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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS International Journal of Artificial Intelligence Research JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK SEIKO : Journal of Management & Business JUMAN Tools (Jurnal Manajemen Tools) Jurnal Mantik Jurnal Informatika Ekonomi Bisnis Jurnal Sains dan Teknologi Enrichment : Journal of Management JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Tunas Journal of Industrial Engineering & Management Research (JIEMAR) JURNAL RECTUM: Tinjauan Yuridis Penanganan Tindak Pidana Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JaManKu : Jurnal Manajemen dan Kewirausahaan Journal of Community Service and Engagement Berajah Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Journal of Vision and Ideas (VISA) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilman: Jurnal Ilmu Manajemen BISMA Cendekia KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Sistim Informasi dan Teknologi Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Prioritas : Jurnal Pengabdian Kepada Masyarakat International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Ekonomi Bisnis Digital Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Informatika Ekonomi Bisnis Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Celebes Journal of Community Services International Research Journal of Business Studies Jurnal Ekonomi Bisnis Digital International Journal of Islamic Business and Economics (IJIBEC) International Journal of Economics and Management Research Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Bunga Aditi
Universitas Harapan Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Transportation Other

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Pengaruh Keputusan Pendanaan dan Intellectual Capital Terhadap Nilai Perusahaan dengan Profitabilitas Sebagai Variabel Intervening pada Perusahaan Sektor Barang Konsumen Primer yang Terdaftar di Bursa Efek Indonesia Nadra Angraini Hrp; Syahyunan Syahyunan; Bunga Aditi
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 4 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i4.1749

Abstract

This research aims to investigate and analyze the influence of financing decisions and intellectual capital on company value with profitability as an intervening variable in the food & beverage sector companies listed on the Indonesia Stock Exchange. The study applied specific criteria for sample selection, utilizing purposive sampling technique, resulting in a total of 11 companies with 55 data points. The researcher employed path analysis and panel data regression to address the research hypotheses. The results of this study indicate that financing decisions have a positive contribution to profitability. Intellectual capital positively influences profitability. Financing decisions significantly affect company value, and intellectual capital also affects company value. Profitability directly influences company value. Additionally, financing decisions affect company value through profitability, and intellectual capital affects company value through profitability as well
Analysis of Company Performance and Its Influence Through Balanced Scorecard Using Intervening Variables of Work Climate in Medan City and Surrounding Areas Rosita, Rosita; Hanum, Zulia; Julita, Julita; Aditi, Bunga; Gunawan, Ade
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 1 (2023): May 2023
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1177

Abstract

The purpose of the study was to measure the performance of  companies in the city of Medan and its surroundings with the implementation of the Balanced Scorecard (BSC) in order to increase competition through the intervening variable of the work climate that distinguishes each company. The research design is policy research using quantitative analysis techniques using the Lisrel application SEM, with a sample of 100. The calculation results of SEM analysis the work climate variable has an influence on company performance of 80.16%, while other variables that are not examined but also affect the lecturer's research performance are indicated by a value of 20%. The results showed that the measurement of company performance with BSC through its four perspectives, namely the Financial Perspective, Customers, Internal Business and Learning and Growth as well as through the intervening variable Organizational Climate, the results of which have a direct or indirect effect on the Company's performance.
SUSTAINABILITY OF SOCIAL ENTREPRENEURSHIP: A PHENOMENOLOGICAL STUDY OF THE BALANCE BETWEEN SOCIAL MISSION AND FINANCIAL GOALS Qonita Rey; Bunga Aditi; Iman Indrafana KH; Muhammad Rido; Muhammad Zacky Fuadi
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 2 (2023): IHERT (2023) SECOND ISSUE: International Conference on Health Science, Green Ec
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i2.420

