No. 6 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i6.405

Abstract

This research aims to analyze the influence of risk tolerance, entrepreneurial motivation and family environment on MSME business skills. The population in this study was 1049 MSMEs and the sample in this study using the Slovin technique consisted of 91 MSMEs. The analysis technique used is multiple linear regression. The results of the study indicate that risk tolerance has a positive and significant effect on MSME business skills. Entrepreneurial motivation has a positive and significant effect on MSME business skills. Family environment has a positive and insignificant effect on MSME business skills. Simultaneously shows that risk tolerance, entrepreneurial motivation and family environment have a significant effect on MSME business skills in Medan Polonia District.
THE EFFECT OF WORK ENVIRONMENT AND HUMAN RESOURCE EMPOWERMENT ON EMPLOYEE JOB SATISFACTION WITH TRAINING AS A MEDIATION VARIABLE AT THE DEPARTMENT OF HUMAN RURAL WORKS AND CONSTRUCTION BUILDING OF NORTH SUMATERA PROVINCE Shafira Husna, An Nura; Aditi, Bunga; Nahrisah, Ezzah
Berajah Journal Vol. 4 No. 6 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i6.420

Abstract

This study aims to determine the influence of the work environment and human resource empowerment on training partially. To analyze the influence of the work environment, human resource empowerment and training on employee job satisfaction partially. To analyze the influence of the work environment and human resource empowerment on employee job satisfaction through training at the Department of Highways and Construction of North Sumatra Province. The population in this study was 446 people and 234 people were sampled using the Slovin formula. The analysis technique used was path analysis. The results of the study indicate that the work environment has a positive and significant effect on training, human resource empowerment does not affect training, the work environment affects employee job satisfaction, human resource empowerment affects employee job satisfaction, training has a positive and significant effect on employee job satisfaction, training mediates the effect of the work environment on employee job satisfaction and training does not mediate the effect of human resource empowerment on employee job satisfaction.
From Clicks to Conversions: Mastering Data-Driven Marketing for Maximum ROI Aditi, Bunga; Wardana, Miko Andi; Yuliani, Erma
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1135

Abstract

This study investigates the impact of data-driven decision making and marketing automation using artificial intelligence on return on investment, with customer engagement examined as a mediating variable. Employing a quantitative research design, data were collected through an online survey targeting professionals in digital marketing and e-commerce sectors. The analysis was conducted using Partial Least Squares Structural Equation Modeling, which validated both the measurement and structural models. The results reveal that data-driven decision making and marketing automation using artificial intelligence significantly influence customer engagement, which in turn has a strong and positive effect on return on investment. Furthermore, customer engagement mediates the relationship between both predictor variables and return on investment, suggesting that the financial benefits of digital strategies are maximized when they successfully foster active and meaningful customer interactions. These findings highlight the importance of integrating analytical tools and technological innovations with customer-centric engagement strategies to achieve sustainable marketing performance in digital environments.
The Influence of Halal Certification, Halal Awareness, and Brand Image on Interest in Buying Halal Food Products: An Empirical Study of Consumers in Indonesia Djakasaputra, Arifin; Juliana; Aditi, Bunga; Fachrurazi; Mas’ad, Muhammad Aunurrochim
International Journal of Islamic Business and Economics (IJIBEC) Vol 7 No 2 (2023): Volume 7 Nomor 2 Tahun 2023
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v7i2.2003

Abstract

This study aims to determine the effect of variables on halal certification, halal awareness, brand image, and intention to buy halal food products. This research is a study of consumers of halal products. The data in this study were obtained by distributing online questionnaires to respondents who were consumers of halal products in Indonesia. The quantitative approach uses surveys as primary data and data analysis using structural equation modelling (SEM). Respondents in this study were consumers of halal products, with a total of 480 respondents who were consumers of halal food products. The method used in the sampling of respondents was purposive sampling with the criteria of having bought halal food. Collecting data by using research instruments, data analysis is quantitative. The data analysis method used in this study uses descriptive analysis to identify characteristics and the Structural Equation Modeling (SEM) analysis method with SmartPLS 3.2.6 software. The analysis in the SEM model can be divided into two stages, namely, the measurement model and the structural analysis model. The results showed that halal certification has a positive effect on purchase intention. Halal certification has a positive effect on brand image. Brand image has a positive effect on purchase intention. Halal awareness has a positive effect on purchase intention. Halal certification positively and significantly affects purchase intention through brand image.
From Clicks to Conversions: Mastering Data-Driven Marketing for Maximum ROI Aditi, Bunga; Wardana, Miko Andi; Yuliani, Erma
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1135