Abstract

This study aims to examineSustainability of Social Entrepreneurship: A Phenomenological Study of the Balance Between Social Mission and Financial Goals.The qualitative phenomenological research method allows researchers to deeply understand the subjective experiences of social entrepreneurs in managing the balance between social mission and financial goals. This approach provides rich and in-depth insights through thematic analysis and data triangulation. With a solid theoretical foundation, systematic research process, and thorough validation of findings, the results of this study are expected to be able to provide significant contributions to the study of social business sustainability. In some cases, social entrepreneurs prioritize profitability at the beginning of the business establishment to ensure the sustainability of the organization, and only then prioritize social impact after achieving financial stability. This flexible approach allows them to adapt to external changes, such as changing market conditions or community needs. Sustainability in social entrepreneurship depends heavily on the ability of actors to create a dynamic balance between social mission and financial goals. While social mission is often the top priority, healthy profitability is also important to support and enlarge the desired social impact. Success in achieving this balance requires not only innovative strategies, but also flexibility in adjusting priorities based on changes in the external environment. With the right approach, social entrepreneurship can be a successful model for creating positive social change while ensuring financial sustainability.
Innovation Product and Halal Labelization in Buying Repurchase Aditi, Bunga
International Research Journal of Business Studies Vol. 12 No. 1 (2019): April - July 2019
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.12.1.87-100

Abstract

Indonesia is a developing country which has many Small and Medium Firms (SMEs). It has a vital role in development and economic growth. The purpose of this research is to know and analyze the effect of product innovation and halal labelling in buying Repurchase. The method used in this study is descriptive analysis method by describing the data. It has been collected without intending to make conclusions to the public or generalization. Data analysis used is Multiple Linear by using SPSS software. The results showed that product innovation and halal labeling simultaneously had a positive and significant effect on buying repurchase. Partially Product Innovation and Halal Labelization have positive and significant effect in buying repurchase. Price as a moderating variable can strengthen the influence of product innovation and halal labelisasi in buying repurchase in SMEs of Langkat.
Srategi Informativenes Dan Jaminan Perbankan Terhadap Volume Penjualan Umkm Di Kota Medan Aditi, Bunga; Suyar, Annisha Suvero; Pentana, Sopi; Pitono, Pitono; Tamba, Muller; Putri, Tiara Alissyah
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6527

Abstract

Indikator utama yang membuat UMKM mengalami banyak kerugian hingga terjadi kebangkrutan, diantaranya permintaan konsumen terhadap produk tersebutu semakin berkurang, kemudian adanya peraturan dan kebijakan yang dikeluarkan oleh pemerintah tidak memberikan manfaat langsung dalam mengembangkan UMKM sehingg tidak ada dirasakan langsung oleh masyarakat, terutama pelaku Usaha Mikro Kecil Menengah (UMKM) yang harus tutup dengan waktu yang cukup lama. Tujuan penelitian ini mengkaji dan menganalisis Srategi Pemasaran Online dan Jaminan Perbankan dalam Mengurangi Kebangkrutan Pelaku UMKM di Kota Medan. Penelitian ini menggunakan metode analisis data dengan menggunakan software SmartPLS. Hasil penelitian menunjukkan Informativeness berpengaruh signifikan terhadap jaminan perbankan. Jaminan perbankan tidak berpengaruh signifikan terhadap volume penjualan. Jaminan perbankan sebagai variabel intervening memberikan dampak signifikan dalam meningkatkan pengaruh Informativeness terhadap volume penjualan. Kata Kunci: Informativeness, jaminan perbankan dan volume penjualan.
PENGARUH KEPUTUSAN PENDANAAN DAN INTELLECTUAL CAPITAL TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN SEKTOR BARANG KONSUMEN PRIMER YANG TERDAFTAR DI BURSA EFEK INDONESIA Hrp, Nadra Angraini; Syahyunan, Syahyunan; Aditi, Bunga
JURNAL RECTUM: Tinjauan Yuridis Penanganan Tindak Pidana Vol 6 No 2 (2024): EDISI BULAN MEI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/jurnalrectum.v6i2.5002

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh keputusan pendanaan dan Intellectual capital terhadap nilai perusahaan dengan profitabilitas sebagai variabel intervening pada perusahaan sektor makanan & minuman yang terdaftar di Bursa Efek Indonesia. Dalam penelitian ini sampel mempunyai beberapa kriteria dimana peneliti mengambil sampel menggunakan teknik purposive sampling sehingga mendapatkan jumlah sampel sebanyak 11 perusahaan dengan 55 data. Peneliti menganalisis mengggunakan path analysis dan regresi data panel untuk menjawab hipotesis penelitian. Hasil penelitian ini menunjukkan bahwa variabel keputusan pendanaan memberikan kontribusi yang positif terhadap profitabilitas. Intellectual capital berpengaruh positif terhadap profitabilitas. Keputusan pendanaan berpengaruh signifikan terhadap nilai perusahaan dan intellectual capital berpengaruh terhadap nilai perusahaan. Variabel profitabilitas berpengaruh terhadap nilai perusahaan secara langsung. Selain itu, keputusan pendanaan berpengaruh terhadap nilai perusahaan melalui profitabilitas dan variabel intellectual capital berpengaruh terhadap nilai perusahaan melalui profitabilitas.
Pelatihan Teknis Media Digital Untuk Mempromosikan Produk Unggul Pada Pelaku Umkm Di Kelurahan Sudirejo I Kecamatan Medan Kota Aditi, Bunga; Suyar, Annisha Suvero; Pentana, Sopi; Pitono, Pitono; Tamba, Muller; Putri, Tiara Alissyah
Celebes Journal of Community Services Vol. 3 No. 1 (2024): December - May
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/celeb.v3i1.1219

Abstract

Dalam menghadapi bisnis saat ini internet mendominasi kehidupan sehari-hari, promosi digital menjadi kunci bagi perusahaan dan individu untuk mencapai konsumen secara efektif. Pelaku UMKM bisa menjangkau konsumen dimanapun berada menggunakan berbagai sarana yang ada. Pelaku UMKM di Kelurahan Sudirejo I Kecamatan Medan Kota sangat terbuka dengan adanya pelatihan menyangkut tentang digital marketing karena manfaatnya dapat digunakan untuk meluaskan pemasaran, meningkatkan kemampuan bisnis, mengendalikan biaya produksi, dan meningkatkan penjualan tanpa dibatasi oleh ruang dan waktu. Secara garis besar penggunaan digital marketing yang dilakukan oleh Pelaku UMKM di Kelurahan Sudirejo I Kecamatan Medan Kota dapat menjadikan strategi kompetitif yang memaksimalkan kemampuan bersaing UMKM. Keadaan ini dilihat dengan cakupan promosi penjualan UMKM diwilayah di luar kota Medan sudah dilakukan. Serta promosi melalui digital marketing menjadikan UMKM berkembang dan mempunyai jangkauan pasar yang sangat luas
PENGARUH KOMPETENSI DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP PRESTASI KERJA PADA PT. PERKEBUNAN NUSANTARA IV (PERSERO) MEDAN Fadhillah, Andika; Aditi, Bunga; Hafas, Hafriz Rifki
Jurnal Ekonomi Bisnis Digital Vol 2 No 2 (2023): Artikel Riset Juli 2023
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v2i2.287

Abstract

The purpose of this study was to examine and analyze the effect of competence, work discipline and work environment on work performance at PT Perkebunan Nusantara IV (Persero) Medan partially or simultaneously. The approach used in this study is an associative approach. The population in this study are all employees at PT. Perkebunan Nusantara IV (Persero) Medan with 389 employees. Based on the calculation of sampling, the number of samples in this study were 115 employees of PT. Perkebunan Nusantara IV (Persero) Medan. Data collection techniques in this study used documentation, observation, and questionnaire techniques. Data analysis techniques in this study used a quantitative approach using statistical analysis using multiple linear regression, classical assumption test, hypothesis testing and coefficient of determination test. The results of this study prove that competence has a partial effect on work performance, work discipline has a partial effect on work performance, work environment has a partial effect on work performance. Competence, work discipline and work environment have a simultaneous effect on work performance at PT Perkebunan Nusantara IV (Persero) Medan
Influence Entrepreneurial Marketing Against Success Business City Msmes Medan Aditi, Bunga; Suyar, Annisha Suvero; Hasminidiarty, Hasminidiarty; Risal, Taufiq; Pratiwi, Henny
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5044

Abstract

The purpose of this study is to identify, assess, and model the impact of entrepreneurial marketing on the success of MSME businesses in Medan City. This study used descriptive quantitative research as its methodology. In this study, the owners and managers of MSMEs in Medan City make up the population. 121 owners and managers of MSMEs in Medan City served as the study's samples, and the sample size was determined using the Hair et al formula and a straightforward random sampling technique. Using the IBM SPSS Statistics 26 program, multiple linear regression was used to evaluate the research data. According to the study's findings, entrepreneurial marketing and financing significantly and favorably influence MSME business success in Medan City. Keywords: Entrepreneurial Marketing, Capital, Business Success, MSMEs
SUSTAINABLE MARKETING: BALANCING PROFIT AND PLANET IN MODERN BUSINESS PRACTICES Bunga Aditi; Eko Tama Putra Saratian; Marwan Effendi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14274