Abstract

This study investigates the impact of data-driven decision making and marketing automation using artificial intelligence on return on investment, with customer engagement examined as a mediating variable. Employing a quantitative research design, data were collected through an online survey targeting professionals in digital marketing and e-commerce sectors. The analysis was conducted using Partial Least Squares Structural Equation Modeling, which validated both the measurement and structural models. The results reveal that data-driven decision making and marketing automation using artificial intelligence significantly influence customer engagement, which in turn has a strong and positive effect on return on investment. Furthermore, customer engagement mediates the relationship between both predictor variables and return on investment, suggesting that the financial benefits of digital strategies are maximized when they successfully foster active and meaningful customer interactions. These findings highlight the importance of integrating analytical tools and technological innovations with customer-centric engagement strategies to achieve sustainable marketing performance in digital environments.
EMPOWERING THE UMKM COMMUNITY BY IMPLEMENTING COMPETENCY-BASED DIGITAL MARKETING AT LAKE TOBA TOURIST DESTINATION TOBASA DISTRICT Bunga Aditi; Tapi Rondang Ni Bulan; Olga Theolina Sitorus; Sopi Pentana; Hasminidiarty
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 1 (2025): March-June 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i1.2805

Abstract

Community empowerment is carried out in an effort to improve the quality of community welfare. To achieve this goal, it is necessary to create an empowerment program for Micro, Small and Medium Enterprises (MSMEs) by implementing digital marketing as a current requirement in accordance with increasingly sophisticated technological developments. The empowerment program through the implementation of competency-based digital marketing as an effort to promote superior products originating from the Lake Toba tourist destination, meaning that MSME actors in this area must have the ability to use online-based applications to develop their business. The results of the study in general, MSME participants at the Lake Toba Tourism Destination, Toba Regency, were able to participate in activities from implementation to mentoring well. As a suggestion for the implementation of the next activity, it is necessary to emphasize more on what needs to be done by participants.
Co-Authors , Elfitra Desy Surya Ade Gunawan Ade Risna Sari Ade Risna Sari Ade Titin Sumarni Agus Purwanto AL DA Alda Alda, Alda Alvin Fahlevi Andreas Tigor Oktaga, Andreas Anggraini, Putri Arbie Yusril Dalimunthe, Arbie Arief Nasution, Aulia Astuti, Enny Diah Audia Junita Aulia Arief Aulia Nurul Hidayah Ayu Setiamy, Arasy boris stefen Cai Cen, Cia Cendikia Taqwim Chevy Herli Sumerli Cici Ayu Tania Dendy K. Pramudito Desi Ika Dewianawati, Dwi Dini Hendriani Djakasaputra, Arifin Dona Tri Ardillah Dwi Septi Haryani Edu Christian Tarigan Eka Gustinasari Eko Tama Putra Saratian Elita Yuni Setiyarini Enjel Sianturi, Hermin Fachrurazi Fachrurazi Fadhillah, Andika Fauzi, Wahyu Divan Frans Sudirjo H.M Hermansyur Hafizah Hafriz Rifki Hafas Handayani, Sri Putri Hasminidiarty Hasminidiarty Hasminidiarty, Hasminidiarty Henny Pratiwi, Henny Herlianto, Dicky Hrp, Nadra Angraini Hutagalung, Syopwan Alrasid I Nyoman Tri Sutaguna Ilham Mubaraq Ritonga, Ilham Mubaraq Iman Indrafana KH Indra Syafii Indra Syafii, Indra Indra Syafii, SE., MM Indrianto, Dian Juliana Julita Julita Kalvin Sinaga Magdalena Maisara Batubara Marwan Effendi Mashudi Hariyanto MASHUDI HARIYANTO Mas’ad, Muhammad Aunurrochim Maulana Syahri, Ananda Mendrofa, Syah Abadi Muhammad Alfaiz Muhammad Fauzan Azhmy Muhammad Rido Muhammad Zacky Fuadi Muller Tamba Muller Tamba Mutiara Ananda Armi Nadra Angraini Hrp Nahrisah, Ezzah Nani Nani Nasib Olga Theolina Sitorus Olga Theolina Sitorus Olga Theolina Sitorus Pentana, Sopi Pitono Pitono, Pitono Prasetya, Victor Prasetyono Hendriarto Pratama, Reza Hardian Putri, Tiara Alissyah Qonita Rey Raden Mohamad Herdian Bhakti Rian Ardianto Rosita Rosita Salamatun Asakdiyah, Salamatun Sandi, Desi Armitari Sarah Imelda Saskia Sela R.P Br Tarigan Shafira Husna, An Nura Solly Aryza Sopi Pentana Sri Putri Handayani Sri Putri Handayani Suginam , Suginam Sunaryo Sunaryo Sunaryo Suteja, I Gede Novian Syahyunan , Syahyunan Syahyunan Syahyunan syahyunan syahyunan Tapi Rondang Ni Bulan Tarigan, Sela R.P Br Taufiq Risal Titin Rosdyanti Try Firmansyah Ginting Try Firmansyah Ginting Wardana, Miko Andi Wenikha Waldyatri Yani Suryani Yuliani, Erma Zettira, Zara Zulia Hanum