Abstract

This research explores the impact of sustainable marketing strategies on corporate image and business profitability at The Body Shop Pekanbaru. Using a quantitative research design, this study used random sampling techniques to collect data from 250 consumers. The analysis used was structural equation modeling using SmartPLS to evaluate the relationship between variables. The findings indicate a significant positive correlation between the implementation of sustainable marketing strategies and corporate image, which in turn affects business profitability. However, the results show that customer satisfaction does not have a significant direct impact on profitability when mediated through sustainable marketing strategies. These insights suggest that while improving a company's image through sustainability efforts is critical to financial success, customer satisfaction alone cannot guarantee profitability without strategic integration with sustainability initiatives. This study highlights the importance of ethical branding and responsible practices in the beauty industry, offering implications for brands looking to align themselves with modern consumer values.
Co-Authors , Elfitra Desy Surya Ade Gunawan Ade Risna Sari Ade Titin Sumarni Agus Purwanto AL DA Alda Alda, Alda Alvin Fahlevi Andreas Tigor Oktaga, Andreas Anggraini, Putri Arbie Yusril Dalimunthe, Arbie Arief Nasution, Aulia Astuti, Enny Diah Audia Junita Aulia Arief Aulia Nurul Hidayah Ayu Setiamy, Arasy boris stefen Cai Cen, Cia Cendikia Taqwim Chevy Herli Sumerli Cici Ayu Tania Dendy K. Pramudito Dewianawati, Dwi Dini Hendriani Djakasaputra, Arifin Dona Tri Ardillah Dwi Septi Haryani Edu Christian Tarigan Eka Gustinasari Eko Tama Putra Saratian Elita Yuni Setiyarini Enjel Sianturi, Hermin Fachrurazi Fachrurazi Fadhillah, Andika Fauzi, Wahyu Divan Frans Sudirjo H.M Hermansyur Hafizah Hafriz Rifki Hafas Handayani, Sri Putri Hasminidiarty Hasminidiarty Hasminidiarty, Hasminidiarty Henny Pratiwi, Henny Herlianto, Dicky Hrp, Nadra Angraini Hutagalung, Syopwan Alrasid I Nyoman Tri Sutaguna Ika, Desi Ilham Mubaraq Ritonga, Ilham Mubaraq Iman Indrafana KH Indra Syafii Indra Syafii, Indra Indra Syafii, SE., MM Indrianto, Dian Juliana Julita Julita Kalvin Sinaga Magdalena Maisara Batubara Marwan Effendi MASHUDI HARIYANTO Mas’ad, Muhammad Aunurrochim Maulana Syahri, Ananda Mendrofa, Syah Abadi Muhammad Fauzan Azhmy Muhammad Rido Muhammad Zacky Fuadi Muller Tamba Mutiara Ananda Armi Nadra Angraini Hrp Nahrisah, Ezzah Nani Nani Nasib Olga Theolina Sitorus Olga Theolina Sitorus Olga Theolina Sitorus Pentana, Sopi Pitono Pitono, Pitono Prasetyono Hendriarto Pratama, Reza Hardian Putri, Tiara Alissyah Qonita Rey Raden Mohamad Herdian Bhakti Rian Ardianto Risal, Taufiq Rosita Rosita Salamatun Asakdiyah, Salamatun Sandi, Desi Armitari Sarah Imelda Saskia Sela R.P Br Tarigan Shafira Husna, An Nura Solly Aryza Sopi Pentana Sri Putri Handayani Sri Putri Handayani Suginam , Suginam Sunaryo Sunaryo Sunaryo Suteja, I Gede Novian Syahyunan , Syahyunan syahyunan syahyunan Syahyunan Syahyunan Tamba, Muller Tapi Rondang Ni Bulan Tarigan, Sela R.P Br Taufiq Risal Titin Rosdyanti Try Firmansyah Ginting Try Firmansyah Ginting Wardana, Miko Andi Wenikha Waldyatri Yani Suryani Yuliani, Erma Zettira, Zara Zulia Hanum